TrustRadius Insights
Bynder has become an essential tool for many organizations, providing a centralized platform for managing digital assets efficiently. …
Overview
What is Bynder?
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish…
Recent Reviews
Pricing
Enterprise Brand Portal
$0
Cloud
User/Storage/Modules/Add-Ons
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.bynder.com/en/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Bynder integrates with Wordpress 5
YouTube
Bynder integrates with Salesforce Marketing Cloud
YouTube
On-brand content creation and collaboration with Bynder Print Brand Templates
YouTube
Streamlining the creative process with Bynder Creative Workflow
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Delivering optimized assets with Bynder DAT
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Bynder?
Bynder is a digital asset management (DAM) platform that enables teams to manage proliferating content, touchpoints, and relationships. Bynder presents itself as a brand ally that unifies and transforms the creation and sharing of assets.
Bynder states that brand managers, marketers and creatives from global organizations like PUMA, innocent drinks, Spotify, Five Guys, Omron and KLM Royal Dutch Airlines use Bynder to organize company files; edit and approve projects in real time; auto-format and resize files; and make the right content available to others at the click of a button.
Bynder states that brand managers, marketers and creatives from global organizations like PUMA, innocent drinks, Spotify, Five Guys, Omron and KLM Royal Dutch Airlines use Bynder to organize company files; edit and approve projects in real time; auto-format and resize files; and make the right content available to others at the click of a button.
Bynder Features
DAM Features Features
- Supported: Uploading assets
- Supported: Downloading assets
- Supported: Categories
- Supported: Asset storage
- Supported: Asset sharing
- Supported: Asset search
- Supported: Tagging system
- Supported: Content editing
- Supported: Embed codes
- Supported: Metadata
- Supported: Collections
- Supported: User access
- Supported: DAM Integrations
- Supported: DAM API
- Supported: Workflow automations
- Supported: Related asset discovery
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
- Supported: Data exportability
- Supported: Content analytics
Additional Features
- Supported: Digital Asset Management
- Supported: Brand Guidelines
- Supported: Creative Workflow
- Supported: Studio
- Supported: Print Brand Templates
- Supported: Content Workflow
Bynder Screenshots
Bynder Videos
Automating digital content creation with Bynder Studio
The Bynder x AI search experience
Bynder Integrations
- Salesforce Marketing Cloud
- SAP Commerce Cloud
- Salesforce Commerce Cloud
- WordPress
- Sitecore Experience Manager
- Templafy
- Contentful
- Acquia Digital Experience Platform
- Asana
- Microsoft SharePoint
- Akeneo
- Bigtincan
- Contentstack
- Kentico Xperience
- Kontent.ai
- Bloomreach Commerce Experience Cloud
- monday.com
- Highspot
- Dropbox
- Optimizely Content Management System
- Shopify
- Stibo Systems Multidomain MDM
- Adobe Workfront
- Storyblok
- Wrike
- Seismic
- Adobe Experience Manager
- Akamai
- Box
- Canva
- Drupal
- iStock, from Getty Images
- Getty Images Enterprise Solutions
- Google Drive
- Google Analytics
- Microsoft Teams
- Shutterstock
- Showpad eOS®
- Figma
- Foleon
- Magnolia
- Moovly
- Prezi
- Progress Sitefinity
- Salsify
- Smint.io
- Storyteq
- TINT
- Tray.io
- Workato
- Stensul
- Trello
- Hootsuite
- ButterCMS
- Publitas
- Vimeo
- Tridion
- inriver PIM
- Microsoft 365
- Crownpeak CMS
- DIGIDECK by Sportsdigita
- Adobe Marketo Engage
- Unsplash for Brands
- HubSpot Marketing Hub
- Adobe Commerce (Magento Commerce)
- Ciloo
- Colect
- Hygraph
- Sprinklr Marketing
- Pixyle.ai
- IMATAG
- Netlify Create / Stackbit
- Nosto Commerce Experience Platform
- Mobius Labs
- Veriflies
- Creative Force
- Adobe Creative Cloud
- Google SSO
- eGo CMS
- DDP-Suite
- HelloPrint
Bynder Competitors
Bynder Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | All Countries supported |
| Supported Languages | English, German, Dutch, French |
Frequently Asked Questions
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency.
Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.
The most common users of Bynder are from Mid-sized Companies (51-1,000 employees).
Bynder Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 15% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
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Reviews and Ratings
(34)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Bynder has become an essential tool for many organizations, providing a centralized platform for managing digital assets efficiently. Users have praised Bynder for its ability to reduce the time spent searching for assets and ensuring the correct versions are always used. This has significantly improved the workflow for design teams and various departments, including communications, marketing, sales, and human resources.
