TrustRadius Insights
Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the …
Overview
What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…
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What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…
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Product Details
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- Competitors
- Tech Details
What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.
Branch Video
Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more.
Branch Competitors
Branch Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
| Supported Countries | United States, Europe, APAC |
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Reviews and Ratings
(32)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the team to be exceptional in terms of timeliness and technical ability. The support team is highly responsive, always providing a reply within 24 hours, and they are able to solve problems effectively and efficiently in just one response.
Superior Attribution Analytics: Several reviewers compared Branch.io's attribution analytics to its competitor Appsflyer and found Branch.io to be superior in terms of accuracy and reliability. They mentioned that Appsflyer had multiple data errors in fraud detection and attribution, while Branch.io accurately reported all their channels and links. This demonstrates the high quality of Branch.io's attribution analytics.
Affordable Pricing: Many users appreciate the affordability and flexibility of Branch.io's pricing. As they gain more users, it becomes a no-brainer for them to pay for the low cost of the service. This highlights the value that users find in Branch.io's pricing structure.
Limited analytics: Some users have mentioned that the dashboard of Branch lacks features and has limited analytics, making it difficult for them to get a comprehensive view of their data and make informed decisions.
Difficulty in implementation: According to some users, newcomers may find it challenging to implement Branch correctly due to attributes like UserID and BranchID leading to ambiguity. This can result in confusion and potential errors during the setup process.
Issues on iOS: Several users have reported experiencing issues with Branch on iOS. These issues could include compatibility problems or functionality limitations, which affect the overall user experience on Apple devices.
Users commonly recommend Branch for small-scale app companies that need good attribution but do not have adequate resources. They suggest trying out Branch to see if it suits their needs, regardless of the number of users. Branch is considered a convenient and reasonable attribution platform, recommended for app marketing and app analytics, as well as for basic attribution and analytics of marketing campaigns. It is also recognized as a great mobile app attribution tool and a powerful tool for growing a new mobile app. Users believe that defining your use case before using Branch is important. Additionally, Branch is praised for its incredible data capabilities and being a cost-effective mobile measurement partner.
However, users feel that Branch could improve on the referral side and dashboard accessibility, as well as export to third-party systems. Despite these suggestions for improvement, users recommend Branch for distributing marketing links and unifying marketing attribution. They also suggest reading the SDK documentation for all platforms when considering Branch and using Branch Links for app development. Lastly, users highlight the ability of Branch to create in-app interstitials and deeplink them as a valuable feature.
Attribute Ratings
Reviews
(1-15 of 15)Companies can't remove reviews or game the system. Here's why
August 09, 2022
Branch links allow us to branch out our marketing strategy
Branch is the linking platform for ALT - every link that is clicked is a Branch link. As a deep linking provider, Branch links help ALT take users to the preferred endpoints we want across desktop and mobile. We also leverage Branch's data to understand our customers across all platforms - specifically plugging it into our Amplitude instance for richer insights.
April 25, 2022
Interesting on trying a new MMP, go for Branch
We use branch as an MMP for our clients. The clients already have their MMP set up and we help them to run the marketing campaigns. This product helps the client measure attribution and show the results on their webpage. Branch.io solves some of the basic tracking problem, such as universal linking and and mobile app attribution
March 26, 2022
All-in-all a great MMP with some room for improvement
In our company, we use Branch mainly as an attribution platform for some of the mobile brands in the market. Measurement is one of the key aspects we appreciate about this application and tracking of user event realization. Branch.io solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from each link, regardless of the platform they are using.
January 26, 2022
Branch effortlessly elevates mobile app engagement
Client was interested in deep linking from from their marketing emails into their mobile application, if the user had it downloaded on their mobile device. This was in an effort to create a more cohesive experience for the user. Directing the user to their mobile app vs the website is a better experience for many reasons. In this case is was to eliminate the extra step of logging in and having to tie a user to a store. Within the app this has already taken place and is much easier for the user to carry on with the experience
August 09, 2019
A powerful marketing tool: Improves ROI, Saves cost
Branch is being used by multiple departments across the organization, namely content marketing, performance marketing, product, technology, etc. It helps address the problem of click tracking, sale attribution, referrals, and user funnel optimization.
My company has been using Branch Links since day one. It is used across the whole team. We use it to redirect users to our website and provide deep link content for app users and track marketing campaigns.
March 02, 2019
Branch metrics
We use Branch for deep linking and attribution. We also use Branch to drive traffic to our app from mobile sites by journeys. Branch is also integrated into our product feed for ads and has helped increase app installs.
Branch is being used in our core application creating links that are shared between users across multiple social media apps. The links direct them to the right content and allows us to identify the context quickly, independent of the platform where they are coming from. This problem was over complex before we decided to search for a tool that covered this necessity and after adopting Branch we can focus our efforts on other things that can apply even more value into our products.
February 28, 2019
Looking for a deep linking & mobile app attribution solution? Then look no further than Branch!
We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses.
February 28, 2019
An easy-to-use tech tool
The most valuable thing that I perceive in Branch is the ability to create multiple links almost automatically after setting the parameters we need for our business.
Although Branch is an easy-to-use tech tool, you need some level of knowledge and preparation to use it in your organization. It's really important that you analyze all your needs and compare them to the benefits that Branch you provide to see if it fits.
The main business problems I am solving with Branch are the analytics that Branch provides about my links. It's really useful to keep track almost real-time of what is happening with everything my business is sharing online. This helps my team to identify points of attention that we can improve and also things that are giving us a good return.
November 15, 2017
Branch Makes Deep Linking Easy
Branch is used across multiple organizations throughout the company. We primarily use it for deeplinking into our app at various locations.
November 08, 2017
How Does Branch Help Me Bring More Users for My App?
Score 9 out of 10
Vetted Review
Verified User
Branch is used for deep linking the content available in the app. It helps to share the content of the other platforms with one single link. Branch helps us to achieve more sales and high user growth with new users joining the platform from different sources which was very difficult to bring them on board initially.
November 07, 2017
Lightweight low cost attribution and linking
Score 8 out of 10
Vetted Review
Verified User
We use Branch on a selection of our products in order to analyse and optimise our user attribution strategies within the organisation.
We use the branded links for various channels and deep links to direct users straight to particular parts of the app and the tracking component to identify the source of installations.
We use the branded links for various channels and deep links to direct users straight to particular parts of the app and the tracking component to identify the source of installations.
November 07, 2017
Deep linking made easy using Branch.io
We use Branch for deep linking solutions. Branch is an amazing tool which helps us with deep linking. We have also tried Journeys and it is also a good product.
November 03, 2017
Branch - A great tool for Universal Links
Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns.