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Brandwatch

Brandwatch

Overview

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

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Recent Reviews

TrustRadius Insights

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
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Reviewer Pros & Cons

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Pricing

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Pro

$800

Cloud
10k mentions

Enterprise

3000+

Cloud
Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Take your Brandwatch data anywhere: The power of the API

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Brandwatch is... More Simple to Use

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Brandwatch has... More Filters

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Social Media: Measurement and Reporting

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Brandwatch has... More Data Quality

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Brandwatch Experts: 1. Sentiment Analysis

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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

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Brandwatch Video

Brandwatch Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Digimind Social, Infegy Atlas, and MutualMind are common alternatives for Brandwatch.

Reviewers rate Social Analytics & Insight highest, with a score of 8.1.

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).

Brandwatch Customer Size Distribution

Consumers1%
Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.

Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.

Users frequently recommend Brandwatch for the following reasons:

  1. Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.

  2. Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.

  3. Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.

Attribute Ratings

Reviews

(26-50 of 65)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Falcon is being used by our organic social team to consolidate scheduling and community management. It's a very robust tool that allows us to organize social effort across multiple stakeholders.
  • Bulk upload for FB and TW. We post 4-5 times per day, per channel in some cases.
  • Scheduling. Very convenient to see everything aggregated into a calendar view.
  • Community management. Engage is probably one of the strongest modules. It aggregates everything from all channels.
  • Better support for Instagram community management. We'd like to be able to reply directly to comments.
  • Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
  • Platform speed. Occasional lag, especially in Engage.
Really great for consolidating and reviewing schedule across channels and for community management. Not great for managing several communities managers in terms of accountability and performance tracking.
Ravinshu Saneja | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
We use it as an agency for other brands in India. The whole organisation uses it, and in fact, most of our enterprise clients use Brandwatch services too. Based on the experience with clients and users of Brandwatch, the best use case of Brandwatch involved peer-benchmarking. Most companies use it to listen to what's happening on the internet about their peers. Why are they being liked or disliked? Bucketing such conversations gives them insights on what to improve on and what to focus more on. Other business problems Brandwatch takes care of include marketing campaign analytics, net sentiment, PR coverage, and brand health.
  • Brandwatch is great with bulk changes in mentions, which I believe is also a USP as I haven't seen any tool do that (I have checked out many).
  • You can bulk tag, change sentiment, add rules, add categories etc. to mentions.
  • From tagging and rules comes good analysis of mentions. Once categorised, you'd be able to understand what are people taking the most about - in a negative or a positive way. Say a telecom company wants to know why people don't like my services - is it the network, or customer service or something else. Do people from a particular city complaint a lot?
  • Brandwatch also does a good job at capturing a huge amount of mentions from 90M+ websites. That's 2x or 3x more in some cases than the few leading enterprise listening software.
  • It also provides the maximum number of metadata per mention thus giving maximum scope of slicing the data and analysing in different ways.
  • I feel Brandwatch needs to add more sources with proper API integrations. The integrations are limited to Instagram, Facebook and Twitter. While Twitter gets great coverage, Facebook and Instagram do not (considering the recent policy changes, coverage has been limited). While it does capture 90M+ other sites which include most of the other social media sites such as Youtube, I feel an integration with such sites can get more analytics around usage data such as video viewing times, view growth on Youtube.
  • While they have a lot of insights already, I feel a few word clouds could have been done differently as well, such as word connections. Also, more accurate auto-categorisation of mentions where manual rule adding isn't needed.
  • E-commerce review coverage (Amazon etc.) should be included.
In any large enterprise use case of listening to social media, Brandwatch Analytics is very well suited. For any small-medium enterprise trying to listen to social media, just for knowing your social media reach, I feel there exists cheaper tools and to save cost, Brandwatch might not be needed. Brands can upgrade to Brandwatch when they need enterprise level insights from social media mentions. Also, you might not want it if you just want PR tracking.
Jarad Matula, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is being used by the Media Department currently. It provides insights into both existing clients and the performance of their campaigns. We use it to measure Share of Voice, Brand Sentiment, and for customer insights on a monthly basis. We also use it as part of a "social audit" we perform for new clients to better acquaint our client on the social landscape and where they stand in it.

