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Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple …
Starting at $15 per month
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What is Buffer?
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
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Popular Features
- Content planning and scheduling (64)9.393%
- Mobile access (59)9.292%
- Campaign success analytics (59)7.878%
- Content optimization (57)6.464%
Pricing
Publish Pro
$15
Cloud
per month
Analyze Pro
$35
Cloud
per month
Analyze Premium
$50
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SEACRET NAIL BUFFER - (Demo and Review) ✅
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Sony a99 II autofocus and buffer demo
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SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher
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Product Details
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- FAQs
What is Buffer?
According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!
Buffer Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
- Supported: Customization of messages for each social media platform
- Supported: Suggested media from content that would be shared
- Supported: Instagram grid preview
- Supported: Ability to pause social media schedule and publishing
- Supported: List or calendar view of scheduled social media posts
- Supported: Email notifications of successful posts, failed posts, and empty queue
- Supported: Browser extensions to share from anywhere across the web
- Supported: Content Inbox of RSS feeds
- Supported: Instagram direct scheduling
Buffer Screenshots
Buffer Video
Buffer - The Social Media Management Tool for Small Businesses
Buffer Integrations
- Salesformics
- UpContent
- Zapier
- IFTTT
- Followerwonk
- CoSchedule Marketing Suite
- Mention
- Rival IQ
- Feedly
- Bulk Buffer
- Quuu
Buffer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | English, Spanish |
Frequently Asked Questions
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Reviewers rate Content planning and scheduling highest, with a score of 9.3.
The most common users of Buffer are from Small Businesses (1-50 employees).
Buffer Customer Size Distribution
| Consumers | 55% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 19% |
| Enterprises (more than 500 employees) | 1% |
Comparisons
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Reviews and Ratings
(374)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.
Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.
Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.
Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.
Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.
Attribute Ratings
Reviews
(26-50 of 84)Companies can't remove reviews or game the system. Here's why
April 08, 2020
Great for nonprofits!
Buffer is used in the nonprofit I work for by the marketing team and a few volunteers. We needed software that could schedule content on a few platforms (Instagram, Facebook, and LinkedIn) while still being affordable.
- 50% discount for nonprofits
- The basic plan is very reasonable and so suitable for small budgets.
- Great UI
- Simple and easy to use
- Great analytics
- As you need more features like "community management" and "analyze", Buffer becomes quite expensive.
March 18, 2020
I love Buffer!
I have used Buffer for our clients' profiles. It is a great social media scheduling software with affordable pricing. Some of our nonprofit clients get a 30% discount, which really helps them. Buffer helps improve the effectiveness of social media content, provides analytics, and saves time.
- Social Media Scheduling
- Analytics
- Reporting
- When you need all the features of buffer it gets very expensive.
March 13, 2020
Fantastic UI and very easy to use
I use Buffer as a small business. Upon looking at other competitors, Buffer has been the best small business option. The starter plan is only $15 and the various features of Buffer are split up in terms of cost. This means we don't need to pay for what we don't use.
- Social Media scheduling
- Analytics
- Community management
- Workflow management
- It can become very costly if you add all the features together.
I use Buffer for my own social media scheduling for my blogs posts and also for my clients and our organisation's social content.
- Easy to set up and use.
- Connect to other social media tools such Quuu.
- Maybe adding all there features into one affordable plan.
- More social media platforms added.
February 21, 2020
Buffer is great for a small Social Media team
Buffer is utilized by our Marketing team at a small, private university. We use Buffer to schedule posts in advance to keep our social media platforms thriving and we also use it to measure our success via the analytics features it offers. It addresses our need to be active and stand out on social media, especially in a very competitive market for higher education. It is a great tool that allows us to have social media planned out while other things are going on so we never have to worry if we have missed a post or not.
- Distinguishing platforms: By far one of my favorite features on Buffer is the ability to customize posts for different social media accounts. This makes it easy to start with the same base post and then optimize it for each platform. Captions usually need to be shortened for Twitter, and we generally add more hashtags to our Instagram posts. Buffer makes it easy to accomplish this while still only having to make the post once.
- Optimized timing: Buffer helps pick optimal times for your posts to go through, which is a great feature if you don't already have a specific time in mind.
- Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
- No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
February 14, 2020
Good, but could be improved
Buffer is used by the marketing department for the purpose of scheduling digital marketing content on multiple social media channels with the idea of optimizing for most engagement even when the team is not working. For example, when we need to schedule for when people are commuting and most likely on their phones but also when our team is not at work.
