Braze

In terms of usage, we leverage Braze across multiple teams within our organization, including marketing, customer success, and product development. From acquisition campaigns to onboarding sequences to post-purchase communications, Braze plays a central role in our customer lifecycle management strategy. Additionally, we integrate Braze with other tools and systems in our tech stack, such as CRM platforms and data analytics tools, to create a unified ecosystem that drives efficiency and effectiveness in our marketing efforts.

Easy to use canvas journey builder, yet packed with various features which give the user setting up the journey both: (1) control over the audiences and journey flow and (2) ability to concurrently run experiments.

Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards.

If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform.

Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.

If you do not have any kind of customer engagement platform in place and need greater insight to your customers journey then Braze is a really good start with, a simple initial configuration can be scaled up to something more complex in the future, it will grow with you. If you aren't too tech savvy you may have trouble with more advanced integrations that are available.

Braze is very well suited if you need to create a campaign/strategy that relies on multiple channels - email, MMS, push, etc. Also, its A/B testing setup is very intuitive and easy to check its results.
If you have a junior team on your company you might have a hard time with the tool, since I see that the interface is a bit crowded - the learning curve might be slower that you'd imagine.

Braze is really well suited to a business or company that wants to utilize the canvas flow capability to build out various customer journeys for its users. Also, the simple-to-use interface is great for all levels of marketers and is accessible to anyone with a basic knowledge of CRM systems.

Very well suited to building customer journeys, you can build out things that are very complex quite easily. Also very well suited to personalization - Braze uses liquid, which is fairly easy to learn and can be used in lots of different ways. I would say Braze is less suited for businesses that want very complex reporting right out of the box.

Extremely easy to use and intuitive UI.

We utilize Braze for both automated and one-off email sends, and that usually works pretty seamlessly. However, if we are mid-way through a canvas send and need to change the rate limit or frequency capping, fairly basic changes you might need to make based on how an email is landing via a user's inbox - you must duplicate and basically restart the canvas from scratch.

I think Braze is fantastic in most ways- if a colleague is looking to manage a wide variety of promotions across lifecycle, holiday, retention and conversion campaigns, Braze is a great tool. It is also very customizable and can fit a wide variety of styles that work with your department or company aesthetic. This isn’t as useful if you are trying to make merchandised articles (like in Shopify, for instance) but it can compliment other applications like Shopify quite well.

Great for apps, not the best for retail, e-tail, fashion.

If you need a platform to manage customer's contact information or a solution to manage campaigns so you can target specific customer groups, I think Braze excels at that. Once you get over the technical hurdles, Braze has a fantastic management suite for sorting out campaigns. The fact you can run A/Bs as well is excellent.

For real-time data ingestion using SDKs, Braze is second to none. It can collect large amounts of data and use these with hardly any processing time. This makes marketing a dream!

Well suited to creating customer-relevant marketing campaigns based on actions taken. It is less appropriate for diagnosing issues with sends, e.g., why they have failed to send or if there are errors in the personalization, where these stem from.

Braze is a powerful multi-channel marketing platform. Their team is constantly working on new features and as a Braze customer you have access to their development roadmap. Overall, I would highly recommend Braze to any small and mid-sized companies looking to streamline their customer engagement efforts and deliver personalized and relevant messaging to their customers.

Braze is great for targeted messaging and housing data from various sources.
Not sure when it would be less appropriate unless someone is looking for a very, very basic CRM platform for email marketing perhaps.

Braze is a great tool for producing multi-channel, multi-step user journeys that involve email, push notifications, SMS, in-app messages, content cards, webhooks, audience sync, etc.

I've been using Braze at multiple companies over the last few years and have seen how they've been at the forefront of their field and continue to grow and improve. They continue to release new tools and products and are committed to helping their customer's be successful. It's customizability means the ownership is on you to make it work to the best of it's ability, but the best part of that is you can make it into what you need. They built everything instead of acquiring it, so it works together seamlessly instead of feeling hacked together like some of the bigger platforms that grew through acquisition.

Braze is well suited for anyone seeking to tidy up their tech stack to limit platforms, seeking use of multi-channel communications, or leveraging web and app. I don't think there are any specific situations where Braze is not suited for a business, but it is not a platform where you should plan to store conversations or sales details, rather it should connect to those types of systems. Braze offers endless potential and is constantly innovating and upgrading their offerings. I love how easy to use it is and their instruction and training is best-in-class. I'm a HUGE fan of Braze and would encourage everyone to include it as they explore options for their communications needs. If you are looking to be omnichannel, create experience for customers or be able to measure sales and conversions, Braze is for your business!

Braze is top notch for creating custom paths for customers that keep them engaged throughout their journey with the product or company. The product provides ways to exit the customer when necessary and ways to re-engage after periods of inactivity. Allowing the addition of custom events and attributes provides individualizes the customer journey further.

Braze is a powerhouse for event-based marketing via push, in-app, and email. Braze also has SMS capability.

I think Braze is extremely effective for e-comm and DTC businesses. We don't have an app but Braze's in-app features are awesome and we'd love to utilize them in an app!

Braze is incredibly well suited for getting users engaged while enabling them to perform key conversion events to complete their journey within our app. This process is made very simple using the canvas feature in braze, that enables you to send different message types at different times in their journey, and segmenting users in the flow based on their actions in the app.

Braze is less suited when you try to connect external, out of app situations to the app. For example, to update a users preferences, a preference center is available but this one still lacks in customization, and it is not that user friendly to get outside data into braze and get it to seamlessly work within the environment.

Probably great for mobile app (push, IAM) or mobile app plus email. Wouldn't recommend over some other options for just email, just SMS or email + SMS channels only. We've been surprised by some additional fees along the way, too. They were not fully transparent about carrier fees during the sales process so that has been a significant extra cost that we didn't plan for. Be sure to ask about that if they quote you SMS message CPMs.

Throughout the whole CRM team we love how easy it is to build segments and address them to our customers via several message channels. Especially features like the Drag & Drop Editor to build emails and the intelligent sending options boost our daily business and improve KPI.