In addition, we also use it for research for new business development. This enables us to come up with insights into a potential client's business before making a deal, and enables us to know what type of programs would benefit the company the most, based on what's happening in the market.
  • The breadth of the data it captures is impressive, and you are only limited in the tool by your own knowledge of how to use the system. Therefore, if you know how to create smart, tightly structured queries, how to create smart rules to help save manual search and filing, already have a set of keywords to plug in to your query, and know how to use the more advanced chart visualizations beyond the stock ones they provide, you should be in great shape.
  • The range of historical data, as well as the ability to access it in detail is a definite plus that puts them above competitors if you're looking for long-term historical trends.
  • The visuals are basic, but look nice, and the ability to export most of the graphs and charts is very useful when putting together presentations.
  • Depending on your prior knowledge, there could be a steep learning curve. Don't get me wrong, their customer service/account management is fantastic-- they take you through an initial training and are happy to answer any questions you have, but it's hard to articulate what you don't know, just starting out, so there's things I'm only learning how to do after a year of using the tool. I like to think of it as a very power shell/big data source. If you know exactly what data you're looking for and already have the necessary keywords to build a query, you can do great things. If not, it will be an uphill struggle at times.
  • Many of its competitors have "quick search" type functions that are great for new business pitches or other situations where you're starting from square 1, while Brandwatch does not in its basic product and offers it as a separate product for additional fee.
  • While the visualizations are serviceable, they are quite basic don't allow flexibility, so many times I end up exporting the data and creating my own in other tools.
  • Intelligence on identifying sentiment is lacking without your own rules, training it, etc. I spend a fair amount of time re-categorizing mis-filed sentiment on posts.

Brandwatch is a great tool for social listening, especially if you already have experience with query building (using Boolean logic, are familiar with Operators, etc.), but sometimes things feel like they're harder than they need to be. Considering it's one of the most expensive products in its category, I would expect more features and functionality right out of the box, and to be far less DIY. And the product keeps adding new features all the time, so I think they're on the right track and only getting better, but still have some gaps.

If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon.

Carson Maddocks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Falcon to help better organize our social media content for our selection of clients.
  • Cross-Channel Social Media Management
  • Customer Interaction
  • Ease of Use
  • Measuring/Reporting Lacks The Flexibility We Need
  • Not A Direct Falcon Issue, But Issues With FB/IG Graph API
  • Sometimes The Platform Can Be A Little Unstable
Falcon is well suited for any organization looking to take control of several social media channels. Super flexible for content publishing, love it!
Jimmy Mack | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Cerner uses Crimson Hexagon to monitor brand mentions in the social media space. It is used to monitor share of voice against key competitors, sentiment of social media coverage, trending topics within the health care information technology space, and more. It was used to generate key reports that went up to senior level executives, including the President of the company.
  • Drills down to specifics of what is being discussed on social media
  • Very robust set of analytics tools
  • Topic wheels are extremely useful for identifying trending topics
  • It is a very costly tool
  • The pricing packages are not the most intuitive to understand when going through the contract process
  • The user interface could be improved to allow for more efficient usage
If you need to discover what topics may be trending in the social media space to identify what your target audiences want to hear from you, then Crimson Hexagon is a great tool. You can use the analytics widgets to drill down to specifics about what your audience is talking about, which enables you to develop content they want to consume.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Crimson Hexagon allows users to save all relevant data visualizations and metrics into a shared workspace that can be quickly transformed into a holistic report.
  • Solid visualizations and reporting capabilities
  • Shared workspaces to collaborate on social listening reports
  • Share of voice studies among brands' competitive sets
  • Word clouds and topic waves are often difficult to generate if there isn't enough conversation volume
  • Visuals for share of voice comparisons are often hard to interpret
Crimson Hexagon is ideal for social listening, crisis communications and share of voice studies versus competitor brands. Crimson Hexagon could improve in sentiment analysis as it often skews all commentary to "neutral" without much context.
April 18, 2017

