TrustRadius Insights
Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send …
Overview
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It…
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Popular Features
- Email deliverability reporting (58)9.494%
- Dashboards (57)7.878%
- Standard reports (56)7.878%
- List management (56)7.474%
Pricing
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What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been…
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- Free/Freemium Version
- Premium Consulting/Integration Services
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- Competitors
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- Downloadables
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What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform aims to help organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto's goal is to allow brands to maximize the value of customer data so they can deliver irresistible customer experiences. According to the vendor Bronto solutions incorporate best practices from 16 years of email marketing success and are used by over 1500 of the worlds top brands, including Rebecca Minkoff, Theory, Lucky Brand, Trek, Ashley Homestore and Christopher & Banks. The vendor offers more information and a free product tour on their website.
Bronto Marketing Platform (discontinued) Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Bronto Marketing Platform (discontinued) Integrations
- NetSuite ERP
- Salesforce Commerce Cloud
- Shopify
- Shopify Plus
- Magento Commerce Cloud (formerly Magento)
Bronto Marketing Platform (discontinued) Competitors
Bronto Marketing Platform (discontinued) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | English-speaking countries |
| Supported Languages | English |
Bronto Marketing Platform (discontinued) Downloadables
Frequently Asked Questions
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.
Reviewers rate Email deliverability reporting highest, with a score of 9.4.
The most common users of Bronto Marketing Platform (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send targeted email marketing campaigns, including promotional emails, newsletters, and important pre-delivery information. With Bronto's workflows and automation features, users can improve their email marketing strategies over time and effectively nurture leads. The platform's tracking capabilities provide valuable insights into email performance through click tracking, interaction monitoring, and conversion tracking. Additionally, the API integration allows users to tie Bronto tightly into their websites and third-party applications for seamless communication. Users appreciate Bronto's built-in features, particularly when creating email content with DreamWeaver. The software's ease of use and flexibility make it suitable for mid-cap and larger businesses in need of comprehensive features and functionalities. Overall, Bronto Marketing Platform serves as a complete email management solution, supporting sales and marketing efforts across multiple brand sites within organizations.
User-friendly Workflow Interface: Users consistently praised Bronto Marketing Platform's workflow interface, describing it as highly impressive and one of the best they have seen. Many users found it easy to use and intuitive, allowing for quick email creation without any hassle.
Flexible Customization Options: The flexibility of Bronto Marketing Platform was highly appreciated by users. They specifically mentioned its robust API, which enables them to customize the software according to their specific needs, even if the software doesn't initially have the desired functionality. This customization capability has been a valuable asset for many reviewers.
Powerful Segmentation Tools: Users highlighted the usefulness of Bronto Marketing Platform's custom segment tool, considering it to be fantastic and best-in-class. Many users mentioned that it allows them to create pools of subscribers based on any criteria they can think of, which is crucial for sending targeted and relevant email messages. The segmentation functionality in Bronto Marketing Platform has greatly contributed to successful email marketing programs for numerous customers.
Pricing Structure: Some users have expressed frustration with Bronto's pricing structure, finding it problematic and lacking transparency. They feel that they are being charged for features that should be included or were previously included in the software. There is a perception among some reviewers that the pricing practices are deceptive, suggesting a need for more transparent pricing on Bronto's website.
Customer Support: Several users have mentioned experiencing difficulties with Bronto's customer support. They express frustration with longer response times and difficulty in getting answers and resolutions to their issues or questions. This dissatisfaction seems to have increased after Bronto was acquired by Netsuite, with users feeling a lack of internal communication and external updates post-acquisition. Some users also mention difficulties with Bronto's billing department and the effort required to obtain credits.
Lack of Commerce Features: Users feel that Bronto is slow in introducing features geared toward commerce. They mention that simple tools like Cart Recovery are not included in the platform and have to be paid for as separate apps. Users compare Bronto to competitors like MailChimp and feel that Bronto lacks useful third-party apps. They also mention instances where third-party companies had a terrible experience trying to integrate with Bronto, with the business development team not responding or ignoring them.
Attribute Ratings
Reviews
(1-25 of 58)Companies can't remove reviews or game the system. Here's why
June 30, 2020
Works well for mid-cap and up
- Good ROI in terms of our KPI's for the channel.
- Easy to manage campaigns and workflow structure.
- Cost per email versus return on send is good.
June 04, 2020
Experience with Bronto and Deliverability
- Positive impact on deliverability
- Good ROI
- Ease of use, time saving efficiency
February 12, 2020
Bronto Review
Score 7 out of 10
Vetted Review
Verified User
- The overall email channel had a very high ROI, as it’s more on retention management. In our business, email made up approximately 20% of our total revenue.
