Bound

Bound
Formerly Get Smart Content

Score 10.0 out of 10
Bound

Overview

What is Bound?

Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and...
Read more

Recent Reviews

Get Smart, Agent 99

8 out of 10
December 21, 2015
Cummins is using Get Smart Content on our external facing websites as well as our intranet. We use it to serve targeted content to both …
Continue reading

Positive Experiences

8 out of 10
December 11, 2015
Get Smart Content is being used by the digital department for one of our clients. It provides necessary tracking information and has the …
Continue reading
Read all reviews

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Bound, and make your voice heard!

Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Bound?

Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

1 person want pricing too

Alternatives Pricing

N/A
Unavailable
What is Google Optimize?

Google offers the Optimize A/B testing tool for testing website content and versions.

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Return to navigation

Product Details

What is Bound?

Bound is an audience profiling, segmentation, and personalization solution. The vendor says this platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell, and close deals. Bound counts some of the world’s largest B2B companies, such as HPE, Rockwell Automation, WP Engine, and M-Files, as customers. Bound is venture-backed by Origin Ventures, Virgo Capital, and Chicago Ventures.

Bound Features

  • Supported: Sophisticated Targeting - Address all of your audience, anonymous and known, with multi-dimensional segments based on behavioral, firmographic, demographic, 3rd party intent and marketing automation data
  • Supported: Advanced Personalization - Personalize anything on your website — whether the content is an image or text within a page, modal, banner, fly-in, or a custom coded module
  • Supported: Easy Integrations - Access all of your prospect and customer data in minutes, with out-of-the-box connections with the leading marketing platforms you use today.
  • Supported: Real-Time Analytics - Drive a data-centric strategy with real-time access to dashboards and performance metrics against key goals. Perform advanced analysis, or push data to Google Analytics, Adobe Analytics or KISSmetrics.

Bound Screenshots

Screenshot of Campaign viewScreenshot of Segment viewScreenshot of Segment list

Bound Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America, EMEA, Latin America, Australia, New Zealand

Bound Downloadables

Frequently Asked Questions

Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners with industry-leading marketing platforms such as Eloqua, BlueKai, Demandbase, and Bizo, allowing marketers to create highly targeted segments based on the data sets that are most valuable to their business.

The most common users of Bound are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

 (6)

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
December 10, 2015

Love Get Smart Content

Score 10 out of 10
Vetted Review
Verified User
Currently we use Get Smart Content (GSC) for personalization campaigns via DemandBase and Eloqua segments and for Geo location campaigns. Currently only our Americas' region is actively using GSC. The business problem it addresses is the inability to be nimble to create these campaigns using another program.
  • Simple to set up personalization campaigns.
  • Integrates with DemandBase, Eloqua and Adobe Analytics.
  • Support is top notch, quick response times.
  • Cut QA time by 3/4 less than using Adobe Test & Target.
  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
Get Smart Content is well suited for personalization and geolocation campaigns. It is not as well suited for A/B testing for all of your web visitors. The ability to personalize on the Get Smart Content platform cuts development and QA time in half and support is better than any other product I have used or reviewed.
  • Increased employee efficiency.
  • Web visitors drive further into the funnel on personalized content.
  • Conversion is higher on personalized content.
Get Smart Content is quite cost effective, simple to use with great support. The support systems and simplicity based on other products used and evaluated is the best in the industry.
3
Demandgen
Consulting
Web
1
The web developer supports these initiatives
Return to navigation