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BrightEdge

BrightEdge

Overview

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…

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Learn from top reviewers

Brightedge Review.

Rating: 9 out of 10
June 5, 2025
IncentivizedVetted ReviewVerified User
Control SEO traffic and possible gaps in content strategy and understanding competitive positioning in search results, as well as trying to optimize content for search engine ...
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Verified user
Consultant
BrightEdge2 years of experience

Great SEO Tool for Enterprise Websites.

Rating: 8 out of 10
December 17, 2024
IncentivizedVetted ReviewVerified User
We use BrightEdge for keyword research, competitive analysis, and position tracking. Keyword research is used to optimize our on-site copy; competitive analysis is used to see...
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Verified user
Manager
BrightEdge11 years of experience

Great platform, amazing people

Rating: 9 out of 10
May 5, 2022
Vetted ReviewVerified User
I have nothing but good things to say about BrightEdge. The platform itself is solid. We use it for keyword tracking and reporting across all our lines of business, keyword re...
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Giovanni Paola
Manager - Other
Senior Manager, Search Engine Optimization
Rogers Communications
BrightEdge5 years of experience

Here is an enterprise SEO Platform all-in-one

Rating: 9 out of 10
February 26, 2022
Vetted ReviewVerified User
We have fully integrated other analytics platforms into BrightEdge to create the most robust centralized platforms. The platform is the base for all the work we do to optimize...
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Alissa Steingraber
Manager - Marketing
Search Marketing Manager - SEO
Kohl's
BrightEdge10 years of experience

Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.

Rating: 10 out of 10
February 26, 2022
Vetted ReviewVerified User
Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain i...
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Jon Bowers
Executive - Sales
Senior Account Executive
Forthea Interactive Marketing
BrightEdge11 years of experience
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Pricing

View all pricing
BrightEdge

BrightEdge

Free

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightedge.com/contact-us

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Brightedge Demo - 1

YouTube
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Features

SEO

Core features related to search engine optimization

7.3
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

9
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is BrightEdge?

BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.

BrightEdge Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightEdge Competitors

BrightEdge Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge starts at $0.

Conductor, Semrush, and Moz Pro are common alternatives for BrightEdge.

Reviewers rate Local SEO and Social SEO and Mobile SEO highest, with a score of 9.

The most common users of BrightEdge are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 35)

User Friendly Platform

Rating: 6 out of 10
March 05, 2014
MA
Meredith Aylward
Account Manager
BCV (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
BrightEdge
2 years of experience
Use Cases and Deployment Scope
We used in in conjunction with our company's proprietary tools to help provide metrics and insights for SEO on multiple clients. Ranking, content optimization, movement in the SERPs, etc.
Pros
  • Quality metrics on keyword ranking
  • Graphing and reporting
  • Dashboard is easy to drive and understand
Cons
  • None right now I can think of
Likelihood to Recommend
The tool needs to provide the metrics a client is looking for, as well as provide tactics for improvement in the search engines for keywords. Having a discussion with the client, to better understand what they are looking for, and referencing what this tool 'can' and 'cannot' provide.

A Quick Review of BrightEdge

Rating: 7 out of 10
January 31, 2014
RM
Rebecca Murison
Global Marketing Specialist
Progress Software (Computer Software, 1001-5000 employees)
Vetted Review
Verified User
BrightEdge
2 years of experience
Use Cases and Deployment Scope
Our marketing demand gen department uses Brightedge to maintain a competitive advantage among our target market. Though I use many of the different formulas, graphs, and layouts that Brightedge offers, I find it's more useful tool is for pulling key words straight from my sites and monitoring those keywords in great detail. It's a very useful tool that I use daily when making social media posts on behalf of my company.
Pros
  • Analyses
  • Keyword monitoring
  • Chart and layout templates
Cons
  • User Interface
  • User's guide
  • Accuracy (sometimes the product is a bit off)
Likelihood to Recommend
I think it can be used in a wide variety of situations. It works well for 1. Social Media 2. PR 3. Sales 4. Ops 5. Web. I think it works especially well for a b2b business but I could see it working just as well for B2C. When buying this product really ask yourself what you main goal is when using a product like this, test it out and see if get enough out of it.

