TrustRadius Insights
Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the …
Overview
What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…
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What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…
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Product Details
- About
- Competitors
- Tech Details
What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.
Branch Video
Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more.
Branch Competitors
Branch Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
| Supported Countries | United States, Europe, APAC |
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Reviews and Ratings
(32)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the team to be exceptional in terms of timeliness and technical ability. The support team is highly responsive, always providing a reply within 24 hours, and they are able to solve problems effectively and efficiently in just one response.
Superior Attribution Analytics: Several reviewers compared Branch.io's attribution analytics to its competitor Appsflyer and found Branch.io to be superior in terms of accuracy and reliability. They mentioned that Appsflyer had multiple data errors in fraud detection and attribution, while Branch.io accurately reported all their channels and links. This demonstrates the high quality of Branch.io's attribution analytics.
Affordable Pricing: Many users appreciate the affordability and flexibility of Branch.io's pricing. As they gain more users, it becomes a no-brainer for them to pay for the low cost of the service. This highlights the value that users find in Branch.io's pricing structure.
Limited analytics: Some users have mentioned that the dashboard of Branch lacks features and has limited analytics, making it difficult for them to get a comprehensive view of their data and make informed decisions.
Difficulty in implementation: According to some users, newcomers may find it challenging to implement Branch correctly due to attributes like UserID and BranchID leading to ambiguity. This can result in confusion and potential errors during the setup process.
Issues on iOS: Several users have reported experiencing issues with Branch on iOS. These issues could include compatibility problems or functionality limitations, which affect the overall user experience on Apple devices.
Users commonly recommend Branch for small-scale app companies that need good attribution but do not have adequate resources. They suggest trying out Branch to see if it suits their needs, regardless of the number of users. Branch is considered a convenient and reasonable attribution platform, recommended for app marketing and app analytics, as well as for basic attribution and analytics of marketing campaigns. It is also recognized as a great mobile app attribution tool and a powerful tool for growing a new mobile app. Users believe that defining your use case before using Branch is important. Additionally, Branch is praised for its incredible data capabilities and being a cost-effective mobile measurement partner.
However, users feel that Branch could improve on the referral side and dashboard accessibility, as well as export to third-party systems. Despite these suggestions for improvement, users recommend Branch for distributing marketing links and unifying marketing attribution. They also suggest reading the SDK documentation for all platforms when considering Branch and using Branch Links for app development. Lastly, users highlight the ability of Branch to create in-app interstitials and deeplink them as a valuable feature.
Attribute Ratings
Reviews
(1-15 of 15)Companies can't remove reviews or game the system. Here's why
August 09, 2022
Branch links allow us to branch out our marketing strategy
- deep linking
- mobile attribution
- integrating with other tools
- easy to use dashboard with no "User" limits
- simple UI
- Easier link configuration.
- Clearer depictions of what's being tracked where in terms of data.
- Clearer callouts on what is going to be a "deep link" vs a normal marketing link.
April 25, 2022
Interesting on trying a new MMP, go for Branch
- Attribution
- Reporting
- Medias integrations
- Acceses
- Integrating partners
- Dashboards
March 26, 2022
All-in-all a great MMP with some room for improvement
- User acquisition
- Deep linking
- Reporting
- Amount of features
- Dashboards
- Mobile app
January 26, 2022
Branch effortlessly elevates mobile app engagement
- Deep linking into mobile app
- Integrations with other tools
- Reporting
August 09, 2019
A powerful marketing tool: Improves ROI, Saves cost
- Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
- Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
- Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
- Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
- Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
- The attribution of universal app install campaign and Facebook mobile app install campaign is not quite there with Branch.
- They could further integrate CRM as part of the tool, offering to ensure marketers only need this one tool for all their needs.
- That's it I guess. For the rest there is nothing more to improve.
- Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
- Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io
- Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
March 02, 2019
Branch metrics
- Branch is very good with deep linking.
- Branch provides good attribution.
- Branch is really helpful in driving app installs and redirections for ads.
- Branch deferred deep linking is great.
- Dashboard still needs features like partner dashboard.
- Branch doesn't work very well on Instagram.
- The analytics are very limited.
- Capture our customer input across all the platforms regardless of their OS.
- Handle custom URI schemes without any trouble.
- Handle both IOS and Android links without the need to split your code logic and thinking about the differences between both.
- I think that Branch has a brand new platform to approach with the rise of PWAs and this is a field worth exploring ASAP.
February 28, 2019
Looking for a deep linking & mobile app attribution solution? Then look no further than Branch!
- Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply.
- Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app.
- Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us.
- To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
- Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.
February 28, 2019
An easy-to-use tech tool
- Ability to create multiple links almost automatically.
- Great analytics data.
- Organization of all my business links.
- The UX of the platform.
- The signing in process.
- You'll need some level of knowledge and preparation to use it in your organization.
November 15, 2017
Branch Makes Deep Linking Easy
- Branch makes deeplinking easy. They are simple to set up, monitor, and track. Most importantly, they never break.
- The UI of Branch is extremely intuitive and easy to use. Dashboards allow you to see the metrics you care most about, and export data accordingly.
- Customer support is great - always around to answer questions and help us discover other services that can push our business forward.
- The UI is extremely easy to use, however the simplicity does lead to certain functions not being available. For example, you cannot bulk create links (1000+) or bulk archive links.
November 08, 2017
How Does Branch Help Me Bring More Users for My App?
Score 9 out of 10
Vetted Review
Verified User
- Brings more users
- Make the app content viral
- Overall it brings up more sales
- Branch should also provide a mobile app to see the deep link stats
November 07, 2017
Lightweight low cost attribution and linking
Score 8 out of 10
Vetted Review
Verified User
- Supports a great number of different platforms on various architectures.
- It is very easy to integrate and get everything up and running.
- It is free to use so represents a significant saving on other solutions.
- Support for the product is excellent and there is a large friendly community of users.
- They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.
- From unity the settings seem to be lost occasionally which is not always noticed until after the build has gone out.
- No support for custom events which would be useful in helping analyse acquisition.
November 07, 2017
Deep linking made easy using Branch.io
- Fast
- Secure
- Simple
- Good support
- More UI improvements
- Better mobile application
- New features
November 03, 2017
Branch - A great tool for Universal Links
- Tracking of link metrics
- Cross-platform links
- Passing of parameters even if app is not installed.
- Difficult for newcomers to implement correctly
- UserID, BranchID and similar attributes can sometimes lead to ambiguity
- Some issues on iOS