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Terminus ABM Platform

Terminus ABM Platform

Overview

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…

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Recent Reviews

TrustRadius Insights

Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With …
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Turbocharge your ABM

10 out of 10
September 22, 2021
It is being used across the whole business. For us, it is the backbone of our ABM efforts. Firstly it is our ad delivery platform where we …
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Pricing

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What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…

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  • Setup fee required

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.

Key benefits of Terminus:

- Relevant intent signals from Bombora

- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals

- Account identification and scoring for unknown accounts

- Intelligent account and contact data, with human curation

- First-party CRM and MAP data

- Relationship, behavioral, engagement, and firmographic data

- Proactively identifies and segments target accounts

- Unifies first- and third-party data for fit, intent, and engagement

- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM

- Engages the entire buying committee with ABM through digital display ads

- Unlimited synced LinkedIn audiences

- Tracks account-level website engagement and produces actionable insights to be shared with sales

- Impressions, clicks, and media spend by account

- Marketing impact reports on generated pipeline and revenue

- Reporting on how accounts, opportunities, and campaigns progress to closed-won

Terminus ABM Platform Features

  • Supported: Ad Targeting
  • Supported: LinkedIn Ads
  • Supported: Email Signature Marketing
  • Supported: Web Personalization
  • Supported: Advanced Attribution Measurement
  • Supported: Revenue Measurement
  • Supported: Retargeting
  • Supported: Sales Activation
  • Supported: Account Level Engagement Data

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.Screenshot of A customizable scorecard to hold both marketing and sales accountable for pipeline and revenue. It also presents a way to track, compare, and optimize ABM results across different segments of accounts and prove revenue.Screenshot of A snapshot ABM performance, where users can track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps team members on top of the numbers and gives executives a way to visualize ABM’s impact on revenue.Screenshot of ABM Scorecard with Trends helps marketers report on and communicate the pipeline and revenue performance of their programs. The visualized data can deliver key insights to the leadership team. It provides B2B funnel measurement, with trended views designed to give insights. The out of the box ABM Scorecard displays the B2B funnel. Shows anonymous engagement data, campaign performance, and business outcomes.

Terminus ABM Platform Videos

Account-based marketing with Terminus (in 3 minutes)
Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership
Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale

Terminus ABM Platform Integrations

Terminus ABM Platform Competitors

Terminus ABM Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Terminus ABM Platform Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)25%
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Reviews and Ratings

(78)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.

The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.

Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.

The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.

Users highly recommend Sigstr for managing sales email signatures and promoting marketing content. They praise its client support and ease of promoting brand consistency. Users also recommend investing in Terminus for digital display ads and quickly increasing awareness. Terminus ABM is recommended for small marketing teams, with users praising its reporting and customer service. It is also recommended for integrating with CRM systems and gaining actionable insights on each account. Overall, users consider Terminus a great solution for teams new to ABM that provides a significant impact on their business. They particularly appreciate Terminus' support and customer success team, which is responsive to onboarding and troubleshooting.

Attribute Ratings

Reviews

(1-25 of 30)
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September 22, 2021

