TrustRadius Insights
Business Wire is a versatile tool that allows organizations to easily distribute news releases and promote important announcements. Users …
Overview
What is Business Wire?
Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.
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What is Business Wire?
Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is PRunderground.com?
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
Product Details
- About
- Tech Details
What is Business Wire?
Business Wire Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(16)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Business Wire is a versatile tool that allows organizations to easily distribute news releases and promote important announcements. Users have found it to be efficient and effective in reaching their target audiences quickly. Whether it's a product launch, an award win, or any other exciting news, Business Wire provides a seamless platform for disseminating information across the web.
This tool is widely used in various departments within organizations, making it a convenient way to share news with the business community. From PR agencies publishing press releases on behalf of clients to marketing agencies creating general awareness and boosting SEO, Business Wire has proven to be a valuable resource. Small organizations without dedicated departments also find value in this tool, as it simplifies the process of getting clients' announcements across multiple publications.
One of the standout features of Business Wire is its ability to target specific regions and industries. Users have successfully utilized this feature to reach key audiences in specific locations like Florida or explore news related to niche industries such as smart cities or waste/recycling. Additionally, users appreciate the platform's ability to track news releases and resolve timing or content errors, ensuring accurate and timely distribution.
Moreover, editorial departments have found Business Wire invaluable for browsing industry news, generating story ideas, and staying up-to-date on business developments, product launches, and talent appointments. Similarly, business media companies rely on Business Wire to share current and essential news with their readership.
Overall, Business Wire's accessibility, ease of use, and comprehensive coverage make it a go-to solution for organizations looking to distribute news releases effectively and connect with their target audience.
Easy Navigation: Many users have found the Business Wire website easy to navigate and user-friendly, making it effortless for them to find what they are looking for.
In-depth Reports and Metrics: Numerous reviewers have appreciated the in-depth reports and metrics available for their press releases on Business Wire. These reports provide both an overview and detailed information, allowing users to gain valuable insights into the performance of their releases.
Wide Variety of Distribution Choices: Several customers have praised the variety of choices for distributions offered by Business Wire. This allows them to target the right media outlets based on industry or geographic location, ensuring maximum exposure for their press releases.
Cons:
- Limited integration and advanced features: Some users have expressed that the software lacks seamless integration with other tracking tools and is missing advanced and elaborate features in its reports.
- High cost and additional fees: The expensive nature of the service has been highlighted by users, with distribution costs ranging from hundreds to thousands of dollars. Users also mentioned additional fees for multimedia content, making it even more costly.
- Limited media outlets coverage: Users have mentioned that there is a limited number of media outlets specifically in Florida, which may restrict the reach of press releases to their desired audience.
Based on the reviews, users have made several recommendations about Business Wire. These recommendations include:
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Evaluate business needs before choosing a wire service. Taking the time to assess the specific requirements of your business before selecting a wire service will help ensure that the chosen service aligns with your goals and objectives.
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Try out other wire services for comparison. Many users recommend exploring other wire services to compare pricing and options. By testing different providers, you can make an informed decision about which service best suits your needs.
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Contact Business Wire's customer service for assistance. Users highly recommend reaching out to Business Wire's customer service team for any questions or concerns. They praise the responsiveness of the support staff and suggest utilizing their expertise in navigating the platform.
These recommendations reflect the sentiment expressed by users regarding Business Wire's value for retail businesses, in-house press releases, organizational streamlining, and SEO efforts. It is important to consider these suggestions when evaluating wire services and making decisions that align with your specific business requirements.
Attribute Ratings
Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
July 12, 2016
Super easy news distribution and reporting
We use Business Wire with select clients to broadly distribute their news releases in order to promote exciting news such as award wins, product launches and more. Business Wire provides clients with quality press coverage on credible sites and on social media. It allows our organization to quickly and easily disseminate news across the web.
- Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
- Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
- Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
- Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
- There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
- The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.
- It's definitely had a positive impact on our relationship with several clients. Many clients want to see their news spread far and wide, so it's typically worth the cost to get all the coverage that Business Wire provides.
In the past, we've used PR Newswire and I think you get WAY better coverage with Business Wire. We've been using Business Wire for years and have seen great results with the product. In addition to great coverage, our account people have been very accommodating and friendly, and I know I can always rely on them if I have a question about a distribution.
4
These individuals are all client account managers.
We do not have someone in a dedicated support role in house for Business Wire. If we have issues, we contact the BW support team and they are very responsive.
- Quality coverage
- Wide distribution
- Solid reporting
- Implemented in-house
No
Change management was minimal
- None - this program is very easy to implement and understand, even for those who have not ever worked with it previously.
No
On several occasions, there has been a very small error in a press release that myself and my team members did not catch, such as a missing quotation mark or an alternative spelling suggestion. The Business Wire support person calls our office on the phone to talk through the correction.