All in one solution

Andrea Pawlowski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are using Falcon.io to manage all our social media Issues in the company. We are an online tech magazine and are using it to publish articles and other content, process commands, and manage statistics.
  • It is the only tool I know, which is able to schedule on Facebook and Google+ at the same time.
  • Working with different teams with different roles.
  • Very intuitive at the most categories.
  • Be more intuitive with the statisics.
  • A dream (not only addicted from Falcon): Managing instagram posts.
  • Scheduling postings on every platform (except Instagram) is very comfortable.
  • It's also easy to learn for everyone on the team.
  • Less suited - you can't choose more than one recipient if you want to forward a command.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We utilize Brandwatch to better understand consumer social media conversation across various clients. We have multiple users within the same department, but the information gets shared to many departments in our organization. It helps us inform social and content strategies, as well as, reporting for social campaigns for our social clients. The measurement piece of Brandwatch is a crucial part of our reporting.
  • The measurement variables it can export and show are a great asset. For example, within an export or dashboard I can see follower count and engagement metrics at post-level, which we have not seen another tool do.
  • Hashtag tracking on Twitter is very robust and especially helpful when running sweeps and counting entries.
  • We love having the option to set what percentage of the Twitter Firehose we want to capture, so we're not limited to the Twitter Decahose.
  • Capturing data on Instagram can definitely be improved, since we've found some gaps when tracking hashtags.
  • Tracking Instagram is only limited to hashtags, so it would be great if we could also do keyword tracking.
  • It is not the easiest tools to help identify conversation themes quickly. It usually takes a little longer to dig through the data/dashboards/widgets to help land on conversation insights or audience interests.
Brandwatch is great for report building, capturing post-level data, and tracking hashtags on Twitter. However, an area of opportunity would be to develop widgets that can help analysts get to conversation themes quicker and more efficiently rather than digging through multiple widgets.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Crimson Hexagon lets us see what people are saying about things in their own words. This allows the opportunity to assess them in ways that other records just don't. A real insight into real people.
  • Boolean queries let you fully customize.
  • Multi-language analytics.
  • The geography description is very vague.
Crimson Hexagon is great for getting a sense of what's being said.
Score 9 out of 10
Vetted Review
Verified User
Falcon Social is used as our central social media tool. We are planning, implementing and evaluating all our social media campaigns with it. Its strengths are the bundling of all social media channels. It is easy to work with and it makes it easy to work in teams. It also provides a lot of powerful tools to build Facebook landing pages.
  • Cooperative working.
  • Analysis.
  • Tools to create Facebook landing pages (drag drop).
  • Measuring could be a little bit tricky.
Falcon Social is perfect for teams. It is very easy to work with (drag and drop) and provides good and easy overview over all channels.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Brandwatch Analytics is being used across multiple business units within our agency. This includes account teams for clients for which we are the social AOR, as well as by agency resources that are shared by multiple business units for project (non-retainer) work, new business, etc. We also address multiple business problems with the platform. Some of these include analytics on client owned social platforms, content analysis, competitive set tracking, social listening, hashtag or campaign monitoring, research and planning, etc.
  • Twitter coverage is very strong, which provides for accurate data and flexible measurement capabilities. Data sets include follower count, following count, replies, and retweets which sample data points that are not always available in other platform unless you are authorized as the owner of the channel.
  • The entire platform is robust yet flexible. There are advanced Boolean operators that can be used to create complex queries. Then, when ready to analyze the data, the dashboards provide an almost endless way of filtering, categorizing, tagging, drilling down into, slicing, and dicing the data however you need to see it to answer your business problem.
  • Customer service has always been timely and interactions are positive. They can usually solve a problem or at least give you a response to let you know they are working on an issue well within 24 hours.
  • Instagram data coverage is not very strong. Though there are industry-wide hurdles in tracking data on Instagram, there are competitors that have proven more accurate than Brandwatch.
  • Many larger, more broad queries return a lot of junk or spam posts. Customer service can help with filtering these out with common "NOT" operator phrases. However, some competitors do a better job on the back end to make sure you never see as much as the spam to begin with.
  • Monthly data limits are a con if your work requires a lot of ad hoc projects and it's hard to project the monthly volume you will need.
From my experience with multiple social listening tools, Brandwatch Analytics strikes a decent balance in measurement and analysis. Many other tools only address one of these needs. Measurement in the sense that they provide specific data points (likes, comments, shares, follower count, etc.), and analysis in the sense that you can custom define trends within your topic (with tags and categories), filter by dozens of different variables, and can drill down to explain the "why?".
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Crimson Hexagon is being used as a tool to extract social listening insights to inform strategy and creative. We also use the tool to measure campaign success based on conversation insights. The tool is solely used by the planning/strategy department of the agency.
  • Clearly presenting the most important metrics and information
  • Capabilities of slicing the data up however you choose
  • I like the ability to easily change the date range
  • I would like to see a single metric for sentiment (e.g., net sentiment)
I would recommend this tool to anyone working in the industry looking to improve their social listening insights.
February 15, 2016