- Great for posting on multiple social media channels from the same platform.
- Visibility to posts performance allowing for optimizations.
- Issues with Instagram integration.
- Limited analytics for the free version.
January 21, 2020
Stop wasting time and Buffer your business.
We use Buffer to quickly lay out a week or two worth of social posts in advanced so that we don't waste time during the week. Buffer also analyzes the open rate so we know when to schedule them for max reach.
- Buffer is quick and easy to use. Scheduling posts out across multiple platforms is much simpler than in any of the competitors.
- Pablo, its quote generator is also a great and easy tool to use for growing an audience
- The price jumps between tiers makes it somewhat hard to justify going up in price.
January 18, 2020
Buffer is Perfect for SMBs
Buffer has a great freemium model that makes it perfect for small companies to large companies. I started using Buffer at my last company to schedule posts on all of our social media accounts. It was really easy to use and I really like how the scheduling feature was setup. They make it less cluttered and easier to read than some of the other platforms. After leaving, I ended up using it for my personal social media accounts. I use it to schedule posts around marketing. Through Buffer I have been able to help develop my personal brand and really create a strong social media presence. I love Buffer!
- Makes it easy to schedule posts across multiple platforms.
- Makes it easy to share content from the source.
- I can't always tag other pages.
- Recommended tags like LinkedIn provides would be helpful.
January 17, 2020
Use Buffer! It's Sweet!
Currently, Buffer is being used alongside AirTable (Content Calendar) to schedule and publish 80-90% of the social media that our university puts out. As of right now, it is only being used by our marketing department as we are the only department that has control of the main university social media accounts. The business problem that it addresses for us is the fact that we are a small department that wears multiple hats at any given moment and it allows us to be able to schedule our social media out ahead of time.
- It allows multiple social platforms to be used at once. For our university specifically, we have Twitter, Facebook, and Instagram that we use as our main accounts and it allows us to be able to post and custom tailor to each one of these social media platforms.
- Buffer also has a pretty robust analytics section of the site (paid) that allows users to see details about the posts we have going up and the interactions we are having with them. This allows us to make educated decisions in regard to our social media planning and strategy.
- With the exception of the paid analytics portion of Buffer, it is honestly cost-effective for us. It offers more for the dollar amount than any other social media scheduling platform that we have used in the past.
- One of the biggest areas for us that buffer has some room for improvement is with Instagram. It does not always automatically push to Instagram and we have to manually do it once the post attempts to go up automatically.
- I would also like to see an area built into Buffer that is similar to AirTable. We use AirTable to plan out our calendar of social posts and content. It would be nice to have it as an all-in-one platform.
- Another small area that I would have different about buffer would be to have different tiers of pricing for the analytics portion of the platform. As a small university, it is hard for us to justify paying the $50 per month price tag for our analytics.
January 16, 2020
Best for Individuals
I have been using Buffer to schedule posts for my social media management clients. Buffer creates an easy way for me to manage multiple clients in one location while separating each of the pages to easily differentiate between them all. It also saves me from having to use multiple systems because it has the ability to save hashtags so I don't have to keep a separate Excel spreadsheet or use another tool to do that.
- Keeps track of hashtags so you don't have to store them in a separate spreadsheet.
- Creates ease by providing the ability to schedule posts in advance.
- Separates each platform so you can view posts separately from each other.
- Not able to post to multiple pages at one time.
- No easy way to reuse old content.
- I don't like how you have to pay for each section of the buffer separately. I understand some people may not use those sections and it makes more sense financially, but for those of us who do it doesn't make much sense.
- I wish you could separate by the company so you can easily identify which pages belong to which client if you are an agency like I am.
Currently, We are using Buffer to manage our social media content and posting schedule. We are also using it to narrow down our link tracking and post success rate. It isn't being used in a single department per se, more or less it is being used across the entire organization. With Buffer, we're able to address the problem of sporadic social media posting coupled with inadequate information regarding posting success and link clicks.
- User-friendly.
- Powerful reports.
- Limited Instagram integration.
- No mention, hashtag or search monitoring.
January 13, 2020
Make it easy to manage your social media with Buffer!
We are a team of 7 people. Two members use Buffer with, at times, the support of volunteers. As a non-profit organization, the benefit of using Buffer is the time it saves and its cost. We can program our Social Media posts for a period of time very quickly, and another Buffer add ons such as Pablo by Buffer, allow us to design our material for Buffer with ease.
