Skip to main content
TrustRadius
BrightEdge

BrightEdge

Overview

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…

Read more
Recent Reviews

TrustRadius Insights

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (46)
    9.6
    96%
  • SERP ranking tracking (44)
    9.4
    94%
  • Competitive analysis (46)
    9.2
    92%
  • Site recommendations (46)
    8.0
    80%
Return to navigation

Pricing

View all pricing

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightedge.com/contact-us

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

68 people also want pricing

Alternatives Pricing

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Return to navigation

Product Demos

Brightedge Demo - 1

YouTube
Return to navigation

Features

SEO

Core features related to search engine optimization

8.8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.1
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9
Avg 8.4
Return to navigation

Product Details

What is BrightEdge?

BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.

BrightEdge Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightEdge Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge starts at $0.

Conductor, Semrush, and Moz Pro are common alternatives for BrightEdge.

Reviewers rate Keyword analysis highest, with a score of 9.6.

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.

Users commonly recommend the following actions when using BrightEdge for SEO:

  1. Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.

  2. Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.

  3. Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.

Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.

Attribute Ratings

Reviews

(1-25 of 45)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
91.25%
9.1
Keyword analysis
90%
9.0
Backlink management
80%
8.0
SERP ranking tracking
90%
9.0
Page grader
90%
9.0
Competitive analysis
100%
10.0
Site audit / diagnostics
100%
10.0
Site recommendations
90%
9.0
Task management
90%
9.0
SEO Channels (4)
85%
8.5
Local SEO
80%
8.0
Social SEO
80%
8.0
Mobile SEO
90%
9.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Score 9 out of 10
Vetted Review
Verified User
SEO (7)
88.57142857142858%
8.9
Keyword analysis
100%
10.0
Backlink management
80%
8.0
SERP ranking tracking
100%
10.0
Page grader
80%
8.0
Competitive analysis
90%
9.0
Site audit / diagnostics
90%
9.0
Site recommendations
80%
8.0
SEO Channels (1)
90%
9.0
Local SEO
90%
9.0
SEO Platform & Account Management (2)
75%
7.5
Multi-domain support
80%
8.0
Integration with web analytics tools
70%
7.0
Mike Emerson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SEO (8)
80%
8.0
Keyword analysis
100%
10.0
Backlink management
70%
7.0
SERP ranking tracking
80%
8.0
Page grader
90%
9.0
Competitive analysis
80%
8.0
Site audit / diagnostics
80%
8.0
Site recommendations
80%
8.0
Task management
60%
6.0
SEO Channels (4)
90%
9.0
Local SEO
100%
10.0
Social SEO
80%
8.0
Mobile SEO
80%
8.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Cody Pike | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
90%
9.0
Keyword analysis
90%
9.0
Backlink management
90%
9.0
SERP ranking tracking
90%
9.0
Page grader
90%
9.0
Competitive analysis
90%
9.0
Site audit / diagnostics
90%
9.0
Site recommendations
90%
9.0
Task management
90%
9.0
SEO Channels (4)
87.5%
8.8
Local SEO
100%
10.0
Social SEO
80%
8.0
Mobile SEO
90%
9.0
Global SEO
80%
8.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
86.25%
8.6
Keyword analysis
100%
10.0
Backlink management
70%
7.0
SERP ranking tracking
90%
9.0
Page grader
80%
8.0
Competitive analysis
90%
9.0
Site audit / diagnostics
90%
9.0
Site recommendations
80%
8.0
Task management
90%
9.0
SEO Channels (4)
82.5%
8.3
Local SEO
90%
9.0
Social SEO
80%
8.0
Mobile SEO
80%
8.0
Global SEO
80%
8.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
February 27, 2022

Great Value SEO Platform

Score 9 out of 10
Vetted Review
Verified User
SEO (8)
85%
8.5
Keyword analysis
90%
9.0
Backlink management
80%
8.0
SERP ranking tracking
90%
9.0
Page grader
80%
8.0
Competitive analysis
90%
9.0
Site audit / diagnostics
80%
8.0
Site recommendations
90%
9.0
Task management
80%
8.0
SEO Channels (4)
85%
8.5
Local SEO
80%
8.0
Social SEO
80%
8.0
Mobile SEO
90%
9.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Alissa Steingraber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
SEO (8)
55%
5.5
Keyword analysis
100%
10.0
Backlink management
40%
4.0
SERP ranking tracking
90%
9.0
Page grader
70%
7.0
Competitive analysis
80%
8.0
Site audit / diagnostics
N/A
N/A
Site recommendations
60%
6.0
Task management
N/A
N/A
SEO Channels (4)
7.5%
0.8
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
30%
3.0
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
45%
4.5
Multi-domain support
N/A
N/A
Integration with web analytics tools
90%
9.0
Jon Bowers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SEO (8)
82.5%
8.3
Keyword analysis
100%
10.0
Backlink management
60%
6.0
SERP ranking tracking
100%
10.0
Page grader
70%
7.0
Competitive analysis
100%
10.0
Site audit / diagnostics
80%
8.0
Site recommendations
80%
8.0
Task management
70%
7.0
SEO Channels (4)
85%
8.5
Local SEO
90%
9.0
Social SEO
70%
7.0
Mobile SEO
90%
9.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
90%
9.0
Multi-domain support
90%
9.0
Integration with web analytics tools
90%
9.0
November 02, 2021

