BrightEdge

BrightEdge

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Top Rated
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Score 8.7 out of 100
Top Rated
BrightEdge

Overview

Recent Reviews

My First Year with BrightEdge

9 out of 10
March 16, 2022
I use BrightEdge in the Marketing organization at a large telecommunication company. The platform provides an intuitive interface to …
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Awards

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Popular Features

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Keyword analysis (46)

9.5
95%

SERP ranking tracking (44)

9.3
93%

Competitive analysis (46)

9.0
90%

Site recommendations (46)

8.0
80%

Reviewer Pros & Cons

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Pricing

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What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Semrush?

SEMRush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

What is Conductor?

Conductor is designed to generate customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching…

Features Scorecard

SEO

8.6
86%

SEO Channels

8.2
82%

SEO Platform & Account Management

9.0
90%

Product Details

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.

Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge Competitors

BrightEdge Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

What is BrightEdge's best feature?

Reviewers rate Keyword analysis highest, with a score of 9.5.

Who uses BrightEdge?

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (145)

Ratings

Reviews

(1-25 of 77)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
BrightEdge offers many tools in one. This platform is extremely powerful for building SEO value, monitoring campaigns, and overall improving websites. We use it to improve our organic rank, capture potential leads, and drive traffic.
  • Lead generation
  • Campaign monitoring
  • Capturing user intent
  • Platform ease of use
BrightEdge is perfect for larger organizations that have become stagnant SEO rank-wise. It's a great tool for capturing areas that may not have been a priority previously.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have nothing but good things to say about BrightEdge. The platform itself is solid. We use it for keyword tracking and reporting across all our lines of business, keyword research, and competitor analyses (content gaps, etc.). BrightEdge Instant is also an amazing tool: it gives you real-time data on keywords, volume, etc., by region - all very hard data to come by otherwise. Also as impressive are its people - they care about what you're trying to accomplish and go out of their way to create customized solutions. Attention to detail is top-notch, offering a white-glove service in many ways. In short, I highly recommend BrightEdge. Great platform, amazing people.
  • Attention to detail
  • Customized solutions
  • The platform roadmap (always new things coming)
  • Friendly, great service
  • More integration opportunities with other platforms
BrightEdge is very well suited for reporting and dashboards - it helps save time creating reports because of its automation, pulling keyword ranking information based on your keyword groups. It enables you to present data to specific audiences: e.g. share of voice for executive-level, vs. change in organic rank for working-level contributors.
Mike Emerson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have a large catalog and a lot of existing content that was not created with SEO in mind. Now that we’re investing in SEO it’s making it much easier to identify and prioritize action items as well as discovering / reverse engineering our competition to improve quality and authority across the site.
  • Recommended easy wins
  • Understanding search intent and preferred landing page by keyword
  • Summaries and executive dashboards
  • Bit of a learning curve but realize this isn’t easy. Onboarding and customer support are great.
  • Workflow and task process. Would be nice if it was a little more streamlined but again, understand this isn’t easy.
  • Recommended blogs for each problem. Not as intuitive but it is available. Couldn’t find it until the rep told me where to look.
Really happy so far. Makes it easy to take action every day and gives you the confidence to get started. Would be great to have more automation and analysis of content quality and creation, similar to Semrush and Jasper content writing tools.
Cody Pike | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is our main platform for keyword tracking and research. Allows us to monitor how our core package, product, blog, and local pages are doing that then help us dictate various projects that help us show up more in the SERP. It also helps greatly with helping us track our local markets as we are in all of North America.
  • Daily Pulse.
  • Instant.
  • Custom Dashboards.
  • Seeing daily pulse in a dashboard.
  • Information paralysis with the many tabs.
I think BrightEdge is a great platform, simply based on the fact that you have a dedicated customer success manager with who you meet with you regularly. They are also always available via email to help create custom dashboards and answer any questions you have on the platform. Their data cube is great as well!
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use BrightEdge in the Marketing organization at a large telecommunication company. The platform provides an intuitive interface to easily track SEO information, understand the user intent, and look at recommendations for SEO to improve organic visibility. I use the Content Research - Data Cube tool quite often to research specific keywords and do competitive analysis. I also use the dashboard to look at the fixes I can implement for quick wins. The platform integrates well with other tools.
  • Keyword Research.
  • Competitive Analysis.
  • Integrate with other tools.
  • Customized Dashboard.
  • Other tools provide backlink.
Our Brightedge client success team provides great insights and recommendations on how to best use the tool. They have helped us capture keyword analysis for our marketing stakeholders to help build better content or modify existing content. This type of effort would have taken our internal team months to do.
February 27, 2022

