Overview
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
Good for some companies but not others, especially not ours.
Easy to use and collaborative tool for SMM for large scale clients but there are more affordable options.
A very professional tool that helps many social media teams
Brandwatch is certainly the most dynamic and well supported Social Insight platform available today
Very pleased with Brandwatch
Crimson Hexagon User's Review
360 degree solution for social media listening, monitoring, and reporting
An incredible alternative to manage your social network
Brandwatch/Crimson Hexagon is a powerhouse
Brandwatch Consumer Research is the GO TO platform for improving your marketing strategy
Comprehensive and very attractive reporting...maybe too fiddly.
Union Metrics Must Be in your Social Arsenal
Drive real value and insights with Brandwatch
Brandwatch has a great impact on my company
Good For Top Level Social Listening
Reviewer Pros & Cons
Pricing
Pro
$800
Enterprise
3000+
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Take your Brandwatch data anywhere: The power of the API
Brandwatch is... More Simple to Use
Brandwatch has... More Filters
Social Media: Measurement and Reporting
Brandwatch has... More Data Quality
Brandwatch Experts: 1. Sentiment Analysis
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Brandwatch?
Brandwatch Features
- Supported: Proprietary listening technology providing quality data coverage
- Supported: The most advanced, customizable charting and analysis functionality available
- Supported: Unlimited users and a range of distrubution, sharing and permissions options
- Supported: Flexible dashboards with over 25 different components
- Supported: 30+ fully-supported languages, including Topics and sentiment extraction
- Supported: Sophisticated demographic and theme analysis
- Supported: Owned Twitter and Facebook channel tools
- Supported: Automated, intelligent and custom alerting features
- Supported: Bulk processing and automation of categorization and tagging
Brandwatch Screenshots
Brandwatch Video
Watch Video tour
Brandwatch Integrations
Brandwatch Competitors
Brandwatch Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Brandwatch Customer Size Distribution
Consumers | 1% |
---|---|
Small Businesses (1-50 employees) | 9% |
Mid-Size Companies (51-500 employees) | 20% |
Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(149)Community Insights
- Business Problems Solved
- Recommendations
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.
Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.
Users frequently recommend Brandwatch for the following reasons:
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Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.
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Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.
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Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.
Attribute Ratings
Reviews
(1-3 of 3)- Groups similar mentions to assist in competitive / marketing intelligence.
- Social media management. Extend the network of content management.
- Customer service. Allows teamwork on outstanding issues. Mentions can be assigned to individual users.
- Facilitates calculation of ROI from marketing campaigns.
- Sector wide listening. Provides a company with key industry benchmarks.
- A Mobile version would be exceptional.
- Brandwatch has consistently provided me with high level strategic intelligence than can make a critical difference in marketing ROI of my business and that of my clients. Just knowing which campaigns work best is an example.
- topsy,tweetonomy,trackur,radian6,socialbakers
- Implemented in-house
- Query tool
- Alerts
- Report scheduler
It's easy to customise. You can make multiple personalised dashboards.
- Brandwatch interface is clean and easy to understand. While social monitoring tools don't have to be simple they also have to provide a quick instinctive way to be used and Brandwatch provides this
- Excellent configuration settings. Designed for both the simple projects and consultants to the most complicated and demanding projects thanks to its two ways to configure it.
- Good analysis focus. Brandwatch has a good analysis focus which allows you not only to see the information in a dashboard but to actually dwell deeper into it.
- Latin America focus. Brandwatch has started a LATAM drive which could be beneficial to the region and the company
- Brandwatch still can become a more analytically focused tool. We have too many "easy basic dashboards" tools out there. Some of us really need to dig deep into the information and Brandwatch while in the right path can still improve its interface to facilitate this.
- Increase amount of social networks covered. a tough challenge given how we always have new networks around but it is not only the new but the foreign networks like weibo or renren that should be considered.
- Better pricing. Brandwatch is a bit expensive and a lot of small businesses have no way to access it. A small business package could really be useful.
- While their Boolean configuration is an asset, writing and building the Boolean queries can be a real hassle and having and easier faster way to build it could be awesome. They are improving in this but there must be a way to automatize the creation of hundred characters long queries.
- Brandwatch allows us to impress customers with our knowledge of their industry and company in the social media landscape. It is a distinct competitive advantage.
- We had a good income from one shot reports and crisis management help using Brandwatch.
- We have a good marketing strategy using Brandwatch for promotional analysis.
It can also be used for social crm and customer service scenarios but [it is] not as easily and fluid as other tools so this is where I sometimes hesitate to use it.
- Radian6,Sysomos Heartbeat,Sysomos MAP,Synthesio,ubervu,Viralheat,Visible Intelligence,socialmetrix,analytic chile,ondore,Socialbakers,buzzmonitor,vortio,socialmention,nodexl,geofeedia,NetBase
Go for a couple of good engineers who alse have a good understanding of the social media landscape. Nowadays the Data Scientists are getting more spotlight so you may be able to find a couple of good guys who can fill this role.
They have to be able to really understand how to configure and use the tool, how to dig deeper into the data even beyond the platform using any means necessary and sometimes just using the platform as the data gathering step.
- One time situational reports
- Social monitoring continous projects
- Social intelligence for the high tier directors
- Crisis management
- none yet
- social crm
- command centers
- event monitoring
Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works.
- configuration is not easy but is indeed really complete
- creation of graphics, fast and easy
- the boolean configuration may feel cumbersome from time to time.
- Brandwatch is very flexible, customisable, it's great for beginners and it appeases the advanced users who are always looking for more and more data
- Brandwatch is the tool with the highest number of supported Boolean queries - something to keep in mind if you want to build really flexible and accurate social listening queries.
- Brandwatch is open - with open APIs, you can integrate it with other applications that you may already have (e.g. Hootsuite, so you can monitor mentions and engage with them).
- Brandwatch isn't stagnant - the platform is constantly updated, every 2 weeks, so I'm reassured that I'm with a solution that moves at the pace of digital marketing.
- I've used Brandwatch for quite a while, and I have to say that I'm thoroughly satisfied with it. However, if I have to point out a "weakness", I'd say the lack of an app. It would be great to have a view of mentions and analytics on-the-go, via an app. Having said that, it's not a big deal-breaker - I've tried using Brandwatch on my phone and a few more times on my tablet and it works just fine.
- Brandwatch doesn't directly generate money, but the insights I've gotten out of it have been able to help us deflect social media crises (hence saving costs and reputation), identify outages on the onset (hence saving call costs), and more. So more than ROI, Brandwatch is an intelligent solution that caters to Return on Business Initiatives first alongside the traditional ROI.
- Adobe Social,Adobe Analytics,Social Mention,Attensity
- Visualisations are pretty customisable and easy to use and export.
- The graphs and various filters used to segment data are pretty self-explanatory, and I've also seen non-analyst make use of them comfortably at work, without me having to train them on the tool.
- The whole look and feel isn't clunky - in fact, you wouldn't think it was an analytics solution, and that's why Brandwatch isn't daunting for non-analytical minded users.