TrustRadius Insights
Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send …
Overview
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (58)9.494%
- Dashboards (57)7.878%
- Standard reports (56)7.878%
- List management (56)7.474%
Pricing
N/A
Unavailable
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://go.bronto.com/LP=4076?elqCampaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
1 person also want pricing
Alternatives Pricing
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform aims to help organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto's goal is to allow brands to maximize the value of customer data so they can deliver irresistible customer experiences. According to the vendor Bronto solutions incorporate best practices from 16 years of email marketing success and are used by over 1500 of the worlds top brands, including Rebecca Minkoff, Theory, Lucky Brand, Trek, Ashley Homestore and Christopher & Banks. The vendor offers more information and a free product tour on their website.
Bronto Marketing Platform (discontinued) Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Bronto Marketing Platform (discontinued) Integrations
- NetSuite ERP
- Salesforce Commerce Cloud
- Shopify
- Shopify Plus
- Magento Commerce Cloud (formerly Magento)
Bronto Marketing Platform (discontinued) Competitors
Bronto Marketing Platform (discontinued) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | English-speaking countries |
| Supported Languages | English |
Bronto Marketing Platform (discontinued) Downloadables
Frequently Asked Questions
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.
Reviewers rate Email deliverability reporting highest, with a score of 9.4.
The most common users of Bronto Marketing Platform (discontinued) are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(126)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send targeted email marketing campaigns, including promotional emails, newsletters, and important pre-delivery information. With Bronto's workflows and automation features, users can improve their email marketing strategies over time and effectively nurture leads. The platform's tracking capabilities provide valuable insights into email performance through click tracking, interaction monitoring, and conversion tracking. Additionally, the API integration allows users to tie Bronto tightly into their websites and third-party applications for seamless communication. Users appreciate Bronto's built-in features, particularly when creating email content with DreamWeaver. The software's ease of use and flexibility make it suitable for mid-cap and larger businesses in need of comprehensive features and functionalities. Overall, Bronto Marketing Platform serves as a complete email management solution, supporting sales and marketing efforts across multiple brand sites within organizations.
User-friendly Workflow Interface: Users consistently praised Bronto Marketing Platform's workflow interface, describing it as highly impressive and one of the best they have seen. Many users found it easy to use and intuitive, allowing for quick email creation without any hassle.
Flexible Customization Options: The flexibility of Bronto Marketing Platform was highly appreciated by users. They specifically mentioned its robust API, which enables them to customize the software according to their specific needs, even if the software doesn't initially have the desired functionality. This customization capability has been a valuable asset for many reviewers.
Powerful Segmentation Tools: Users highlighted the usefulness of Bronto Marketing Platform's custom segment tool, considering it to be fantastic and best-in-class. Many users mentioned that it allows them to create pools of subscribers based on any criteria they can think of, which is crucial for sending targeted and relevant email messages. The segmentation functionality in Bronto Marketing Platform has greatly contributed to successful email marketing programs for numerous customers.
Pricing Structure: Some users have expressed frustration with Bronto's pricing structure, finding it problematic and lacking transparency. They feel that they are being charged for features that should be included or were previously included in the software. There is a perception among some reviewers that the pricing practices are deceptive, suggesting a need for more transparent pricing on Bronto's website.
Customer Support: Several users have mentioned experiencing difficulties with Bronto's customer support. They express frustration with longer response times and difficulty in getting answers and resolutions to their issues or questions. This dissatisfaction seems to have increased after Bronto was acquired by Netsuite, with users feeling a lack of internal communication and external updates post-acquisition. Some users also mention difficulties with Bronto's billing department and the effort required to obtain credits.
Lack of Commerce Features: Users feel that Bronto is slow in introducing features geared toward commerce. They mention that simple tools like Cart Recovery are not included in the platform and have to be paid for as separate apps. Users compare Bronto to competitors like MailChimp and feel that Bronto lacks useful third-party apps. They also mention instances where third-party companies had a terrible experience trying to integrate with Bronto, with the business development team not responding or ignoring them.
Attribute Ratings
Reviews
(1-25 of 51)Companies can't remove reviews or game the system. Here's why
June 30, 2020
Works well for mid-cap and up
June 04, 2020
Experience with Bronto and Deliverability
We upgraded to Bronto from Silverpop for better deliverability. It still wins out on deliverability, however competitors like Salesforce Marketing Cloud, Responsys, Listrak, and others have more features and easier plug-in ability with vendors who can provide predictive segmentation. Journeys for both daily sends and automations are also more available and easier to use in other platforms.
