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BrightEdge

BrightEdge

Overview

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…

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Learn from top reviewers

Great SEO Tool for Enterprise Websites.

Rating: 8 out of 10
December 17, 2024
IncentivizedVetted ReviewVerified User
We use BrightEdge for keyword research, competitive analysis, and position tracking. Keyword research is used to optimize our on-site copy; competitive analysis is used to see...
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Verified user
Manager
BrightEdge11 years of experience

Great platform, amazing people

Rating: 9 out of 10
May 5, 2022
Vetted ReviewVerified User
I have nothing but good things to say about BrightEdge. The platform itself is solid. We use it for keyword tracking and reporting across all our lines of business, keyword re...
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Giovanni Paola
Manager - Other
Senior Manager, Search Engine Optimization
Rogers Communications
BrightEdge5 years of experience

Great Replacement for SEO agency

Rating: 10 out of 10
March 16, 2022
Vetted ReviewVerified User
We have a large catalog and a lot of existing content that was not created with SEO in mind. Now that we’re investing in SEO it’s making it much easier to identify and priorit...
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Mike Emerson
Manager - Marketing
E-Commerce Marketing Manager
Topix Pharmaceuticals, Inc.
BrightEdge1 year of experience

Here is an enterprise SEO Platform all-in-one

Rating: 9 out of 10
February 26, 2022
Vetted ReviewVerified User
We have fully integrated other analytics platforms into BrightEdge to create the most robust centralized platforms. The platform is the base for all the work we do to optimize...
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Alissa Steingraber
Manager - Marketing
Search Marketing Manager - SEO
Kohl's
BrightEdge10 years of experience

Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.

Rating: 10 out of 10
February 26, 2022
Vetted ReviewVerified User
Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain i...
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Jon Bowers
Executive - Sales
Senior Account Executive
Forthea Interactive Marketing
BrightEdge11 years of experience
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Pricing

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BrightEdge

BrightEdge

Free

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightedge.com/contact-us

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Brightedge Demo - 1

YouTube
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Features

SEO

Core features related to search engine optimization

7.4
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9
Avg 8.4
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Product Details

What is BrightEdge?

BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.

BrightEdge Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightEdge Competitors

BrightEdge Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge starts at $0.

Conductor, Semrush, and Moz Pro are common alternatives for BrightEdge.

Reviewers rate Competitive analysis highest, with a score of 10.

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 44)

BrightEdge, pony up the cash (and time!) and you won't be sorry

Rating: 8 out of 10
Incentivized
March 10, 2016
Verified User
Account Manager in Marketing
Hospital & Health Care Company, 11-50 employees
Vetted Review
Verified User
BrightEdge
1 year of experience
Use Cases and Deployment Scope
BrightEdge is a great SEO tool. A bit challenging to use at first due to the tools' high level of expertise, but after a bit of training it really proves itself invaluable. I recommend this tool to other SEOs, and recommend getting certified (a free process once you own it) to be able to use the tool to it’s fullest.
Pros
Cons
  • Expensive
  • Challenging to use without trainning
  • Time consuming
  • Entry level SEOs will have a hard time using this
Likelihood to Recommend
If you're willing to spend the money, it's a great tool. BrightEdge gives you so much more knowledge, and actionable insight than anything else on the market I've worked with. The reports are deep. That being said, if you have a small budget, this is not a tool for you. Or, if you aren’t willing to take the time to learn how the tool works, this isn’t a tool for you. You must be willing to make the monetary and time commitment to use BrightEdge to its full potential.

BrightEdge is a good enterprise level SEO tool

Rating: 7 out of 10
Incentivized
May 14, 2019
MP
Michael Pulling
Marketing Technology Manager
Schneider Electric Holdings (Industrial Automation, 10,001+ employees)
Vetted Review
Verified User
BrightEdge
3 years of experience
View profile
Use Cases and Deployment Scope
As part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.
Pros
  • Clear view of performance of keywords
  • Suggestions on how to improve, especially on-page actions
  • Excellent support and training from our local team (once we made contact with them)
Cons
  • SEO is complex, and the message of the BrightEdge tools is not always clear
  • New UI was introduced in late 2018, but the reasoning is not always clear.
  • Connections between lists, groups, etc could be more clear
Likelihood to Recommend
Excellent for in depth, long term SEO process. Quick wins, quick starts, easy sharing of simple metrics is less easy.
There is a bit of a learning curve at the beginning, and this can lead to giving up on the tool, as many users are not dedicated SEO experts, or don't have the time to dedicate to the tool.