Great Value SEO Platform

Score 9 out of 10
Vetted Review
Verified User
Review Source
Our firm uses BrightEdge as our primary SEO tool. It allows us to understand our overall website performance from a traffic and technical perspective. It helps us solve many business problems including content creation, KW research, daily ranking monitoring, and uncovering technical issues. Our firm has used BrightEdge for 3+ years and like how adaptive the platform is.
  • Site Audit - Helps us address major technical issues on site
  • Competitive Research - Understand the competitive search landscape for our content
  • KW Research - Content research tool allows us to create powerful KW lists to share with our editorial team
  • Site Audit - BrightEdge crawlers could perform full crawls without as much manual effort from a rules perspective (although this is more of an issue specific to our firm, given our regulations)
  • KW Research - Ability to minimize KW lists based on the industry we are searching in; KW lists can sometimes be >1K long, which takes time to filter through
BrightEdge has been and will continue to be our firm's #1 SEO tool. We use it for all sets of research and troubleshooting and it is accessible by all teams at our firm, not just marketing.
Alissa Steingraber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have fully integrated other analytics platforms into BrightEdge to create the most robust centralized platforms. The platform is the base for all the work we do to optimize an enterprise website.
  • Instant - Keyword research tool is by far our team's favorite item on the platform
  • DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
  • Professional services have been attentive when asking for changes
  • If BrightEdge had an integration that allowed for on-page optimizations (outside out internal CMS) using javascript after page load that would be amazing.
  • If google search volume and clickstream search volume we always presented next to each other and not in a separate section our processes would be quicker.
  • There could be a better way to track the pages we have optimized and share data over time on the performance of those optimizations. This. is one of the hardest things for us to manually keep track of today
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
Jon Bowers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain insights and efficiencies that benefit both the agency and our clients. I initially implemented BrightEdge at another agency, where we went through a rigorous review of a handful of SEO platforms. There really was no comparison, and the decision was an easy one. It provided so much value that convincing the decision-makers at Forthea to implement was a no-brainer, and our entire staff sings its praises daily. Past the platform, I consider our peers at BrightEdge to be an important part of our team. They are skilled, responsive, and provide thought leadership on all things SEO. I don't believe it's possible to be happier with the investment in the platform and the partnership with the BrightEdge team.
  • SERP ranking tracking
  • Keyword analysis
  • Report customization
BrightEdge is a great tool for SEO analysis, specifically in regard to SERP ranking tracking, keyword analysis, competitive analysis, and task management. More so, the platform is constantly improving, and the BrightEdge team supports each of these initiatives with comprehensive training; on top of the regular meetings, we have to explore ways to use the platform better. It really is a partnership more than a platform.
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
November 02, 2021

