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TrustRadius: an HG Insights Company
Brandwatch

Brandwatch

Overview

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

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Learn from top reviewers

Brandwatch is certainly the most dynamic and well supported Social Insight platform available today

Rating: 5 out of 10
December 10, 2021
Vetted ReviewVerified User
We use Brandwatch Analytics as the core technology for our research into conversation around brands and entertainment properties and personalities. This involves utilising Bra...
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Edward James Bass
C-Level Executive - Research & Development
Co-Founder & Director
EntSight
Brandwatch5 years of experience

Very pleased with Brandwatch

Rating: 10 out of 10
November 10, 2021
IncentivizedVetted ReviewVerified User
In an educational environment, I teach a Social Media course in which we use Brandwatch to track salient topics of interest to our projects. We currently have a query running ...
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Gary Wilcox
Professional - Corporate
Professor
The University of Texas at Austin
Brandwatch2 years of experience

360 degree solution for social media listening, monitoring, and reporting

Rating: 9 out of 10
September 4, 2021
IncentivizedVetted ReviewVerified User
The Brandwatch tool is used to generate consumer insights using the social data for clients, as a service company we provide listening service to clients using the Brandwatch ...
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Ravindra Sahu
Consultant - Marketing
Senior Social Media Manager
Locobuzz
Brandwatch5 years of experience

An incredible alternative to manage your social network

Rating: 10 out of 10
June 9, 2021
IncentivizedVetted ReviewVerified User
Falcon.io has always been used to manage and publish own and client content on social networks. We can collect metrics and determine different marketing strategies through con...
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Maria Bereziuk
Account Manager - Social Media
Account Manager
RTB House
Brandwatch3 years of experience

Brandwatch/Crimson Hexagon is a powerhouse

Rating: 9 out of 10
July 10, 2020
Vetted ReviewVerified User
We are engaging with Brandwatch on two fronts. First, to inform us globally on our industry while also informing us on various niches. That information allows us to be smarter...
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James Arnold
Executive - Marketing
Chief Digital Officer (CDO)
Rooster Strategic Solutions
Brandwatch1 year of experience
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Pricing

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Pro

$800

Cloud
10k mentions

Enterprise

3000+

Cloud
Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Take your Brandwatch data anywhere: The power of the API

YouTube

Brandwatch is... More Simple to Use

YouTube

Brandwatch has... More Filters

YouTube

Social Media: Measurement and Reporting

YouTube

Brandwatch has... More Data Quality

YouTube

Brandwatch Experts: 1. Sentiment Analysis

YouTube
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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Screenshot of

Brandwatch Video

Watch Video tour

Brandwatch Integrations

Brandwatch Competitors

Brandwatch Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Digimind Social, Infegy Atlas, and MutualMind (discontinued) are common alternatives for Brandwatch.

Reviewers rate Social Analytics & Insight highest, with a score of 8.1.

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).

Brandwatch Customer Size Distribution

Consumers1%
Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 39)

Crimson Hexagon User's Review

Rating: 7 out of 10
Incentivized
November 06, 2021
Verified User
Analyst in Marketing
Information Technology and Services Company, 10,001+ employees
Vetted Review
Verified User
Brandwatch
3 years of experience
Users and Roles
3
Social media monitoring and analysis.

Brandwatch: Powerful tool for experienced users with only a few minor drawbacks.

Rating: 7 out of 10
Incentivized
April 24, 2018
JM
Jarad Matula, MBA
Social Media Strategist / Community Manager
Bulldog Solutions (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Brandwatch
1 year of experience
View profile
Users and Roles
2
Both I and my manager use as members of the media department. When we hire short-term contractors for projects, they are also given access if there's a large amount of social analysis to be done that extends beyond my workload. So we use it for analysis as a department, but no one higher up uses it, they rely on us to use it and provide information to them.
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