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Score 8.6 out of 100


Recent Reviews

Crimson Hexagon User's Review

7 out of 10
November 06, 2021
It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and …
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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Brandwatch Video

Brandwatch Integrations

Brandwatch Competitors

Brandwatch Customer Size Distribution

Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%

Brandwatch Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is Brandwatch's best feature?

Reviewers rate Implementation Rating highest, with a score of 9.1.

Who uses Brandwatch?

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.


(1-25 of 50)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It helps us optimize the marketing budget, with Brandwatch we get a more effective analysis in less time
  • in one place we have all the data, which improves team productivity
  • The learning curve is very short and the teams join quickly
Edward James Bass | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Our business is hugely dependent on Brandwatch Analytics as it is our core technology and so the ROI is clear.
  • We have been able to work with the Brandwatch Analytics team to develop new solutions built on the platform and they have always provided excellent support.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • It has helped us detect early negative comments that could possibly be damaging for the brand. This has helped us save negative press and undue negative attention on social media.
  • It has helped us monitor the brands popularity accurately to an extent.
Gavin Bigelow | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Increased Traffic Generated from Organic Social Media Content
  • Improved Internal Campaign Reporting
  • Automated Influencer Mention Tracking and Reporting
  • Identified Consumer Pressure Points and Helped Improve Positive Brand Sentiment
Tegan Jenner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Twitter audiences have been a huge value add, especially when you are trying to target a niche market. We do a lot of advertising to healthcare professionals, and that's hard to identify with Twitter interest and demographic targeting alone, so using bio keywords to target users has been a huge benefit and we've seen improved ad performance using these custom audiences.
  • We've sold entire research project scopes that rely entirely on researching through Brandwatch. This is work we would not have been able to do at all if it wasn't for licensing Brandwatch.
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • I haven't mapped this to ROI but we couldn't offer a whole suite of services without it. Especially in modern PR, a platform like this is a must- it's table stakes at this point that you can do social media monitoring for your clients
Ravinshu Saneja | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Review Source
  • I believe most organisations using it for Analysis (buying and consuming) would need to calculate the direct impact Brandwatch can have. If used well, it gives analysis on how to run better campaigns, whom to target, what to improve in an organisation, don't need a lot of first-hand surveys etc. thus saving costs, increasing sales on a few occasions. Thus I feel, as a function of marketing, its tough to calculate the direct ROI, but it does end up saving money and lets you improve your brand health which is like saving a lot of costs later on.
  • As an agency, we use it for other clients, thus witnessing positive ROI.
Jarad Matula, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • It has allowed us to provide valuable social insight to our clients, as well as big picture data visualization and actionable insights.
  • It has armed our sales/biz development team with additional information about potential clients to demonstrate our knowledge of their business and industry to show we're thinking about their overall place in the market, which includes social.
  • It takes time to use a tool that requires so much manual input compared to some competitors where it's a little easier and more automatic, but any minor negative is far outweighed if it's a choice between not having a social listening tool at all and having this. Businesses should at least have this or something comparable to assess their business.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.