Great Tool - Helps Teams Adopt Best Practices
We use Hive9 in our marketing department to track our program spend and efficacy of those programs from a lead generation perspective. It …
BrandMaker
BrandMaker
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What is BrandMaker?
BrandMaker, a German company, offers their enterprise marketing resource management platform. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is BrandMaker?
BrandMaker is an enterprise marketing resource management software, designed to help optimize martech investments to increase campaign efficiency, and visibility, and streamline planning processes. BrandMaker Marketing & Campaign Planning delivers control and visibility to marketing teams and agencies across all data, reporting, and analysis for a single source-of-truth.
Additional products include:
Ultimately, BrandMaker aims to help accelerate campaign production processes to decrease go-to-market times, while reducing expensive project cancellations and agency iterations. Users can optimize marketing ops at scale with automated best-practices for consistency and repeated use, freeing up time for strategic initiatives, as well as create and deploy agile marketing plans that can quickly be modified globally or locally to meet changing needs. And BrandMaker helps to streamline marketing and campaign planning across multiple internal and external stakeholders with rule- and role-based access to ensure consistency and compliance.
Additional products include:
- BrandMaker Finance and Budget Management enables data-driven budget decisions, enabling users to plan, manage, and optimize budgets with agility via real-time reporting and control to maximize campaign performance.
- BrandMaker Work & Resource Management provides global marketers with an agile, central platform to manage, automate, control and optimize workflows, and the entire workload of their teams.
- BrandMaker Digital Marketing Asset Management centrally manages content in any format, for any device, and for any purpose, to support marketing campaigns. Content is stored, managed, distributed, and monitored.
- BrandMaker Brand Management provides rules-based automation and visibility to control how a brand is used, ensuring that content is up-to-date, within brand guidelines, compliant with local regulations, and ready to be personalized.
Ultimately, BrandMaker aims to help accelerate campaign production processes to decrease go-to-market times, while reducing expensive project cancellations and agency iterations. Users can optimize marketing ops at scale with automated best-practices for consistency and repeated use, freeing up time for strategic initiatives, as well as create and deploy agile marketing plans that can quickly be modified globally or locally to meet changing needs. And BrandMaker helps to streamline marketing and campaign planning across multiple internal and external stakeholders with rule- and role-based access to ensure consistency and compliance.
BrandMaker Videos
BrandMaker in 5 Minutes
BrandMaker Marketing & Campaign Planning
BrandMaker Brand Management
BrandMaker Digital Asset Management
BrandMaker Work & Resource Management
BrandMaker Competitors
BrandMaker Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
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Frequently Asked Questions
What is BrandMaker?
BrandMaker, a German company, offers their enterprise marketing resource management platform. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.
What are BrandMaker's top competitors?
Who uses BrandMaker?
The most common users of BrandMaker are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
Reviews and Ratings
(32)
Reviews
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August 24, 2017
Great Tool - Helps Teams Adopt Best Practices
- While we are continuing to work through some integration issues to ensure tracking accurate data, the tool has already helped our team to learn to better focus on budget management.
- Allocadia has helped me hit 99.9% of my budget allocation and spend for 3 consecutive quarters.
- Helps my manager be hands off with her budget, but provide visibility of what is being spent when she needs that information.
August 09, 2016
Allocadia is our Media Solution
- We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
- We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
December 14, 2015
Allocadia for Marketing Budgets!
- The purpose of using Allocadia was to reduce manual reporting.
December 10, 2015
Easy to use, Excellent customer service
- Increased marketing process efficiency
- Ability to generate reports for finance faster
- Allocadia's integration with Salesforce.com allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
- Allocadia's visual display and representation of ROI is incredibly helpful for end users.
- Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.
October 05, 2015
Budgeting made easy!
- From an organization perspective, having our view of exact budgets has reduced errors signfiicantly.
July 30, 2015
An Allocadia Partner's Point-of-View
- Drives marketing efficiencies to free up time to allow marketers to focus on the bigger issues and get more campaigns out the door.
- Better visibility to performance analytics drives better decision-making when changing budget allocations.
March 13, 2015
Allocadia instead of an Excel mess
- Reduced error prone in regards to the budget data
- New insights to budget planned, spend and split
- More efficient work on the budget maintenance
August 11, 2014
Happy with Allocadia
- Budget Allocation
- Organization
June 12, 2014
Allocadia has it all!
- We have greater efficiency in monitoring our campaign spends.
- We can plan future budget allocations more effectively with the dashboards and other calculations.
- We have less stress, since we don't have to fear the annual reconciliation of planned budgets to actual spend.
February 25, 2014
Excel nightmare no more.
- Increased efficiency in budget tracking, proper coding, approval process, making sure finance actuals match marketing actuals.