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Score 8.6 out of 100


Recent Reviews

Crimson Hexagon User's Review

7 out of 10
November 06, 2021
It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and …
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10k mentions



Unlimited mentions or Queries

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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Brandwatch Video

Brandwatch Integrations

Brandwatch Competitors

Brandwatch Customer Size Distribution

Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%

Brandwatch Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is Brandwatch's best feature?

Reviewers rate Implementation Rating highest, with a score of 9.1.

Who uses Brandwatch?

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.


(1-25 of 31)
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Score 6 out of 10
Vetted Review
Verified User
Review Source
In the PR firms I've seen it used at, there's typically a team of experts who do the tricky stuff like setting up complex queries and dashboards and then you have generalists who can pull information from an existing dashboard. Ideally you'd want everyone fluent in the platform, but it's a steep learning curve.
Jarad Matula, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Both I and my manager use as members of the media department. When we hire short-term contractors for projects, they are also given access if there's a large amount of social analysis to be done that extends beyond my workload. So we use it for analysis as a department, but no one higher up uses it, they rely on us to use it and provide information to them.
Jimmy Mack | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
There are various members of the marketing organization that use Crimson Hexagon for a number of purposes. Most of these employees use Crimson Hexagon for specific reporting purposes within their division. Each division has its own unique wants and needs for reporting, so we set up various marketing team members responsible for those divisions so they could have access to monitoring/reporting tools.
Score 5 out of 10
Vetted Review
Verified User
Review Source
Most of them work in the marketing department, but we did roll it out globally so our global marketing teams were also using Brandwatch Analytics for monitoring. We also gave access to our PR department so they could monitor crises, as well as our executives so they could also be in the know when it was required.
Matthew Watkins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
- Strategic analyst: Project lead, strategic analysis. Guides the implementation of the project. Provides marketing indications.
-Junior analyst: Creation of queries, day to day management, fine tuning, reporting.
- Social media expert: channel management. Takes action on the results of the mentions. Intervenes in conversations where necessary. Liaisons with clients if they are managing the conversations.
Luis Fernando Martinez Funes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Review Source
People who use the tool in our company range from our strategy director and senior consultants to some junior consultants, community managers and social media analysts. We all try to use the social monitoring tools both to understand them and to better coordinate our analysis, reports and social media efforts.