TrustRadius Insights
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
Starting at $800 10k mentions
View PricingOverview
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
Recent Reviews
Reviewer Pros & Cons
Pricing
Pro
$800
Cloud
10k mentions
Enterprise
3000+
Cloud
Unlimited mentions or Queries
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Take your Brandwatch data anywhere: The power of the API
YouTube
Brandwatch is... More Simple to Use
YouTube
Brandwatch has... More Filters
YouTube
Social Media: Measurement and Reporting
YouTube
Brandwatch has... More Data Quality
YouTube
Brandwatch Experts: 1. Sentiment Analysis
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
Brandwatch Features
- Supported: Proprietary listening technology providing quality data coverage
- Supported: The most advanced, customizable charting and analysis functionality available
- Supported: Unlimited users and a range of distrubution, sharing and permissions options
- Supported: Flexible dashboards with over 25 different components
- Supported: 30+ fully-supported languages, including Topics and sentiment extraction
- Supported: Sophisticated demographic and theme analysis
- Supported: Owned Twitter and Facebook channel tools
- Supported: Automated, intelligent and custom alerting features
- Supported: Bulk processing and automation of categorization and tagging
Brandwatch Screenshots
Brandwatch Video
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Brandwatch Integrations
Brandwatch Competitors
Brandwatch Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Social Analytics & Insight highest, with a score of 8.1.
The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).
Brandwatch Customer Size Distribution
| Consumers | 1% |
|---|---|
| Small Businesses (1-50 employees) | 9% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(149)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.
Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.
Users frequently recommend Brandwatch for the following reasons:
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Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.
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Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.
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Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.
Attribute Ratings
Reviews
(1-25 of 53)Companies can't remove reviews or game the system. Here's why
Score 3 out of 10
Vetted Review
Verified User
Hootsuite visually looks better and has way more integrations/ suggestions/ areas to save copy/ resharing ability/plus Later is more affordable for small business owners but ideal for creatives to visualize and manually adjust feeds.
June 26, 2022
Easy to use and collaborative tool for SMM for large scale clients but there are more affordable options.
Score 7 out of 10
Vetted Review
Verified User
Sprout and Falcon have the same capabilities in regard to publishing and community management. Sprout's user interface is easier to deploy and more intuitive compared to Falcon. Both tools have clean UI's but their UX differs. Falcon's interface is smoother and its ease of API integration is better. Sprout has better personalization capabilities where customer service is better and readily available. Cross-channel management is preferred on Sprout. Falcon's system can get buggy and lost through windows.
January 27, 2022
A very professional tool that helps many social media teams
We like its level of detail in the analysis, as well as how it shows the results or report data with advanced, friendly and clear graphics that help in decision making. Although in some versions or licenses the price is higher, Brandwatch achieves better and more professional results, we can summarize that it is a more advanced tool with more expertise
December 10, 2021
Brandwatch is certainly the most dynamic and well supported Social Insight platform available today
Score 5 out of 10
Vetted Review
Verified User
I have used all of the other main social listening tools and what they lack compared to Brandwatch Analytics is the ability to configure to the point you can actually build a social listening solution with them. I class the difference as being that these technologies are 'tools' whereas Brandwatch Analytics is a true 'platform'.
November 10, 2021
Very pleased with Brandwatch
Ease of use and speed are the two most important attributes. Brandwatch is a comprehensive listening tool.
November 06, 2021
Crimson Hexagon User's Review
Crimson has some unique visualization that is not possible with other tools. The topic wheels, keyword network graph etc., are not available in other tools.
The sentiment engine is also unique as you can customize the machine and automate it to your need.
The mention count is accurate in Brandwatch compared to others and features are user-friendly and easy to navigate.
The profile setup is easy on Brandwatch, and the best part of the tool is the ease of use. The tool gives the complete package for Social media Analytics, Monitoring, and reporting. The graph visualization stands out against its competitors.
The profile setup is easy on Brandwatch, and the best part of the tool is the ease of use. The tool gives the complete package for Social media Analytics, Monitoring, and reporting. The graph visualization stands out against its competitors.
Falcon.io can categorize content, visualize the stages of a post, and use analytics to track when people are most likely to view and interact with content.
July 10, 2020
Brandwatch/Crimson Hexagon is a powerhouse
Score 9 out of 10
Vetted Review
Verified User
Stronger search database. Much better user experience. Useful right away.
