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Brandfolder

Brandfolder

Overview

What is Brandfolder?

Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.

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Recent Reviews

TrustRadius Insights

Brandfolder is a cloud-based digital asset management system that has garnered praise from users for its ease of use and organizational …
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Pricing

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What is Brandfolder?

Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://brandfolder.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Software Walkthrough Demo - Brandfolder

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Brandfolder Mobile Locker Integration Demo

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Insider Demo | Adobe Integration

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Insider Demo | CDN

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Insider Demo | Sales Enablement

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Product Details

What is Brandfolder?

Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.

Brandfolder Video

Brandfolder - Digital Asset Management Software

Brandfolder Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(23)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brandfolder is a cloud-based digital asset management system that has garnered praise from users for its ease of use and organizational capabilities. Users describe it as having an additional staff member on their team, helping to store, organize, and share all types of media both within and outside of their organization. The onboarding process is highly regarded, and the templating system allows designers to create pieces using Adobe products while also allowing users to edit certain parts of the design. The asset system in Brandfolder is also praised for its ability to stack multiple files together, making it convenient to keep related files connected. Users appreciate the detailed information they can add in the description field for each asset. Brandfolder has been instrumental in helping users transition from a disorganized state with assets scattered all over the place to having everything in one centralized location. The ability to set up naming conventions ensures consistency moving forward, and the option to restrict editing capabilities provides control over modifications. Brandfolder's integration with Adobe suite enhances performance and workflow for users who heavily rely on Adobe products. Additionally, Brandfolder is valued for its integration with other applications and overall good features. It helps marketing teams store various assets such as company colors, logos, images, articles, videos, and press information, making it easier to manage digital assets, store promotional materials, search for files, and share them securely within and outside the organization. Users also appreciate that Brandfolder helps keep their data safe and organized.

Users highly recommend leveraging Brandfolder's support team for any glitches or issues and holding the team accountable to using Brandfolder to avoid unnecessary requests for content. They also suggest taking a thorough look through all the available content in Brandfolder. Another common recommendation is to try out Brandfolder due to its versatility, ease of use, and quick learning curve. Users believe that Brandfolder has an incredibly easy-to-use interface and self-explanatory navigation. Users also highly praise Brandfolder's customer service, calling it amazing and recommending it for its great support and responsiveness to user feedback and suggestions. They suggest reaching out to users during the transition to ensure all files are added to their folders. Overall, users highly recommend Brandfolder for its ease of use, versatility, quick learning curve, and excellent customer support. They advise leveraging the support team, exploring all available content, and taking the time to become familiar with the platform.

Reviews

(1-4 of 4)
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Ben Greenhoe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Brandfolder as our cloud based digital asset management system. We say that Brandfolder is like another fun time staff on our team. The ease of use, onboarding, organizing, sharing, and adding detail to our assets is amazing. We love that all types of media can be easy stored, organized and shared to anyone we want inside and outside of our organization easily and quickly. Their templating system is amazing that our designers can use Adobe products to design and layout pieces but allowing users to edit certain parts of the piece. The asset system is awesome that you can stack multiple files together which is great when you want to keep media releases and caption files with a video or multiple PDF versions stacked together. This keeps the view for the users clean but you can keep connected files together. We are able to add a ton of information about each asset in the description field as well.
  • Templates built in Adobe Indesign
  • Assets sharing
  • Collections to further curate assets
  • Asset descriptions to easily link to other asset locations
  • Stacked files to keep like files together
  • It would be nice to relate assets together to connect photos to a print piece
  • Attach files to multiple assets like a media release to multiple assets
  • Color code file types
  • The ability to change the grid size
It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
  • Templating
  • Sharing
  • Organization and curating of assets
  • Fast cloud access
  • Curated Collections of assets
DAM Features (14)
78.57142857142857%
7.9
Uploading assets
70%
7.0
Downloading assets
90%
9.0
Categories
100%
10.0
Asset storage
100%
10.0
Asset sharing
100%
10.0
Asset search
90%
9.0
Tagging system
100%
10.0
Content editing
60%
6.0
Embed codes
80%
8.0
Metadata
70%
7.0
Collections
100%
10.0
User access
70%
7.0
Workflow automations
50%
5.0
Related asset discovery
20%
2.0
Reporting & Analytics (3)
73.33333333333333%
7.3
Dashboards
100%
10.0
Data exportability
50%
5.0
Content analytics
70%
7.0
  • Brandfolder has allowed us to be more efficient in sharing marketing assets
  • We have been able to empower staff to get the assets they need on their own
  • Staff can now edit and update assets without the need of working with a designer every time
  • We can serve images directly to our website via their CDN
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We were so unorganized before we started with Brandfolder, we had assets all over the place, now we have everything in one place and have set up naming conventions so that things stay the same moving forward. We are also able to limit the options that users have when it comes to editing those assets.
  • Organizations
  • Support
  • On boarding
  • Adding users
  • Editing user access
  • Deleting assets
It is well suited for a company with a lot of moving parts and pieces when it comes to content. If content organization and editing are not important to you then I would not recommend this platform. It would also not necessarily be a good all for a small company with single people departments.
  • Organization
  • Meta data
  • Assets descriptions
  • Cut down on time doubling time on assets
  • It took a long time to set up and train.
  • It is very expensive.
We did not have a DAM before Brandfolder.
10
Mostly marketing personnel.
2
Those that are current support for Brandfolder are those that worked in the platform for a good year and have done the onboarding training provided by Brandfolder.
  • organization of information
  • mainstreaming of data creation
  • new media distribution
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Why do we use Brandfolder in our company? Well, the primary reason is that it integrates well with the adobe suite. Since we are big on using adobe products in our daily routine, Brandfolder further enhances the performance and improves our workflow. Management of digital assets is very important for any organization and we are no different. From organizing files to storing promotional material, search and sharing options, integration with other applications, and overall it has good features. That's why we use Brandfolder and if I'm not wrong it has helped us keep our data safe and organized.
  • It is particularly good for managing digital assets (internal & external).
  • Great user experience.
  • Great customer service. By the way, that is a big factor. I remember I was using another product but their customer service was poor and eventually, I had to say goodbye to it.
  • You can download files in a format that you like.
  • To be honest, I don't think there's much to say against it. The software is designed in a way that it does everything efficiently what's it's made to do. Some people may have something to say but I'm happy and I'd like to skip this question.
  • All boxes ticked.
If you're a small, medium-sized, or even big organization, Brandfolder can help you with digital asset and identity management (DAM). It is user-friendly and offers a lot of options that will immensely improve your workflow. It easily integrates with other applications and the whole team can access the files.
  • Easy of access.
  • Nice user-interface.
  • Capability to integrate with other applications.
  • For our company, it has had a positive impact on the overall success. It is definitely a good investment for any thriving business. If you're business conscious, you should give it a try.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Previously, we were completely disorganized, with assets scattered all over the place. Now, we have everything in one location, with naming rules in place to ensure that things remain the same moving forward. In addition, we have the ability to restrict the options that users have when it comes to modifying such resources.
  • Documents such as contact lists and cooperative programs
  • Featured listings, agents, and maps are just a few examples of creative advertising concepts
  • Provides organization
  • Finding something new isn't always easy; sometimes it just happens by coincidence
  • Enhance the speed and ease with which documents may be tracked down
When it comes to content, it is perfectly suited for a corporation with a lot of moving parts and components. Unless you care about content management and editing, I would not suggest this platform. A tiny corporation with single-person divisions would not necessarily benefit from this approach.
  • Descriptions of assets
  • Great organization
  • Reduce asset turnaround time by a factor of two
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