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Brandwatch

Brandwatch

Overview

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

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Recent Reviews

TrustRadius Insights

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
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Reviewer Pros & Cons

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Pricing

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Pro

$800

Cloud
10k mentions

Enterprise

3000+

Cloud
Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Take your Brandwatch data anywhere: The power of the API

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Brandwatch is... More Simple to Use

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Brandwatch has... More Filters

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Social Media: Measurement and Reporting

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Brandwatch has... More Data Quality

YouTube

Brandwatch Experts: 1. Sentiment Analysis

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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

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Brandwatch Video

Brandwatch Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Digimind Social, Infegy Atlas, and MutualMind are common alternatives for Brandwatch.

Reviewers rate Social Analytics & Insight highest, with a score of 8.1.

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).

Brandwatch Customer Size Distribution

Consumers1%
Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.

Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.

Users frequently recommend Brandwatch for the following reasons:

  1. Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.

  2. Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.

  3. Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Matthew Watkins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We implement monitoring solutions for leading consumer brands. We provide managed solutions providing data at a top management level, but making sure that important indications filter down. Brandwatch monitoring provides us with critical marketing intelligence including performance indicators, threats, concerns, opportunities and competitor benchmarks. Monitoring allows clients to intercept and evaluate the conversations regarding their brand. It provides key information for improving brand sentiment, share of voice, customer service and a host of other issues.
  • Groups similar mentions to assist in competitive / marketing intelligence.
  • Social media management. Extend the network of content management.
  • Customer service. Allows teamwork on outstanding issues. Mentions can be assigned to individual users.
  • Facilitates calculation of ROI from marketing campaigns.
  • Sector wide listening. Provides a company with key industry benchmarks.
  • A Mobile version would be exceptional.
  • Brandwatch has consistently provided me with high level strategic intelligence than can make a critical difference in marketing ROI of my business and that of my clients. Just knowing which campaigns work best is an example.
Brandwatch is appropriate in any context where there is a relatively high volume of open conversations. Important to ask information about the (advanced) query settings that can make all the difference to the quality of your results.

