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BrightLocal

BrightLocal

Overview

What is BrightLocal?

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

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Recent Reviews

TrustRadius Insights

BrightLocal has proven to be an invaluable tool for managing local business clients' marketing efforts. Users appreciate the comprehensive …
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TrustRadius Insights
TrustRadius Insights
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Popular Features

View all 14 features
  • Integration with web analytics tools (10)
    9.9
    99%
  • Local SEO (13)
    8.6
    86%
  • SERP ranking tracking (11)
    7.7
    77%
  • Competitive analysis (11)
    7.6
    76%
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Pricing

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Track Plan

$39

Cloud
per month

Manage Plan

$49

Cloud
per month

Grow Plan

$59

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightlocal.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $39 per month
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Product Demos

BrightLocal Citations - "Citation Builder" Tutorial & Review

YouTube
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Features

SEO

Core features related to search engine optimization

6.7
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.6
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9.2
Avg 8.4
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Product Details

What is BrightLocal?

BrightLocal is built to make local marketing simple. With the platform, users can:

- Track local search rankings

- Perform local SEO audits

- Clean up and build local business listings

- Manage their online reputation by generating, monitoring, and responding to online reviews

- Source agency leads

BrightLocal boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.

BrightLocal is available free on a trial basis, for 14 days (no credit card required).

BrightLocal Features

SEO Features

  • Supported: SERP ranking tracking
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation TrackerScreenshot of Reputation Manager - Monitor ReviewsScreenshot of Reputation Manager - Reviews OverviewScreenshot of Reputation Manager - Showcase Reviews widgetScreenshot of Agency Lead GeneratorScreenshot of White-label settings

BrightLocal Video

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

BrightLocal Competitors

BrightLocal Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, UK, Australia, Canada

Frequently Asked Questions

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

BrightLocal starts at $39.

Whitespark Local Rank Tracker, Moz Pro, and Yext are common alternatives for BrightLocal.

Reviewers rate Mobile SEO highest, with a score of 10.

The most common users of BrightLocal are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(38)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BrightLocal has proven to be an invaluable tool for managing local business clients' marketing efforts. Users appreciate the comprehensive range of features, including tracking Google My Business, web analytics, citations, online reviews, and keyword rankings. With the citation tracking feature, users can easily identify where they have citations and where they need to create or correct them. The reputation manager feature allows for efficient monitoring of online reviews across multiple platforms. Additionally, BrightLocal's storage of 18 months of historical data for Google My Business is a significant advantage compared to Google's limited three-month data retention.

The ability to generate customizable reports is highly valued by users. Whether it's creating printable PDF reports or web-based reports via custom links, BrightLocal streamlines the reporting process. This is particularly beneficial when using BrightLocal on a client-by-client basis, allowing account management teams to provide detailed insights and analysis for each client's local SEO performance. Moreover, BrightLocal's citation building service is highly regarded for providing quality citations at a reasonable price.

Users also appreciate the educational materials offered by BrightLocal that aid in explaining concepts to clients. It consolidates data from various sources, allowing users to monitor reviews, website ranking, and information accuracy on third-party sites all in one place. Furthermore, BrightLocal's user-friendly online client dashboards receive positive feedback from clients who find them easy to navigate and understand.

Overall, BrightLocal is widely used for managing local SEO for digital marketing clients and offers a valuable toolset that saves time and consolidates valuable resources. With its ability to analyze search engine rankings and existing citations, it helps users improve their local SEO performance while also saving time and money. The insights provided by BrightLocal on local competitors and opportunities for improvement are highly appreciated by users. Whether it's updating online directories or showcasing expertise through automated reports and site audits, BrightLocal offers a variety of features that fulfill the needs of its users.

Users of Bright Local have made several recommendations based on their experiences with the product. The three most common recommendations are:

  1. Take the time to review competitors and understand the features of Bright Local. This allows users to better appreciate the affordability of Bright Local compared to similar services.

  2. Implement citation campaigns oneself rather than relying on phone support from the Bright Local team. This approach allows for greater control and efficiency in managing local SEO efforts.

  3. Attend webinars and take advantage of the 14-day trial to fully understand and utilize all features of Bright Local. Users highly recommend utilizing these resources as a way to gain in-depth knowledge about how to get the most out of the platform.

Overall, users find Bright Local to be a valuable tool for managing and reporting on local SEO efforts, particularly for micro and small businesses. They appreciate its comprehensive features, ability to consolidate reporting, and track progress effectively. While some users note a recent price increase, they still view Bright Local as providing good value for its services.

Attribute Ratings

Reviews

(1-14 of 14)
Companies can't remove reviews or game the system. Here's why
April 21, 2022

We've been using BrightLocal for about a month, and it has been great

AS
Andrew Swayze
SEM Specialist
Anthem Broadband (Internet, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
BrightLocal is really useful for broadening the reach of your business. You can have them manually add your listing to other websites or update existing listings, manage reviews, see how well you rank in search and so much more. It's pretty awesome.
April 12, 2022

BrightLocal Grew My Business!

