Overview
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
Good for some companies but not others, especially not ours.
Easy to use and collaborative tool for SMM for large scale clients but there are more affordable options.
A very professional tool that helps many social media teams
Brandwatch is certainly the most dynamic and well supported Social Insight platform available today
Very pleased with Brandwatch
Crimson Hexagon User's Review
360 degree solution for social media listening, monitoring, and reporting
An incredible alternative to manage your social network
Brandwatch/Crimson Hexagon is a powerhouse
Brandwatch Consumer Research is the GO TO platform for improving your marketing strategy
Comprehensive and very attractive reporting...maybe too fiddly.
Union Metrics Must Be in your Social Arsenal
Drive real value and insights with Brandwatch
Brandwatch has a great impact on my company
Good For Top Level Social Listening
Reviewer Pros & Cons
Pricing
Pro
$800
Enterprise
3000+
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Take your Brandwatch data anywhere: The power of the API
Brandwatch is... More Simple to Use
Brandwatch has... More Filters
Social Media: Measurement and Reporting
Brandwatch has... More Data Quality
Brandwatch Experts: 1. Sentiment Analysis
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Brandwatch?
Brandwatch Features
- Supported: Proprietary listening technology providing quality data coverage
- Supported: The most advanced, customizable charting and analysis functionality available
- Supported: Unlimited users and a range of distrubution, sharing and permissions options
- Supported: Flexible dashboards with over 25 different components
- Supported: 30+ fully-supported languages, including Topics and sentiment extraction
- Supported: Sophisticated demographic and theme analysis
- Supported: Owned Twitter and Facebook channel tools
- Supported: Automated, intelligent and custom alerting features
- Supported: Bulk processing and automation of categorization and tagging
Brandwatch Screenshots
Brandwatch Video
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Brandwatch Integrations
Brandwatch Competitors
Brandwatch Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Brandwatch Customer Size Distribution
Consumers | 1% |
---|---|
Small Businesses (1-50 employees) | 9% |
Mid-Size Companies (51-500 employees) | 20% |
Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(149)Community Insights
- Business Problems Solved
- Recommendations
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.
Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.
Users frequently recommend Brandwatch for the following reasons:
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Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.
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Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.
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Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.
Attribute Ratings
Reviews
(1-4 of 4)Crimson Hexagon User's Review
- Crimson is a pioneer in applying the supervised machine learning algorithms for sentiment classification. Hence the sentiment engine is robust.
- I personally like the topic wheels that show the overarching topics and sub topics in an easy to understand wheel representation.
- I also like the word associations network graph that it provides for top keywords. Very informative and engaging graph.
- Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
- I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.
- Data sources need to be expanded from the current offering.
- The query setting up process is easy.
- The sentiment classification is fairly good.
- It has helped us detect early negative comments that could possibly be damaging for the brand. This has helped us save negative press and undue negative attention on social media.
- It has helped us monitor the brands popularity accurately to an extent.
- Tracking brand popularity.
- Detect negative sentiment on social.
- Understand consumer reviews, sentiment around brand.
- Product Features
- Product Usability
- Product Reputation
- Brandwatch interface is clean and easy to understand. While social monitoring tools don't have to be simple they also have to provide a quick instinctive way to be used and Brandwatch provides this
- Excellent configuration settings. Designed for both the simple projects and consultants to the most complicated and demanding projects thanks to its two ways to configure it.
- Good analysis focus. Brandwatch has a good analysis focus which allows you not only to see the information in a dashboard but to actually dwell deeper into it.
- Latin America focus. Brandwatch has started a LATAM drive which could be beneficial to the region and the company
- Brandwatch still can become a more analytically focused tool. We have too many "easy basic dashboards" tools out there. Some of us really need to dig deep into the information and Brandwatch while in the right path can still improve its interface to facilitate this.
- Increase amount of social networks covered. a tough challenge given how we always have new networks around but it is not only the new but the foreign networks like weibo or renren that should be considered.
- Better pricing. Brandwatch is a bit expensive and a lot of small businesses have no way to access it. A small business package could really be useful.
- While their Boolean configuration is an asset, writing and building the Boolean queries can be a real hassle and having and easier faster way to build it could be awesome. They are improving in this but there must be a way to automatize the creation of hundred characters long queries.
- Brandwatch allows us to impress customers with our knowledge of their industry and company in the social media landscape. It is a distinct competitive advantage.
- We had a good income from one shot reports and crisis management help using Brandwatch.
- We have a good marketing strategy using Brandwatch for promotional analysis.
It can also be used for social crm and customer service scenarios but [it is] not as easily and fluid as other tools so this is where I sometimes hesitate to use it.
- Radian6,Sysomos Heartbeat,Sysomos MAP,Synthesio,ubervu,Viralheat,Visible Intelligence,socialmetrix,analytic chile,ondore,Socialbakers,buzzmonitor,vortio,socialmention,nodexl,geofeedia,NetBase
Go for a couple of good engineers who alse have a good understanding of the social media landscape. Nowadays the Data Scientists are getting more spotlight so you may be able to find a couple of good guys who can fill this role.
They have to be able to really understand how to configure and use the tool, how to dig deeper into the data even beyond the platform using any means necessary and sometimes just using the platform as the data gathering step.
- One time situational reports
- Social monitoring continous projects
- Social intelligence for the high tier directors
- Crisis management
- none yet
- social crm
- command centers
- event monitoring
Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works.
- configuration is not easy but is indeed really complete
- creation of graphics, fast and easy
- the boolean configuration may feel cumbersome from time to time.
Brandwatch offering more than surface level analytics
- Advanced Analytics
- Customer Service
- Visual Graph Creation
- Ability to recode topics from the auto generated word cloud
- We use Brandwatch for a number of clients and it has been used to understand the social media landscape, introduce the indirect conversations to clients and used to create awareness and in sales and product development
- DataRank,digimind,awedience,SocialFlow,Simply Measured
Brandwatch for the "Listening Edge" of Digital
- Brandwatch mitigates creating simple to understand answers from highly complex social metrics - face it, outputting a chart to explain social tone is just amazing
- When I was asked to show the "heat" of mentions on the subject of the Ukraine for Russia Today, Brandwatch simplified the task of comparing the sentiment toward Russia's part, Ukraine, and the rest of the west. Social media plays a huge role in PR and politics these days.
- A hotel recently asked us to show the ROI of PR, something public relations professionals have wrestled with for decades. Brandwatch helped me clearly represent how a "test" PR campaign resulted in a massive branding plus for a singled out hotel chain versus its competitors. I know of no other metrics driven tool that has been able to so easily accomplish this.
- Frequently we're asked to evaluate one hotels chain's competition for their social and digital imminence. Businesses want to stay ahead of the competition, obviously. Brandwatch is the perfect comparative tool to help owners eclipse their competing hotels.
- The only real weakness I can find in the Brandwatch tool set is the learning curve for super-wired company professionals like my team. That said, the complexities and uses of Brandwatch, while extensive, end up being far more feasible for uptake than the competitive ones. I'd also commend the team at Brandwatch for assisting at every level. I can't tell you how many times they've helped me create campaigns.
- Brandwatch has helped us prove out our effectiveness better than any tool we've used. As for ROI? The cost becomes so minimal when compared to even the latest new business prospect "convinced" by using the tool. What I mean is, I've shown ROI to hotels using Brandwatch to convert believers.