Brandwatch

It helps us a lot in monitoring the brand on social networks, as well as getting to know our target audiences better. It is a very professional tool that allows a great depth of analysis and at a commercial level it is useful to better target messages and content strategies on social channels.It allows you to confuse queries in a simple and highly customizable way.

We use Brandwatch Analytics as the core technology for our research into conversation around brands and entertainment properties and personalities. This involves utilising Brandwatch Analytics as a platform more than a tool, an option that would not be possible using any other social listening technology.

In an educational environment, I teach a Social Media course in which we use Brandwatch to track salient topics of interest to our projects. We currently have a query running capturing information about our academic competitors. In our class sessions students present weekly findings and discuss the results of the week.

In a research environment, I use Brandwatch to collect textual data I use in academic publications. I use the basic Dashboards offered in Brandwatch and then extract the textual data for use in SAS Text Miner. I have had excellent success with this combination of software tools.

It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and sentiment around keywords and topics of interest. We typically use the tool to identify sentiment and related keywords associated with a brand during and after campaigns that are run.

The Brandwatch tool is used to generate consumer insights using the social data for clients, as a service company we provide listening service to clients using the Brandwatch tool. The tool is majorly used by the research and HR department for the client as well and employee hiring purposes. The features and UI helps us to understand the consumer behaviors and provide the same insight to clients.

We are engaging with Brandwatch on two fronts. First, to inform us globally on our industry while also informing us on various niches. That information allows us to be smarter and also surprise our internal and external clients with business-relevant information. Secondly, we use it as insurance. Are there conversations going on that we need to know about instantly.

Initially a listening tool for our social team to better understand the audiences they could tap into, Brandwatch Consumer Research eventually became a staple for tracking and reporting for our Influencer, Product Marketing, Customer Service, and Performance Marketing teams. For the social teams, it became both an analytics tool and a means to track and rapidly implement consumer feedback on social marketing campaigns, promoting social channel growth and an increase in positive sentiment for the brand across various social channels. Our Influencer team was able to track and report on the interactions they got from various signed personalities while monitoring brand mentions across the web, allowing them to find and reach out to new potential influencers for the brand. The Product and Performance marketing teams made great use of all the data provided by various dashboards built within the platform to track and report live campaigns, allowing them to implement changes and improvements to future campaigns faster. The Customer Service team and Product Marketing team both highly benefited from Brandwatch's sentiment tracking tools, allowing both teams to track and report on key topics across multiple KPIs.

Currently used as the main reporting tool for board and senior leaders on understanding social media commentary and exposure the business has. Helping to support some UR and thematic research, Brandwatch helps to steer high level product design strategies and communications direction when talking about overall brand, overall user propensity to purchase.

Brandwatch is the perfect listening tool that gives users the best control over data analysis in a user-friendly and simple way. Compared to other platforms that I've viewed and/or used over the past five years, they are the most progressive and can be classed as thought leaders within the social media and listening analytics field.
It is true they can be a little pricey, yet it is all worth it, especially for advanced users.

We are using it for our website and social media. The company mainly uses it in our Marketing Department so we can get raw and generic data to better grow our company.

We currently use Brandwatch for competitive analysis and market research for new business pitches. It is mainly used by our digital department but provides insights used by our entire organization.

We are using it as a social media listening tool to hone in on conversations, overlapping consumer interests, and social performance tools. We didn't have a social media tool in the past, and it's nice to have insights into the social media landscape in a variety of industries.

Across our company, it was mostly used in marketing and social care (who was responsible for the brand listening within our organization).

The main uses for Brandwatch within our company were as follows:

• Monthly social channel performance reporting.
• Brand protection.
• Campaign reporting (mainly hashtag tracking).
• Announcement reporting.

Brandwatch is used by our media and data team at my company. But reports and findings generated through Brandwatch are shared with our entire office and externally to clients.

Some of the main areas we use Brandwatch for are: trend tracking, organic follower tracking (FB, IG, and TW), estimating share of voice, Twitter custom audiences using the Audiences tool, sentiment tracking, Brand health monitoring, competitor conversation tracking.

Brandwatch is being used by myself and our clients' in house community management and analytics team. I use Brandwatch mainly for social listening requests or reports. We have other tools that can accomplish these asks, however, Brandwatch appears to be the most comprehensive and advanced tool yet that I have had experience using.

For modern PR, having a pulse on social conversation is a must. We use it to monitor conversation on topics, brands, competitors, and to identify trends and audiences that can inform both strategic planning and rapid-response. In practice, the analytics team does most of the work in the platform, but there are some generalists who are comfortable doing basic to intermediate tasks.

We use Crimson Hexagon to look for social media stakeholder conversations across channels including Facebook, Twitter, and earned media. We use these conversations to gauge topical interest, sentiment, and unearth trends we might not have been able to see without analytically examining the problem. Many members of our team choose Crimson.

We use it as an agency for other brands in India. The whole organisation uses it, and in fact, most of our enterprise clients use Brandwatch services too. Based on the experience with clients and users of Brandwatch, the best use case of Brandwatch involved peer-benchmarking. Most companies use it to listen to what's happening on the internet about their peers. Why are they being liked or disliked? Bucketing such conversations gives them insights on what to improve on and what to focus more on. Other business problems Brandwatch takes care of include marketing campaign analytics, net sentiment, PR coverage, and brand health.

It is being used by the Media Department currently. It provides insights into both existing clients and the performance of their campaigns. We use it to measure Share of Voice, Brand Sentiment, and for customer insights on a monthly basis. We also use it as part of a "social audit" we perform for new clients to better acquaint our client on the social landscape and where they stand in it.

In addition, we also use it for research for new business development. This enables us to come up with insights into a potential client's business before making a deal, and enables us to know what type of programs would benefit the company the most, based on what's happening in the market.

Cerner uses Crimson Hexagon to monitor brand mentions in the social media space. It is used to monitor share of voice against key competitors, sentiment of social media coverage, trending topics within the health care information technology space, and more. It was used to generate key reports that went up to senior level executives, including the President of the company.

Crimson Hexagon allows users to save all relevant data visualizations and metrics into a shared workspace that can be quickly transformed into a holistic report.

We utilize Brandwatch to better understand consumer social media conversation across various clients. We have multiple users within the same department, but the information gets shared to many departments in our organization. It helps us inform social and content strategies, as well as, reporting for social campaigns for our social clients. The measurement piece of Brandwatch is a crucial part of our reporting.

Crimson Hexagon lets us see what people are saying about things in their own words. This allows the opportunity to assess them in ways that other records just don't. A real insight into real people.

Brandwatch Analytics is being used across multiple business units within our agency. This includes account teams for clients for which we are the social AOR, as well as by agency resources that are shared by multiple business units for project (non-retainer) work, new business, etc. We also address multiple business problems with the platform. Some of these include analytics on client owned social platforms, content analysis, competitive set tracking, social listening, hashtag or campaign monitoring, research and planning, etc.

Crimson Hexagon is being used as a tool to extract social listening insights to inform strategy and creative. We also use the tool to measure campaign success based on conversation insights. The tool is solely used by the planning/strategy department of the agency.