Brightedge: Informed SEO Tools

Rating: 8 out of 10
May 07, 2014
JC
Jay Corcoran
Search Marketing Strategist
Gcommerce Solutions (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
BrightEdge
2 years of experience
View profile
Use Cases and Deployment Scope
We use it from an agency standpoint, who mainly focus on the hospitality industry. We use BrightEdge to augment our ongoing SEO efforts across many different client websites. As a tool we use it to mine for opportunities we have within the sites to add or remove certain keywords as well as seeing areas of opportunities to increase organic ranking wherever possible.
Pros
  • It provides insights as to how your optimization efforts stand up against competitor terms and shows you your "share of voice" as it is called within the program.
  • Provides a platform for anybody to go in and understand where there are opportunities for SEO improvement.
  • Some of our clients are older legacy clients and are still accustomed to receiving SERP reports, so it fills that need as well.
Cons
  • Sometimes the user interface has proven to be less than intuitive for some of our analysts, and has made them hesitant to fully adopt the program.
  • Some of the new product additions, like the integration with Google Webmaster Tools, was extremely difficult to implement, seeing that we had to try to do it for over 100 different websites.
  • Setting up dashboards and reports is time consuming initially, but is a nice feature once in place.
Likelihood to Recommend
I think it is important to stress, as my company originally adopted BrightEdge strictly as a SERP reporting tool, that it really is a full on SEO management system with the capability to truly show areas of weakness and opportunities. It does require time to use the interface, and training is essential. Once a user is comfortable with it, the results are quickly measurable.

BrightEdge: Only the bright should attempt to use

Rating: 6 out of 10
May 02, 2014
KP
Kristy Penzone
Regional eCommerce Manager, Global Online
Hilton Worldwide (Online Media, 51-200 employees)
Vetted Review
Verified User
BrightEdge
2 years of experience
Use Cases and Deployment Scope
BrightEdge is being used by the eCommerce team to analyze SEO performance across our properties and to give greater insight into our strategy to help make critical business decisions.
Pros
  • BrightEdge is a very robust tool which allows for analysis across many websites at once.
  • I particularly like that this tool provides recommendations on how to increase your SEO presence at a very detailed level
  • It's very easy and intuitive to create and download reports
Cons
  • We've had to undergo several internal training courses to get everyone up-to-speed on how to use all of BrightEdge's features. It is not the most user-friendly system if you've had no prior exposure to it.
Likelihood to Recommend
I think BrightEdge is very useful for a large corporation that needs detailed information on many assets and places a high level of importance on SEO strategy and reporting. I would not recommend for a small company.

BrightEdge Gives SEOs a Competitive Edge

Rating: 9 out of 10
Incentivized
October 19, 2017
Use Cases and Deployment Scope
Our organization uses BrightEdge to track, monitor and improve rankings in Google for a range of high priority search terms across multiple business franchises. Each department uses it to track and maintain their SEO campaigns, additionally to report on progress to leadership, and to find new opportunities to improve SEO. The product has an easy-to-use interface, is constantly improving and meeting the changing needs of SEOs and marketing managers. The Data Cube is extremely useful in tracking competitors and finding ways to improve our own pages.
Pros
  • Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
  • Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
  • Reporting to leadership to show progress on SEO campaigns and ROI.
  • Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
  • Flexible dashboard reporting businesses can tailor to their own needs.
Cons
  • Better or more accurate search volume data, currently only uses Google Adwords data.
  • Larger exports for keywords from the Data Cubes, this is currently limited and not always ideal for larger-scale applications or the data.
  • Better support for handling multiple domains and their ranks, i.e. finding the best rank between two domains that are not competitors.
  • More robust site auditing.
Likelihood to Recommend
BrightEdge is very suited to reporting on your SEO campaigns. It furnishes excellent trended reports that tell accurate stories of your presence in Google SERPs and overall organic search presences. It can also give detailed recommendations to targeted pages and keywords that can use improvement and/or are easy wins. It's also strong in terms of competitive analysis with insights into your competitors' ranks. It is not as suited for technical analysis nor does it really give you a platform for launching extremely large scale SEO campaigns. It can also improve on site audits with the ability to do some of the things that other auditing tools can do.
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