Brightcove

Brightcove offers streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 80 countries, Brightcove’s video platform helps businesses to sell to customers, media leaders to stream and monetize content, and organizations to communicate with team members.

For Media:
Brightcove helps monetize content, expand reach and deepen engagement.

For Enterprise:
Brightcove helps attract new audiences sell more products, deepen employee engagement and grow a brand with their digital marketing solution for a video-first content strategy.

Brightcove includes:

Marketing Studio: Brightcove Marketing Studio enables marketers to get more out of streaming, boasting a user interface for users from inexperienced to advanced, who can incorporate video into whichever channel they’re responsible for. Its workflows encourage more video use across marketing teams, and helps to scale across channels and platforms withintegrations that extend video, as well as centralizing and managing content to keep it organized, searchable, and accessible.

Media Studio: To grow an audience by publishing promotional videos to key social networks and content descriptions to universal search engines. Curate programs and series for discovery through metadata management. Leverages multilingual capabilities and captioning options for greater accessibility. Helps to expand into new global regions, including the Chinese market with China Delivery. Can be used to engage audiences with sophisticated viewer experiences, with Gallery. Offers visibility into when an audience is engaging and how content is performing with Essential Insights.

Communications Studio: Used to bridge the gap between remote and onsite workforces with internal comms video across channels and devices — web pages, social media, newsletters, and emails, live and on demand. Engages employees wherever they are so that they’re more likely to stay with a company.

Audience Insights: When it’s harmonized, visualized, and plugged into marketing systems, video data can: Strengthen audience acquisition, turn trials into long-term customers, build engagement, improve content licensing and production decisions, and reduce churn. Ultimately, these benefits can lead to an increase in audience lifetime value.