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BrightEdge

BrightEdge

Overview

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…

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Learn from top reviewers

Brightedge Review.

Rating: 9 out of 10
June 5, 2025
IncentivizedVetted ReviewVerified User
Control SEO traffic and possible gaps in content strategy and understanding competitive positioning in search results, as well as trying to optimize content for search engine ...
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Verified user
Consultant
BrightEdge2 years of experience

Great SEO Tool for Enterprise Websites.

Rating: 8 out of 10
December 17, 2024
IncentivizedVetted ReviewVerified User
We use BrightEdge for keyword research, competitive analysis, and position tracking. Keyword research is used to optimize our on-site copy; competitive analysis is used to see...
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Verified user
Manager
BrightEdge11 years of experience

Great platform, amazing people

Rating: 9 out of 10
May 5, 2022
Vetted ReviewVerified User
I have nothing but good things to say about BrightEdge. The platform itself is solid. We use it for keyword tracking and reporting across all our lines of business, keyword re...
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Giovanni Paola
Manager - Other
Senior Manager, Search Engine Optimization
Rogers Communications
BrightEdge5 years of experience

Here is an enterprise SEO Platform all-in-one

Rating: 9 out of 10
February 26, 2022
Vetted ReviewVerified User
We have fully integrated other analytics platforms into BrightEdge to create the most robust centralized platforms. The platform is the base for all the work we do to optimize...
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Alissa Steingraber
Manager - Marketing
Search Marketing Manager - SEO
Kohl's
BrightEdge10 years of experience

Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.

Rating: 10 out of 10
February 26, 2022
Vetted ReviewVerified User
Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain i...
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Jon Bowers
Executive - Sales
Senior Account Executive
Forthea Interactive Marketing
BrightEdge11 years of experience
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Pricing

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BrightEdge

BrightEdge

Free

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightedge.com/contact-us

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Brightedge Demo - 1

YouTube
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Features

SEO

Core features related to search engine optimization

7.3
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is BrightEdge?

BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.

BrightEdge Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightEdge Competitors

BrightEdge Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge starts at $0.

Conductor, Semrush, and Moz Pro are common alternatives for BrightEdge.

Reviewers rate Local SEO and Social SEO and Mobile SEO highest, with a score of 9.

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 74)

Brightedge one of the most reliable SEO Platform solution for managing large scale SEO campaigns and projects.

Rating: 9 out of 10
January 28, 2014
AP
Alec Perea
Sr Search Marketing Specialist
Dell (Information Technology and Services, 10,001+ employees)
Vetted Review
Verified User
BrightEdge
2 years of experience
Use Cases and Deployment Scope
Without Brightedge, much of our work would be harder to scale our optimization campaigns. Brightedge makes its easier for us to optimize for multiple keywords on a page level and to automate our process in a much more cost saving and efficient way. The platform is above par for SEO for conveying our performance, opportunities, and weakness to high management. There are few SEO platforms that offer such enterprise solutions such as Brightedge that up to date with search engine's continual updates.
Pros
  • Ability to optimize for multiple keywords per page
  • Track thousands of keywords at large scale
  • Ability to geotarget rank in the top markets
Cons
  • User interface could need some work
  • Ability to pull reports and parse data needs improvement
Likelihood to Recommend
The ability to see opportunities and weakness among keywords on a scale level regarding multiple domains and keyword groups. Also, the ability to see your rankings for a given city or country.

BrightEdge Goes Above and Beyond as an SEO Platform

Rating: 10 out of 10
February 01, 2014
JJ
Jamie Judson
SEO Coordinator
Search Optics (Internet, 51-200 employees)
Vetted Review
Verified User
BrightEdge
1 year of experience
Use Cases and Deployment Scope
BrightEdge is currently being used by our organization to monitor the SEO performance of our clients. It is used by the Search Engine Optimization department, however the reports it generates are used by the sales departments within the organization as they are reviewed on a monthly basis directly with the client. The platform allows us to monitor clients progress, organize vital account information, benchmark clients against the competition, as well as keep track of events that happen across the board in SEO or with each individual client.
Pros
  • BrightEdge allows us to monitor the competition specified, allowing us to find their strengths (keywords, backlinks, etc.) and use that to further our clients' success.
  • The platform also allows us insight into opportunities we may have but do not know about, with the Share of Voice tool and Keyword Discovery and SEO Performance tools.
  • The dashboards are easy to manipulate and easy to understand allowing you (and the client) to see data in multiple ways, plus there is no limit to the dashboards created.
  • Wide variety of Search Engines to choose from - Global vs. Local, Desktop vs. Tablet or Mobile, Google vs. Bing, etc.
Cons
  • The local search engines available are based on demand, therefore they are not available for every location and sometimes not even available in certain states.
  • While the Events tab allows you to add Events to any account, going back and finding events is not easy to do as there is no "Search" functionality.
  • The "Save As" functionality in dashboards does not always copy the dashboard exactly, and will default some charts.
Likelihood to Recommend
I would suggest the product for larger companies with multiple clients or multiple SEO campaigns. The vendor is beyond helpful in making sure you understand how to use the platform, and working with you to find the best ways to tailor the platform to what you are looking to do. I can't say enough good things about the vendor's communication and follow-through.

