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Entry-level set up fee?
- Setup fee optional
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
- Supported: Proprietary listening technology providing quality data coverage
- Supported: The most advanced, customizable charting and analysis functionality available
- Supported: Unlimited users and a range of distrubution, sharing and permissions options
- Supported: Flexible dashboards with over 25 different components
- Supported: 30+ fully-supported languages, including Topics and sentiment extraction
- Supported: Sophisticated demographic and theme analysis
- Supported: Owned Twitter and Facebook channel tools
- Supported: Automated, intelligent and custom alerting features
- Supported: Bulk processing and automation of categorization and tagging
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|Small Businesses (1-50 employees)||9%|
|Mid-Size Companies (51-500 employees)||20%|
|Enterprises (more than 500 employees)||70%|
2. Data accuracy offers consistently good results.
3. Spam filtering is normally ok, although it is of course difficult to identify spam in many cases.
4. The only real restrictions the platform has come as a result of the social channels themselves, rather than Brandwatch Analytics.
Ultimately, Brandwatch's amount of boolean operators means that most queries can be written very accurately. Unfortunately, queries aren't able to filter out criteria beyond keywords, so we will often get a significant amount of Twitter spam. This spam is easily filtered out later with custom rules, but this is just another unfortunate step in the process. I have only used Brandwatch to track queries in English and German, but the coverage does seem pretty good over a wide variety of languages. It has some pretty decent real-time monitoring capabilities, but it definitely does not shine in that area.
My review would be a 10/10 if the coverage on Facebook wasn't so poor. Unless this gets resolved, I do fear we will have to switch to a competitor at some point in the next year or two.
Amount of social platforms that it allows us to measure.
Lastly, the real-time monitoring is ACTUALLY real-time - a lot of tools I've dealt with and used in the past have professed to support real-time monitoring, but their version of that was with lags of anything between 30 minutes to 1 hour - in events like a PR crisis or an important event (e.g. a product launch), you can miss a lot in 1 hour, especially in fast-paced social networks like Twitter.