Brandwatch

Brandwatch

About TrustRadius Scoring
Score 8.6 out of 100
Brandwatch

Overview

Recent Reviews

Crimson Hexagon User's Review

7 out of 10
November 06, 2021
It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and …
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Pricing

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Pro

$800

Cloud
10k mentions

Enterprise

3000+

Cloud
Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Brandwatch Video

Brandwatch Integrations

Brandwatch Competitors

Brandwatch Customer Size Distribution

Consumers1%
Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%

Brandwatch Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Brandwatch's best feature?

Reviewers rate Implementation Rating highest, with a score of 9.1.

Who uses Brandwatch?

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews

(1-22 of 22)
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Edward James Bass | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
1. Language coverage is very good, I cannot think of a time when it hasn't offered what I needed.
2. Data accuracy offers consistently good results.
3. Spam filtering is normally ok, although it is of course difficult to identify spam in many cases.
4. The only real restrictions the platform has come as a result of the social channels themselves, rather than Brandwatch Analytics.
Score 8 out of 10
Vetted Review
Verified User
Review Source
The data collection is great on Twitter, because you have the option to get 100% of the Firehose data and its coverage across blogs, websites, and news sites is also well represented. However, like I mentioned previously, the Instagram coverage is very limited and only tracks posts based on hashtags, not keywords, which makes it hard to capture all the conversations happening on Instagram. Facebook public is also very limited, but I understand that this is more related to Facebook's API limitations.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Brandwatch Ananlytics covers a large number of sources, though Twitter is often the #1 source due to the firehose coverage. In addition, coverage on other platforms is usually not as accurate as it is for Twitter. Spam is a problem for larger or more broad queries and must be cleaned up manually by deleting posts or editing the query. When building queries, it is easy to include or exclude a specific site, but not groups of sites like "News" Or "Mainstream Media," which can be frustrating since similar filters exist in the dashboard after the queries have already been run.
Emma Reid | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Brandwatch Analytics is best for collecting data from Twitter and other written text. Our main issue with Brandwatch Analytics is the time spent reducing and removing spam and irrelevant data. We often find that sentiment analysis could be more accurate. The ability to monitor real time conversations is one of Brandwatch Analytic's best features, especially with the use of Signals to monitor changes, replies and mentions as they happen.
Blake Mahaffey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Ultimately, Brandwatch's amount of boolean operators means that most queries can be written very accurately. Unfortunately, queries aren't able to filter out criteria beyond keywords, so we will often get a significant amount of Twitter spam. This spam is easily filtered out later with custom rules, but this is just another unfortunate step in the process. I have only used Brandwatch to track queries in English and German, but the coverage does seem pretty good over a wide variety of languages. It has some pretty decent real-time monitoring capabilities, but it definitely does not shine in that area.

My review would be a 10/10 if the coverage on Facebook wasn't so poor. Unless this gets resolved, I do fear we will have to switch to a competitor at some point in the next year or two.

Score 5 out of 10
Vetted Review
Verified User
Review Source
The ability to filter out spam was lacking in Brandwatch Analytics. While initially the ability to offer it in other languages was a plus, we found our global teams had difficulty in pulling from channels in a specific language. Also the real time monitoring wasn't as quick as we had hoped for. Additionally the data pulled from the social platforms was less than desired.
Luis Fernando Martinez Funes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
Brandwatch has great data collection abilities and quality. Good range and you rarely see spam or false positives, their Boolean configuration helps a lot in that regard. Only problem could be sometimes the results are not immediate but 90% of the time that is not a problem with our projects.
Dr Jillian Ney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Branwatch provides a good level of data capture - we continually get better results from Brandwatch than other providers in terms of the level of data collected. However, we can struggle to remove posts with links when we are looking at the type of content shared.
Phil Butler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Brandwatch is good across the spectrum of "listening" capability, but we take advantage of filtering, data accuracy, and of real time capability the most. More often, we "ask" Brandwatch for instant snapshots of situations that exits when needed. This is powerful stuff as our business world gets more and more instantaneous. When everything is finally mobile, this will be even more critical for business.
Luísa Barwinski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Although we are native portuguese speakers and all of our clients also are, Brandwatch doesn't have any restraints about language. It covers everything we need at the platforms we use. One of the things that we like the most is the possibility to filter unrelated data. We just create a "black list" and we don't have to worry about it anymore.
Joakim Nilsson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
Very good data and language coverage although we'd always like the system to support more languages. Ability to filter, categorising and displaying data is probably where Brandwatch stands out amongst near competition.
Ari Lightman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It would always be great if a social listening tool scoured data from more sources, learned from multiple use patterns and could automatically integrates into existing data structures and processes....
Ben Donkor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The sentiment analysis is impeccable, and the languages supported don't only detect foreign mentions but they cover anything from topic extraction to sentiment analysis and beyond, in almost 30 languages (last time I checked - the number of languages may have gone up in the meantime). This is essential for a multinational brand like the one I work for. Brandwatch is also great at weeding out spam, so I don't have to waste time anymore deleting spammy mention myself, and I now have more time to *actually* get insights from my reports.
Lastly, the real-time monitoring is ACTUALLY real-time - a lot of tools I've dealt with and used in the past have professed to support real-time monitoring, but their version of that was with lags of anything between 30 minutes to 1 hour - in events like a PR crisis or an important event (e.g. a product launch), you can miss a lot in 1 hour, especially in fast-paced social networks like Twitter.
Adam Connell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Plenty of languages and sources are used by Brandwatch. I would like to see more added but what they have already is great. The data is accurate and I can take action on that data immediately. Queries can be made extremely specific so the results are of high quality.