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Brandwatch

Brandwatch

Overview

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

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Recent Reviews

TrustRadius Insights

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
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Reviewer Pros & Cons

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Pricing

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Pro

$800

Cloud
10k mentions

Enterprise

3000+

Cloud
Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Take your Brandwatch data anywhere: The power of the API

YouTube

Brandwatch is... More Simple to Use

YouTube

Brandwatch has... More Filters

YouTube

Social Media: Measurement and Reporting

YouTube

Brandwatch has... More Data Quality

YouTube

Brandwatch Experts: 1. Sentiment Analysis

YouTube
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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Screenshot of

Brandwatch Video

Brandwatch Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Digimind Social, Infegy Atlas, and MutualMind are common alternatives for Brandwatch.

Reviewers rate Social Analytics & Insight highest, with a score of 8.1.

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).

Brandwatch Customer Size Distribution

Consumers1%
Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.

Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.

Users frequently recommend Brandwatch for the following reasons:

  1. Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.

  2. Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.

  3. Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.

Attribute Ratings

Reviews

(1-25 of 63)
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Score 7 out of 10
Vetted Review
Verified User
  • Falcon has made cross-collaboration easier since it's easily accessible across different team members. Its Interface is easy and digestible and there's the ease of use for publishing across partners.
  • While the tool is great, it's expensive. Wish there was a bigger time window to use before locking into a yearly contract. It is more geared towards big businesses or teams managing multiple brand accounts. Sprout is a great option compared to Falcon and is more cost-effective.
  • Measurement and analysis capabilities are limited. It's more geared towards surface-level analysis.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It helps us optimize the marketing budget, with Brandwatch we get a more effective analysis in less time
  • in one place we have all the data, which improves team productivity
  • The learning curve is very short and the teams join quickly
Edward James Bass | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Our business is hugely dependent on Brandwatch Analytics as it is our core technology and so the ROI is clear.
  • We have been able to work with the Brandwatch Analytics team to develop new solutions built on the platform and they have always provided excellent support.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • It has helped us detect early negative comments that could possibly be damaging for the brand. This has helped us save negative press and undue negative attention on social media.
  • It has helped us monitor the brands popularity accurately to an extent.
Gavin Bigelow | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Increased Traffic Generated from Organic Social Media Content
  • Improved Internal Campaign Reporting
  • Automated Influencer Mention Tracking and Reporting
  • Identified Consumer Pressure Points and Helped Improve Positive Brand Sentiment
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Union Metrics has saved time on labor since Metrics are consistently tracked and can be pulled at a moment's notice.
  • Utilizing the platform's topic tracking provided last minute help when a client requested metrics on something we were not tracking. The built-in historical data was a life saver.
Tegan Jenner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Twitter audiences have been a huge value add, especially when you are trying to target a niche market. We do a lot of advertising to healthcare professionals, and that's hard to identify with Twitter interest and demographic targeting alone, so using bio keywords to target users has been a huge benefit and we've seen improved ad performance using these custom audiences.
  • We've sold entire research project scopes that rely entirely on researching through Brandwatch. This is work we would not have been able to do at all if it wasn't for licensing Brandwatch.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • I haven't mapped this to ROI but we couldn't offer a whole suite of services without it. Especially in modern PR, a platform like this is a must- it's table stakes at this point that you can do social media monitoring for your clients
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The ability to quickly report on subjects as they are unrolling in real time.
  • The ability to identify top contributors on a specific topic.
  • The ability to get a high-level idea of sentiment around specific subjects.
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