Danielle Hamlin | TrustRadius Reviewer
Danielle Hamlin
Certified Personal Trainer
Danielle Hamlin Fitness (Health, Wellness and Fitness, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I recently broke away from corporation gyms and decided to start my own personal training business in Plano, TX. Looking to expand my visibility in order to bring in new clients, I signed up for BrightLocal after taking a Udemy class on optimizing my Google Business Page. I have not even had BrightLocal for a week and I have already seen a tripling increase in views on my Google Business Page and an increase in the number of people who have reached out to me. I signed up for the citation builder campaign and the campaign isn't even finished. BrightLocal also set me up with a customer service executive named Becki who was absolutely lovely! She gave me lots of things to think about and action steps to take to further expand the reach of my business. I haven't even been with BrightLocal for a month and I'm already so grateful for them! I highly recommend them and their services to help you grow your business!
September 24, 2021

Great product for small agencies

Tina Hettich Sorensen | TrustRadius Reviewer
Tina Hettich Sorensen
Consultant
TRu Solutions (Marketing & Advertising, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If an agency has a team and is posting to more than 20 platforms it will work well, anything less I would recommend looking at something else. The price is really good for larger agencies. I would not recommend for a single business with less than 2 locations that is wanting a scheduler for their own platforms, it is too cumbersome for that.
January 24, 2020

Great for updating local citations with a one-time fee instead of monthly

Verified User
Analyst in Marketing
Marketing & Advertising Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The biggest selling point IMO is that it's as one-time payment to update listings. This is the opposite of Yext where you're almost "renting" the info being correct on your listings. This is a HUGE selling point. BrightLocal "bursts" the data out to listings and Aggregators alike, which is fantastic, with a one-time fee instead of monthly. It also allows for discounts with bulk amounts of listings. Lastly, the downside is that it is not set and forget - there are some listings you have to manually do things with, though they do provide logins and anything you might need.
January 18, 2020

Good SEO Product for Small Business

Verified User
Account Manager in Other
Marketing & Advertising Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
This would be well suited for small businesses looking to track single local locations. The reporting system for reviews is one of their best features and is great at showing a trend over time. It is also good to put potential customers in there and run a local audit in order to show companies how you can help them grow and what their business is missing.
March 28, 2019

The Perfect All In One Platform For Local Marketing

Gary Shouldis | TrustRadius Reviewer
Gary Shouldis
Founder & CEO
3Bug Media (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
January 18, 2019

Good choice for local SEO agencies

Verified User
Executive in Marketing
Marketing and Advertising Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
BrightLocal is a good choice for an agency that is providing local SEO services for multiple clients. BrightLocal automates research and reporting work that would take hours for someone to complete manually, and the local and niche citation building services provide a framework for building and maintaining citations for clients at scale.
August 16, 2018

BrightLocal is great for local SEO

Jordan Comstock | TrustRadius Reviewer
Jordan Comstock
Digital Marketing Specialist
busybusy (Marketing and Advertising, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The best scenario I can think of is local small business clients. They needed to be as high up in the local box as possible, and BrightLocal provided us easy ways to monitor that and track it. It was also a positive experience building citations through their builder. Citations went up, as well as rankings
August 10, 2018

BrightLocal Helping us and clients

Verified User
Director in Corporate
Marketing and Advertising Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
BrightLocal is a great for marketing agencies that work directly with their client. Their reports give you the ability to look polished in the eyes of those receiving the reports. They are easy to read and provide a great deal of information.
May 01, 2018

Quality Citations for a Quality Online Presence

Sarah Nelson | TrustRadius Reviewer
Sarah Nelson
Customer Service Manager
Staylisted (Marketing and Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
BrightLocal is extremely beneficial for B2B companies or small business owners who are looking to build their online presence. If you would like more control over your online presence, and the ability to log back into citations to make edits after the fact, then BrightLocal is a great service to use.
April 04, 2017

BrightLocal: GREAT search ranking reports, Useful online client report dashboards, Nothing else special.

Tim Colling | TrustRadius Reviewer
Tim Colling
President
A Servant's Heart Web Design and Marketing - Online Marketing & SEO for Those Who Serve the Elderly (Health, Wellness and Fitness, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Best for SEO agencies with clients to report to, especially for clients with hyper-local SEO needs. You can produce ranking reports for searchers in multiple locations, to understand how potential customers in nearby towns may or may not find the client company.
October 27, 2016

Business Citations done Right!

Verified User
Employee in Marketing
Retail Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If your business isn't SEO optimized at the local level for search engines then this is a wonderful tool to start to use. It is quick and you will often see results within 2-3 months tops. If your business is already listed consistently among all the tier 1 directories and websites then this can still be a great tool to monitor the competition and view areas where your business is NOT listed under. As always you can always improve against the local competition.
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