BrandMaker

BrandMaker

About TrustRadius Scoring
Score 8.6 out of 100
BrandMaker

Overview

Recent Reviews

Allocadia is our Media Solution

10 out of 10
August 09, 2016
Allocadia is currently only being used within Media and only has plans to stay that way. We needed a solution that helps us put planning, …
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Budgeting made easy!

10 out of 10
October 05, 2015
Allocadia is a great tool to quickly understand where you are from a budgeting perspective. Additionally it helps us understand real-time …
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Happy with Allocadia

8 out of 10
August 11, 2014
Our company is using Allocadia for budgeting purposes. Being that we have so many different regions and budgets that we deal with, we use …
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Allocadia has it all!

8 out of 10
June 12, 2014
Allocadia is being used to track marketing budgets in our online strategy department. It consolidates budget information that was formerly …
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Excel nightmare no more.

9 out of 10
February 25, 2014
Allocadia is currently being used globally by our field marketing department to manage our budget, track spending, and facilitate the …
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Pricing

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What is BrandMaker?

BrandMaker, a German company, offers their enterprise marketing resource management platform. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Bynder?

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web…

What is MARMIND?

MARMIND is a Marketing Resource Management platform that enables marketers worldwide to optimize resources and maximize results. Presented as a marketing cockpit to create seamless workflows for planning, budgeting, and result analysis across point solutions, departments, and locations, MARMIND…

Features Scorecard

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Product Details

What is BrandMaker?

BrandMaker is an enterprise marketing resource management software, designed to help optimize martech investments to increase campaign efficiency, and visibility, and streamline planning processes. BrandMaker Marketing & Campaign Planning delivers control and visibility to marketing teams and agencies across all data, reporting, and analysis for a single source-of-truth.

Additional products include:
  • BrandMaker Finance and Budget Management enables data-driven budget decisions, enabling users to plan, manage, and optimize budgets with agility via real-time reporting and control to maximize campaign performance.
  • BrandMaker Work & Resource Management provides global marketers with an agile, central platform to manage, automate, control and optimize workflows, and the entire workload of their teams.
  • BrandMaker Digital Marketing Asset Management centrally manages content in any format, for any device, and for any purpose, to support marketing campaigns. Content is stored, managed, distributed, and monitored.
  • BrandMaker Brand Management provides rules-based automation and visibility to control how a brand is used, ensuring that content is up-to-date, within brand guidelines, compliant with local regulations, and ready to be personalized.


Ultimately, BrandMaker aims to help accelerate campaign production processes to decrease go-to-market times, while reducing expensive project cancellations and agency iterations. Users can optimize marketing ops at scale with automated best-practices for consistency and repeated use, freeing up time for strategic initiatives, as well as create and deploy agile marketing plans that can quickly be modified globally or locally to meet changing needs. And BrandMaker helps to streamline marketing and campaign planning across multiple internal and external stakeholders with rule- and role-based access to ensure consistency and compliance.

BrandMaker Videos

BrandMaker in 5 Minutes
BrandMaker Marketing & Campaign Planning
BrandMaker Brand Management
BrandMaker Digital Asset Management
BrandMaker Work & Resource Management

BrandMaker Competitors

BrandMaker Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is BrandMaker?

BrandMaker, a German company, offers their enterprise marketing resource management platform. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.

Who uses BrandMaker?

The most common users of BrandMaker are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews and Ratings

 (32)

Ratings

Reviews

(1-12 of 12)
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Ryan Bearden | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Hive9 in our marketing department to track our program spend and efficacy of those programs from a lead generation perspective. It gives us the opportunity to glance at how our lead generation programs are tracking to spend and to goals. We currently use the tool in the marketing department, but we are bringing on our finance teams to use it in order to pull spend reports.
Nick Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Allocadia is currently only being used by our corporate marketing teams to manage budgets. It helps to provide greater budget visibility to our finance department and also allows us to not have to rely on spreadsheets to manage our budgets. It is a very intuitive platform to use and this has helped with its adoption in our marketing department.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Allocadia is currently only being used within Media and only has plans to stay that way. We needed a solution that helps us put planning, actuals, POs, and leads in one system and Allocadia was able to help us do all of that. In addition, we've been able to manipulate it to help us fix some other problems as well such as metrics and testing data. Reporting has also been a huge contribution from Allocadia.
Amanda Lomas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Allocadia for the marketing team to manage all of our budgets and forecast expenses. We use it as an additional step from the main accounting package that corp finance uses because we need to get more granular with our expense tracking for mROI. It has helped us quickly gain insight into the broader marketing spend as well as calculate various levels of marketing ROI (segment, category, campaign, vendor, etc.)
Joshua Jamieson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Allocadia is a terrific way to track your existing budgets in a unified way; even for those companies who are not looking to or are not ready to begin tracking the return on their marketing investment. Allocadia's interface is simple, but its reporting engine is incredibly powerful. Allocadia unifies budgeting, planning, and actual spend tracking within an organization.
October 05, 2015

Budgeting made easy!

Score 10 out of 10
Vetted Review
Verified User
Review Source
Allocadia is a great tool to quickly understand where you are from a budgeting perspective. Additionally it helps us understand real-time costing all in one view. This helps us understand where we stand at any given time.
Brian Brownrigg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are a certified consulting partner of Allocadia. We help other companies determine if they should use Allocadia, help them prepare to use it, then help them implement and support for the long-run. The primary business problems we've seen solved by Allocadia: - Misalignment between Finance and Marketing on current forecast - Disparate ways of tracking similar marketing spend - Inability to transfer, cut, and add budgets with confidence - Low visibility in the budgeting roll-ups across multiple budgets and organizations
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are using Allocadia as a Marketing Budget maintenance tool is various departments (Finance, Marketing) and throughout the whole company which is located in different countries in Europe. By using a Excel spreadsheet based solution in the past, we were facing a lot of Excel-related issues incl. deletion of files, changing of past entries, layout and structural issues. Of course that's not what Excel files are supposed to be used for, but we were lacking a proper software solution.
August 11, 2014

Happy with Allocadia

Score 8 out of 10
Vetted Review
Verified User
Review Source
Our company is using Allocadia for budgeting purposes. Being that we have so many different regions and budgets that we deal with, we use Allocadia to keep all the information organized and up-to-date for our finance team as well as allocation purposes.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Allocadia is being used to track marketing budgets in our online strategy department. It consolidates budget information that was formerly spread across multiple sources, some of which were individual flat files residing on a variety of systems. It further generates much needed dashboards based on that data, which can easily be used for diagnostic purposes, presentations, or shared directly with partners.