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Score 8.6 out of 100


Recent Reviews

Allocadia is our Media Solution

10 out of 10
August 09, 2016
Allocadia is currently only being used within Media and only has plans to stay that way. We needed a solution that helps us put planning, …
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Budgeting made easy!

10 out of 10
October 05, 2015
Allocadia is a great tool to quickly understand where you are from a budgeting perspective. Additionally it helps us understand real-time …
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Happy with Allocadia

8 out of 10
August 11, 2014
Our company is using Allocadia for budgeting purposes. Being that we have so many different regions and budgets that we deal with, we use …
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Allocadia has it all!

8 out of 10
June 12, 2014
Allocadia is being used to track marketing budgets in our online strategy department. It consolidates budget information that was formerly …
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Excel nightmare no more.

9 out of 10
February 25, 2014
Allocadia is currently being used globally by our field marketing department to manage our budget, track spending, and facilitate the …
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Video Reviews

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What is BrandMaker?

BrandMaker, a German company, offers their enterprise marketing resource management platform. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Bynder?

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web…

What is MARMIND?

MARMIND is a Marketing Resource Management platform that enables marketers worldwide to optimize resources and maximize results. Presented as a marketing cockpit to create seamless workflows for planning, budgeting, and result analysis across point solutions, departments, and locations, MARMIND…

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Product Details

What is BrandMaker?

BrandMaker is an enterprise marketing resource management software, designed to help optimize martech investments to increase campaign efficiency, and visibility, and streamline planning processes. BrandMaker Marketing & Campaign Planning delivers control and visibility to marketing teams and agencies across all data, reporting, and analysis for a single source-of-truth.

Additional products include:
  • BrandMaker Finance and Budget Management enables data-driven budget decisions, enabling users to plan, manage, and optimize budgets with agility via real-time reporting and control to maximize campaign performance.
  • BrandMaker Work & Resource Management provides global marketers with an agile, central platform to manage, automate, control and optimize workflows, and the entire workload of their teams.
  • BrandMaker Digital Marketing Asset Management centrally manages content in any format, for any device, and for any purpose, to support marketing campaigns. Content is stored, managed, distributed, and monitored.
  • BrandMaker Brand Management provides rules-based automation and visibility to control how a brand is used, ensuring that content is up-to-date, within brand guidelines, compliant with local regulations, and ready to be personalized.

Ultimately, BrandMaker aims to help accelerate campaign production processes to decrease go-to-market times, while reducing expensive project cancellations and agency iterations. Users can optimize marketing ops at scale with automated best-practices for consistency and repeated use, freeing up time for strategic initiatives, as well as create and deploy agile marketing plans that can quickly be modified globally or locally to meet changing needs. And BrandMaker helps to streamline marketing and campaign planning across multiple internal and external stakeholders with rule- and role-based access to ensure consistency and compliance.

BrandMaker Videos

BrandMaker in 5 Minutes
BrandMaker Marketing & Campaign Planning
BrandMaker Brand Management
BrandMaker Digital Asset Management
BrandMaker Work & Resource Management

BrandMaker Competitors

BrandMaker Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is BrandMaker?

BrandMaker, a German company, offers their enterprise marketing resource management platform. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.

Who uses BrandMaker?

The most common users of BrandMaker are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews and Ratings




(1-12 of 12)
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Nick Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Allocadia has helped me hit 99.9% of my budget allocation and spend for 3 consecutive quarters.
  • Helps my manager be hands off with her budget, but provide visibility of what is being spent when she needs that information.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
  • We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
Joshua Jamieson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Allocadia's integration with allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
  • Allocadia's visual display and representation of ROI is incredibly helpful for end users.
  • Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.
Brian Brownrigg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Drives marketing efficiencies to free up time to allow marketers to focus on the bigger issues and get more campaigns out the door.
  • Better visibility to performance analytics drives better decision-making when changing budget allocations.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • We have greater efficiency in monitoring our campaign spends.
  • We can plan future budget allocations more effectively with the dashboards and other calculations.
  • We have less stress, since we don't have to fear the annual reconciliation of planned budgets to actual spend.