One of the key use cases of Bynder is its ability to replace legacy methods such as Box, Dropbox, and Evernote. Users appreciate the superior searching capabilities and user-friendly layout that Bynder offers compared to these alternatives. With Bynder's keyword tagging feature, locating specific digital assets has become much easier and more efficient. This has resulted in a smoother process when it comes to sharing assets both within the organization and with external designers.
Another valuable use case of Bynder is its Brand Portal feature, which addresses the issue of outdated and unapproved photography. By providing a single source of approved assets, Bynder minimizes the need for constant requests to the creative design team. This has proven to be a significant time-saver and has improved overall brand consistency.
Bynder's WebDAM feature enables the sharing and cataloging of sales and marketing documents with internal teams, clients, and prospects. This functionality has streamlined collaboration across different departments and made it easier to maintain a consistent brand identity throughout various marketing materials.
The implementation of Bynder across multiple locations with marketers and sales staff as power users demonstrates its flexibility and performance. By offering API support and high availability, Bynder ensures that it can seamlessly integrate into existing workflows while providing a reliable solution for managing digital assets.
Overall, Bynder has transformed the way organizations manage their digital assets by making searching, filtering, and sharing easy and efficient. Whether it is streamlining the design process or providing easy access to marketing collateral and sales enablement materials, users have found tremendous value in utilizing Bynder across various departments and projects.
Intuitive User Interface: Users have consistently praised Bynder's user interface, with many stating that it is intuitive and easy to navigate. This sentiment was echoed by a significant number of reviewers who found the visual cues, clear buttons, and customizable filters to be particularly helpful in organizing and managing their digital files.
Effortless File Search and Retrieval: A notable number of users mentioned that Bynder's combination of thumbnail views and categorization tools made searching for and extracting information effortless. They appreciated how this feature eliminated the need for complex Boolean searches, allowing them to quickly find and retrieve files without any hassle.
Flexible Content Organization: Many reviewers commended Bynder for its flexible content organization capabilities. They highlighted the customizable filters as a standout feature, enabling them to drill down to specific images quickly. This functionality saved them valuable time by eliminating the need to search through multiple folders in their filing system.
Limited customization options: Some users have expressed the need for more customization options in Bynder, such as different dashboards and color arrangements. They feel that these options would allow them to better cater to their specific use cases.
Cumbersome link sharing process: Several reviewers have found the current link sharing process in Bynder to be cumbersome and time-consuming. They wish for a quicker way to share images or collections outside of the platform, which would streamline their workflow.
Lack of asset tracking and reporting capabilities: A number of users have highlighted the absence of asset tracking and reporting capabilities in Bynder. They believe that having these features would provide valuable insights into how assets are being used and accessed within their organization.
Users offer several recommendations for using Bynder. One key suggestion is to invest in the platform and ensure there is enough investment for the number of users. Users believe that Bynder is worth the investment and can enhance a company's image.
Another important recommendation is to take the time to set up the taxonomy correctly. This helps to structure the platform and improve searchability, making it easier to find and organize digital assets.
Users also advise utilizing the support provided by Bynder. They recommend asking questions and taking advantage of the support team to fully leverage the capabilities of the platform.
Overall, users find Bynder to be a valuable tool for small businesses with limited use cases. They appreciate its flexibility, customization options, and clean user interface. Users emphasize that Bynder can support every department and business unit within an organization, particularly in highly regulated industries.
Attribute Ratings
Reviews
(1-13 of 13)Companies can't remove reviews or game the system. Here's why
August 11, 2021
When the Bynder Team is Your Quasi-Therapist
We are using Bynder across our entire organization. We needed to find a way to better control all of our digital assets and their end-use, and Bynder has been an incredibly versatile solution. When you have various digital files scattered across a myriad of desktops, shared folders, and emails, it's incredibly difficult to manage and is unnecessarily time-consuming. Bynder serves as a single source of truth for our digital assets that reduces the time spent searching for an asset and guessing if the asset you’re looking at is the correct version, and increasing the efficiency of managing our digital assets across the company and with our external partners. It creates a platform that is compatible with all departments and provides accurate and historical information about our digital assets.<p></p>
- Organization of our almost 10,000 digital files
- Ensuring assets are being used in the correct context
- Ease of sharing multiple or large files across the company or with external partners
- Being able to update a version of a file without having to re-upload and tag
- Restricting access to certain files
- Ability to apply multiple filters from the same metaproperty
- Reduction in automated tagging
November 17, 2019
WebDAM falls short on features and functionality
We used WebDAM through our organization to share sales and marketing documents with not only our internal teams but also with clients and prospects. It allowed us the ability to see thumbnails, search, catalog and share files among colleagues and outside the organization with vendors, clients and prospects.