Worth more than your time

Cole Mauer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
Brightedge is currently being used by my entire SEO department of twelve across more than a dozen different clients from nearly every vertical our agency works in. We use Brightedge chiefly as our enterprise-level keyword research platform, but we also engage with Brightedge to win new business, conduct ad hoc reports, and inform paid and listings strategies.
  • Hyperlocal keyword tracking
  • Keyword auditing
  • Keyword rank tracking
  • Dashboard reporting
  • Customer service
  • Strategy partnership
  • Continued platform education
  • Reseller assistance
  • New business partnerships
  • Content and technical SEO
  • The platform's UI, while usable, can feel a bit clunky sometimes
  • Navigating the extreme depth of the platform can feel cumbersome at first
Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.
Ian MacLeod | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our team uses BrightEdge for a variety of internal tasks that support our SEO, Content, Paid, and Social teams. BrightEdge allows us to get detailed insights into our customer's online performance and make informed decisions based on meaningful data. Once implemented, we use BrightEdge to monitor optimizations and generate iterative improvements to further optimize our client's web performance.
  • Keyword Research
  • SEO Insights
  • Competitor Benchmarking
  • Affordability
  • 3rd Party Reporting
  • Improved Crawler for Technical Monitoring
BrightEdge is the perfect tool for detailed analysis and works very well as keyword research, technical monitoring, and competitor analysis tool for projects that focus on a single domain at a time. While the price can be prohibitive, the overall product serves as an end-to-end platform that has everything you need to provide all aspects of SEO to your client(s). I would recommend BrightEdge as a tool for client-side marketing teams managing a single domain or agencies with sizable clients and the budget to justify an enterprise-level tool.
Score 10 out of 10
Vetted Review
Reseller
Review Source
Our agency utilizes the BrightEdge platform for ourselves as well as all of our SEO clients. Additionally, we utilize our BrightEdge team to assist in AI-driven intelligence to assist in our internal sales process.
  • Competitor Analysis
  • Technical Audits
  • Data for Content Strategy
  • Support Team
  • Set-up takes time (SEO background helpful)
We utilize BrightEdge business development accounts to gain insight into our prospect's competition and highlight technical issues with existing websites. Our BrightEdge support team works closely with us and provides reporting that is now a part of our sales process.
Jane Phelps | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
BrightEdge is our main SEO tool that we use to manage all of our clients. We use it daily to manage keywords, competitors, analyze reporting, look for website technical issues, and use their recommendation system to provide tasks to other employees. We also use their content building module.
  • BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
  • The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
  • Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.
  • There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.
This platform is for larger companies that want to track a lot of keywords and really use the tool. This is not for smaller companies, as the entry cost is too high.
Typically the support team is very responsive with any needs.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is being used by nearly the whole organization. We provide SEO services to our clients and BrightEdge is one of several tools we use to determine what keywords to recommend and what overall SEO strategy we should be undertaking for our client. I use it, and my SEO team uses it, too.
  • Excellent metrics to track what is going well
  • Great automation tactics
  • Excellent reporting
  • It is a bit pricey
  • A bit tricky to understand some types of metrics at first
  • Sort of need an SEO background to be able to use BrightEdge; it's not for beginners
BrightEdge is ideal for companies providing enterprise SEO services to their clients. If you are just using it for your own, in-house SEO, it can be useful, but you may or may not need all it has to offer. It's a better tool in your arsenal when you are helping your clients (and many clients) to improve their own SEO.
Christina Lepore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Currently I am the only one using BrightEdge but that will change as I roll out our SEO program across the organization. Using BrightEdge allows us to see share of voice and allows us to see how our competitors are doing.
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
  • Set up takes time
  • Multi-domain view if needed for reporting
  • Unlimited competitor domain tracking
I was new to BrightEdge when I joined my company last year. My BrightEdge team took the time and were dedicated to helping me understand the platform and went over and beyond to make sure I was comfortable using the platform. The onboarding and training was excellent. The platform is very user friendly once you understand the functions and learn to navigate the platform. BrightEdge is great for any company trying to understand and implement SEO strategies.
Our team is very supportive and responsive. They are always willing to help and jump in where needed. They are industry experts and are always sharing their knowledge, best practices, guides, whatever is needed at that time. They are also very quick to helping solve problems.
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is being used by a single department currently. We use it to help with our SEO strategy, planning, research, and technical issues. We also use it for reviewing our competitive set.
  • Keyword research tool
  • Competitive research
  • Reporting
  • Audit feature could be improved
Perfect for quick research and for SEO strategy planning. Being able to look deeply at competitors for specific targeted keywords can help you determine best keywords to optimize for.
Our team is very supportive and responsive. They are always willing to help and jump in where needed--super knowledgeable and able to help us solve problems quickly.
Bettyann Fritz (Nowak) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge and their client success team is honestly a true extension to my team. I’ve used Brightedge at three different companies and the number reason is that they serve and deliver quality recommendations, service, and support! Having a tool like Brightedge allows for my team to be successful in their career while achieving results for the organic channel. It has helped to amplify the SEO program and realize the growth of the org.
  • The Client Success team is truly an extension of my team—experts in the industry to help support our team and growing the organic channel.
  • Viability of performance across the org with detailed dashboards.
  • Education and career growth opportunity—constantly proving ways to connect with others in the industry, user groups, events, and conferences.
  • Technical crawls and the ability to build business rules.
  • Multi-domain view if needed for reporting.
  • Unlimited competitor domain tracking.
A small business or enterprise org with one or many teams can be successful especially with the support you receive from your client success manager. Keyword research, ideation for content, and many other ways to show performance after the creation and publishing of your content! Brightedge can help with all areas/workflows when it comes to onsite or offsite SEO tactics.
Always supports us—no asks is too big or too small for them.

