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Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send …
Overview
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It…
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Popular Features
- Email deliverability reporting (58)9.494%
- Dashboards (57)7.878%
- Standard reports (56)7.878%
- List management (56)7.474%
Pricing
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What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been…
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- Premium Consulting/Integration Services
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- Competitors
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What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform aims to help organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto's goal is to allow brands to maximize the value of customer data so they can deliver irresistible customer experiences. According to the vendor Bronto solutions incorporate best practices from 16 years of email marketing success and are used by over 1500 of the worlds top brands, including Rebecca Minkoff, Theory, Lucky Brand, Trek, Ashley Homestore and Christopher & Banks. The vendor offers more information and a free product tour on their website.
Bronto Marketing Platform (discontinued) Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Bronto Marketing Platform (discontinued) Integrations
- NetSuite ERP
- Salesforce Commerce Cloud
- Shopify
- Shopify Plus
- Magento Commerce Cloud (formerly Magento)
Bronto Marketing Platform (discontinued) Competitors
Bronto Marketing Platform (discontinued) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | English-speaking countries |
| Supported Languages | English |
Bronto Marketing Platform (discontinued) Downloadables
Frequently Asked Questions
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.
Reviewers rate Email deliverability reporting highest, with a score of 9.4.
The most common users of Bronto Marketing Platform (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send targeted email marketing campaigns, including promotional emails, newsletters, and important pre-delivery information. With Bronto's workflows and automation features, users can improve their email marketing strategies over time and effectively nurture leads. The platform's tracking capabilities provide valuable insights into email performance through click tracking, interaction monitoring, and conversion tracking. Additionally, the API integration allows users to tie Bronto tightly into their websites and third-party applications for seamless communication. Users appreciate Bronto's built-in features, particularly when creating email content with DreamWeaver. The software's ease of use and flexibility make it suitable for mid-cap and larger businesses in need of comprehensive features and functionalities. Overall, Bronto Marketing Platform serves as a complete email management solution, supporting sales and marketing efforts across multiple brand sites within organizations.
User-friendly Workflow Interface: Users consistently praised Bronto Marketing Platform's workflow interface, describing it as highly impressive and one of the best they have seen. Many users found it easy to use and intuitive, allowing for quick email creation without any hassle.
Flexible Customization Options: The flexibility of Bronto Marketing Platform was highly appreciated by users. They specifically mentioned its robust API, which enables them to customize the software according to their specific needs, even if the software doesn't initially have the desired functionality. This customization capability has been a valuable asset for many reviewers.
Powerful Segmentation Tools: Users highlighted the usefulness of Bronto Marketing Platform's custom segment tool, considering it to be fantastic and best-in-class. Many users mentioned that it allows them to create pools of subscribers based on any criteria they can think of, which is crucial for sending targeted and relevant email messages. The segmentation functionality in Bronto Marketing Platform has greatly contributed to successful email marketing programs for numerous customers.
Pricing Structure: Some users have expressed frustration with Bronto's pricing structure, finding it problematic and lacking transparency. They feel that they are being charged for features that should be included or were previously included in the software. There is a perception among some reviewers that the pricing practices are deceptive, suggesting a need for more transparent pricing on Bronto's website.
Customer Support: Several users have mentioned experiencing difficulties with Bronto's customer support. They express frustration with longer response times and difficulty in getting answers and resolutions to their issues or questions. This dissatisfaction seems to have increased after Bronto was acquired by Netsuite, with users feeling a lack of internal communication and external updates post-acquisition. Some users also mention difficulties with Bronto's billing department and the effort required to obtain credits.
Lack of Commerce Features: Users feel that Bronto is slow in introducing features geared toward commerce. They mention that simple tools like Cart Recovery are not included in the platform and have to be paid for as separate apps. Users compare Bronto to competitors like MailChimp and feel that Bronto lacks useful third-party apps. They also mention instances where third-party companies had a terrible experience trying to integrate with Bronto, with the business development team not responding or ignoring them.
