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Brandwatch

Brandwatch

Overview

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

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Recent Reviews

TrustRadius Insights

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
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Reviewer Pros & Cons

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Pricing

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Pro

$800

Cloud
10k mentions

Enterprise

3000+

Cloud
Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Take your Brandwatch data anywhere: The power of the API

YouTube

Brandwatch is... More Simple to Use

YouTube

Brandwatch has... More Filters

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Social Media: Measurement and Reporting

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Brandwatch has... More Data Quality

YouTube

Brandwatch Experts: 1. Sentiment Analysis

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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Screenshot of

Brandwatch Video

Brandwatch Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Digimind Social, Infegy Atlas, and MutualMind are common alternatives for Brandwatch.

Reviewers rate Social Analytics & Insight highest, with a score of 8.1.

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).

Brandwatch Customer Size Distribution

Consumers1%
Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.

Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.

Users frequently recommend Brandwatch for the following reasons:

  1. Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.

  2. Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.

  3. Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.

Attribute Ratings

Reviews

(1-4 of 4)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and sentiment around keywords and topics of interest. We typically use the tool to identify sentiment and related keywords associated with a brand during and after campaigns that are run.
  • Crimson is a pioneer in applying the supervised machine learning algorithms for sentiment classification. Hence the sentiment engine is robust.
  • I personally like the topic wheels that show the overarching topics and sub topics in an easy to understand wheel representation.
  • I also like the word associations network graph that it provides for top keywords. Very informative and engaging graph.
  • Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
  • I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.
  • Data sources need to be expanded from the current offering.
It is well suited for large studies that have lots of time for analysis. Its features are very engaging in bringing out keyword associations and topical relations. It is not suited for small ad-hoc studies.
  • The query setting up process is easy.
  • The sentiment classification is fairly good.
  • It has helped us detect early negative comments that could possibly be damaging for the brand. This has helped us save negative press and undue negative attention on social media.
  • It has helped us monitor the brands popularity accurately to an extent.
Crimson has some unique visualization that is not possible with other tools. The topic wheels, keyword network graph etc., are not available in other tools. The sentiment engine is also unique as you can customize the machine and automate it to your need.
Brandwatch
3
Social media monitoring and analysis.
2
Brandwatch is intuitive. Doesn't require technical expertise to use.
  • Tracking brand popularity.
  • Detect negative sentiment on social.
  • Understand consumer reviews, sentiment around brand.
Yes
Radian 6, Talkwalker
  • Product Features
  • Product Usability
  • Product Reputation
Features are intuitive and easy to set up.
Would buy Bw again.
It's quite easy to figure out if you have used similar tools before. But otherwise it could take some time to get used to it.
Luis Fernando Martinez Funes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
We use Brandwatch for social media consulting, customer and competition analysis and one time reports for a variety of clients. We're a social business focused consultant so everybody in the company has a use for social media monitoring tools whether it is for internal use so we can assess and evaluate our customers' current social media situation or as a support of the planning and implementation of a social media strategy.
  • Brandwatch interface is clean and easy to understand. While social monitoring tools don't have to be simple they also have to provide a quick instinctive way to be used and Brandwatch provides this
  • Excellent configuration settings. Designed for both the simple projects and consultants to the most complicated and demanding projects thanks to its two ways to configure it.
  • Good analysis focus. Brandwatch has a good analysis focus which allows you not only to see the information in a dashboard but to actually dwell deeper into it.
  • Latin America focus. Brandwatch has started a LATAM drive which could be beneficial to the region and the company
  • Brandwatch still can become a more analytically focused tool. We have too many "easy basic dashboards" tools out there. Some of us really need to dig deep into the information and Brandwatch while in the right path can still improve its interface to facilitate this.
  • Increase amount of social networks covered. a tough challenge given how we always have new networks around but it is not only the new but the foreign networks like weibo or renren that should be considered.
  • Better pricing. Brandwatch is a bit expensive and a lot of small businesses have no way to access it. A small business package could really be useful.
  • While their Boolean configuration is an asset, writing and building the Boolean queries can be a real hassle and having and easier faster way to build it could be awesome. They are improving in this but there must be a way to automatize the creation of hundred characters long queries.
  • Brandwatch allows us to impress customers with our knowledge of their industry and company in the social media landscape. It is a distinct competitive advantage.
  • We had a good income from one shot reports and crisis management help using Brandwatch.
  • We have a good marketing strategy using Brandwatch for promotional analysis.
I recommend Brandwatch for a lot of companies and agencies that need a clean analysis with a marketing orientation or crisis management. The easy but complete way in which you can configure it and start getting results and insights can help a lot. Also to create good reports regarding the use of social media by agencies.