BrightEdge truly is the all-in-one, top-notch, enterprise SEO platform

Rating: 10 out of 10
February 26, 2015
MN
Mariam Naghshineh
SEO & Content Manager
Search Optics (Internet, 51-200 employees)
Vetted Review
Verified User
BrightEdge
1.5 years of experience
Use Cases and Deployment Scope
Every SEO customer is provisioned with its own BrightEdge account. The SEO team then uses the platform for:
  • Monthly Reporting
  • Competitor Recommendations
  • Backlink Strategies
  • Tracking Changes & Effects
Currently only the SEO team has access to the platform. We are investigating potential use cases for RFPs and prospecting.
Pros
  • Share of Voice Analysis: We really love this feature. It gives us an opportunity to provide customers with insight to their TRUE Organic competition. More often than not, the Organic competitors are quite different from what the customer originally thought. This supports our effort to show Subject Matter Expertise on a regular basis.
  • BackLink Opportunities: This feature really tailors our link building strategy. It allows us to quickly download the gap between our customer & its competition, which provides a 'road map' for link building team. Once the gap has been closed, we re-run the opportunities and move forward with the new plan.
  • Trended Charts: In general, the trended charts are a huge advantage that BrightEdge has over other SEO platforms. I've never come across another tool or company that can provide the same level of data, over time, consistently. As SEO changes and fluctuates, these trended charts become vital to our reporting and investigations, especially when new algorithms are pushed out by Google.
Cons
  • Local Search Engines: These are created based on demand, and therefore are not always available for cities or even states that our customers are located in. When these situations arise, we've been told to submit a request. However, we rarely see follow through. This makes it very difficult to provide all customers the same level of insight and reporting.
  • Dashboards vs. Accounts selection/dropdown: These two drop-downs or selections are entirely separate. If a user selects dashboard A, and wants to then click through to the Opportunities tab, they must select Account A. It would be much more user-friendly to have them connected in some way.
  • Oftentimes we want to analyze a chart and create Custom Content that provides more insight for the customer. For instance, when viewing the Share of Voice Analysis, we want to recommend a change in competitors. There is no way to view the SOV tab, while also typing into the dashboard chart. This means that we must open a word or text file to enter the content, then copy/paste it into the dashboard.
Likelihood to Recommend
My company is not the normal BrightEdge customer. We have 150+ SMBs that each get their own account/dashboard, and each has a small budget (as low as $600). There was a period of learning/tweaking that was needed in order to determine the best way to use BrightEdge for each of these SMBs. I think that the BrightEdge platform is more friendly & useful for a single large company with a large budget, and even more so for one that has clear conversion factors (i.e. e-commerce).

BrightEdge did more for us than any SEO firm ever did.

Rating: 9 out of 10
February 01, 2014
LL
Lynn Lomibao
Copywriter
Healthcare Data Solutions (HDS) (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
BrightEdge
1 year of experience
Use Cases and Deployment Scope
At Walker Advertising, the Online department (a division of the Media department) were the primary users of BrightEdge. However, reports from BrightEdge were used to share with managers, as well as the CEO and COO.
Pros
  • The Recommendations were particularly useful for me, since I was the Content Producer at Walker. The insights were critical to the development of new content.
  • The Analysis / Share of Voice module was great for understanding how our efforts stack up against our strongest competitors. This helped us better prioritize our work and tighten our focus.
  • The Reports and customizable desktops were very useful in explaining the work the Online department does, and most importantly, the link between our SEO efforts and online lead generation. It helps validate our work!
Cons
  • Streamline functionality for completing tasks. Sorry, that's my only complaint.
Likelihood to Recommend
If you're producing a lot of content, and you probably should be, having a tool like BrightEdge is critical for understanding what those efforts are accomplishing -- e.g., what areas need improving and what the competition is doing. Having this sort of analysis is not only good for prioritizing but also for demonstrating to key stakeholders the value of SEO.

I really liked having bi-weekly phone meetings with our BrightEdge rep, but because of our different levels of usage, it probably would have been more helpful to tailor those meetings to specific users.

Good for reporting & competitive analysis

Rating: 7 out of 10
Incentivized
March 08, 2016
Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
BrightEdge
2 years of experience
Use Cases and Deployment Scope
BrightEdge is used by a few people in our department for our enterprise-level accounts that require a higher level of reporting. The reporting is incredibly useful for showing the data that matters to our clients with visuals that they enjoy and use in their own reporting to their management. It's also great for reporting on competitors with Share of Voice data.
Pros
  • Share of Voice -- lots of companies think they know who their competitors are but it's eye opening to see who their online competitors truly are with this reporting.
Cons
  • The platform is a little clunky and creating new dashboards from scratch can be daunting sometimes. They help with this by having templates, but sometimes they can be confusing to customize.
Likelihood to Recommend
BrightEdge is really best when there is a higher level of reporting needed for clients in an agency. There's also a huge use for it in-house for companies to track progress of large amounts of phrases and performance of sections of their sites.
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