Overview
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…
Good for some companies but not others, especially not ours.
Easy to use and collaborative tool for SMM for large scale clients but there are more affordable options.
A very professional tool that helps many social media teams
Brandwatch is certainly the most dynamic and well supported Social Insight platform available today
Very pleased with Brandwatch
Crimson Hexagon User's Review
360 degree solution for social media listening, monitoring, and reporting
An incredible alternative to manage your social network
Brandwatch/Crimson Hexagon is a powerhouse
Brandwatch Consumer Research is the GO TO platform for improving your marketing strategy
Comprehensive and very attractive reporting...maybe too fiddly.
Union Metrics Must Be in your Social Arsenal
Drive real value and insights with Brandwatch
Brandwatch has a great impact on my company
Good For Top Level Social Listening
Reviewer Pros & Cons
Pricing
Pro
$800
Enterprise
3000+
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Take your Brandwatch data anywhere: The power of the API
Brandwatch is... More Simple to Use
Brandwatch has... More Filters
Social Media: Measurement and Reporting
Brandwatch has... More Data Quality
Brandwatch Experts: 1. Sentiment Analysis
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Brandwatch?
Brandwatch Features
- Supported: Proprietary listening technology providing quality data coverage
- Supported: The most advanced, customizable charting and analysis functionality available
- Supported: Unlimited users and a range of distrubution, sharing and permissions options
- Supported: Flexible dashboards with over 25 different components
- Supported: 30+ fully-supported languages, including Topics and sentiment extraction
- Supported: Sophisticated demographic and theme analysis
- Supported: Owned Twitter and Facebook channel tools
- Supported: Automated, intelligent and custom alerting features
- Supported: Bulk processing and automation of categorization and tagging
Brandwatch Screenshots
Brandwatch Video
Watch Video tour
Brandwatch Integrations
Brandwatch Competitors
Brandwatch Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Brandwatch Customer Size Distribution
Consumers | 1% |
---|---|
Small Businesses (1-50 employees) | 9% |
Mid-Size Companies (51-500 employees) | 20% |
Enterprises (more than 500 employees) | 70% |
Comparisons
Compare with
Reviews and Ratings
(149)Community Insights
- Business Problems Solved
- Recommendations
Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.
Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.
Users frequently recommend Brandwatch for the following reasons:
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Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.
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Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.
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Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.
Attribute Ratings
Reviews
(1-25 of 63)Easy to use and collaborative tool for SMM for large scale clients but there are more affordable options.
A very professional tool that helps many social media teams
Brandwatch is certainly the most dynamic and well supported Social Insight platform available today
Very pleased with Brandwatch
In a research environment, I use Brandwatch to collect textual data I use in academic publications. I use the basic Dashboards offered in Brandwatch and then extract the textual data for use in SAS Text Miner. I have had excellent success with this combination of software tools.
Crimson Hexagon User's Review
Brandwatch/Crimson Hexagon is a powerhouse
Brandwatch Consumer Research is the GO TO platform for improving your marketing strategy
Comprehensive and very attractive reporting...maybe too fiddly.
Union Metrics Must Be in your Social Arsenal
Drive real value and insights with Brandwatch
It is true they can be a little pricey, yet it is all worth it, especially for advanced users.
Brandwatch has a great impact on my company
Good For Top Level Social Listening
A great supplementary social listening tool!
Wouldn't recommend it
The main uses for Brandwatch within our company were as follows:
- Monthly social channel performance reporting.
- Brand protection.
- Campaign reporting (mainly hashtag tracking).
- Announcement reporting.
Brandwatch is worth every penny!
Some of the main areas we use Brandwatch for are: trend tracking, organic follower tracking (FB, IG, and TW), estimating share of voice, Twitter custom audiences using the Audiences tool, sentiment tracking, Brand health monitoring, competitor conversation tracking.