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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Learn from top reviewers

My review of Buffer

Rating: 4 out of 10
May 16, 2025
Vetted ReviewVerified User
I used Buffer to help automatically schedule social media posts on Facebook, Twitter and Google Plus when Google Plus was still a thing. It was used by me for a sole proprieto...
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Lauren Rich, aPHR™
Account Manager - Social Media
Social Media Manager
Best sales talent
Buffer2 years of experience
Verified on LinkedIn

Great tool for managing social media posts

Rating: 9 out of 10
May 15, 2025
Vetted ReviewVerified User
Buffer helps our company stay organized and on top of social posts. I am the only marketing employee, and I often forget to post social posts until it's too late. Buffer helps...
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Verified user
Team Lead
Buffer1 year of experience

End Social Media Stress

Rating: 8 out of 10
April 1, 2025
IncentivizedVetted ReviewVerified User
I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s ...
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Penelope (Crescibene) Hamilton
Director - Marketing
Director of Client Relations
AV Social Strategies
Buffer6 years of experience

Affordable and easy to use.

Rating: 7 out of 10
March 27, 2025
IncentivizedVetted ReviewVerified User
Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.
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Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Buffer4 years of experience

A great tool to for high output

Rating: 8 out of 10
March 24, 2025
IncentivizedVetted ReviewVerified User
We used Buffer to schedule our social media posts. It does all the things you'd expect from a social media scheduler, and it also has some cool features that make it quicker a...
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James Crook
General Manager - Marketing
Business Coach at The Health Leader Co
The Health Leader Co.
Buffer2 years of experience
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Pricing

View all pricing

Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.2
Avg 8.1

Reporting/analytics

7.6
Avg 7.7

Account management

Users can manage access to multiple social media accounts.

8.8
Avg 8.0
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Role-based user permissions & privileges highest, with a score of 9.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 94)

Easy to use, easy to save time.

Rating: 10 out of 10
October 09, 2017
Verified User
Employee in Marketing
Computer Software Company, 501-1000 employees
Vetted Review
Verified User
Buffer
2 years of experience
Use Cases and Deployment Scope
We used Buffer to schedule retweets of our content, a functionality that the other tools we were using did not support. We also used their Pablo tool for creating images for Facebook, Twitter, and Instagram, and receive their weekly blog emails.
Pros
  • Buffer's ability to schedule social shares ahead of time was HUGE for our organization - it allowed us to break up our content without having to manually login and re-tweet things real-time.
  • Buffer has a really clean interface.
Cons
  • I wish Buffer would expand the creative constraints on Pablo. Right now there aren't that many fonts or creative liberties we can take, so it makes it difficult to stay on brand.
Likelihood to Recommend
Buffer is great as an additional tool for your social strategy, it's cheap and very intuitive. It cannot, however, stand on its own as the only tool your organization uses.

Fantastic UI and very easy to use

Rating: 9 out of 10
Incentivized
March 13, 2020
Verified User
Consultant in Corporate
Banking Company, 10,001+ employees
Vetted Review
Verified User
Buffer
1 year of experience
Use Cases and Deployment Scope
I use Buffer as a small business. Upon looking at other competitors, Buffer has been the best small business option. The starter plan is only $15 and the various features of Buffer are split up in terms of cost. This means we don't need to pay for what we don't use.
Pros
  • Social Media scheduling
  • Analytics
  • Community management
Cons
  • Workflow management
  • It can become very costly if you add all the features together.
Likelihood to Recommend
For a small business or business wanting to use only certain features, Buffer is perfect. The user experience is great and far superior to any of Buffer's competitors. I find it easy to use and all in all a great software.

A Simple, Easy-to-Use Social Media Management Tool

Rating: 8 out of 10
Incentivized
June 24, 2024
JS
Jesse Sumrak
Senior Content Marketing Manager
Keyhole Content LLC (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Buffer
3 years of experience
View profile
Use Cases and Deployment Scope
I've used Buffer at multiple organizations, and it's become my go-to for social media management. It's one of the most affordable options on the market, and it has a user-friendly interface that is easy for me to onboard other managers to take over. It provides decent enough analytics to understand what's performing (and what's not) to inform content strategies and audience engagement.
Pros
  • Easy-to-use interface
  • Great calendar and scheduling features
  • Simple analytics
Cons
  • More integrations with other social media platforms
  • Pricing isn't tailored to soloprenuers
Likelihood to Recommend
Buffer is a great, easy-to-use social media management tool. It doesn't do anything new or exclusive, but I love its simplicity and its interface and scheduling features. It really caters to speed and processes rather than comprehensive workflows. It's more affordable than some of its competitors, which is why it's one of my go-to choices.

Buffer is great for social media management! Easy to use!

Rating: 9 out of 10
Incentivized
May 29, 2021
LE
Luz Ellis
Senior SEO Project Manager
Ignite Visibility (Marketing & Advertising, 51-200 employees)
Vetted Review
Verified User
Buffer
3 years of experience
Use Cases and Deployment Scope
Thanks to Buffer, we have been able to plan content publication to our social channels in advance and always stay updated while saving time. Buffer has also been useful for tracking the success of our posts to give us an idea of what we are doing well and what needs to be improved in our content.
Pros
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Cons
  • There are limitations in its integration with some social networks.
  • It is limited when tagging users in some social channels and making mentions.
  • The mobile app does not have all the features of the web version.
Likelihood to Recommend
Buffer has been an indispensable resource in our organization to keep our social networks up to date and full of content while tracking the success of our posts. You will be pleased with a tool like Buffer that is as useful as it is easy to use.

Easy to use and affordable

Rating: 9 out of 10
Incentivized
July 29, 2020
SH
Staphnie Hung
Intern
Digital Butter (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Buffer
1 year of experience
Use Cases and Deployment Scope
Buffer is used in the social media department. It allows us to schedule social media content in advance.
Pros
  • Buffer has a very small learning curve.
  • Buffer has a series of apps that work with the original app with loads of benefits.
  • Buffer has great UI and UX.
  • The pricing model allows for users to only pay for what they use.
Cons
  • Using all of Buffers features, including analytics and community management, can be very expensive for a small business.
Likelihood to Recommend
Buffer is great for businesses of any kind from small to large. The lowest plan of $15 is very affordable and gives you exactly what you need. Businesses that Buffer may not be as good for are social media agencies, as the workflows aren't as well developed.
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