Worth more than your time

Cole Mauer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
SEO (8)
71.25%
7.1
Keyword analysis
90%
9.0
Backlink management
50%
5.0
SERP ranking tracking
90%
9.0
Page grader
60%
6.0
Competitive analysis
80%
8.0
Site audit / diagnostics
70%
7.0
Site recommendations
70%
7.0
Task management
60%
6.0
SEO Channels (4)
85%
8.5
Local SEO
90%
9.0
Social SEO
70%
7.0
Mobile SEO
90%
9.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
80%
8.0
Multi-domain support
90%
9.0
Integration with web analytics tools
70%
7.0
Ian MacLeod | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
SEO (8)
85%
8.5
Keyword analysis
100%
10.0
Backlink management
70%
7.0
SERP ranking tracking
80%
8.0
Page grader
90%
9.0
Competitive analysis
100%
10.0
Site audit / diagnostics
80%
8.0
Site recommendations
90%
9.0
Task management
70%
7.0
SEO Channels (4)
92.5%
9.3
Local SEO
90%
9.0
Social SEO
80%
8.0
Mobile SEO
100%
10.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
80%
8.0
Multi-domain support
70%
7.0
Integration with web analytics tools
90%
9.0
Score 10 out of 10
Vetted Review
Reseller
SEO (8)
100%
10.0
Keyword analysis
100%
10.0
Backlink management
100%
10.0
SERP ranking tracking
100%
10.0
Page grader
100%
10.0
Competitive analysis
100%
10.0
Site audit / diagnostics
100%
10.0
Site recommendations
100%
10.0
Task management
100%
10.0
SEO Channels (4)
50%
5.0
Local SEO
100%
10.0
Social SEO
N/A
N/A
Mobile SEO
100%
10.0
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
N/A
N/A
Multi-domain support
N/A
N/A
Integration with web analytics tools
N/A
N/A
Jane Phelps | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
SEO (8)
93.75%
9.4
Keyword analysis
100%
10.0
Backlink management
80%
8.0
SERP ranking tracking
100%
10.0
Page grader
70%
7.0
Competitive analysis
100%
10.0
Site audit / diagnostics
100%
10.0
Site recommendations
100%
10.0
Task management
100%
10.0
SEO Channels (4)
100%
10.0
Local SEO
100%
10.0
Social SEO
100%
10.0
Mobile SEO
100%
10.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
87.5%
8.8
Keyword analysis
90%
9.0
Backlink management
90%
9.0
SERP ranking tracking
90%
9.0
Page grader
90%
9.0
Competitive analysis
90%
9.0
Site audit / diagnostics
90%
9.0
Site recommendations
90%
9.0
Task management
70%
7.0
SEO Channels (4)
85%
8.5
Local SEO
90%
9.0
Social SEO
80%
8.0
Mobile SEO
80%
8.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
90%
9.0
Multi-domain support
80%
8.0
Integration with web analytics tools
100%
10.0
Christina Lepore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
93.75%
9.4
Keyword analysis
90%
9.0
Backlink management
90%
9.0
SERP ranking tracking
90%
9.0
Page grader
100%
10.0
Competitive analysis
100%
10.0
Site audit / diagnostics
100%
10.0
Site recommendations
100%
10.0
Task management
80%
8.0
SEO Channels (3)
53.33333333333333%
5.3
Local SEO
N/A
N/A
Social SEO
80%
8.0
Mobile SEO
80%
8.0
SEO Platform & Account Management (1)
100%
10.0
Integration with web analytics tools
100%
10.0
Score 10 out of 10
Vetted Review
Verified User
SEO (7)
84.28571428571429%
8.4
Keyword analysis
100%
10.0
Backlink management
70%
7.0
SERP ranking tracking
100%
10.0
Competitive analysis
100%
10.0
Site audit / diagnostics
60%
6.0
Site recommendations
80%
8.0
Task management
80%
8.0
SEO Channels (4)
60%
6.0
Local SEO
50%
5.0
Social SEO
30%
3.0
Mobile SEO
90%
9.0
Global SEO
70%
7.0
SEO Platform & Account Management (2)
70%
7.0
Multi-domain support
70%
7.0
Integration with web analytics tools
70%
7.0
Bettyann Fritz (Nowak) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SEO (8)
82.5%
8.3
Keyword analysis
100%
10.0
Backlink management
90%
9.0
SERP ranking tracking
100%
10.0
Page grader
N/A
N/A
Competitive analysis
100%
10.0
Site audit / diagnostics
80%
8.0
Site recommendations
90%
9.0
Task management
100%
10.0
SEO Channels (4)
72.5%
7.3
Local SEO
90%
9.0
Social SEO
N/A
N/A
Mobile SEO
100%
10.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Andy Seguin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SEO (8)
83.75%
8.4
Keyword analysis
100%
10.0
Backlink management
N/A
N/A
