DataEQ

Formerly BrandsEye

BrandsEye has been highly praised by users for providing granular insight into pressing socioeconomic issues, enabling them to respond effectively to crises. With the support of the client management team, users have found quick turnaround and a willingness to learn and grow, making their experience with BrandsEye even more positive. The technical support offered by BrandsEye has been found to be quick and helpful, empowering users to make strategic and informed decisions, especially during critical and unpredictable times. Accessing demographics, connecting with target audiences, rewarding loyal fans, trend analysis, and creating better paid media strategies are all made possible through BrandsEye. This platform also helps users choose which platforms to focus on, alleviating strain on budgets. In addition, the analytics, online conversation listening, hashtag tracking, quantifying social media activity, and creating reports for clients provided by BrandsEye have proven invaluable in solving questions related to social platform reach and PR campaign reach. Users have expressed that the customer support delivered by BrandsEye is excellent, with knowledgeable staff available via email. The platform's accurate insights and reporting capabilities have allowed users to measure brand reach and make informed communication and business decisions. By tracking conversations about brands and competitors, eliminating social noise, and delivering accurate data for informed business decisions, BrandsEye has become an essential tool for users. The platform's assistance in monitoring negative sentiment and resolving problems has also contributed to better business decision-making. BrandsEye enables businesses to listen to customers and formulate strategies based on insights gained from the platform. Other features such as tracking trends, sentiment analysis, social media reach measurement, and ROI evaluation for specific campaigns have further enhanced the value of the platform. While some users found the initial setup of the dashboard challenging, they praised the excellent customer service provided by BrandsEye. Additionally, users have mentioned that the software's ORM aspect is fantastic in ensuring no mention or sentiment slips through the cracks. Once trained on how to use it effectively, users have found the system to be fairly straightforward. The platform's easy data export and visual graphics for stats have been highly appreciated, as has the always available and courteous support team. The value of crowd and content verification by actual people adds immense value to BrandsEye. Users have noted that the system's learning capabilities have improved the quality of reports generated for clients. BrandsEye has been instrumental in pulling insights from accurate and comprehensive data, helping users formulate digital strategies and predict consumer patterns. The product's highly intuitive and easy-to-navigate user interface has enhanced the overall user experience, leading to better decision-making. Gathering data across multiple platforms, BrandsEye provides a comprehensive dataset for analysis and reporting purposes. Customers have found the quantity of data offered by the software invaluable for conducting thorough analyses of projects and campaigns, providing valuable insights to clients. The prompt and cheerful customer service provided by BrandsEye has also been praised for alleviating any overwhelming aspects of the software's functionalities.

The data provided by the BrandsEye platform has played a fundamental role in driving communication strategies and making recommendations for future events. It is particularly useful for monitoring social media and online media for reporting purposes, impacting departments such as marketing, fundraising, and operations. By securing funding based on reach and advertising value equivalency, as well as identifying new stakeholders within the network, BrandsEye assists in securing and sourcing future project funding. The software has also proven helpful in identifying new stakeholders and attracting potential funders.

Users have emphasized how BrandsEye has revolutionized their approach to communication by providing real-time responses from social media audiences to online conversations about their brands. This aspect of the platform enables businesses to listen to customers' feedback and formulate better strategies based on the insights gained from the platform. Furthermore, BrandsEye's ability to track trends, monitor sentiment, measure social media reach, and evaluate ROI for specific campaigns has proven invaluable for shaping content planning and campaign strategies.

In conclusion, BrandsEye has garnered positive feedback from users across various industries due to its ability to provide granular insight into pressing socioeconomic issues, quick technical support, accurate insights and reporting capabilities, as well as its user-friendly interface. With features such as demographic access, target audience connection, trend analysis, and paid media strategy improvement, BrandsEye helps businesses make informed decisions while optimizing their budgets. Its contribution to social platform reach measurement, PR campaign reach evaluation, ORM management, and customer engagement further establishes its value in the market.