BrightEdge - Great for getting started

Rating: 7 out of 10
May 20, 2014
Verified User
Account Manager in Marketing
Marketing and Advertising Company, 11-50 employees
Vetted Review
Verified User
BrightEdge
2 years of experience
Use Cases and Deployment Scope
I worked at an agency and we used it across the SEO teams for all of our clients. It made it easy for us to keep detailed track of how our clients were doing, to do deep analytical dives, present future strategies and to prove the value of the work we were doing. The graphs made reporting easy as well.
Pros
  • Visual representations. Clients love seeing the graphs and it makes it easy for non SEO people to understand what needs to be done.
  • Tracking large sets of data. BrightEdge allowed us to see hundreds of keywords, in different kw groups, and compare across a site.
  • Track multiple clients. BrightEdge made it easy for us to track different accounts and clients without getting data confused.
Cons
  • The recommendations are very basic (shorten meta title, change h1 to include a particular word, even when it's already optimized)
  • It doesn't understand clouds of keywords, so you have to input each variation of each word yourself and waste tracking space (since kw tracking is limited)
Likelihood to Recommend
BrightEdge is great for a small business with a small SEO/marketing team that wants to start implementing SEO. It's also great for agencies who want to track multiple clients and be able to send them automated graphs and reports. Questions to ask are how many keywords you can track and at what cost, who else can view/access the account and what new features they are planning to roll out this year? You should ask yourself how advanced your SEO skills are, what your strategy for this year is, and how keyword based it is.

Brightedge Review

Rating: 9 out of 10
November 30, 2013
KV
Kevin Vuong
SEO Coordinator
360i (Marketing and Advertising, 201-500 employees)
Vetted Review
Verified User
BrightEdge
1 year of experience
Pros
  • Brightedge, so far, is the best tool I used after the keyword encryption.
  • Very easy to use and set up dashboard or to get analytics.
  • Convenient for setting up dashboards and adding notes to send reports to clients or email to yourselves.
Cons
  • It really depends on how you set up your tracking codes.
  • Applying dates does not apply to a day or month set up. Starts on the first day of the week (a Sunday) and ends at the end of the week (Saturday).
  • 800 keyword limit, but can ask for expansion. But there are untracked keyword options to get ranking / search volume for keywords and the Webmaster tool has been recently implemented.
Likelihood to Recommend
Make dashboards easy and tell stories. See which tracking code should be implemented onto other tracking softwares/programs.

It's a glittery reporting platform.....

Rating: 3 out of 10
Incentivized
May 23, 2018
Verified User
Director in Marketing
Transportation/Trucking/Railroad Company, 201-500 employees
Vetted Review
Verified User
BrightEdge
1 year of experience
Use Cases and Deployment Scope
BrightEdge is used by our Marketing Team for SEO. We have been using BrightEdge for almost a year. Our main goal is for BrightEdge is to help us optimize our webpages for Google search in order to increase our rankings, be found more often by potential customers and drive more visitors to our website.
Pros
  • BrightEdge does a good job with reporting.
  • It is fairly easy to create Dashboards that can be customized for what you want to see.
  • One of the newer features of BrightEdge, called Insights, can be helpful if you just have a few minutes to spend in the platform and want to find a couple of quick revisions that you can make on your website.
Cons
  • The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
  • Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
  • If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.
Likelihood to Recommend
If you are just looking for a neat reporting platform, BrightEdge is great. We didn't find it incredibly helpful for page optimization, as a lot of the Recommendations that the platform supplied don't make sense on our pages. In addition, once you read through the Recommendations for a couple keywords, they are the same every time, so you don't really need the platform to tell you to put the keyword certain places.
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