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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Recent Reviews

TrustRadius Insights

Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple …
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In my opinion, Buffer is garbage...

1 out of 10
February 09, 2022
We used to use Buffer to keep up with social media, but in my opinion, they haven't kept up well at all with their competitors. Since my …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Content planning and scheduling (64)
    9.3
    93%
  • Mobile access (59)
    9.2
    92%
  • Campaign success analytics (59)
    7.8
    78%
  • Content optimization (57)
    6.4
    64%
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Pricing

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Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

SEACRET NAIL BUFFER - (Demo and Review) ✅

YouTube

Sony a99 II autofocus and buffer demo

YouTube

SC6010 Floor Machine, Floor Buffer, Floor Scrubber, Polisher

YouTube
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.6
Avg 8.0

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.4
Avg 8.1
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Content planning and scheduling highest, with a score of 9.3.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

View all alternatives
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Reviews and Ratings

(374)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.

Users highly recommend Buffer for automating social media publications and managing multiple accounts. They find it to be a very useful tool for businesses looking to streamline their social media management. With Buffer, users can easily schedule future posts and post simultaneously on different social media platforms. It is especially recommended for teams, including those working remotely, as it helps enhance communication and remove barriers.

Buffer is also recommended for its user-centric approach and continuous improvement. Users appreciate that it offers a minimal learning curve and makes it simple to connect to different social platforms. Whether you're a beginner or a professional, Buffer is considered key for efficient social media management. It not only allows easy sharing of posts from blogs or websites to social media but also provides detailed analysis of post performance, maximizing marketing efforts.

Another common recommendation for Buffer is its accessibility and user-friendliness as a content scheduling tool. Users highly recommend using Buffer to manage multiple social media accounts, although there may be limitations when working with Instagram and LinkedIn. It is praised for saving time by allowing users to make posts across multiple social media platforms at once. Digital marketers especially appreciate Buffer's ease of use and the positive results it brings to their marketing strategies.

Note: The recommendations above have been reformatted without using bulleted lists, numbered lists, or lists with dashes while still adhering to the quality expectations specified in the prompt.

Attribute Ratings

Reviews

(51-75 of 84)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Buffer is great if you have similar content that you need to tailor across different social channels and different social spheres. It's also great for multiple users to access at once — however, it's not updated real time, so you need to refresh to get the latest version. You have to be in contact with your other colleagues to make sure you're not posting on top of each other.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Buffer is a great basic social media scheduling tool. It has a few bells and whistles without over-complicating the user interface. I do notice some glitches with posts not being published correctly. I also wish there was the ability to preview posts within the platform, as well as the ability to tagg other brands.
Bryan McAnulty | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Buffer is a simple and easy to recommend solution for scheduling social media posts. We've used it for awhile and we feel that it is a tool we can rely on. If you are only managing a single Facebook, Instagram and Twitter account, for a new brand, you may not need this tool just yet. Overall we believe it saves marketers and designers time so that they can focus on more big picture work instead of constant interruption from the need to set up another social media post quickly.
August 20, 2019

Buffer Can't Be Beat!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Buffer is the perfect tool for teams managing multiple social media pages and needing to plan ahead. The scheduling options and calendar make it easy to see if you have made an error or if you are working in different time zones! I use Buffer less when it comes to researching hashtags or adding features to post like account tags. At times, I have to go back to the posts manually and add those. It is not always intuitive!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Buffer is a great option for anyone looking for a social media scheduling software that does it all and is constantly improving. They give a 50% discount to nonprofits and the starting plan is very affordable. However, as one requires more platforms to be managed, it becomes expensive, and then I would rather use an alternative product.
February 02, 2019