Crimson for Advertisers

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Crimson Hexagon to do real time and past social monitoring for our clients. Our whole planning department has been trained and is using the tool. It helps us address share of voice within our clients and their competitors. Im addition to share of voice, it helps us to gather audience insights about current and potential customers.
  • Allows us to use firehose for Twitter in the past.
  • Helps us discern audience affinities and create custom audiences.
  • Also has a smaller social account monitoring tool that can be used.
  • You can only set up a finite number of searches within the platform. If you hit the limit you have to delete one to make another.
It is great for look into the past for trends. It is less useful for real-time monitoring. For example if you were hosting a war room for a Super Bowl spot that was airing and wanted to track real-time response, you'd want to use a tool that refreshes quicker. Also their social platform section could use some more building out.
Jemima Gibbons | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Brandwatch Analytics as a consultant to help create social media strategies for clients.
  • Competitor analysis - understanding share of voice and identifying successful competitor campaigns.
  • Market analysis - identifying key topics and conversations.
  • Influencer analysis - identifying key influencers in any sector.
  • It would be great if data from newer, more visual platforms like Instagram, Pinterest and Snapchat could be included.
  • I'd love it if you could see in one dashboard follower counts and engagement rates across social platforms for a selection of key players in a specific sector.
  • More audience analytics - demographic breakdowns, most influential followers etc.
Brandwatch Analytics is great for competitor analysis and for monitoring brand mentions.
Fiona Roddis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Brandwatch Analytics as part of our education program, both with clients and graduates to illustrate what's possible with social listening and brand monitoring.
  • Cross platform monitoring including social media.
  • It's a very powerful tool that allows us to gain deeper insights into brands and organisations.
  • Detailed help and tips when setting up projects/queries as well as fantastic customer support from the team.
  • Query structure is flexible allowing us to create a range of queries from general to very complex and specific.
  • Introduce a small business package that's more financially viable for startups/entrepreneurs or graduates.
  • Increase social media platform coverage.
Daniel Rowles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Brandwatch Analytics with a range of our large global clients for market insights and brand monitoring. We also use it directly ourselves for market insights and research for our content marketing efforts.
  • Global views allowing geographic searching and geo-fencing.
  • Monitors huge range of social sources globally, not just top US sites.
  • Works in huge range of languages.
  • Great analysis tools and easy to use reporting.
Brandwatch Analytics is the best tool on the market for brand monitoring and market insights via social media.
Emma Reid | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Brandwatch Analytics within our organisation to gather digital intelligence for clients. We use this platform to cleanse, segment and provide context behind the data, allowing for actionable and meaningful insight that provides an understanding of strategic insight and foresight.
  • The gathering of data and use of categories, rules and tags to help to segment large unstructured datasets into structured themes of data that can be analysed through netnographic and qualitative research techniques.
  • The ability to auto create reports on a daily, weekly and monthly basis, allowing us to draw comparisons and track changes in sentiment and behaviour over time.
  • The use of Brandwatch Analytics signals to identify emerging trends, crisis management and conversation spikes, allowing us to work in an agile fashion to respond to changes within the marketplace on a real-time basis.
  • It can be complex to write advanced level queries, for example understanding where the brackets should be placed when writing long and detailed queries.
  • The cleansing of the data is the most time consuming part of data analysis - greater automation in data cleansing would allow for more time for data analysis and comparison of themes and patterns (again this relates to the ability to write good queries to ensure that the correct data is pulled.
  • It may be useful to have an 'auto translate function' as we have been asked recently to analyse data in different languages and we currently do not have these skills in-house.
Brandwatch Analytics is suited to situations where businesses need to understand the context behind digital conversations. It works well with high volumes of data, however there is a need for training and an understanding of the type of information that you are looking to confirm/explore within the data, therefore projects should be planned out and categorised prior to beginning analysis - this can be very time consuming.
Blake Mahaffey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are a marketing agency that uses white label Brandwatch Analytics to:

1) Empower our clients with their own data
2) Provide regular reporting on brand presence, market research, and industry analysis

