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BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
Starting at $0 per month
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…
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Popular Features
- Keyword analysis (46)9.696%
- SERP ranking tracking (44)9.494%
- Competitive analysis (46)9.292%
- Site recommendations (46)8.080%
Pricing
What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…
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- No setup fee
For the latest information on pricing, visithttps://www.brightedge.com/contact-us
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What is BrightEdge?
BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.
BrightEdge Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightEdge Competitors
BrightEdge Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
BrightEdge starts at $0.
Reviewers rate Keyword analysis highest, with a score of 9.6.
The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.
Users commonly recommend the following actions when using BrightEdge for SEO:
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Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.
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Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.
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Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.
Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.
Attribute Ratings
Reviews
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Score 6 out of 10
Vetted Review
Verified User
BrightEdge is being used by the eCommerce team to analyze SEO performance across our properties and to give greater insight into our strategy to help make critical business decisions.
- BrightEdge is a very robust tool which allows for analysis across many websites at once.
- I particularly like that this tool provides recommendations on how to increase your SEO presence at a very detailed level
- It's very easy and intuitive to create and download reports
- We've had to undergo several internal training courses to get everyone up-to-speed on how to use all of BrightEdge's features. It is not the most user-friendly system if you've had no prior exposure to it.
Score 9 out of 10
Vetted Review
Verified User
We are using BrightEdge in Marketing to achieve our SEO goals and generate net new leads (B2B business).
- Ease of use and setup
- Tons of SEO and marketing data interpreted in an easy to understand manner
- Very comprehensive
- Covers mobile, social, technical aspects in addition to SEO
- Site Audit tool
February 12, 2014
Ben's Review
Score 9 out of 10
Vetted Review
Verified User
We use it to track keywords performance, revenue, and market trends. It is used by our SEO department and it addresses our keyword performance.
- User interface provides data we need to create reports
- Navigation is user friendly
- Charts provide enough data
- Their team is working to improve customer service
- Linking module can be improved.
- Page level reporting should include historical data.
February 01, 2014
BrightEdge is a no-brainer.
Score 10 out of 10
Vetted Review
Verified User
We're using BrightEdge to address and tackle our SEO needs. It has been by far the best tool in my 15+ years of doing SEO.
- Identifies competitive data, tactics, results.
- Easily displays recommendations which can be prioritized based on expected impact.
- Managers can assign tasks to team members.
- It would be great to find data on GoogleMaps for Local SEO.
February 01, 2014
BrightEdge Goes Above and Beyond as an SEO Platform
Score 10 out of 10
Vetted Review
Verified User
BrightEdge is currently being used by our organization to monitor the SEO performance of our clients. It is used by the Search Engine Optimization department, however the reports it generates are used by the sales departments within the organization as they are reviewed on a monthly basis directly with the client. The platform allows us to monitor clients progress, organize vital account information, benchmark clients against the competition, as well as keep track of events that happen across the board in SEO or with each individual client.
- BrightEdge allows us to monitor the competition specified, allowing us to find their strengths (keywords, backlinks, etc.) and use that to further our clients' success.
- The platform also allows us insight into opportunities we may have but do not know about, with the Share of Voice tool and Keyword Discovery and SEO Performance tools.
- The dashboards are easy to manipulate and easy to understand allowing you (and the client) to see data in multiple ways, plus there is no limit to the dashboards created.
- Wide variety of Search Engines to choose from - Global vs. Local, Desktop vs. Tablet or Mobile, Google vs. Bing, etc.
- The local search engines available are based on demand, therefore they are not available for every location and sometimes not even available in certain states.
- While the Events tab allows you to add Events to any account, going back and finding events is not easy to do as there is no "Search" functionality.
- The "Save As" functionality in dashboards does not always copy the dashboard exactly, and will default some charts.
February 01, 2014
BrightEdge did more for us than any SEO firm ever did.
Score 9 out of 10
Vetted Review
Verified User
At Walker Advertising, the Online department (a division of the Media department) were the primary users of BrightEdge. However, reports from BrightEdge were used to share with managers, as well as the CEO and COO.
- The Recommendations were particularly useful for me, since I was the Content Producer at Walker. The insights were critical to the development of new content.
- The Analysis / Share of Voice module was great for understanding how our efforts stack up against our strongest competitors. This helped us better prioritize our work and tighten our focus.
- The Reports and customizable desktops were very useful in explaining the work the Online department does, and most importantly, the link between our SEO efforts and online lead generation. It helps validate our work!
- Streamline functionality for completing tasks. Sorry, that's my only complaint.
January 31, 2014
BrightEdge Review
Score 10 out of 10
Vetted Review
Verified User
BrightEdge is used regularly by several members of our marketing department. We use the SEO tools to help us develop and curate our online content. The BrightEdge platform allows us to efficiently create, assign, and complete tasks related on webpage optimization and link building. BrightEdge is also helpful in allowing us to compare the success of our key terms to our competitors.
