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Business Wire is a versatile tool that allows organizations to easily distribute news releases and promote important announcements. Users …
Overview
What is Business Wire?
Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.
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What is Business Wire?
Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.
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What is PRunderground.com?
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
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What is Business Wire?
Business Wire Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Business Wire is a versatile tool that allows organizations to easily distribute news releases and promote important announcements. Users have found it to be efficient and effective in reaching their target audiences quickly. Whether it's a product launch, an award win, or any other exciting news, Business Wire provides a seamless platform for disseminating information across the web.
This tool is widely used in various departments within organizations, making it a convenient way to share news with the business community. From PR agencies publishing press releases on behalf of clients to marketing agencies creating general awareness and boosting SEO, Business Wire has proven to be a valuable resource. Small organizations without dedicated departments also find value in this tool, as it simplifies the process of getting clients' announcements across multiple publications.
One of the standout features of Business Wire is its ability to target specific regions and industries. Users have successfully utilized this feature to reach key audiences in specific locations like Florida or explore news related to niche industries such as smart cities or waste/recycling. Additionally, users appreciate the platform's ability to track news releases and resolve timing or content errors, ensuring accurate and timely distribution.
Moreover, editorial departments have found Business Wire invaluable for browsing industry news, generating story ideas, and staying up-to-date on business developments, product launches, and talent appointments. Similarly, business media companies rely on Business Wire to share current and essential news with their readership.
Overall, Business Wire's accessibility, ease of use, and comprehensive coverage make it a go-to solution for organizations looking to distribute news releases effectively and connect with their target audience.
Easy Navigation: Many users have found the Business Wire website easy to navigate and user-friendly, making it effortless for them to find what they are looking for.
In-depth Reports and Metrics: Numerous reviewers have appreciated the in-depth reports and metrics available for their press releases on Business Wire. These reports provide both an overview and detailed information, allowing users to gain valuable insights into the performance of their releases.
Wide Variety of Distribution Choices: Several customers have praised the variety of choices for distributions offered by Business Wire. This allows them to target the right media outlets based on industry or geographic location, ensuring maximum exposure for their press releases.
Cons:
- Limited integration and advanced features: Some users have expressed that the software lacks seamless integration with other tracking tools and is missing advanced and elaborate features in its reports.
- High cost and additional fees: The expensive nature of the service has been highlighted by users, with distribution costs ranging from hundreds to thousands of dollars. Users also mentioned additional fees for multimedia content, making it even more costly.
- Limited media outlets coverage: Users have mentioned that there is a limited number of media outlets specifically in Florida, which may restrict the reach of press releases to their desired audience.
Based on the reviews, users have made several recommendations about Business Wire. These recommendations include:
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Evaluate business needs before choosing a wire service. Taking the time to assess the specific requirements of your business before selecting a wire service will help ensure that the chosen service aligns with your goals and objectives.
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Try out other wire services for comparison. Many users recommend exploring other wire services to compare pricing and options. By testing different providers, you can make an informed decision about which service best suits your needs.
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Contact Business Wire's customer service for assistance. Users highly recommend reaching out to Business Wire's customer service team for any questions or concerns. They praise the responsiveness of the support staff and suggest utilizing their expertise in navigating the platform.
These recommendations reflect the sentiment expressed by users regarding Business Wire's value for retail businesses, in-house press releases, organizational streamlining, and SEO efforts. It is important to consider these suggestions when evaluating wire services and making decisions that align with your specific business requirements.
Attribute Ratings
Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
August 17, 2021
Excellent software for all the business holders
Score 9 out of 10
Vetted Review
Verified User
Business Wire is an easy tool that is being used in all the departments of our organization. It is quite a simple way to distribute information to the business community. It is being used in our organization in making and publishing press releases. It is readily available to be used from Windows, IOS, Mac Book, and android devices. And even newbies can use it easily.
- Business Wire is an important feature that it keeps on updating the contacts and media content.
- It continuously tracks the movement of the media persons we are following.
- It is a very simple tool and navigation through this tool is also easy.
- Its integration needs improvement and there should be more integration with the other tracking tools.
- Its reports are not advanced and elaborative.
Our agency has used Business Wire as a distribution channel for press releases for our clients. Our agency is a full-service marketing agency, so Business Wire is used by the PR department. It's used when a client needs a wire service for distribution of company news in a way that drives SEO, attaches to a stock symbol, or creates general awareness.
