Cost effective, reliable and all inclusive
Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had …
Salesforce Marketing Cloud Social Studio (retiring)Formerly Radian6 + Buddy Media
Starting at $1,000 Per Org Per Month
View PricingOverview
What is Salesforce Marketing Cloud Social Studio (retiring)?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Recent Reviews
Popular Features
- Content planning and scheduling (10)10.0100%
- Broad channel coverage (10)10.0100%
- Twitter (10)9.090%
- Workflow management (10)8.080%
Pricing
Basic
$1,000.00
Cloud
Per Org Per Month
Pro
$4,000.00
Cloud
Per Org Per Month
Corporate
$12,000.00
Cloud
Per Org Per Month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud Social Studio (retiring)?
Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.
Salesforce Marketing Cloud Social Studio (retiring) Competitors
- Bottlenose
- Brandwatch
- Verint Messaging
- Digimind Social
- TotalSocial by Engagement Labs
- Engagor (discontinued)
- General Sentiment (discontinued)
- Hootsuite
- ListenLogic
- MutualMind
- Quid
- Social Suite by Reputation.com
- Oracle Social Cloud (legacy)
- PeopleBrowsr
- Social Data Intelligence SM2
- Simplify360
- Emplifi Social Marketing Cloud
- Sparkcentral (discontinued)
- Sprinklr Social
- Synthesio Social Intelligence Suite
- uberVu (discontinued)
- Viralheat (Discontinued)
- Visible Intelligence, discontinued
- muFusion
- Brand24
- Talkwalker
- Ubermetrics
- Tracx
Salesforce Marketing Cloud Social Studio (retiring) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).
Reviewers rate Sentiment analysis and Broad channel coverage and Content planning and scheduling highest, with a score of 10.
The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(149)Attribute Ratings
Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
- Content creation
- Customer service
- Analytics and reporting
November 04, 2014
Radian6 Review
Score 9 out of 10
Vetted Review
Verified User
- Listening for mentions of the brand, industry and competition.
- Based on insights determining what actions should be made for the product, company or brand.
October 21, 2013
What was once a great tool, now feels neglected and unloved
Score 2 out of 10
Vetted Review
Verified User
- Social media analysis.
- Qualitative research/listening.
- Social media engagement.
October 18, 2013
Easy To Use
Score 8 out of 10
Vetted Review
Verified User
- We purchased Buddy Media because we wanted an easy and quick way to build out engaging Facebook tabs. What sold us on the platform was the analytics.
Score 2 out of 10
Vetted Review
Verified User
- Social media monitoring
February 12, 2013
Great for Twitter monitoring.
Score 7 out of 10
Vetted Review
Verified User
- For our purposes, we use Radian 6 for Social Listening and it serves as a both a listening and Real-Time monitoring tool and the output / or return provides us with data to produce analytic reports, Social Brand Intelligence as well as data that provides snapshot analytics for Competitor Intel reporting.
December 12, 2012
Doesn't support Arabic keywords!
Score 6 out of 10
Vetted Review
Verified User
- We were using the product to listen to conversations and mentions about our clients and their competitors. We generated reports about these mentions and then presented them to the client and measured sentiment.The primary activities were listening, reporting, and online reputation management.
November 12, 2012
Need an analytics person on staff to reap full value.
Score 7 out of 10
Vetted Review
Verified User
- We use the tool mainly to monitor what is being said about us and to indentify who our top influencers are. We really want to know who is tweeting about our campaigns, sharing our content etc. Once we have identified top influencers, we reach out to them for engagement using other channels (email / blogs).
- In a nutshell, we use the tool to ID our brand promoters. The software definitely helps us to solve the problem we purchased it to solve. The only real problem is on our side. We do not have adequate resources to really analyze the data that Radian 6 returns and build appropriate communication and engagement strategies to better target these people. We simply don’t have enough people to really parse the data.
- We use a different tool for scheduling tweets / FB posts (Small Act Thrive).