- Liked the thumbnails
- Keyword searching
- Ability to share with those inside and outside the organization
- No ability to report on or track assets being downloaded, sent, etc
- Hard to find assets unless you knew which folder they were in
- Expensive for what you get
We use the platform both for client specific applications and internally. We use it to manage assets, licensing and rights. For clients, we manage large numbers of assets and relating to templates that can be used with minimal permissions and approvals. We use it for one source of approved assets. Our goal is to have it replace our server at some point as it's cloud-based and has greater storage capacity.
- Bynder's support materials are better than any other DAM platform I have worked with
- Responsiveness from support is exceptional - timely, thorough, helpful
- Merger with WebDAM has been seamless
- Management understands the end user experience
- The search functionality sometimes is challenging
- Many reminders about cookies - more than normal in the US at this time (due to EU compliance) - can be frustrating and confusing for our end users as not all US platforms have this
January 10, 2019
Great DAM system!
We use Bynder across our entire organization, mostly for communications and marketing staff worldwide, but it also extends to our program staff in the US and our in-country staff abroad. Before Bynder, we housed all our digital assets (photographs, video files, interview transcripts, logos, etc.) in folders on our server. You’d have to drill down many levels to find the photo you needed—and only because you knew it was there. We had no ability to search, to filter or to share albums with our colleagues. Whenever we wanted to share an image, we sent it over email—and often received an auto-response saying “this exceeds the file size limit.” To share several images, we would copy and paste the images into a new folder—which meant duplicate images everywhere. Similarly, other files like interview transcripts, logos, and design files were all over the place—some saved together in one folder, others with our designers, others in our personal folders. Bynder has been a game changer—we are now able to search through our photographs and share collections with colleagues or outside graphic designers like we could never do before.
- Search -- as part of the implementation process, you set up your own individual organization's filters and tags. When your portal goes live, you can use the smart search tool to find your assets within seconds based on those filter categories and keywords anywhere within the file (name, metadata, etc.).
- Share -- Bynder's Collections tool is an easy and simple way to share one or multiple images with coworkers - even if they don't have a Bynder account.
- Analytics -- Bynder recently launched an in-depth analytics tool so you can see how your assets are being shared/downloaded/viewed. It's great!
- Bynder regularly adds or upgrades their system's functionality. The analytics tool is relatively new for them, so I imagine they'll be adding many more elements to that dashboard.
We used Bynder to manage our marketing collateral and sales enablement materials (e.g. reference materials, battle cards, sales training, etc.) We used it primarily only for the sales & marketing team - it would have been fantastic to have the entire organization using the system, but the per-user cost was just too high, especially since plenty of people probably wouldn't have been using it regularly - only on an as-needed basis.
The main problems that Bynder solved were around having an easy way to find different pieces of collateral for specific use cases. For example, my company has multiple product lines that are very different, so it was a good way to ensure that people could find exactly what they needed when talking to a client with only a few applications, or a prospect who was only interested in a certain product. It was helpful to look at the reporting features and see what people were using most (it often wasn't what upper-level managers thought they would be using) as well.
The main problems that Bynder solved were around having an easy way to find different pieces of collateral for specific use cases. For example, my company has multiple product lines that are very different, so it was a good way to ensure that people could find exactly what they needed when talking to a client with only a few applications, or a prospect who was only interested in a certain product. It was helpful to look at the reporting features and see what people were using most (it often wasn't what upper-level managers thought they would be using) as well.
- Powerful filtering features (if you set it up right)
- Great to have one single place to update collateral so everyone has the most up-to-date version.
- Having the option to set public links for certain files was very useful for sharing files externally without any fuss.
- Responsive customer service that was actually helpful (not always the case with software vendors!)
- The cost was quite high for what is really not a "core" system.
- The company was also The cost to do business with when we needed to cancel, even though our subscription had not yet renewed.
- Wish there was a way to "highlight" collateral in the asset bank or change the default sort order. As it is, older files are stuck at the bottom by default even if new versions of them are uploaded. As a result, the more commonly-used collateral (often the basic overview files/videos/etc which were created first) required a lot more scrolling to get to.
November 30, 2018
Bynder will get you out of your 'where is it' bind.