Attribute Ratings
Reviews
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March 08, 2018
Bronto Fan
We use Bronto to for all marketing and transactional messages for our e-commerce website. It allows us to connect with customers and subscribers who are not yet customers. We also connect Bronto with our platform so purchase history and brand interest is also available through Bronto for use in messages.
- Ability to target customers based on behavior (past purchases, click data, etc).
- Ever evolving platform - new and useful features added every year.
- Great support - problems are addressed quickly even if that involves escalating to software engineers.
- I'd like to see more webinars or how-tos on using features within the platform - not just purchase this new expensive module.
- I would like to be able to edit a scheduled email rather than having to cancel and reschedule if a mistake was made.
- What happened to the Bronto Summit? Those were great!
March 08, 2018
Increase Personalization, Reduce Re-Work
Bronto has been incredibly useful for creating transactional marketing campaigns for our company. We use it for many different departments, whether they need to email a few hundred people or several thousand. Bronto makes it easy to manage. The workflows have been a very helpful for making sure we send relevant emails and keep our lists clean.
- Transactional Emails
- Workflows and Trigger-based emails
- List management
- Responsive email design
March 08, 2018
Solid Mid-Level Business Solution
[It's being used in the] Marketing Dept - allows us to send emails and segment files and acquire emails.
- Fairly easy to edit creative (WYSIWYG format)
- Decent client support; like our account exec and he has been supportive when we have asked for things
- Easy to segment files and create workflow/trigger emails
- I wish it was not volume commitment pricing but pay as you go - difficult to manage strong growth of file with having to calc file volume 12 mos in advance
- I wish it was less list-dependent and instead had a master database that you can segment from
March 08, 2018
BigCommerce Integration Woes
It is being used by our e-commerce department as a tool for customer retention, direct response emails, and SMS. We are beginning to implement cart recovery. We send approx 20 emails a month to 60K contacts.
- Live chat support is quick and (mostly) knowledgeable.
- We expected better integration with BigCommerce. We have been unable to pass order line item data from BC over to Bronto.
- Workflows are a bit confusing. Bronto's UI in general is not very intuitive.
- Bronto's help database isn't indexed well. I am constantly unable to find what I need using search terms. I'm frequently finding 404 links in help docs.
November 17, 2017
Bronto is a powerful and easy-to-use email management system
Bronto is the complete email management solution for our company. We manage and segment our email contacts for both our B2B and B2C sites. It helps us maintain a diverse set of contacts in one place which helps us to be more efficient in segmenting and personalizing the email experience we provide to our customers.
- Drag and Drop functionality
- Smart automation and list segmentation
- Visual drag and drop email builder
- Automatic video integration (provide URL and it should create email element)
- On-the-fly segmenting in workflows
- Easier integration with Facebook custom audiences via API
October 13, 2017
Great Email and Automation Platform
Bronto is used by our organization for marketing purposes including lead nurturing and customer marketing. We use it for lead generation with the use of Bronto forms on a 3rd party landing page. It is useful for creating product specific segments for post-sale and re-order marketing.
- Post purchase marketing
- List management
- Email creation
- Sync to Native Netsuite fields
- Support
- Interface organization
I used the Bronto Marketing Platform for email marketing when I was working at Vega and Cymax. They provide great onboarding support and get you up and running in a blink of an eye. They have a fantastic team of strategists ready to help you grow your email program and meet your goals. We used the platform in connection with Magento and Netsuite. Their API can be a bit funky at times but overall the software was intuitive, easy to learn and use and their software very reliable. Great customer service as well.
- Accurate data
- Easy to set up API
- Great easy-to-use workflows for drip campaigns
- Friendly and knowledgeable customer service
- API reliability
- Tech support hours
- Turn over of staff / reps
March 15, 2017
A powerful product but deceptive billing practices and too much bureaucracy are major concerns.
We use Bronto in our marketing and technology departments regularly. We use it to send email marketing campaigns and transactional emails to our customers. Bronto allows us to send beautiful, highly targeted emails to our users and to create workflows for drip and abandonment campaigns. We use the API and have it tied tightly into our site as well as some third party applications.