Turbocharge your ABM

Score 10 out of 10
Vetted Review
Verified User
  • Intent measurement through bombora
  • Building targeted advertising lists
  • Managing our ad spend
  • Attribution
  • Detailed source information on site visits
  • Improved IP tracking of chats on site
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Advertising to the right accounts
  • Activating sales with intent and engagement information through alerts and dashboards
  • Activating campaigns using intent and engagement information
  • Artificial Intelligence for sales readiness predictions
  • Self-service alert system
  • More advertising channels (outside of display and LinkedIn) would be nice
Kai Crow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
  • Integration with HubSpot is lacking
  • Interface can be slow and a bit clunky at times
  • Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)
Angelica Pappas-Tindell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Real time intent data & segmentation based on intent spikes
  • Ad delivery based on engagement & ideal company profile
  • The chat interface & routing makes it easier to address potential objectives
  • The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
  • IP detection has been a little less than accurate
  • Reporting could be more robust for better insights
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • [It] has a very simple interface that is very user-friendly for creating and executing digital campaigns.
  • [The] customer success team is probably the best I've ever worked with - knowledgeable, quick to respond, truly understands your needs, and is there with you every step of the way.
  • [The] implementation team provided a flawless experience and got us up and running in a couple [of] weeks with a detailed plan.
  • The ability for in-house marketing teams to have more control over campaign changes with deeper insight into campaign performance metrics to make those decisions.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Targeted digital ABM campaigns at scale
  • Sales intelligence and insights for target accounts
  • ABM reporting and analytics
  • Deeper "dark funnel" account signals and intelligence
  • Integrations with other key tech (Gainsight, Salesloft, Slack, etc.)
  • More coordinated robust sales and marketing orchestration
Score 10 out of 10
Vetted Review
Verified User
  • Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
  • Actionable, timely insights with 1st and 3rd party intent signals.
  • Highly customizable, often incorporating user feedback directly into the product.
  • Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.
Daniel Englebretson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
  • ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
  • Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.
  • The Terminus platform is constantly evolving and improving. Over the past couple of years they have made major changes to the platform and its core features. This can be hard to keep up with, but is always welcome.
  • Getting all of your metrics, across all of your efforts, across all of your accounts/contacts/leads is very challenging. The Terminus product team has made major strides, but there is still work to be done.
Justin Roodman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • They offer banner design services, and their pricing is pretty fair.
  • The learning curve is simple with their platform.
  • They produce a lot of educational content that can be useful for marketing ideas.
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Terminus provides great insight into the effectiveness of account-based marketing efforts.
  • Terminus has unlocked a higher level of our growth funnel to assess the behavior of prospects before they leave us their information.
  • Terminus' insights allow us to optimize our efforts and marketing efforts.
  • Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
  • Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
  • Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).
April 08, 2019

Do your research!

Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • It has the potential to be a powerful tool.
  • Vast amount of salesforce fields available to be mapped
  • Mostly accurate data
  • Bugs - lots of buggy issues
  • More flexibility in what you can pull into columns
  • User experience
Will Devlin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Targeted advertising
  • ABM reporting metrics
  • Customer support
  • Reporting. They seem to want to take credit for any opportunity/sales movement or web traffic, regardless of whether ads drove it.
  • Speed. Everything goes through them, meaning that when we want to launch new ads, we'd have to wait several days for it to go through their own review process. Felt a little like there's less magic and more hamster wheel happening behind the scenes.
  • Persona targeting. If you're targeting large accounts, even drilling down to specific departments yields a high number of users/devices. It'd be nice to target specific users if we have those identified.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Touchpoints over time on an opportunity.
  • Tells us which campaigns were most successful in terms of attribution.
  • Great for looking at different attribution models.
  • It does not have an integration with Salesforce - It would be nice to use one tool instead of two to do this reporting
April 07, 2019

Great ABM Tool

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Targeting ads at ICP companies.
  • Measuring marketing effectiveness against sales pipeline and revenue.
  • Seeing target accounts in one hub and analyzing their current status.
  • The UI in the ad platform isn't the best, it could be refined.
  • Updating the hub more than once a day.
Score 7 out of 10
Vetted Review
Verified User
  • Evenly weighted multi-touch attribution.l
  • Other attribution models such as 40-20-40.
  • Visualizing campaign performance in different models side by side.
  • Visualizing campaign performance by channel side by side.
  • Ease of integration with SFDC.
  • Ability to see the difference between pre and post opportunity touches.
  • The cards or tiles in the dashboard can be cumbersome to set up.
  • There can be caching issues that display incorrect values.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • They have an excellent onboarding and customer success team that is willing to invest the time needed to make your program successful.
  • Their ability to target specific personas and companies based on field mapping to SFDC make it very easy to implement a campaign that is targeted to the right audience, which helps increase efficiency.
  • Their reporting capabilities, especially since the purchase of BrightFunnel, is very strong and continues to improve all of the time.
  • I only have one concern. With the purchase of bright funnel, all of the development of the tool is now going towards their analytics capabilities. This means that the import of data into Salesforce, where my team does all reporting is somewhat limited. Otherwise, I have no issues with the tool!
Rachel Green | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
  • Example Sigstr templates in the product to download.
  • Minimal glitches with the green circle that shows which campaign is live.
  • None- everything else is great!
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