It is our primary product. As far as addressing business problems, it allows us to offer a competitive social media product beyond what most agencies are able to offer.
  • By far, Brandwatch's biggest strength is the ability to customize rules that influence how mentions are tagged and categorized as they enter the system. It allows for in depth categorical and topical analysis that many competing social listening platforms are unable to beat.
  • Brandwatch has a fantastic support team, and implements regular platform updates nearly every month. The platform is generally stable, and any issues are resolved very quickly.
  • Customizable graphs allow analysts to drill deep into data. After two years of 40+ hours a week in brandwatch, I am still finding new ways to drill down.
  • So many Boolean operators! Really helps when trying to get specific and accurate datasets.
  • Being able to collect samples of data (instead of being forced to collect 100%) really helps us stay underneath our datacap.
  • Facebook data is particularly poor. Channels will often break and stop collecting Facebook posts and metrics on owned pages. I would say this happens to about 75% of my channels every two or three months.
  • There aren't ways to filter out criteria beyond keywords while writing boolean queries. This can lead to some serious spam collection from channels like Twitter. While these mentions can later be filtered out through custom rules, it's just another step in the process that can take some time.
  • Doesn't provide information on favorites from Twitter, which has forced us to adopt another third party tool.
  • Longform content analytics is a serious pain. I am not sure if any listening software can get this right.
  • Like all other analytics platforms, the sentiment algorithm is horrible in areas beyond B2C specific products.
I think agencies will find Brandwatch Analytics is a powerful tool, but in house marketers may find its level of complexity challenging and cumbersome. To truly get benefit from Brandwatch, you absolutely need to know the ins-and-outs of the tool. It excels at market research and going beyond brand presence.

In house marketers will probably get more bang for their buck from a competitor like Sysomos, Crimson Hexagon, or Sprinklr.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Brandwatch Analytics was used only by the marketing department and addressed monitoring volume and sentiment on social channels.
  • Very clickable - easy to navigate
  • Easy to compile dashboards
  • Customize queries
  • Query building too complicated
  • Didn't pull in enough data
  • Hard to measure sentiment
Brandwatch Analytics is well suited for those who know how to build complex queries. During the selection process, ask about query building and source of data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As we're an outsourcing company we've been using Crimson Hexagon to provide market intelligence allowing us to open doors with potential new clients. We currently use it for a client to help them expand their reach to individuals who are victims of fraud and may need advice. We find people to contact on Twitter and then signpost them to the client's service. Currently it's only being used by sales and marketing, as well as the customer service teams in our contact centres.
  • Crimson is really good at performing complex boolean searches to bring back conversations about a particular topic.
  • Its reports are quick and easy to understand as well as being visually appealing.
  • Its ability to train examples into categories by giving it best match examples allows you to analyse a lot of data quite quickly.
  • I've noticed that when running off reports to PowerPoint presentations, the software sometimes glitches and doesn't include every element that you initially included.
  • Its quite complicated to get to grips with the advanced features such as training opinion monitors.
  • It would be great if Crimson could geolocate by IP rather than location setting on Twitter.
The questions I would ask is how big is your brand or client? If you have high volumes of conversation around your brand or sector then this could well be the product for you.

If you are a smaller entity I'd suggest looking elsewhere as it's not very good at dealing with low volume conversation.
Matthew Watkins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We implement monitoring solutions for leading consumer brands. We provide managed solutions providing data at a top management level, but making sure that important indications filter down. Brandwatch monitoring provides us with critical marketing intelligence including performance indicators, threats, concerns, opportunities and competitor benchmarks. Monitoring allows clients to intercept and evaluate the conversations regarding their brand. It provides key information for improving brand sentiment, share of voice, customer service and a host of other issues.
  • Groups similar mentions to assist in competitive / marketing intelligence.
  • Social media management. Extend the network of content management.
  • Customer service. Allows teamwork on outstanding issues. Mentions can be assigned to individual users.
  • Facilitates calculation of ROI from marketing campaigns.
  • Sector wide listening. Provides a company with key industry benchmarks.
  • A Mobile version would be exceptional.
Brandwatch is appropriate in any context where there is a relatively high volume of open conversations. Important to ask information about the (advanced) query settings that can make all the difference to the quality of your results.

