TrustRadius Insights
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
Starting at $800 10k mentions
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What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
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Reviewer Pros & Cons
Pricing
Pro
$800
Cloud
10k mentions
Enterprise
3000+
Cloud
Unlimited mentions or Queries
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Take your Brandwatch data anywhere: The power of the API
YouTube
Brandwatch is... More Simple to Use
YouTube
Brandwatch has... More Filters
YouTube
Social Media: Measurement and Reporting
YouTube
Brandwatch has... More Data Quality
YouTube
Brandwatch Experts: 1. Sentiment Analysis
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
Brandwatch Features
- Supported: Proprietary listening technology providing quality data coverage
- Supported: The most advanced, customizable charting and analysis functionality available
- Supported: Unlimited users and a range of distrubution, sharing and permissions options
- Supported: Flexible dashboards with over 25 different components
- Supported: 30+ fully-supported languages, including Topics and sentiment extraction
- Supported: Sophisticated demographic and theme analysis
- Supported: Owned Twitter and Facebook channel tools
- Supported: Automated, intelligent and custom alerting features
- Supported: Bulk processing and automation of categorization and tagging
Brandwatch Screenshots
Brandwatch Video
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Brandwatch Integrations
Brandwatch Competitors
Brandwatch Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Social Analytics & Insight highest, with a score of 8.1.
The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).
Brandwatch Customer Size Distribution
| Consumers | 1% |
|---|---|
| Small Businesses (1-50 employees) | 9% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(149)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.
Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.
Users frequently recommend Brandwatch for the following reasons:
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Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.
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Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.
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Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
December 10, 2021
Brandwatch is certainly the most dynamic and well supported Social Insight platform available today
Score 5 out of 10
Vetted Review
Verified User
We use Brandwatch Analytics as the core technology for our research into conversation around brands and entertainment properties and personalities. This involves utilising Brandwatch Analytics as a platform more than a tool, an option that would not be possible using any other social listening technology.
- Highly programmable setup allows for deep categorisation of social and online conversation data.
- Useful and clear UI that allows easy access to granular reporting.
- Highly responsive and knowledge support and account management teams.
- Company is clearly committed to evolving their platform for their clients as well as being responsive to their recommendations.
- The UI sometimes struggles with larger categorisation sets but this can be worked around by exporting to Excel and creating your own graphs there.
- Our business is hugely dependent on Brandwatch Analytics as it is our core technology and so the ROI is clear.
- We have been able to work with the Brandwatch Analytics team to develop new solutions built on the platform and they have always provided excellent support.
I have used all of the other main social listening tools and what they lack compared to Brandwatch Analytics is the ability to configure to the point you can actually build a social listening solution with them. I class the difference as being that these technologies are 'tools' whereas Brandwatch Analytics is a true 'platform'.
2
Brandwatch Analytics users at EntSight work within research, analysis and client management.
- Implemented in-house
No
Change management was minimal
Score 10 out of 10
Vetted Review
Verified User
We implement monitoring solutions for leading consumer brands. We provide managed solutions providing data at a top management level, but making sure that important indications filter down. Brandwatch monitoring provides us with critical marketing intelligence including performance indicators, threats, concerns, opportunities and competitor benchmarks. Monitoring allows clients to intercept and evaluate the conversations regarding their brand. It provides key information for improving brand sentiment, share of voice, customer service and a host of other issues.
- Groups similar mentions to assist in competitive / marketing intelligence.
- Social media management. Extend the network of content management.
- Customer service. Allows teamwork on outstanding issues. Mentions can be assigned to individual users.
- Facilitates calculation of ROI from marketing campaigns.
- Sector wide listening. Provides a company with key industry benchmarks.
- A Mobile version would be exceptional.
- Brandwatch has consistently provided me with high level strategic intelligence than can make a critical difference in marketing ROI of my business and that of my clients. Just knowing which campaigns work best is an example.
- topsy,tweetonomy,trackur,radian6,socialbakers
Of the software we evaluated Brandwatch gave us the best quality results and freedom of configuration. Better job of recovering past mentions. It has a more comprehensive choice of Boolean operators, giving complete control over search criteria. R6 is limited to basic operators. Brandwatch comes with the ability to set up own categories, rules, free out of the box. The others have it as an add on or don't do it. Socialbakers is not really a good comparison as it has a different usage set. They could be complimentary.
3
- Strategic analyst: Project lead, strategic analysis. Guides the implementation of the project. Provides marketing indications.
-Junior analyst: Creation of queries, day to day management, fine tuning, reporting.
- Social media expert: channel management. Takes action on the results of the mentions. Intervenes in conversations where necessary. Liaisons with clients if they are managing the conversations.
- Implemented in-house
- Query tool
- Alerts
- Report scheduler
No