Andy Seguin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge was added to our team's toolkit and paid immediate dividends. The different innovations that BrightEdge has developed allow us to implement a more robust content strategy, address technical SEO issues, find content opportunities, and compete on a hyper-local level.
  • Onboard process = thorough and customized.
  • Day to day support has allowed us to research and address new ideas in real-time.
  • Content IQ provided us weekly actionable items to address and monitored our improvement.
  • Setting up our hyper-local keywords was a long and manual process, but it was done by the BrightEdge team and they did a great job.
BrightEdge is well suited for a team that is looking to create more impactful content, written or video. If your team is only focused on social, I don't think there would be much value. We did not use the 'socially-focus' tools as much as others. Our team also managed multiple sites for different audience, and having one tool that could be helpful on all is great.
The support team at BrightEdge routinely exceeded my expectations. Each project was completed on schedule and with an attention to details that not every SAAS team provides.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use BrightEdge to monitor, optimize and discover keywords that drive high converting traffic to our global website. With organic traffic ranging from 50-60% of all traffic sources, there's no argument that knowing how to retain and improve a primary traffic source to a website is key to success.
  • Keyword research & rank tracking.
  • Customer success.
  • Listens to customers needs to develop product roadmap.
  • Better technical SEO auditing not limited by page count.
  • Better pricing when it comes to tracking keywords across desktop/mobile.
BrightEdge is a great platform for enterprise brands that want keyword visibility at a regional or national level. It may be cost prohibitive for brands that need hyper local tracking due to the nature of how BrightEdge structures its pricing by keyword.
We have bi- weekly calls with our customer success manager and she is very involved in our SEO program and its success. There has been very little turnover in this role as well, which has allowed us to develop great working relationships.
Ron Weber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge was chosen as our enterprise SEO tool. It's primarily used for the SEO team of 2 inside the Digital Marketing department but there are other users such as development and IT. We purchased it to help aid us in achieving better SEO results, an edict for the company, and a reason why investments were made in bringing SEO talent in-house.
  • Keyword research
  • Competitive research
  • Technical SEO
  • Reporting
  • Analysis
  • Trending
  • Keyword selection and management
  • Landing page optimization
  • Global SEO
  • Recommendation engine
  • Set up takes time
  • Only as good as your SEO talent
  • Only as good as what you put into it
Better suited for the enterprise business and not necessarily for the SMB, BrightEdge can do a lot for your SEO program. An intuitive platform that, if set up right, can help you manage your SEO program including keywords, pages, sites, competitors, and technical performance over time. It is the right mixture of having enough key SEO tools while keeping the platform free of unnecessary bells and whistles. It makes my visits to their platforms, sometimes dozens of different times a day, more laser-focused on the tasks at hand. If there is a need to scale, take advantage of their many best-in-breed self-optimization tools and see where they are taking the SEO world but the base package is good enough for many enterprises.
Your program comes with a client success team, and depending on what you've purchased you may have more than one person. BrightEdge's team is ready, willing and able to help you succeed. Not only on their platform but outside of it too. I have had countless reviews of SEO presentation decks and roadmaps. They go above and beyond when asked and I consider them very much a part of my team.
Nathan Richardson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is used in our SEO and marketing department. It has resolved a myriad of issues that we were having with our ability to aggregate and analyze data in a retroactive manner. BrightEdge isn't the cheapest SEO tool out there, but it sure has every single one of the bells and whistles.
  • Data Segmentation
  • Site Tracking
  • Competitor Analysis
  • Price
  • Integrations
  • Data Accuracy
BrightEdge is especially well-suited for enterprise-level companies that have a bit more money to spend. The tool is most definitely worth it if you have a well-established SEO team that is looking to move beyond the basics and really dive into the data-driven decision-making world. BrightEdge is extremely powerful.
BrightEdge is unique, in that you get a dedicated rep 100% of the time.
Score 8 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is being used within the marketing department by two employees for the past 2 years. We use it for keyword optimization, to ensure our website is functioning correctly, to increase landing page visits and keyword search/strategy.
  • Keyword Search
  • Keyword Optimization
  • Website Crawl Has Errors
- When you want your website landing pages to start ranking on page 1
- When you have a keyword blog strategy
- When you want to start tracking specific keywords
- Beat your competitors for SEO
Their support team is fantastic, and we were lucky to get a great account manager who we have calls with every other week.