- It simplifies the process of programming social media posts via automation.
- It allows the user to design posts for social media easily.
- At times it's hard to keep up with all the new releases, updates, and add on's. More engagement from Buffer to the end would help.
- An online storage of images used, which can be used for future posts.
January 06, 2020
The best social media management tool for ensuring that you always have something to post
I use Buffer for scheduling social media - both for my own social channels and for those of clients. Buffer makes it possible to add new content to a "queue" so that I can make sure to send something out even if I don't add a specific date or time (though I can set daily posting times for a sense of control over posting).
- Queue-based social content scheduling.
- Useful analytics data for determining content strategy.
- Reduce the gap between the cost of your lowest-paid plan and business plans with much-improved features.
- Bring back insights about a social account's most impactful posting times.
January 02, 2020
Great option for small to medium businesses
Buffer is used by the marketing team and marketing volunteers. Buffer is used to schedule content in advance and improve the effectiveness of the social media work. We use it so schedule posts, analyse post success and report on social media in general.
- Social Media Scheduling- It makes scheduling quick and easy saving time.
- Social Media Analytics- Allows us the opportunity to view post and channel anaytics
- Pricing
- No Live Chat support
December 13, 2019
Buffer, the only social media scheduler you'll ever need
Buffer has been an excellent tool for myself and other users in my organization. Buffer helps us better manage our various social media accounts across departments/ministries. We use Buffer to schedule social media posts to a variety of platforms and varying times. The main problem it helped us address the need for consistency in our online presence. Prior to Buffer, during a busy week, we often would forget to post to our social media due to time constraints. Buffer has helped us immensely in scheduling posts in advance and allowing it to post to a schedule that best suits the needs in our organization.
- Scheduling social media posts
- Managing multiple social media accounts
- Provide great analytics on social media posts through Buffer
- Scheduling not as easy as other platforms.
- Unable to resize images within application when they are outside the constrained limits.
- Scheduling on your smartphone and online platform is a different experience for the user.
November 20, 2019
Buffer: Top Social Scheduling Software
I am a freelance social media manager who uses Buffer to schedule posts for my clients. It helps us strategically plan our social content and not have to worry about manually posting multiple times per week.
- The layout of Buffer is super user-friendly! I especially love the calendar view. It does everything I need it too without cluttering my windows.
- Buffer's app integration is exceptional and sends push notifications if connections to social accounts ever break, or if my queue is empty.
- Their plan options are great and it's easy to upgrade when the need arises.
- I'd like to see the calendar view option for the free version. I understand having premium-only options like analytics, replying, etc., but the queue should have multiple views.
- There are a few bugs that I've noticed recently in composing a post where the cursor will jump around, making it hard sometimes to write a post quickly.
- You used to be able to tag Instagram profiles, but now that functionality is no longer available. It definitely adds more time having to manually go to Instagram to find the profile rather than just having it in Buffer. I wish that option returned.
We've used Buffer for years now, on and off, to manage the posting on various social media platforms. Their pricing model has changed over the years- the biggest change being that posting, responding and reporting has been broken up into three different categories that you can subscribe into for a monthly fee. But throughout all the changes Buffer has been essentially a dashboard of our social media presence.
- Posting onto various social media platforming and still having a full set of features as if you were on the platform natively- tagging other accounts, posting pics, etc
- Being able to filter out mentions and potential responses based on what you prioritize and respond accordingly
- Simple onboarding
- We liked it better when all features -- posting, replying, reporting -- were all in one paid subscription. But I understand why they changed it.
- They could make it easier what features are included in what pricing tier.
- Better integrations within reporting to try and better track ROI for ecommerce sites.
November 12, 2019
Every social media manager's dream!
Every social media manager has this constant pain - the organization has too many social media accounts that need to be managed somehow. Buffer does just that - helps us save time by using their excellent platform to organize all our social media campaigns in one place. The results are quite brilliant, we save time, improve consistency and allows the ability to reach more people.
- Excellent interface.
- Affordable pricing for small organizations.
- Great scheduling tools.
- Integration with popular social media sites.
- Our only complaint is that we can't use the functionality that Twitter offers, including polls, gifs, location sharing, etc.
November 07, 2019
Excellent tool
I use Buffer to schedule content, monitor performance and review what's working and not.
- Easy to use.
- Desktop widget for easy posting.
