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Brandwatch

Brandwatch

Overview

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

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Recent Reviews

TrustRadius Insights

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
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Reviewer Pros & Cons

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Pricing

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Pro

$800

Cloud
10k mentions

Enterprise

3000+

Cloud
Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Take your Brandwatch data anywhere: The power of the API

YouTube

Brandwatch is... More Simple to Use

YouTube

Brandwatch has... More Filters

YouTube

Social Media: Measurement and Reporting

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Brandwatch has... More Data Quality

YouTube

Brandwatch Experts: 1. Sentiment Analysis

YouTube
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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Screenshot of

Brandwatch Video

Brandwatch Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Digimind Social, Infegy Atlas, and MutualMind are common alternatives for Brandwatch.

Reviewers rate Social Analytics & Insight highest, with a score of 8.1.

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).

Brandwatch Customer Size Distribution

Consumers1%
Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.

Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.

Users frequently recommend Brandwatch for the following reasons:

  1. Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.

  2. Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.

  3. Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.

Attribute Ratings

Reviews

(1-25 of 65)
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Score 7 out of 10
Vetted Review
Verified User
  • Social media management.
  • Publishing.
  • Community Management.
  • Price point is high compared to other platforms that do the same functions.
  • Insights and reporting are bare-bones, you're better off extracting the data in a CSV and evaluating it yourself.
  • Not as accessible for smaller businesses.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Improve the customer experience
  • The connection via API is very good
  • Its flexibility and scalability adapts to all types of organizations
  • The analysis and monitoring of influencers
  • Sentiment analysis using AI
  • Higher level of audience data filtering
Edward James Bass | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Highly programmable setup allows for deep categorisation of social and online conversation data.
  • Useful and clear UI that allows easy access to granular reporting.
  • Highly responsive and knowledge support and account management teams.
  • Company is clearly committed to evolving their platform for their clients as well as being responsive to their recommendations.
  • The UI sometimes struggles with larger categorisation sets but this can be worked around by exporting to Excel and creating your own graphs there.
Gary Wilcox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Filters textual data
  • provides excellent options in terms of dashboards
  • very efficient and timely data downloads
  • quick response from the support team
  • I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
  • I would like to see a more comprehensive historical data pull
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Crimson is a pioneer in applying the supervised machine learning algorithms for sentiment classification. Hence the sentiment engine is robust.
  • I personally like the topic wheels that show the overarching topics and sub topics in an easy to understand wheel representation.
  • I also like the word associations network graph that it provides for top keywords. Very informative and engaging graph.
  • Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
  • I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.
  • Data sources need to be expanded from the current offering.
Ravindra Sahu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It helps to create Consumer Insight report
  • It helps to create Influencer Analysis report
  • It helps to create Campaign Analysis report and see the performance of the campaign
  • Image recognition features
  • Speech Analysis features
  • Attractive wordcloud
Maria Bereziuk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Falcon.io has a well-organized and fluid interface.
  • It has many abilities to work the on the content of our company or clients in different social media.
  • The platform even allows me to mix stories as part of the marketing strategy.
  • With Falcon.io, I can easily see when different posts are scheduled and review before they are published.
  • It's nice to have a reporting section where I can frequently review where I should improve.
  • The Falcon.io mobile app has very few features; I hope they can include better future updates.
  • Their technical support should improve, take the time to provide answers.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Very detailed in its thematic and keyword based searches.
  • The ability to crease multiple levels to predefined filtering allows for cleaner results.
  • Too comprehensive means it is more of a reporting tool than an investigations tool.
  • The filtering defaults are often misused to predefine keyword filtering... how can we be sure users always use the same keywords.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Topic tracking is easy to set up and starts pulling fairly quickly. While the data is only for Twitter, it’s easy to find influencers talking about your topic.
  • The overview of metrics per platform is incredibly helpful, and the simplicity of what you're looking at makes it easy for a non-savvy client to grasp.
  • Understanding top contributors and hashtags about your brand helps inform strategy or how to adjust content. For example, our brand's top contributors were not who we wanted to be associated with our posts, so we adjusted our language.
  • More platform integration. I would love for Union Metrics to be a “one stop shop” but LinkedIn and YouTube are not available to track.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Their UI is easy to understand.
  • Their data gets updated in real-time.
  • The ability to provide detailed, analytical reports is nice in a budding social media landscape.
  • It's not all-encompassing. In other words, there aren't a whole lot of insights from our PR hits and how they perform on social.
Tegan Jenner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
  • Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
  • Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
  • Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
  • Query building learning curve. To get the most out of query set up, using the Query Editor is best, but learning the nuances of this process can be hard if you don't consider yourself to be very tech-savvy.
  • It would be nice if widget color schemes were adjustable so graphs could be catered to specific report styles. Our company aesthetic doesn't really match with the rainbow-colored widgets created by Brandwatch, so sometimes they stand out in a bad way in our reports.
  • I know this is something they are working on, but the current AI classification and learning abilities are limited (as of Oct. 2019). Part of their road-map with their Crimson Hexagon acquisition is to incorporate smarter classification and AI to help filter out irrelevant mentions.
  • Sentiment classification is unreliable sometimes depending on the subject matter. If a user is being funny or sarcastic in a mention, the sentiment algorithm gets really tripped up.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Slices and dices data by different keyword sets and visualizes it however you need it
  • Doesn't limit the number of queries
  • Allows for highly customized dashboards
  • Makes it easy to limit access based on user logins
  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
Lainey Graham | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
  • The interface is well-organized and makes the user experience very smooth.
  • Organizes content well with the publishing feature. You can easily see when different posts are scheduled and where you have holes.
  • Falcon aggregates data well in their metrics section, although they only provide data you can get from the platform reports. It is nice to have it all in one place so to speak.
  • Falcon.io does not show the conversations that occur between customers and your chatbot, which is a big issue for our company as messenger marketing becomes a more profitable part of our marketing efforts.
  • Falcon.io will often not publish posts that don't meet certain niche creative requirements of different social platforms. It would be helpful if they provided an error while you were creating the post rather than failing to publish later.
  • Falcon.io does not currently post to Instagram stories. This is a capability that they need to compete in their space.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Very nice UX: The interface is quite easy and intuitive
  • Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
  • Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them
  • Some of our measurement metrics are predefined, and you would need to extract the raw data and calculate new or other metrics such as engagement rates (based on reach)
  • Can be quite pricy, especially compared to other cheaper solutions that can provide some of the basic functionalities for fraction of the price
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The ability to pull quick and graphically pleasing reports to distribute to your team to gauge the impact of a particular topic on Twitter.
  • The ability to track a number of keywords on Twitter over an extended period of a time.
  • An easy way to find the top contributors related to specific topics.
  • While this may be down to limitations with the API, it would be great to determine an accurate number for impressions generated by Tweets related to specific subjects, rather than a total potential number.
  • Sentiment analysis could be improved to get a more accurate read, however this is a limitation with almost all social listening platforms.
  • It would be great if it were possible to track a number of public Facebook pages in a similar manner as to what is available on Twitter.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Data you can trust
  • Fast easy-to-learn UI
  • Functionality that translates well across users - I.E. a team member can use it and will see the same result you do.
  • Crisis monitoring support
  • Unbranded or white-label report development
  • SQL support
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