- This is a primary value aspect of Business Wire's offerings.
- Reach to a wide range of media.
- Post-release reporting.
- Cost is generally a barrier to using a service like Business Wire.
- Actual results yield. The releases do not truly reach reporters who matter to the announcement.
August 10, 2018
Business Wire is a key tool for a business writer
It is likely that most of our editorial team has used Business Wire for their work. As a business media company, we look to share the most current and important news with our readers, which can often be found on Business Wire. Personally, I use it to search for news related to the smart cities industry, as well as the waste and recycling industry.
- The site has a very specific search function that makes it easy for users to sort through the many press releases put on the site each day, making the process easier/more efficient.
- The "Media & Journalist Tools" tab is helpful for myself and my colleagues, specifically, the RSS feeds to make sure we're staying on top of business happenings.
- I don't use the "How-To" section, though I know folks who have to learn more about writing press releases, and I've heard it's very helpful.
- I think the overall UX and design of the site can be improved.
- Users could benefit from an even more robust "advanced search" function to sort through releases.
- Business Wire should make its "Earnings" section more prominent. That's such an important part of business media and could really be improved on this site.
Business Wire is used across the editorial department of my company. Our teams use the site to browse what is going on in each of our industries and also help generate story ideas for potential future content. It helps us keep up-to-date on our industries, including business developments, product launches, talent appointments, etc.
- Separates content based on industry or subject matter
- Organized chronologically so you can keep up with what you missed since your last visit
- Press releases come in a variety of languages
- I can't find a way to always filter out non-English language press releases
- The search function doesn't typically bring up relevant content
- I would love to see more photo, video, or additional multimedia content included in the press releases, where applicable
July 02, 2018
Decent News Release Distribution Option
I have used Business Wire to distribute news releases acrosss Florida about important company announcements. These distributions allows us to quickly disseminate important information to key audiences.
- User-friendly website - I always found that the Business Wire website was easy to navigate and I could find what I was looking for easily. This made setting up my distributions a breeze.
- In-depth reports available - the metrics and reports available about a distribution are available quickly and provide a great overview as well as great details.
- Lots of choices for distributions - this allows users to really get their news out to the right media outlets, whether by industry or geographic location.
- Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.
- Limited number of media outlets specifically in Florida.
November 16, 2017
Business Wire - the ferrari of wire services
At my PR agency, we use Business Wire on behalf of our clients to publish their press releases. It is used by almost everyone in the company. We are a very small organization without departments - and everyone does essentially the same job at different levels. By using Business Wire, we are able to get our clients' announcements across a wide range of publications, in addition to the earned media that we secure with our proactive outreach and our relationships with journalists.
- Proofing - Business Wire proofs every single release with great precision, and calls you to let you know if they think anything looks like it might be a typo. They are extremely thorough and also check with you about the way you want images or video laid out with the release so that the final presentation is perfect.
- Customer Service - Business Wire has some of the best customer service I've ever experienced. They are available 24 hours a day, and always have someone manning the phones to answer your questions, proof releases, and make sure your release gets across the wire at the right time.
- Interface - The Business Wire site is very easy to use, and saves previously used information and images like logos. This is standard for most wire services, but Business Wire does a good job as well.
- Reach - BW reaches a very wide range of outlets, and its relationships with VentureBeat, Yahoo! and MarketWatch are great. Clients really appreciate seeing their releases in those publications.
- Price - the main draw back of Business Wire is that it is quite expensive.
October 11, 2016
to BusinessWire....or NOT?
My entire firm uses business wire on behalf of many of our clients to send out and track news releases. We have had some minor issues with timing of releases and errors in content, but nothing that was not fixed within a few hours.
- Customer service is terrific - very responsive and willing to help problem solve on numerous occasions
- Teaching - staff has done a great job of informing my employees of new services or features that we can utilize for our clients
- Online - website and user interface could definitely use some upgrading
- Would love to see some additional tools offered for analytic purposes
July 12, 2016
Super easy news distribution and reporting
We use Business Wire with select clients to broadly distribute their news releases in order to promote exciting news such as award wins, product launches and more. Business Wire provides clients with quality press coverage on credible sites and on social media. It allows our organization to quickly and easily disseminate news across the web.
- Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
- Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
- Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
- Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
- There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
- The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.