It can also be used for social crm and customer service scenarios but [it is] not as easily and fluid as other tools so this is where I sometimes hesitate to use it.
  • Radian6,Sysomos Heartbeat,Sysomos MAP,Synthesio,ubervu,Viralheat,Visible Intelligence,socialmetrix,analytic chile,ondore,Socialbakers,buzzmonitor,vortio,socialmention,nodexl,geofeedia,NetBase
Brandwatch is one of the best social media monitoring platforms out there. It has managed to maintain its identity and focus in an ever changing landscape. It competes head to head with tools like Radian6, Netbase, Sysomos and Synthesio. Lately each one has been defining more and more their focus and kind of analysis. Social CRM, PR, Crisis, Marketing, Quick dashboards and reports; they each have a different approach and do it quite well. Brandwatch is one my first options when I need good deep analysis that is easy to understand and share.
4
People who use the tool in our company range from our strategy director and senior consultants to some junior consultants, community managers and social media analysts. We all try to use the social monitoring tools both to understand them and to better coordinate our analysis, reports and social media efforts.
2
you need good analytic and thought oriented people. Sometimes people think that the monitoring platforms should be handled by the community manager or marketing guys and this tends to be a mistake.
Go for a couple of good engineers who alse have a good understanding of the social media landscape. Nowadays the Data Scientists are getting more spotlight so you may be able to find a couple of good guys who can fill this role.
They have to be able to really understand how to configure and use the tool, how to dig deeper into the data even beyond the platform using any means necessary and sometimes just using the platform as the data gathering step.
  • One time situational reports
  • Social monitoring continous projects
  • Social intelligence for the high tier directors
  • Crisis management
  • none yet
  • social crm
  • command centers
  • event monitoring
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.

Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works.
  • configuration is not easy but is indeed really complete
  • creation of graphics, fast and easy
  • the boolean configuration may feel cumbersome from time to time.
It definitely is better to use and to learn than other tools. they can get better in some interface and configuration stuff but overall you can get a great experience right out of the box
Dr Jillian Ney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Brandwatch daily at Disruptive Insight. Brandwatch is one of our preferred tools that we use for a number of social intelligence projects. We are passionate about highlighting the context within social media conversations and Brandwatch provides us with functionality to get behind some of the numbers in social media. The advanced analytics are what attracted us to Brandwatch and they continue to be one of our favourite and most used tools from our suite of partners.
  • Advanced Analytics
  • Customer Service
  • Visual Graph Creation
  • Ability to recode topics from the auto generated word cloud
  • We use Brandwatch for a number of clients and it has been used to understand the social media landscape, introduce the indirect conversations to clients and used to create awareness and in sales and product development
We use Brandwatch daily and for a number of different scenarios and business needs and find it a good catch all. However we use another application for understanding influencers.
  • DataRank,digimind,awedience,SocialFlow,Simply Measured
We have used a number of tools for various reasons, the ones selected are a small number. We continually return to Brandwatch because they are a good 'catch all' for the projects we work on.
3
social media intelligence and work across all clients business silos
4
Phil Butler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a technology, travel, and news journalist, or a PR and marketing professional, I've utilized many tools to capture the relevance and value of social media over the years. At Pamil Visions Public Relations, and via our efforts at Argophilia and Argo Travel News, our people have found Brandwatch the premier tool for showing the statistical underbelly of the digital landscape. Whether we need to report to hotel clients on media mentions, or if I personally need to find a key metric for a news story, Brandwatch solves for "X" in most cases. The point of pain Brandwatch easily solves is turning intricate and complex social interaction, Big Data, and difficult to explain concepts into relative child's play. Brandwatch is a tool every business person interested in digital must have.
  • Brandwatch mitigates creating simple to understand answers from highly complex social metrics - face it, outputting a chart to explain social tone is just amazing
  • When I was asked to show the "heat" of mentions on the subject of the Ukraine for Russia Today, Brandwatch simplified the task of comparing the sentiment toward Russia's part, Ukraine, and the rest of the west. Social media plays a huge role in PR and politics these days.
  • A hotel recently asked us to show the ROI of PR, something public relations professionals have wrestled with for decades. Brandwatch helped me clearly represent how a "test" PR campaign resulted in a massive branding plus for a singled out hotel chain versus its competitors. I know of no other metrics driven tool that has been able to so easily accomplish this.
  • Frequently we're asked to evaluate one hotels chain's competition for their social and digital imminence. Businesses want to stay ahead of the competition, obviously. Brandwatch is the perfect comparative tool to help owners eclipse their competing hotels.
  • The only real weakness I can find in the Brandwatch tool set is the learning curve for super-wired company professionals like my team. That said, the complexities and uses of Brandwatch, while extensive, end up being far more feasible for uptake than the competitive ones. I'd also commend the team at Brandwatch for assisting at every level. I can't tell you how many times they've helped me create campaigns.
  • Brandwatch has helped us prove out our effectiveness better than any tool we've used. As for ROI? The cost becomes so minimal when compared to even the latest new business prospect "convinced" by using the tool. What I mean is, I've shown ROI to hotels using Brandwatch to convert believers.
In general Brandwatch can be utilized by any business or organization to make a "window" into their digital ecosystem. That said, very small companies may be pressed for cost as is always the case. Those companies intent on growth, and on using the tools that promote it, are perfect candidates for Brandwatch.
One very good tool I'd like to mention is "Mention" a simplified digital metrics tool set. While not nearly as detailed or enterprise as Brandwatch, Mention does a great job of showing a social snapshot for business owners. Another wonderful tool we've used, Visible by Vocus is an extraordinary enterprise "listening" tool. We've a long and fruitful relationship with Vocus, and I've recommended their services many times. However powerful Visible is though, the aforementioned learning curve is steep. For businesses not as technically endowed, Brandwatch wins for simplicity and ease of uptake.
8
We have eight people who are the primary Brandwatch users. Two of these are partners in our PR firm, two more are account executives, and the others use the platform for journalistic purposes, or for social media practices.
6
Some of our staff use Brandwatch on a daily basis to track, strategize, and do brand management for clients. The more familiar we become with the platform, the more essential Brandwatch becomes for servicing our clients.
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