- BrightEdge continually adds new features along with new educational tutorials. This keeps the product fresh and dynamic.
- BrightEdge allows users to easily create and assign tasks so that team members can easily work together on a project.
- The recommendations section provides easy-to-understand instructions for improving the performance of key terms and pages.
- The pricing for the product is a not entirely straightforward so it is difficult to compare the price of this product to competing products.
- The sales team is somewhat pushy.
Score 8 out of 10
Vetted Review
Verified User
BrightEdge was being used among all SEO analyst in my previous company. It provided very competent competitive review of our SEO performance against all other major rival sites. It also gave a complete overview of industry performance to help us measure our success rate on SEO.
- accurately and timely present ranks of keywords over a spectrum of period for our global clients
- The depth of the data and how it was able to compare different sets at the same time going back 2 years
- all the data is shown in an easy-to-understand method and it doesn't take long to master the navigation and admin
- Doesn't support multiple logins at the same time, it limited our ease to access
January 31, 2014
Brightedge Review Jan 2014
Score 8 out of 10
Vetted Review
Verified User
BrightEdge is a great tool with powerful features that allows you to manage SEO efforts more efficiently. With enhanced features for On-page, Off-page recommendations, keyword performing, and workflow management; the tool focuses on effectively monitoring SEO progress.
- Site Audit
- Keyword Reporting
- Social Signals
- Annotation correlation- let me inscribe the work I do and overlay it with every data point so whenever i pull reports for date range I can know what has or has not been done
January 31, 2014
It's the best digital marketing tool in the market!
Score 10 out of 10
Vetted Review
Verified User
To assist enterprise level clients for SEO initiatives. Whole organization. Provides 90% of website insight in one location and reduces the amount of manual reports.
- Ranking separation bar (1-10, 10-20) etc.
- Weekly Ranking Reports
- I honestly didn't see any.
Score 8 out of 10
Vetted Review
Verified User
BrightEdge served as the main SEO platform in conjunction with multiple other tools by the SEO department. The SEO Technical Specialists were the primary users of BrightEdge as it assisted them with ongoing competitive analysis, keyword rank tracking, management of SEO recommendations, and was utilized for 50% of the monthly SEO report. The platform was only used within the SEO department but with the month after month SEO success it was backed by the marketing executives. BrightEdge also assisted the SEO department with getting approval from marketing executives for SEO initiatives.
- The Competitive Analysis features increased productivity by eliminating the manual process of performing a competitive analysis.
- The competitor monitoring reports are not just data dumps and instead dashboard can be configured to display competitor data and visualizations.
- Usability. One of the main strengths of BrightEdge is its usability. The platform is intuitive for any level of SEO expertise and its clean UI provides a great user experience.
- The SEO recommendations aren't advanced or innovative but are derived from webmaster guidelines and SEO best practices. Don't get me wrong, SEO fundamentals are essential for long term success but you would expect more out of an "enterprise" SEO platform.
- While BrightEdge does integrate with 3rd party APIs, it is limited. For example, SiteCatalyst was integrated but very few metrics were accessible and none of the reports were interactive.
- BrightEdge only keeps historical data for active keywords and competitors. It would be very useful to be able to archive and import historical data.
January 28, 2014
BrightEdge Gives You The Competitive Edge
Score 9 out of 10
Vetted Review
Verified User
We use BrightEdge throughout the Marketing Organization to work on our keyword strategy for SEO optimization. The tool provides us flexibility to input in our our keywords into groups and research how they are being used across our competitors and evaluate our progress on initiatives to improve those keywords are doing. We also are working on tying our Omniture implementation into BrightEdge.
- Visibility. BrightEdge allows us to easily see competitive SEO strategies for keywords our competition is targeting that we may want to try to rank on.
- Search Opportunity Forecasting: ROI forecasting that allows us to decide which initiatives make sense.
- Site Audit: Crawls our site and let's us know which errors to fix
- Page Manager: On-page, backlink, internal links, and social recommendations.
- I would like to see the most current webinars immediately available on the support site.
- A webinar that goes through all of the top level navigation items in the dashboard and explains how to use them
- In depth comments for others in our company using our dashboard
November 30, 2013
Brightedge Review
Score 9 out of 10
Vetted Review
Verified User
- Brightedge, so far, is the best tool I used after the keyword encryption.
- Very easy to use and set up dashboard or to get analytics.
- Convenient for setting up dashboards and adding notes to send reports to clients or email to yourselves.
- It really depends on how you set up your tracking codes.
- Applying dates does not apply to a day or month set up. Starts on the first day of the week (a Sunday) and ends at the end of the week (Saturday).
- 800 keyword limit, but can ask for expansion. But there are untracked keyword options to get ranking / search volume for keywords and the Webmaster tool has been recently implemented.