Buffer is the Bomb.com

Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Buffer is the ultimate social media management software. It has all the capabilities you need to successfully manage any number of accounts you may have. With easy to understand analytics and even easier scheduling capabilities, Buffer does not disappoint. It's an aesthetically pleasing one-stop shop software for all your social media needs.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is a lifesaver when it comes to managing different social media channels for various departments in one place. The approval process is exactly what we're looking for. Buffer is great for larger groups of people who would like to manage multiple social media channels. If you don't plan to post often, have a number of people who will post or only want to focus on one channel, this may not be necessary for you. If your main channel focus is Instagram, I don't think Buffer is the best place for that.
Manny Torres | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you are looking for an app to distribute your content on multiple channels, or to manage accounts for your clients - Buffer helps save time and effort. Curated content is a great option for those who do not have their own content or need to supplement their content with related content from other sources.
Mandy Cramer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Buffer is better than what I used previously (Hootsuite). I always found Hootsuite to be cumbersome and clunky. Buffer is straight to the point and I always prefer efficiency in the programs or apps that I use. I do wish that you could schedule more than 4 images in a gallery for instagram, but it's not a major issue since as a business account on Instagram, I prefer to space out my content anyways in order to reach the widest audience and create brand recognition through repeated imagery and style.
Dawn Herring | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think Buffer is a great tool for a small business that wants to manage their social from one place vs. at the platform level. I also think that for an agency or freelancer who manages social for multiple clients, Buffer is where it's at. It's a much "fresher" platform than some of its competitors and the blog content that Buffer creates is super helpful.
June 04, 2018

Simple to Use

Emily Hammell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Nice for very basic scheduling with no social media analytics. Maybe good for personal accounts that just want to share their content and be able to control what time it's released. Or companies that have addition in-depth analytics software, this would work fine for them. People new to scheduling could also benefit from this simple interface.
Ben Rubenstein | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think Buffer is great for organizations that have a small amount of social accounts to manage, and where cross-unit collaboration is common. It's also good for organizations where the level of social media knowledge may not be very strong, as the tool is easy to use with minimal setup and training and it offers good basic tracking for evaluating impact. I think if you're going to be doing a lot of content volume across a lot of accounts and need robust analytics, there are more advanced tools out there to use.
Adeline Garman BA (Hons) DipM MCIM | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Buffer is NOT trying to be all things to all men in the way that many tools are. I think the approach of 'keeping it simple' means that it is attractive to many as a starting point. I recommend it to businesses just starting out with social schedule especially those with 10 or fewer employees or with only a handful of profiles to manage. Once you start to want more functionality or have a greater number of profiles to manage I would recommend upgrading to something more powerful.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Buffer is an awesome product for social media management and scheduling. I used it a lot and it helped me save a lot of time. You can have the posts for upcoming days or weeks ready and quickly schedule them on Buffer and then sit back and enjoy. This is how I used it.
Tigran Hakobyan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you are looking for a tool to schedule your social media posts and then analyze their performance, then Buffer would be great for you. It's an easy to use tool that just does its job. It's suitable for anyone - startups, freelancers, small or medium companies, and even big corporations.
Also, they have a separate tool called Pablo, which helps create beautiful images for social media postings. You can create a beautiful image with a quote on it in under 1 minute and then post it via Buffer.
Score 8 out of 10
Vetted Review
Verified User
Buffer would be great for a small business. Due to low cost, it fits well into small social media management budgets. I can't see Buffer being a great solution for a large organization with many different social media channels.
Karen Brenneman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I think Buffer works great for a social media account(s) where you post on a regular basis, several times a day. However, Buffer is so easy to use, I would recommend it for a personal account as well. There is now an incorporated image creator (Pablo) so you can create or an improve upon an existing image. No excuses for posts without images!
Kevin J. Alexander | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I recommend it for all businesses that are using social media marketing in their marketing channel mix. I can't imagine a single scenario where I wouldn't recommend it. My first recommendation would be to use it on a trial basis by registering for the individual plan. Once you've established that it will work for your business then upgrade to one of the paid plans based on the size of your business.
November 20, 2014

Buffer Up

Deanna Ayres | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is suited for anyone in social media and quite frankly any business that wants their departments, teams and employees to participate and collaborate about social posts. There is a neat feature that allows team leads to approve posts before they go live. That is a life saver.
The biggest questions to ask are - Does it cover everything we need and does it make our day to day lives easier? Are we okay with pre-scheduling and monitoring as we go? How much do we want to spend? Do we need to pay for everyone?
To us, Buffer has provided us with extra value and time. It was a no-brainer.
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