- Easy-to use, intuitive workflows for automated drip/abandonment campaigns. It is the best workflow interface I've seen anywhere and it's the best part of the Bronto software in my opinion.
- It is flexible and they have a robust API, so if the software doesn't do something you want/need it to do, you can usually find a way.
- Their new message editor (introduced in late 2015) is fantastic and allows for quick creation of beautiful emails. When they brought it out of beta, though it was terribly buggy and frustrating to use, but it's now stable and great. This was much needed in Bronto and they delivered.
- The custom segment tool is fantastic. Best-in-class in my opinion. You can create pools of subscribers on any criteria you can dream up. It's really key to sending targeted, relevant email messages.
- Their "Socialite" app (social media connector) is really great if you use it to it's fullest.
- The way they approach pricing is very, very problematic. They charge fees for features that either should be baked into the software or once were baked into the software. Their pricing is always changing and they are not transparent with pricing. One customer may pay $1,000 for a feature, while another might pay $2,000 - with no rhyme or reason. On more than one occasion we've got wildly different pricing quotes from reps a few months apart. We can't help but feel like they are deceptive on pricing.
- And their pricing and billing practices are downright dishonest at times. The word "bait and switch" has been used at our company to describe Bronto several times as well. Also, every year, they try and raise rates and make you fight with them over the contract. It's so bad that we will likely end up leaving the platform over this. They could fix this by offering transparent, published prices on their site and not being deceptive about it. We've offered these suggestions several times to upper management but they've fallen on deaf ears.
- They call themselves a "marketing platform for commerce", but they have been very slow to introduce features geared toward commerce. They've improved this over the last year, but want to charge extra for all of the "commerce marketing" features they are adding. It's an issue. Simple tools like Cart Recovery aren't baked into the platform and are treated as "apps" that you have to pay extra to use. The concept of "add-ons" in software can be helpful sometimes, but Bronto has missed the mark here and taken it to the extreme. They've taken core commerce functionality out of the core "commerce marketing" software to force you to pay more.
- While Bronto has some of their own apps, they really lack useful third party Apps. It is a major problem when you compare them to MailChimp and others. I have had more than a few third party companies WANT to integrate with Bronto and tell me that the experience they had was terrible, that the biz dev team at bronto either wouldn't call them back, ignored them for several weeks or just wouldn't give them a test account. This is a major, major problem and needs to be remedied.
- They were acquired by Netsuite last year (2015) and ever since that announcement, it takes longer to get answers and resolutions to issues or questions and support has been lacking. There is more red tape and bureaucracy than ever and the lack of internal communication and external updates post-acquisition has gotten really bad. As time passes, this continues to be a major problem. Bronto was once a nimble business with integrity. Now, they've introduced so much bureaucracy and red-tape that it's almost impossible to get anything done - never is this more evident than in the (lack of) timely customer service.
- They have overcharged us on more than one occasion and getting credits back takes hours of work. Their billing department is terrible.
March 16, 2015
Fantastic product. Top-notch service.
Score 9 out of 10
Vetted Review
Verified User
- Automation. It has a feature where you drag and drop elements of automation. This is really intuitive and does not require any programming. For example, building out a sequence where one segment of the list list gets this email, and then two days later days later, they get a different email. This was very easy to build.
- The product takes all the guess work out of building out these automations.
- Ability to send targeted re-mails based on initial send. Ability to define parameters without a data feed.
- List cleansing. Quarantine users that spam you, block you, etc. Helps boost overall inbox deliverability.
- Great, detailed reporting.
- They have lots of excellent documentation which is very easy to navigate to as it's context sensitive. The documentation is also written in a very intuitive way reflecting how you would actually use the product.
- Nothing.
December 20, 2014
Bronto Review
Score 5 out of 10
Vetted Review
Verified User
I used Bronto to help a few different clients send out emails to their clients. It was a program I looked at when our company changed email addresses but we found it too expensive for our needs.
- It had good reporting tools
- Segmenting client into lists by categories we created there for our email signups was pretty easy.
- It uses an older style of WYSIWYG editor. Not bad but not as easy or dynamic as it could be
- Uploading images and then finding them to use again is a challenge