Brandwatch

This platform is very robust and has a lot of great features to suit a full marketing suite. At the same time, it is not ideal for any company that mainly lives on LinkedIn. You may as well use their internal account management tool. But if you need to manage influencers or only need a very simple display of your activity then this is a very user-friendly tool. It simply is not ideal for our organization. Please take as much time as possible to play with the platform before committing to a contract. Honestly Hootsuite and Later are my personal favorites still. I was hoping this would provide a new opportunity to gain more insight into our audience but it is definitely not for us. I may have a personal bias since I am a creative and like to see my work displayed and be able to visually see other streams of content. This just seems like a step back from a designers stand point. Functionality wise it defiantly works. It's just a matter of if you want something with just the bare bones.

For those looking for more granular and complex insights into social conversation and audience behaviour there is simply no better platform.

Brandwatch is a great listening tool. I have used other similar systems and now believe I have found the most comprehensive, easy-to-use tool to retrieve consumers messages, attitudes, and emotions.

It is best suited for companies that have huge data because of the tool efficiency. Brandwatch can change the large data into graphs in minutes, and it takes very less loading time. The tool is used to creating Influencer analysis, campaign analysis, and consumer insight report in one click.
The tool is also user-friendly with an easy boolean logic feature. The tool is less appropriate for post scheduling.

I can recommend Falcon.io for any person or company that wants to organize and plan their social media content. You will easily keep track of all channels, schedule each post in advance, analyze and create marketing strategies. They will have a tool that gives them a lot of abilities to get information about the performance of the content.