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Bronto Marketing Platform (discontinued)

Bronto Marketing Platform (discontinued)

Overview

What is Bronto Marketing Platform (discontinued)?

The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It…

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Recent Reviews

TrustRadius Insights

Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send …
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Bronto Review

7 out of 10
February 12, 2020
We use Bronto as an ESP and CRM system across our organization. It helps us manage email channels automatically and some workflows, and …
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All-in-one platform

10 out of 10
October 18, 2019
Incentivized
Bronto is the end to end marketing automation platform. We love how it incorporates social posting with email marketing and SMS. Such a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 12 features
  • Email deliverability reporting (58)
    9.4
    94%
  • Dashboards (57)
    7.8
    78%
  • Standard reports (56)
    7.8
    78%
  • List management (56)
    7.4
    74%
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Pricing

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N/A
Unavailable

What is Bronto Marketing Platform (discontinued)?

The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://go.bronto.com/LP=4076?elqCampaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.4
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.9
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Product Details

What is Bronto Marketing Platform (discontinued)?

The Bronto Marketing Platform aims to help organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto's goal is to allow brands to maximize the value of customer data so they can deliver irresistible customer experiences. According to the vendor Bronto solutions incorporate best practices from 16 years of email marketing success and are used by over 1500 of the worlds top brands, including Rebecca Minkoff, Theory, Lucky Brand, Trek, Ashley Homestore and Christopher & Banks. The vendor offers more information and a free product tour on their website.

Bronto Marketing Platform (discontinued) Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Bronto Marketing Platform (discontinued) Integrations

Bronto Marketing Platform (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesEnglish-speaking countries
Supported LanguagesEnglish

Bronto Marketing Platform (discontinued) Downloadables

Frequently Asked Questions

The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.

Klaviyo, Listrak, and Mailchimp are common alternatives for Bronto Marketing Platform (discontinued).

Reviewers rate Email deliverability reporting highest, with a score of 9.4.

The most common users of Bronto Marketing Platform (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(126)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send targeted email marketing campaigns, including promotional emails, newsletters, and important pre-delivery information. With Bronto's workflows and automation features, users can improve their email marketing strategies over time and effectively nurture leads. The platform's tracking capabilities provide valuable insights into email performance through click tracking, interaction monitoring, and conversion tracking. Additionally, the API integration allows users to tie Bronto tightly into their websites and third-party applications for seamless communication. Users appreciate Bronto's built-in features, particularly when creating email content with DreamWeaver. The software's ease of use and flexibility make it suitable for mid-cap and larger businesses in need of comprehensive features and functionalities. Overall, Bronto Marketing Platform serves as a complete email management solution, supporting sales and marketing efforts across multiple brand sites within organizations.

User-friendly Workflow Interface: Users consistently praised Bronto Marketing Platform's workflow interface, describing it as highly impressive and one of the best they have seen. Many users found it easy to use and intuitive, allowing for quick email creation without any hassle.

Flexible Customization Options: The flexibility of Bronto Marketing Platform was highly appreciated by users. They specifically mentioned its robust API, which enables them to customize the software according to their specific needs, even if the software doesn't initially have the desired functionality. This customization capability has been a valuable asset for many reviewers.

Powerful Segmentation Tools: Users highlighted the usefulness of Bronto Marketing Platform's custom segment tool, considering it to be fantastic and best-in-class. Many users mentioned that it allows them to create pools of subscribers based on any criteria they can think of, which is crucial for sending targeted and relevant email messages. The segmentation functionality in Bronto Marketing Platform has greatly contributed to successful email marketing programs for numerous customers.

Pricing Structure: Some users have expressed frustration with Bronto's pricing structure, finding it problematic and lacking transparency. They feel that they are being charged for features that should be included or were previously included in the software. There is a perception among some reviewers that the pricing practices are deceptive, suggesting a need for more transparent pricing on Bronto's website.

Customer Support: Several users have mentioned experiencing difficulties with Bronto's customer support. They express frustration with longer response times and difficulty in getting answers and resolutions to their issues or questions. This dissatisfaction seems to have increased after Bronto was acquired by Netsuite, with users feeling a lack of internal communication and external updates post-acquisition. Some users also mention difficulties with Bronto's billing department and the effort required to obtain credits.

Lack of Commerce Features: Users feel that Bronto is slow in introducing features geared toward commerce. They mention that simple tools like Cart Recovery are not included in the platform and have to be paid for as separate apps. Users compare Bronto to competitors like MailChimp and feel that Bronto lacks useful third-party apps. They also mention instances where third-party companies had a terrible experience trying to integrate with Bronto, with the business development team not responding or ignoring them.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
  • Automation. It has a feature where you drag and drop elements of automation. This is really intuitive and does not require any programming. For example, building out a sequence where one segment of the list list gets this email, and then two days later days later, they get a different email. This was very easy to build.
  • The product takes all the guess work out of building out these automations.
  • Ability to send targeted re-mails based on initial send. Ability to define parameters without a data feed.
  • List cleansing. Quarantine users that spam you, block you, etc. Helps boost overall inbox deliverability.
  • Great, detailed reporting.
  • They have lots of excellent documentation which is very easy to navigate to as it's context sensitive. The documentation is also written in a very intuitive way reflecting how you would actually use the product.
  • Nothing.
  • Higher open rates, and ultimately sales, based on automated re-mailing, list segmentation, list cleaning and much better insight via strong, accurate reporting tools.
Delivra.

Bronco had a very persistent sales person and friend uses them and is a huge fan. The rep had been trying to get time with me for a year. Even when I signed with ExactTarget he kept pushing. Persistence paid off. The combination of his persistence and the strong reference I got from my friend was enough to convince me. I didn't really take a very detailed look at Delivra in the end.
1
1
  • Automation. The ability to automate email sequencing and content based on consumer behavior
  • Re-mailing campaigns. Ability to re-send emails with slight modifications without having to re-create the entire campaign.
  • List segmentation. Different content sent to different segments of the customer list (people who opened / people who ignored, etc.).
  • List cleaning.
This is a great product that greatly simplifies my job.
Exact Target.
  • Implemented in-house
Easy to set up.
  • Online training
  • Self-taught
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform.
Bronto offers lots of configurability and options for the beginner or advanced marketer.
Yes
Very good support team. Available and knowledgeable.
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
I never experienced any downtime.
No issues.
  • Internal E-commerce platform.
Integrating with our custom E-commerce platform was not too difficult. It was largely a matter of mapping automated data feeds to the right places.

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