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Brandwatch

Brandwatch

Overview

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

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Recent Reviews

TrustRadius Insights

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
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Reviewer Pros & Cons

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Pricing

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Pro

$800

Cloud
10k mentions

Enterprise

3000+

Cloud
Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Take your Brandwatch data anywhere: The power of the API

YouTube

Brandwatch is... More Simple to Use

YouTube

Brandwatch has... More Filters

YouTube

Social Media: Measurement and Reporting

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Brandwatch has... More Data Quality

YouTube

Brandwatch Experts: 1. Sentiment Analysis

YouTube
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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Screenshot of

Brandwatch Video

Brandwatch Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Digimind Social, Infegy Atlas, and MutualMind are common alternatives for Brandwatch.

Reviewers rate Social Analytics & Insight highest, with a score of 8.1.

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).

Brandwatch Customer Size Distribution

Consumers1%
Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.

Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.

Users frequently recommend Brandwatch for the following reasons:

  1. Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.

  2. Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.

  3. Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.

Attribute Ratings

Reviews

(1-25 of 65)
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Score 3 out of 10
Vetted Review
Verified User
This platform is very robust and has a lot of great features to suit a full marketing suite. At the same time, it is not ideal for any company that mainly lives on LinkedIn. You may as well use their internal account management tool. But if you need to manage influencers or only need a very simple display of your activity then this is a very user-friendly tool. It simply is not ideal for our organization. Please take as much time as possible to play with the platform before committing to a contract. Honestly Hootsuite and Later are my personal favorites still. I was hoping this would provide a new opportunity to gain more insight into our audience but it is definitely not for us. I may have a personal bias since I am a creative and like to see my work displayed and be able to visually see other streams of content. This just seems like a step back from a designers stand point. Functionality wise it defiantly works. It's just a matter of if you want something with just the bare bones.
Score 7 out of 10
Vetted Review
Verified User
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is very appropriate for social media teams that develop a very professional and highly detailed work, who want to make their social media strategies profitable.It is not appropriate for companies that are not serious about social channels and do not want to invest in top tools.Social media teams are better with Brandwatch
Ravindra Sahu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is best suited for companies that have huge data because of the tool efficiency. Brandwatch can change the large data into graphs in minutes, and it takes very less loading time. The tool is used to creating Influencer analysis, campaign analysis, and consumer insight report in one click.
The tool is also user-friendly with an easy boolean logic feature. The tool is less appropriate for post scheduling.
Maria Bereziuk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I can recommend Falcon.io for any person or company that wants to organize and plan their social media content. You will easily keep track of all channels, schedule each post in advance, analyze and create marketing strategies. They will have a tool that gives them a lot of abilities to get information about the performance of the content.
James Arnold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The tool is very powerful and can serve just about any size of brand. You need to have a few people dedicated to using it though to make it powerful. Given the cost of it, you will want to make sure those people are engaged at least at a mid level in the company to know how to best search. It does not have a low cost, so it might not work for many smaller businesses.
Gavin Bigelow | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Brandwatch Consumer Research is an excellent tool for better understanding your global audience while providing your teams the tools to deep-dive down to a specific list of individual users. The real value of the tool comes from its advanced customization options. With a little time and creativity, you can segment any data to suit almost any purpose, allowing you to create some truly deep reports and insights into the various user data you are looking into. If you are looking to dive into the nitty-gritty of your audience while maintaining the functionality to create easy to understand reports Brandwatch is a wonderful platform to look into.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Albeit a complex interface and very fiddly to get to an end result, the use of presentation graphics, the ability to filter properly and the options within the design and distribution of the boards means that Brandwatch is used at the highest level in our organisation. Alternatives to Brandwatch are used but it is the output that gives Brandwatch the edge.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you’re looking to track metrics and easily export so they are client ready, Union Metrics is an excellent and trustworthy tool. If you need to dig deeper with individual posts or nitty-gritty analytics, pulling directly from the platform will still be the best course of action.
Youssef Shalaby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Brandwatch is perfect for quick and reliable insights from both social media and the web. It can be really helpful in deep analysis as the robust analytics platforms decrease the time to slice and dice and dig deep into data.
October 15, 2019

Wouldn't recommend it

Kenji Onozawa | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
I think among the enterprise-level listening suites, Brandwatch is probably among the best. With that said, for the average marketer, it's still too confusing to set up and get going without the help of their support managers (as compared to something like Sprinklr). More often than not, our team would need to contact them to get the dashboards set up the way we needed as it was simply too difficult to do so on our own.

I think what it did well was at a high level being able to get the social listening metrics we needed (with a few caveats) and being able to alert us when there was a situation on social we needed to be made aware of (so we could get ahead of it). Where it really faltered was in the social channel post reporting as it wasn't able to gather some of the data our team required. As a result, we'd need to go into the native platforms to generate post performance metrics, which defeated the point of us having a tool like Brandwatch in the first place.
Tegan Jenner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Brandwatch has been exceptionally helpful when it comes to new business pitches. If we are looking into pitching a client that is in a new sector/field compared to our other clients, we use Brandwatch to pull in user data to get a feel for trends and discussion topics in the sector. Clients really appreciate any insights we can bring to our pitches -- especially when they are supported by actual user data that we've collected through Brandwatch.
September 10, 2019

Brandwatch Listening Review

Kelcey Zacarese | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Brandwatch is great for any social listening reports or requests since they have a few options when you can create a query - either an automated query or you can manually do a boolean search. They pull results from blogs, news sites, forums, and all main social media platforms that are not affected as strongly by the API (i.e., Twitter).
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Brandwatch is great for ongoing monitoring using defined categories. It's brilliant at segmenting and displaying data how you need it, especially when you know what data you need and how you need to see it. It's not the best when you don't quite know what you're looking for, and when time matters - there aren't many good tools for quickly applying filters or using AI to identify patterns, though that's getting better as they continue to merge Crimson Hexagon technology, so I'd continue to watch this space.
Lainey Graham | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. Falcon.io needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Falcon.io provides a set of functionalities that cover a wide spectrum of services that would normally be required by any social media community manager and analyst. In addition, it has a few unique features that you wouldn't find in other platforms, and we would highly recommend signing up with Falcon.io if those functionalities are what you are seeking.
January 09, 2019

Union Metrics Rocks

Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Union Metrics does a great job at providing insight into our Twitter account. With Union Metrics being the official partner of Twitter, I’ve noticed that the data we see via Union Metrics is much more comprehensive as opposed to other tools we’ve used. Union Metrics is a great tool for understanding how followers interact with your content and how to better engage them.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is a fairly powerful and easy-to-use tool at a very affordable price. We use it on a daily basis and get amazing value out of the insights we are able to obtain. The ability to quickly produce and export reports allows us to easily get an idea of how specific conversations are unrolling on Twitter.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Crimson Hexagon is great for monitoring the conversation online about a product or brand for Twitter and earned media. Since Facebook (and, by virtue of shared ownership Instagram) are largely private networks with APIs that are closed, I do not trust 3rd party tools to report on Facebook and Instagram data.
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