  • topsy,tweetonomy,trackur,radian6,socialbakers
Of the software we evaluated Brandwatch gave us the best quality results and freedom of configuration. Better job of recovering past mentions. It has a more comprehensive choice of Boolean operators, giving complete control over search criteria. R6 is limited to basic operators. Brandwatch comes with the ability to set up own categories, rules, free out of the box. The others have it as an add on or don't do it. Socialbakers is not really a good comparison as it has a different usage set. They could be complimentary.
3
- Strategic analyst: Project lead, strategic analysis. Guides the implementation of the project. Provides marketing indications.
-Junior analyst: Creation of queries, day to day management, fine tuning, reporting.
- Social media expert: channel management. Takes action on the results of the mentions. Intervenes in conversations where necessary. Liaisons with clients if they are managing the conversations.
  • Implemented in-house
Friendly helpful customer service. They have been helpful in resolving my issues, and following up on my progress. They are good listeners combined with strong development capacity capable of implementing suggestions and improvements.
  • Query tool
  • Alerts
  • Report scheduler
No
Great clean user interface. Uncluttered Intuitive and simple. It guides you through the set up of all of the elements that you need to successfully monitor your brand.
It's easy to customise. You can make multiple personalised dashboards.
Ben Donkor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
One of the main problems I've been able to solve with the help of Brandwatch is correlation - so what you had spike in mentions last week? What caused it? So what you had a lot of mentions from a particular forum, more than usual? What caused that? Thanks to annotation and the ability to plot various metrics on the flexible Brandwatch graphs, I can easily identify what correlates and what causes spikes and/or dips, even before I export the data to Excel for a deep-dive. In fact, one of the benefits of Brandwatch is that, while I can keep some of the dashboards with basic and self-explanatory graphs based on the audience, I can also keep my "super dashboards" with all the metrics and widgets I need, and I can do all of my deep dives right from the dashboard. This leads me to the next problem I was able to solve thanks to Brandwatch - showing my various stakeholders that social listening (and social analytics in general) isn't daunting, it isn't boring, and just because it's often portrayed in an Excel spreadsheet it doesn't mean it's too scary for the business to appreciate. Brandwatch is so customisable and flexible that it's manager-friendly, analyst-friendly, data geek-friendly etc.
  • Brandwatch is very flexible, customisable, it's great for beginners and it appeases the advanced users who are always looking for more and more data
  • Brandwatch is the tool with the highest number of supported Boolean queries - something to keep in mind if you want to build really flexible and accurate social listening queries.
  • Brandwatch is open - with open APIs, you can integrate it with other applications that you may already have (e.g. Hootsuite, so you can monitor mentions and engage with them).
  • Brandwatch isn't stagnant - the platform is constantly updated, every 2 weeks, so I'm reassured that I'm with a solution that moves at the pace of digital marketing.
  • I've used Brandwatch for quite a while, and I have to say that I'm thoroughly satisfied with it. However, if I have to point out a "weakness", I'd say the lack of an app. It would be great to have a view of mentions and analytics on-the-go, via an app. Having said that, it's not a big deal-breaker - I've tried using Brandwatch on my phone and a few more times on my tablet and it works just fine.
  • Brandwatch doesn't directly generate money, but the insights I've gotten out of it have been able to help us deflect social media crises (hence saving costs and reputation), identify outages on the onset (hence saving call costs), and more. So more than ROI, Brandwatch is an intelligent solution that caters to Return on Business Initiatives first alongside the traditional ROI.
One of the several areas where Brandwatch shines is how refined you can get your Boolean queries to be - as it's the tool that supports the most Boolean queries out there, I've been able to create really accurate and refined queries, and the better the queries, the better the results you get out of the tool. The added preview option also helps me to see if the query will work even before I save it. In other words, Brandwatch is a perfectionist's dream come true.
  • Adobe Social,Adobe Analytics,Social Mention,Attensity
Unlike a lot of its competitors, Brandwatch has full access to the Twitter Firehose from the very first Tweet (instead of giving you a sample of Tweets from Twitter's API), it offers mentions in real-time instead of long time lags, and las (but definitely not least) it has open APIs, welcoming integrations from other social tools.
10
We mainly use Brandwatch in the various social media teams, including the main brand social team (which also covers content marketing), and the social customer care team. That aside, we do supply social listening reports to several other teams in the company (from marketing to PR, branding and beyond) through Brandwatch. Having said that, we're soon going to expand our reach within the business, so that more stakeholders can create their own reports and have a hands-on feel of how social media can help them and their team.
No
I don't pay for premium support mainly because I can directly contact people at Brandwatch via the channels I feel comfortable with and I get a response in a matter of minutes. I know that if I need something they're just a call, a Tweet or an email away, but so far I haven't had any major issues to report, just minor feedback every now and then.
I've never had to recur to any "extra" support, as Brandwatch have always been at hand whenever I needed a hand. That aside, Brandwatch always lets me know whenever something goes wrong, so I don't have to leave it to guesswork. That said, I've only had something going wrong just once in over one year, so my level of satisfaction is pretty high.
No
While I do have the option to report things to a customer care team, I also have the freedom to contact the people at Brandwatch. I put that in bold because I think it's extremely important - my relationship with Brandwatch isn't a customer-supplier relationship but it's more of a team relationship. I feel like I'm part of their team, like I can just email them or even Tweet them and I get a quick response, in a natural conversation, with no jargon or pretentiousness. That's one thing that Brandwatch users experience - not just the excellence from the tool, but also the warm culture from the people who work at Brandwatch, and considering how many suppliers miss that and how many just drop that as soon as you've signed a contract with them, I think that this is exceptional and exemplary from Brandwatch.
  • Visualisations are pretty customisable and easy to use and export.
  • The graphs and various filters used to segment data are pretty self-explanatory, and I've also seen non-analyst make use of them comfortably at work, without me having to train them on the tool.
  • The whole look and feel isn't clunky - in fact, you wouldn't think it was an analytics solution, and that's why Brandwatch isn't daunting for non-analytical minded users.
Yes
While Brandwatch doesn't have a mobile-specific interface, or a mobile app, its layout is built to be responsive across devices, so it works just fine whether you're using it on a desktop, mobile or tablet (I've also tried it with different screen dimensions, and it works with no issues). The same applies to Brandwatch Vizia, their visualisation solution which was built specifically with mobile and tablet devices in mind.
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works!
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