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is being used by the SEO team but fuels insights and recommendations used throughout a variety of teams within the organization. We use this tool for a variety of SEO and marketing needs; from basic keyword research, digging into consumer search insights, tracking competitors, even monitoring our products rankings within Amazon.
  • Datacube is super easy to use compared to other Enterprise SEO tools
  • Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
  • Easy to create the customized dashboards and reports
  • Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
  • In addition to the tool itself, the BE teams and customer service are second to none!
  • This is an incredible, comprehensive SEO tool but the Site Audit feature could be improved upon from a technical SEO standpoint
BrightEdge is a perfect one stop shop SEO tool. Working in Enterprise SEO I find this is my ideal tool, but could see how this tool would also be great for a smaller company or small SEO team. The tool is great for advanced SEO's as well as beginners. Being a team of one in a very large company, I've benefited greatly from using BrightEdge - the time it's saved me and the success we've seen from using this tool has been incredible!
Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use BrightEdge's Data Cube almost 80% of the time for keyword research, checking organic ranking positions, competitive analysis, and keyword gap analysis. We also use Recommendations and Intent Signal Dashboards to find out what content to defend, or top opportunities to go after. It helps us with our content creation and also lets us know what we have to do to our evergreen content to get it to rank higher.
  • Keyword research is very good and Data Cube is very easy to use as compared to other SEO Enterprise tools.
  • Keyword gap analysis is very helpful to find out what keywords our competitors are using that we are not.
  • Monitoring organic rank positions is very easy with Data Cube.
  • The Content IQ doesn't catch all technical SEO issues as compared to other site audit or crawler tools.
  • The Content IQ score is very high, but when comparing to other SEO site audit tools they show lower scores because they are picking up more errors.
  • There are some bugs or suggestions that are not good in Recommendations.
If you are looking for an SEO tool for keyword research, monitoring organic ranking positions, competitive analysis, content topic recommendations, and keyword reporting, then BrightEdge is a very good tool. The Content IQ site audit could use some work. When letting a BrightEdge Customer Success Manager know about the differences that I was seeing, he said that there is no harm in using other tools to do site audits for comparison.
BrightEdge Customer Success Managers have always been good. However, they usually set me up with brand new employees with the company. Although they are still learning, they get the questions answered if they don't know off-hand. The only drawback that I saw was that a couple of years ago I went through 3 CSMs at another company. This was because they would assign me a new CSM and then a few weeks later BrightEdge would say that our CSM was no longer with the company, so they kept assigning me new ones.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is being used by our digital marketing team. We use this service so that we can make search engine optimization (SEO) improvements to our corporate websites.
BrightEdge empowers our team by guiding us through SEO recommendations, which we can then implement without the need to pay a search agency/vendor a monthly retainer.
  • BrightEdge provides on-page SEO recommendations based on real search data from the search engines.
  • BrightEdge customer support and account management is great, responds quickly, and are super knowledgeable.
  • BrightEdge provides a ton of dashboards and custom reports that can really help show the value and ROI of SEO improvements.
  • The BrightEdge admin interface isn't super intuitive for new users and requires some hand-holding after the initial setup.
  • Some of the really cool reports can only be created by someone with deep knowledge of BrightEdge, so may require your account person's help.
  • BrightEdge is sold as a DIY SEO platform, but to really maximize value, I think you need to have a dedicated rep and ongoing support meetings to get the full value.
BrightEdge is well suited for organizations and teams that don't want to (or can't afford) the high costs associated with an ongoing engagement with a search agency/vendor. It provides SEO recommendations based on real search engine data, allows you to optimize your site and pages based on keywords you want to rank for, and also allows you to understand how your competitors rank for similar keywords (so you understand where the real opportunity is).
Michael Pulling | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
As part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.
  • Clear view of performance of keywords
  • Suggestions on how to improve, especially on-page actions
  • Excellent support and training from our local team (once we made contact with them)
  • SEO is complex, and the message of the BrightEdge tools is not always clear
  • New UI was introduced in late 2018, but the reasoning is not always clear.
  • Connections between lists, groups, etc could be more clear
Excellent for in depth, long term SEO process. Quick wins, quick starts, easy sharing of simple metrics is less easy.
There is a bit of a learning curve at the beginning, and this can lead to giving up on the tool, as many users are not dedicated SEO experts, or don't have the time to dedicate to the tool.