February 12, 2020
Bronto Review
Score 7 out of 10
Vetted Review
Verified User
- Oracle Eloqua and Listrak
Eloqua is more for B2B and big groups. The user management function is obviously more advanced in Eloqua. However, when looking into the email itself, it’s quite limited and old fashioned.
February 04, 2020
Bronto Marketing Platform - Think Dinosaur for Power, Strength and Size - Not Extinction!
Bronto Marketing Platform is much more of an enterprise solution than I believe many of these other options are within the email marketing campaign world. Their amount of features, data collection, and management and even help support was impressive. This was especially true during our launch efforts with the initial release of using their tool. If budget costs could be a concern, then you can be successful with some of the smaller options available. Still, the Bronto Marketing Platform makes it pretty easy to define some exact costs and actual ROI for improving your email campaign efforts that can help justify the expense of the tool above others.
December 11, 2019
Bronto Marketing Platform
Much better list management and segmentation.
December 05, 2019
Replace a giant tech stack with this one slick tool!
Bronto has so many features packed into one platform that are not all obvious. Bronto replaces a giant stack of tools I would otherwise have: Drip for marketing automation, Litmus or Glock Apps for spam testing, Zapier and Twilio for SMS, Hootsuite for social posting, and Whatcounts or a similar product recommendation tool. It seems like a large investment until you add up the cost for all of those tools.
October 23, 2019
Excellent choice for sophisticated email campaign needs
Main reason we elected to utilize Bronto was the integration with our ERP system. Secondary consideration was the ease of creating marketing automation through workflows.
October 18, 2019
All-in-one platform
- Klaviyo, ActiveCampaign, Drip Ecommerce CRM, Mailchimp All-in-One Marketing Suite, Thryv, Hootsuite, Litmus, Zaius and dotMailer
Bronto does all of it in one platform, including product recommendations. The only system that comes close is Zaius, and it’s twice the price and doesn’t do social posting.
September 24, 2019
Bronto - A powerful email marketing tool for everybody
Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
September 24, 2019
Long Time Bronto Marketing Platform User
We have used the Bronto Marketing Platform for so long that I can't remember what we used before them.
April 22, 2019
Bronto Marketing Platform Review
I think Bronto used to be a great tool but ever since it was bought by Oracle it seems to be very expensive compared to alternatives.
January 18, 2019
Bronto: Great for Large Companies
There's a lot of email marketing software out there, and our company works with a lot of different programs. It's what we're known for, and it's how we've done business for a long time. My job is to figure out what software best suits what company we're working for. Bronto is simply the best solution for our 6-figure clients, that's really all there is to it. I don't bother with anything else.
January 17, 2019
Bronto could make sense
January 15, 2019
Why we use Bronto
Bronto had the better email building section as well as workflow tools. We found it easy to navigate as well as a fast on-boarding process into fully utilizing the tool. Bronto also offers full support as well as professional services to help you with strategy, workflows, email builds and segmentation.
September 28, 2018
Bronto is an effective and easy to use platform, plus they have the best logo / mascot!
September 21, 2018
Bronto a great affordable choice for ecommerce
September 21, 2018
Easy Functionality, but for a Hefty Fee
Bronto is by far one of the easiest platforms to learn and interact with, especially when compared to something like Infusionsoft. I enjoyed using the technical structure I learned from Infusionsoft and placing it into Bronto's interface. The reason we as an agency used Bronto was due to client preference and what the client saw as needed features.
September 21, 2018
Solid ESP for a growing company
We've found that the list management and automation functionality better suited our needs at the time of evaluation.
August 09, 2018
Bronto: I would recommend
August 03, 2018
Bronto... it's okay
I was not involved in the decision to select Bronto, but we have explored moving to a different platform.
August 01, 2018
Coming up on a decade of working with Bronto
August 01, 2018
We Love Bronto
July 31, 2018
Powerful but not as user-friendly as others
Bronto is more powerful in segmentation and campaigns, and it also allows for emails to be custom-designed without knowing HTML. MailChimp didn't have as much power but the design and user-interface was much more user-friendly. MailChimp felt like they were there to guide you and felt more like a friend leading you through the steps whereas Bronto is more of a tool that you need an instruction manual for but does have more power and options.
July 31, 2018
AB testing is useless
Bronto was selected before I arrived
July 31, 2018
A happy customer
Bronto is superior to CrowdConnect for a number of reasons including, user interface, reporting, organization and automation.