Luis Fernando Martinez Funes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
We use Brandwatch for social media consulting, customer and competition analysis and one time reports for a variety of clients. We're a social business focused consultant so everybody in the company has a use for social media monitoring tools whether it is for internal use so we can assess and evaluate our customers' current social media situation or as a support of the planning and implementation of a social media strategy.
  • Brandwatch interface is clean and easy to understand. While social monitoring tools don't have to be simple they also have to provide a quick instinctive way to be used and Brandwatch provides this
  • Excellent configuration settings. Designed for both the simple projects and consultants to the most complicated and demanding projects thanks to its two ways to configure it.
  • Good analysis focus. Brandwatch has a good analysis focus which allows you not only to see the information in a dashboard but to actually dwell deeper into it.
  • Latin America focus. Brandwatch has started a LATAM drive which could be beneficial to the region and the company
  • Brandwatch still can become a more analytically focused tool. We have too many "easy basic dashboards" tools out there. Some of us really need to dig deep into the information and Brandwatch while in the right path can still improve its interface to facilitate this.
  • Increase amount of social networks covered. a tough challenge given how we always have new networks around but it is not only the new but the foreign networks like weibo or renren that should be considered.
  • Better pricing. Brandwatch is a bit expensive and a lot of small businesses have no way to access it. A small business package could really be useful.
  • While their Boolean configuration is an asset, writing and building the Boolean queries can be a real hassle and having and easier faster way to build it could be awesome. They are improving in this but there must be a way to automatize the creation of hundred characters long queries.
I recommend Brandwatch for a lot of companies and agencies that need a clean analysis with a marketing orientation or crisis management. The easy but complete way in which you can configure it and start getting results and insights can help a lot. Also to create good reports regarding the use of social media by agencies.

It can also be used for social crm and customer service scenarios but [it is] not as easily and fluid as other tools so this is where I sometimes hesitate to use it.
Marshall Sponder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I have my students working with internship projects this semester and it is an excellent platform for monitoring online reputation and story amplification. Brandwatch also implemented various roles and permission with make it easier to control access and mention usage. The issues that Brandwatch addresses is how to make sense of what is being said online about the subject of an analysis - Brandwatch's superior text categorization and tagging tools (which I compare with a Cuisinart) make it an excellent platform to invest in reusable queries revolving around industry and use case monitoring.
  • Finding conversations and tagging, categories and rulesets
  • Connecting Social Media Monitoring to SEO via API access to MOZrank, Compete, and providing social impact scores on each piece of content.
  • Demographic profiling via Twitter, can do some interesting comparisons on the fly which might be hard to do with several of its competitor platforms.
  • Theme surfacing via Text Analytics is something that is better with Brandwatch than most of the other platforms I have worked with, when it is offered, at all.
  • Brandwatch now monitors Facebook and Twitter owned media - this is more than most platforms Brandwatch is competing with does.
  • Maybe its just the server my instance is running on, but query execution is slower than ideal
  • I want to set more than 10 influencers to show up in the Author dashboard, but aren't quite sure how to do that, if it's possible.
  • The Geolocation features Brandwatch introduced a few years ago are helpful, and it would be nice if they extended it to their output, not just the input, currently they just show regional data for the most part, not city or lat/long coordinates.
  • Brandwatch ought to develop a mobile app, just like Google Analytics and Radian6 has.
Well, there's nothing specifically bad to say about Brandwatch - its all good. What I have mentioned in my speaking engagements and teaching is that text analytics tools that are best on keywords have strengths and some obvious weaknesses. One of the issues with all tools that use keywords for social media monitoring is that people often don't use the keywords we are monitoring for, using others, or no keywords at all.
Sabine Hollegien | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
I use the tool to publish my content for the various tourism campaigns within our organization. At this moment I am the only one in our organization that controls the tool. The tool works efficiently and is easy to use. New updates are in my opinion necessary. Currently I can not make mentions or tags in updates.
  • Analyze
  • Efficient
  • Accessible wherever you are
  • Make it available in Dutch.
  • Show mentions in updates.
  • Integration with Instagram.
Score 6 out of 10
Vetted Review
Verified User
We use Falcon Social for marketing in social media.
  • Publish. You have a great overview of your different social media channels.
  • Engage. Good way to have control over who you have responded to.
  • Build, this is not working so good. You should really update this function.
  • Publish. It should be possible to do the Facebook ads through Falcon. As it is now, we need to use Facebook for this. You also should get Instagram...
  • Training. I still don't quite understand what to do with the listening option. Falcon is pretty expensive and you can do much of it directly at Facebook for example. So you should then have better training with new customers so we can use the whole system. Otherwise we might start looking at other companies doing the same thing as you are..
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