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BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
Starting at $0 per month
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…
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Popular Features
- Keyword analysis (46)9.696%
- SERP ranking tracking (44)9.494%
- Competitive analysis (46)9.292%
- Site recommendations (46)8.080%
Pricing
What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…
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- No setup fee
For the latest information on pricing, visithttps://www.brightedge.com/contact-us
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What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
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What is BrightEdge?
BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.
BrightEdge Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightEdge Competitors
BrightEdge Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
BrightEdge starts at $0.
Reviewers rate Keyword analysis highest, with a score of 9.6.
The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.
Users commonly recommend the following actions when using BrightEdge for SEO:
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Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.
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Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.
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Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.
Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.
Attribute Ratings
Reviews
(1-25 of 58)Companies can't remove reviews or game the system. Here's why
May 17, 2022
BrightEdge is a Powerful Tool
May 05, 2022
Great platform, amazing people
Score 9 out of 10
Vetted Review
Verified User
Customer service is top notch, better UI in the platform.
March 16, 2022
Great Replacement for SEO agency
Score 10 out of 10
Vetted Review
Verified User
March 16, 2022
Great and easy to use platform
Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the several dashboards we’ve needed to be created. It’s refreshing.
February 27, 2022
Great Value SEO Platform
Score 9 out of 10
Vetted Review
Verified User
I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a great onboarding tutorial class which helped make the transition from Semrush seamless.
February 26, 2022
Here is an enterprise SEO Platform all-in-one
Score 9 out of 10
Vetted Review
Verified User
seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords that it instantly provides. That among other things.
February 26, 2022
Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.
Score 10 out of 10
Vetted Review
Verified User
BrightEdge isn't cheap, and I've found that to be the biggest issue when compared to other platforms. That said, when you really dig into the features and benefits, it is the best value. It's the most comprehensive solution available. Aside from platform efficacy, the support and training from the BrightEdge team is an invaluable asset that really solidifies the value you get with BrightEdge.
November 02, 2021
Worth more than your time
- Conductor, Semrush, Moz Local, Ahrefs, BrightLocal, SpyFu, Screaming Frog SEO Spider, SEOptimer and seoClarity
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
October 19, 2021
Best Enterprise SEO Platform
I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.
June 01, 2021
BrightEdge is a More Robust SEO Tool
- Semrush and Ubersuggest
BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. Semrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or companies using SEO internally.
October 24, 2020
BrightEdge helps Amplify your SEO program
Score 10 out of 10
Vetted Review
Verified User
Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results.
October 21, 2020
Kiddie Academy Manages Franchise Network SEO with BrightEdge
Score 10 out of 10
Vetted Review
Verified User
I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform is a major decision and I never looked back from choosing BrightEdge.
October 19, 2020
BrightEdge is My Main Enterprise SEO Tool
Score 10 out of 10
Vetted Review
Verified User
All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the enterprise side and the need for me to elevate my program globally. I did not have time for long learning curves and did not want just any SEO tool, I wanted the best SEO tool.
April 07, 2020
The Enterprise SEO Solution
- Ahrefs Site Explorer and SEMRush
BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really appreciated that.
February 15, 2020
BrightEdge Has So Many Benefits!
I haven't used any other products like BrightEdge, although my colleague has and he seems to think BrightEdge is the number 1 product for all things 'SEO'.
August 30, 2019
BrightEdge is a very robust SEO enterprise tool
Score 9 out of 10
Vetted Review
Verified User
BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't have the other features that BrightEdge offered and wouldn't be as user-friendly for the average layman.
January 15, 2019
BrightEdge has given us what we lacked from agencies - RESULTS.
We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.
January 14, 2019
BrightEdge Made Our SEO Better
While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes without spending a lot of time analyzing data.
BrightEdge is superior to Moz in a few different ways:
- More tasking and automation features are available in BrightEdge.
- Storybuilder reporting suite is more robust than Moz reporting
- Access levels are important for client vs agency access. Moz falls short there.
- Their backlink analysis tools are FAR superior to BrightEdge
- Additionally, their technical site audits features are superior to BrightEdge offerings
- BrightEdge a superior product when working across teams, client vs agency and managing access
- The only caveat is that you will need to invest in a few other tools in your SEO stack to perform technical SEO and backlink analysis projects at a high level
January 11, 2019
If you're serious about SEO, use a serious tool
Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and reporting, to the point where I feel it's worth the higher cost.
January 04, 2019
Very Informative SEO Platform
We evaluated several products. BrightEdge is much more robust. The customer support is outstanding. It's like having an additional employee.
However, it is rather expensive compared to alternative platforms.
However, it is rather expensive compared to alternative platforms.
January 04, 2019
BrightEdge, the #1 SEO SaaS platform!
BrightEdge is much more user-friendly than Searchmetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs.
December 14, 2018
BrightEdge takes your content to a new level
BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the live searches on Google
November 15, 2018