- However, email is not enough for retention management nowadays and Bronto doesn’t have many options for integration with others.
February 04, 2020
Bronto Marketing Platform - Think Dinosaur for Power, Strength and Size - Not Extinction!
- Enabled managing our subscriber lists more effectively.
- It allowed us to set up sub-lists and subscriber groups quickly and dynamically based on actions.
December 11, 2019
Bronto Marketing Platform
- Significant ROI
- Solid lift in open rates compared to previous efforts with other platforms.
- Solid click-through rates through segmentation and drip campaigns.
December 05, 2019
Replace a giant tech stack with this one slick tool!
- Great adoption.
- Repeat customers.
- Improved NPS.
October 23, 2019
Excellent choice for sophisticated email campaign needs
- Bronto has helped us create more brand top of mind awareness among our target customers
- We have been able to actively manage and optimize open rates
- We've been able to determine campaigns that don't work for us and not waste time on building those.
October 18, 2019
All-in-one platform
- A lower learning curve, since it’s an all in one platform.
- One login to manage.
- Integrated campaigns.
September 24, 2019
Bronto - A powerful email marketing tool for everybody
- Bronto is one of our main income generators for the business. It has been a consistent partner. The cost is easily recouped by the revenue provided.
- The Bronto support is excellent. They have live chat that can help with most issues, and a dedicated account representative who can escalate as needed.
- Bronto representatives have become partners in customizing and setting up any new client we bring to the platform.
September 24, 2019
Long Time Bronto Marketing Platform User
- Overall, we've seen a positive ROI on email marketing.
- We have been using Bronto for so long that we don't really have any benchmarks - but we do see a healthy ROI.
April 22, 2019
Bronto Marketing Platform Review
- Increases our click rates
- Increases our website engagement
January 18, 2019
Using Bronto for email marketing
- Post GDPR, we've seen a massive increase in open, click, and conversion rates.
- Cart recovery helped reduce basket abandonment.
January 18, 2019
Bronto: Great for Large Companies
- Bigger response from our audience – Since we're dealing with massive email marketing campaigns, having our work streamlined with this software has generated a much larger response (which is great!).
- Its responsive technical support and training have helped a lot of our staff become familiar with the program so it's easier to figure problems out.
- Our engagement has gone up 35% in the last quarter with using Bronto.
January 17, 2019
Bronto could make sense
- We really have increased our active contacts, like 400%
January 15, 2019
Why we use Bronto
- Increased Open rates
- A/B Testing
- ROI
- Increased Engagement
September 28, 2018
Bronto is an effective and easy to use platform, plus they have the best logo / mascot!
- We maintain a 20% or higher open rate, even with our list increasing exponentially.
- We maintain about a 30% ROI with our Email Marketing Program.
- We have increased our AOV about 9% YoY.
September 21, 2018
Bronto a great affordable choice for ecommerce
- We have seen a large lift in ROI from Bronto compared to when we were with Listrak. Mainly because Bronto had the same capabilities but was half the price.
September 21, 2018
Easy Functionality, but for a Hefty Fee
- We increased open rates (due to personalization)
- We decreased our unengaged audience size.
September 21, 2018
Solid ESP for a growing company
- A/B testing every delivery as an easy best practice has helped lift KPIs 10%-20% in many cases.
- Integrations with 3rd party lead generation has helped us grow our subscriber database by 6 figures annually.
August 09, 2018
Advanced email marketing tool
- Our email list was aging, and based on Bronto recommendations to clean out our list, we were able to increase our average open rate from 21% to 28% over the course of 12 months.
- We were able to increase our list size by about 25% over the course of 24 months by cleaning our lists and subsequently starting the pop-up manager on our site.
- We're able to maintain a healthy click rate- about 30%, with the straightforward template options in the WYSYWIG editor.
August 09, 2018
Great tool
- Boost in sales.
- Boost in abandon cart revenue.
- While we have cut down our email list this was actually a good thing because we were able to cut out customers who ignored or were not interested in our email blast.
August 09, 2018
Bronto: I would recommend
- Easy A/B testing allows us to increase open rates.
- High customer engagement has resulted in a profitable email marketing initiative.
August 03, 2018
Bronto... it's okay
- Since we a operate brick and mortar it is sometimes hard to gauge our ROI.
- We have seen an increase in coupon redemptions, however, we believe that is due to a change in our creative
August 01, 2018
Coming up on a decade of working with Bronto
- Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
- A/B split testing lets us try different things. Try this and that.
- Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
August 01, 2018
We Love Bronto
- Bronto has provided a positive ROI impact by allowing us to segment and create personalized and triggered campaign experiences with ease.