April 01, 2020
Brandwatch Consumer Research is the GO TO platform for improving your marketing strategy
Brandwatch was our first listening/consumer research platform. We chose Brandwatch over other tools we were looking into for the depth of its data, helpful customer service and success teams, and deep customization. The only hold-up we had was the number of hours the onboarding process required 3 years ago (roughly 6-8 hours). The training team was incredibly flexible and did an outstanding job of getting the various teams up to speed within that time though.
December 23, 2019
Comprehensive and very attractive reporting...maybe too fiddly.
Compared to other scraping and information gathering tools, Brandwatch is by far the most comprehensive for our needs. Giving the information and guide we need to backup/support influence and identify issues at all levels from specific service issues to overall branding concerns. Not the easiest of packages to use and by far an unnecessarily fiddly one for quick research but worth it.
November 18, 2019
Union Metrics Must Be in your Social Arsenal
Union Metrics is easier to use and set up than other software solutions. It’s never glitched or lost data, and has been reliable even though algorithm and API changes.
November 07, 2019
Drive real value and insights with Brandwatch
A real edge for Brandwatch is how easy and flexible you can play around with data. It becomes more of a real analysis platform that serves different business objectives rather than visualization and informative output.
November 05, 2019
Brandwatch has a great impact on my company
Only Brandwatch
October 30, 2019
Good For Top Level Social Listening
- Talkwalker, Mention and Social Studio
Brandwatch doesn't pull and organize information as accurately as the tools above do.
October 16, 2019
A great supplementary social listening tool!
I think it's a far superior tool than Meltwater or TrendKite's social listening editions of their platforms. They are better suited to media coverage analysis and Crimson Hexagon hits the social media metrics you're looking for.
October 15, 2019
Wouldn't recommend it
- Sprinklr Modern Engagement (formerly Social + Messaging Suite) and Hootsuite Insights (formerly ubervu)
Relative to the other products, it felt bulky and difficult to use - even our directors were mentioning this. This combined with the fact it wasn't able to pull the metrics we needed for our reports had us reevaluating whether or not it was the right tool for our company's needs.
October 12, 2019
Brandwatch is worth every penny!
Before we originally signed up to license Brandwatch we shopped around and looked at Crimson Hexagon as the other main competitor. In the end, Brandwatch ended up acquiring Crimson Hexagon and will be incorporating some of CH's best features into their tool. So in the end we got the best of both worlds. In my opinion. this company acquisition makes Brandwatch the top dog in the social listening space and I can't imagine any other product that could stack up compared to it.
September 10, 2019
Brandwatch Listening Review
Brandwatch is the strongest tool for social listening I believe.
This is kind of a moot point now that they're in the process of merging, but Brandwatch is better at segmenting data, and Crimson Hexagon is better at finding the meaning/story/context in the data and doing it quickly. Both are useful functions and once they're completely merged they have the potential to be a super platform.
Talkwalker is buggy and I'd rather spend my budget on a better platform. If it was half the price it'd be a decent option for an operation with a low budget.
April 27, 2019
Falcon.io Pros and Cons
We selected Falcion.io because they promised to bring many of the capabilities of our various tools together under one rood and provide more complete data that was easily accessible. They have not fully delivered on those promises, so we are in the process of ending our agreement.
January 09, 2019
Union Metrics Rocks
- Buffer and Hootsuite Enterprise
As mentioned earlier, Union Metrics is much more comprehensive as opposed to alternative Twitter analytic software like Buffer or Hootsuite. Because they are an official partner, they have access to granular bits of data that allow you to get a solid understanding on how users engage with your content and what content is working.
December 20, 2018
Union Metrics - An affordable way to report on Twitter trends
Union Metrics is by far the most affordable of the bunch, yet proves to be easier to pull a report than the other platforms we have used/are using. That said, there is little ability to customize these reports, which can at times be a bit of an issue.
Falcon is a much more robust tool, with significantly better scheduling and community management. Their Engage module is miles ahead.
April 25, 2018
Enterprise Social Listening - Solved!
- We find that Brandwatch is the most advanced and easy to use platform versus its peers. The rules and categorisation of mentions is a great capability to have.
- Also, its coverage of mentions versus its peers coverage is great and a tool is as good as its data. Being in Asia Pacific (APAC) and Brandwatch focusing on APAC makes a real difference to our coverage here versus its global peers focussed on Americas and Europe.
- The data cuts are great thus analysis of any mention is possible in various ways that it makes sense.
- It solves most of our clients' use cases.