SERP ranking tracking
100%
10.0
Page grader
90%
9.0
Competitive analysis
100%
10.0
Site audit / diagnostics
100%
10.0
Site recommendations
100%
10.0
Task management
80%
8.0
SEO Channels (4)
72.5%
7.3
Local SEO
90%
9.0
Social SEO
N/A
N/A
Mobile SEO
100%
10.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Score 9 out of 10
Vetted Review
Verified User
SEO (8)
82.5%
8.3
Keyword analysis
90%
9.0
Backlink management
70%
7.0
SERP ranking tracking
100%
10.0
Page grader
80%
8.0
Competitive analysis
80%
8.0
Site audit / diagnostics
70%
7.0
Site recommendations
70%
7.0
Task management
100%
10.0
SEO Channels (3)
86.66666666666666%
8.7
Local SEO
80%
8.0
Mobile SEO
80%
8.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Ron Weber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SEO (7)
90%
9.0
Keyword analysis
100%
10.0
Backlink management
70%
7.0
SERP ranking tracking
100%
10.0
Competitive analysis
100%
10.0
Site audit / diagnostics
90%
9.0
Site recommendations
70%
7.0
Task management
100%
10.0
SEO Channels (4)
50%
5.0
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
100%
10.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Nathan Richardson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
93.75%
9.4
Keyword analysis
90%
9.0
Backlink management
90%
9.0
SERP ranking tracking
100%
10.0
Page grader
100%
10.0
Competitive analysis
100%
10.0
Site audit / diagnostics
80%
8.0
Site recommendations
90%
9.0
Task management
100%
10.0
SEO Channels (4)
95%
9.5
Local SEO
90%
9.0
Social SEO
100%
10.0
Mobile SEO
100%
10.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
95%
9.5
Multi-domain support
100%
10.0
Integration with web analytics tools
90%
9.0
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
63.75%
6.4
Keyword analysis
60%
6.0
Backlink management
80%
8.0
SERP ranking tracking
80%
8.0
Page grader
60%
6.0
Competitive analysis
80%
8.0
Site audit / diagnostics
30%
3.0
Site recommendations
60%
6.0
Task management
60%
6.0
SEO Channels (4)
67.5%
6.8
Local SEO
70%
7.0
Social SEO
70%
7.0
Mobile SEO
60%
6.0
Global SEO
70%
7.0
SEO Platform & Account Management (2)
70%
7.0
Multi-domain support
70%
7.0
Integration with web analytics tools
70%
7.0
Score 10 out of 10
Vetted Review
Verified User
SEO (7)
92.85714285714286%
9.3
Keyword analysis
100%
10.0
SERP ranking tracking
90%
9.0
Page grader
100%
10.0
Competitive analysis
100%
10.0
Site audit / diagnostics
60%
6.0
Site recommendations
100%
10.0
Task management
100%
10.0
SEO Channels (4)
100%
10.0
Local SEO
100%
10.0
Social SEO
100%
10.0
Mobile SEO
100%
10.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Score 9 out of 10
Vetted Review
Verified User
SEO (8)
77.5%
7.8
Keyword analysis
100%
10.0
Backlink management
80%
8.0
SERP ranking tracking
100%
10.0
Page grader
40%
4.0
Competitive analysis
100%
10.0
Site audit / diagnostics
40%
4.0
Site recommendations
60%
6.0
Task management
100%
10.0
SEO Channels (4)
65%
6.5
Local SEO
50%
5.0
Social SEO
50%
5.0
Mobile SEO
80%
8.0
Global SEO
80%
8.0
SEO Platform & Account Management (2)
90%
9.0
Multi-domain support
90%
9.0
Integration with web analytics tools
90%
9.0
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
90%
9.0
Keyword analysis
90%
9.0
Backlink management
90%
9.0
SERP ranking tracking
100%
10.0
Page grader
90%
9.0
Competitive analysis
100%
10.0
Site audit / diagnostics
90%
9.0
Site recommendations
90%
9.0
Task management
70%
7.0
SEO Channels (4)
20%
2.0
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
80%
8.0
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
50%
5.0
Multi-domain support
100%
10.0
Integration with web analytics tools
N/A
N/A
Michael Pulling | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
SEO (7)
52.857142857142854%
5.3
Keyword analysis
80%
8.0
Backlink management
N/A
N/A
SERP ranking tracking
60%
6.0
Page grader
40%
4.0
Competitive analysis
60%
6.0
Site audit / diagnostics
60%
6.0
Site recommendations
70%
7.0
SEO Channels (1)
60%
6.0
Local SEO
60%
6.0
SEO Platform & Account Management (2)
70%
7.0
Multi-domain support
60%
6.0
Integration with web analytics tools
80%
8.0
Return to navigation