TrustRadius Insights
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
Starting at $800 10k mentions
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What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
Recent Reviews
Reviewer Pros & Cons
Pricing
Pro
$800
Cloud
10k mentions
Enterprise
3000+
Cloud
Unlimited mentions or Queries
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Take your Brandwatch data anywhere: The power of the API
YouTube
Brandwatch is... More Simple to Use
YouTube
Brandwatch has... More Filters
YouTube
Social Media: Measurement and Reporting
YouTube
Brandwatch has... More Data Quality
YouTube
Brandwatch Experts: 1. Sentiment Analysis
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
Brandwatch Features
- Supported: Proprietary listening technology providing quality data coverage
- Supported: The most advanced, customizable charting and analysis functionality available
- Supported: Unlimited users and a range of distrubution, sharing and permissions options
- Supported: Flexible dashboards with over 25 different components
- Supported: 30+ fully-supported languages, including Topics and sentiment extraction
- Supported: Sophisticated demographic and theme analysis
- Supported: Owned Twitter and Facebook channel tools
- Supported: Automated, intelligent and custom alerting features
- Supported: Bulk processing and automation of categorization and tagging
Brandwatch Screenshots
Brandwatch Video
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Brandwatch Integrations
Brandwatch Competitors
Brandwatch Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Social Analytics & Insight highest, with a score of 8.1.
The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).
Brandwatch Customer Size Distribution
| Consumers | 1% |
|---|---|
| Small Businesses (1-50 employees) | 9% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(149)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.
Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.
Users frequently recommend Brandwatch for the following reasons:
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Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.
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Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.
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Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
November 06, 2021
Crimson Hexagon User's Review
It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and sentiment around keywords and topics of interest.
We typically use the tool to identify sentiment and related keywords associated with a brand during and after campaigns that are run.
- Crimson is a pioneer in applying the supervised machine learning algorithms for sentiment classification. Hence the sentiment engine is robust.
- I personally like the topic wheels that show the overarching topics and sub topics in an easy to understand wheel representation.
- I also like the word associations network graph that it provides for top keywords. Very informative and engaging graph.
- Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
- I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.
- Data sources need to be expanded from the current offering.
- The query setting up process is easy.
- The sentiment classification is fairly good.
- It has helped us detect early negative comments that could possibly be damaging for the brand. This has helped us save negative press and undue negative attention on social media.
- It has helped us monitor the brands popularity accurately to an extent.
Crimson has some unique visualization that is not possible with other tools. The topic wheels, keyword network graph etc., are not available in other tools.
The sentiment engine is also unique as you can customize the machine and automate it to your need.
3
Social media monitoring and analysis.
2
Brandwatch is intuitive. Doesn't require technical expertise to use.
- Tracking brand popularity.
- Detect negative sentiment on social.
- Understand consumer reviews, sentiment around brand.
Yes
Radian 6, Talkwalker
- Product Features
- Product Usability
- Product Reputation
Features are intuitive and easy to set up.
Would buy Bw again.
January 09, 2019
Union Metrics Rocks
The marketing department utilizes Union Metrics to help analyze and predict trends on our Twitter account to ensure we are optimizing content and ad spend.
- Analyze
- Concise Reports
- Predict trends
- Exporting of data
- Navigation of menus
- Lack of other social networks
- Higher engagement
- Increased followers
- ROI
- Buffer and Hootsuite Enterprise
As mentioned earlier, Union Metrics is much more comprehensive as opposed to alternative Twitter analytic software like Buffer or Hootsuite. Because they are an official partner, they have access to granular bits of data that allow you to get a solid understanding on how users engage with your content and what content is working.
Not Sure
Union Metrics replaced the need to use native Twitter Analytics, Buffer and Hootsuite as sources for understanding how followers interact with our content.
- Product Features
- Product Usability
- Product Reputation
The fact that Union Metrics is the official partner was the main reason for acquisition as it has access to data that most software does not. The data it provides is in real-time and accurate due to the nature of the collection.
I wouldn’t change anything. Union Metrics is top notch and provides the data needed to properly analyze our Twitter account.