- Fantastic analytics.
- Reasonable price!
- None! Love this product.
October 26, 2019
Buffs Out Posting Problems
Buffer is used by varied departments across our university, and nearly every residence life staff member uses it for social media for their facility. It allows us to schedule social media posts in advance to create consistent posting patterns, a significant challenge for chaotic jobs without formal offices or office hours. Additionally, because residence hall directors have high turnover, Buffer enables us to schedule posts during the transition time until a new director is in place. Finally, it enables us to post similar or the same content across multiple accounts easily, another bonus of the software in the way we use it.
- Buffer connects multiple platforms well, linking Twitter and Facebook especially well.
- Buffer is quick to respond to industry innovations, adding scheduled Instagram posts as soon as it was available.
- Buffer's free access proves useful to budget-conscious departments and employers.
- Buffer communicates with Instagram, but only for business accounts. Because most of our accounts are qualified as personal, not business, this missing functionality poses a problem.
- Buffer easily schedules Facebook and Twitter, but there's no way to type the post once and select both platforms. I would like to see these more connected.
- I would like Buffer to make it easier to link multiple Facebook pages or Twitter accounts to the same email.
October 25, 2019
Great for nonprofits!
We use Buffer for our nonprofit and love it. It is used by our Marketing team. The Marketing team uses all features and shares reports from Buffer with all other departments. We needed to save time on social media as well as track our social media performance to see how we could do better. Buffer has been a huge help.
- Social media scheduling.
- Easy to use.
- Buffer has a lot of other apps and extensions that they have created to work with Buffer.
- They are constantly improving and adding new features/updates.
- Reporting isn't as extensive as we would like it to be.
- It doesn't work with all social media platforms. eg: Pinterest.
October 25, 2019
Small businesses cannot afford not to use Buffer!
We have had several clients that use Buffer and advise new clients to sign up for Buffer. As an agency, we use Agora Pulse and love it. However, for small businesses and nonprofits Buffer is a much better fit. It helps with community management, social media monitoring, management, and analytics.
- Social media management.
- Buffer is constantly adding new features (faster than it's competitors).
- The interface is clean, simple, and so easy to use.
- It lacks the full features that competitors like Agora Pulse have. For example, social listening.
October 25, 2019
Like the price and look but not impressed by the analytics
It was used to manage multiple accounts for my own company and for clients' social media. It allowed me to check on content calendars in the past and future. It allowed me and my staff and clients to look over the effect of different types of media and content. It allowed for social media to be done once a week or month for different clients.
- I like the content calendar's look and feel.
- I like the interface for posting. It is intuitive and clear.
- I like the analytics for initial overview but not for in-depth research.
- It was sometimes buggy and the post wouldn't be on the calendar.
- The analytics are a little bare.
- I wish there was a preview for the post for all channels.
October 24, 2019
Your social strategy can buff up with Buffer
I currently use our Buffer account to schedule news, event info, and fundraisers across our social media platforms (Facebook, Twitter, Instagram, and LinkedIn.) It's as easy to push in-the-moment happenings as it is to schedule posts in advance, and it works well on my computer and my Android device, so it really meets all of my posting needs regardless of where I am or what I'm sharing.
- The Chrome Extension-- I LOVE being able to navigate to, say, a blog post I want to share later today or an event page I want to share next week, then click the little Buffer button on my browser window and write/schedule unique posts for each of our social media channels. It's so convenient.
- Scheduling (and rescheduling)-- The interface from the Buffer website itself is really great for scheduling posts to go out to different channels at different times (custom or pre-selected), and also to reorganize the order and timing of your posts on each channel, as needed.
- Re-Buffer-- You can see your top performing posts and easily "re-buffer" them to use in the future. So helpful!
- Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
- Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
- Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
October 24, 2019
All in one place social media publishing tool
Buffer is used as a scheduling tool to make posts on our social media channels such as Facebook, Twitter, and Instagram. It is used by the marketing department to keep track and stay organized in scheduling posts and review analytics for those posts. It simplifies the use of social media for our company.
- Post the same content across different channels with a few clicks.
- Scheduling posts ahead of time for the whole week for example.
- Integration with many platforms makes it easy to review how posts have been performing.
- Provides an app so you can everything on the go as well.
- The Instagram scheduling still doesn't work for us and never has, it always gives an error.
- The pricing structure is not clear and some features have hidden added costs.
- Free version is now more limited than it was before.