We have a small sales/marketing, but after 8 decades of doing business, we have a lot of material. Bynder is a new tool for us -- replacing Box, Dropbox, Evernote, and digging through old files and email attachments. The searching, keyword, tagging, and mostly visible layout are really superior to our legacy methods.
I can't imagine going back.
I can't imagine going back.
- Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
- Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
- Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
- Bynder has multiple levels of metadata to attach to files. That's good. But I would like to have a few 'macro' views, perhaps different dashboards that are pre-sets based on my use case. One could be "Browsing" and another could be "searching for a specific file". That sort of thing.
- More customization per user. Color, arrangement, etc. Creative types can be soooo picky you know.
November 28, 2018
Bynder: A Worthwhile Investment!
The Bynder Brand Portal is being used across the whole organization in specific departments (ie: Marketing, Sales, & International primarily). The main problem Bynder is addressing is the usage of out-of-date, unapproved photography and also minimizing requests made to the creative design team for specific imagery that everyone should be able to access.
- Searching Imagery: The way imagery is filtered in Bynder is what drew us to the software in the first place. The filters we were able to set up makes finding approved imagery much easier. You're able to use the filters to drill down to very specific images (ie: smiling woman coconut farmer), where that process used to require us to search through several folders on our filing system to find the right photo.
- Metadata/Tagging: This is along the same line as searching but the metadata and tagging in the portal makes it so easy to find exactly what you're looking for.
- User Experience: The ease of use is one of my favorite features. We were able to roll this program out to over 70 people (some who didn't speak English as their first language) with minimal training and even less support needed after launching.
- Downloading Options: We like being able to give our staff several options for downloading whether they need a PSD image for graphic design, a high-resolution print ready image, or just a low-resolution screen-ready image. This allows us to field even less requests for specific sizes or file types.
- Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
- Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
- Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
November 28, 2018
Happy with our Bynder selection
Bynder is managed by our Marketing + Communications team but used by all of our staff (about 150) to locate digital assets. We also use it to share assets with external designers. Bynder allows us to store our assets in a safe location and makes it easy for staff to search and filter to locate which asset thy need.
- User-friendly interface, clean and easy to navigate - this has helped with adoption and training so that staff feel empowered to use the portal.
- Completely customizable filters - particularly helpful for locating specific photos quickly.
- Storage - safe and secure web based storage, frees up tons of space on our org Google drive and server.
- Bynder Guidelines - not much customization available, looks like a blog but we use it for a different purpose and would like to customize the format.
- Sharing assets - we wish we could share single assets with our entire org (not just those with a login) via a link that is only accessible to those with an org email.
- Duplicate assets - I wish Bynder could detect a duplicate asset that is uploaded.
January 25, 2018
A robust cloud DAM that keeps improving
It was being used mostly by the photography team, a little bit by public relations, human resources, and a team called category management.
It is helpful in being able to store and keyword tag approved photography for use on the company's public site where customers sign up for service. It's also useful for keeping company images & graphics for internal communications. Without the DAM, none of the assets would be easily searchable.
It is helpful in being able to store and keyword tag approved photography for use on the company's public site where customers sign up for service. It's also useful for keeping company images & graphics for internal communications. Without the DAM, none of the assets would be easily searchable.
- Allows you to set up a complex matrix of keywords, and allows you to use that preset system to tag assets as they are uploaded.
- If you are an admin, managing permissions groups and individual access is straightforward.
- It's too expensive-- pricing is too piecemeal
- Brand Connect was pretty difficult to use, and not very flexible
- The attempt to push the connection with Shutterstock is a bit of a laugh. Most companies use many different sources of stock photography. Just because Shutterstock owns WebDAM doesn't mean users are going to love one particular stock house more than others. They have to try though!
January 24, 2018
The Beauty of WebDam
We use it everyday in our training department to collect images for various projects. It helps us by allowing us to create light boxes in which we can share images collected from various projects and reuse them for other projects. My team members like it and the variety of images it provides. We also love the feature that allows you to create various folders for example for case studies, scenarios, activities etc.
- Great images
- Folders
- Lightboxes
- More images
January 24, 2018
Webdam Connectivity
Through our marketing department and corporate communications group, I access high-resolution images to use when creating graphics and developing web-based trainings for the entire company. WebDAM has been a great resource for sharing content between multiple departments. The navigation of the site itself is user-friendly as well, I like being able to search keywords and sort through related folder options.
- Navigation of the site is user-friendly.
- Organization of content into folders and categories.
- Keyword search and advanced search options.
- The site has crashed when attempting to download larger files.
June 15, 2017
A case for Bynder as SAAS
Bynder is used by over 20 locations and is implemented at the corporate and store level across our organization. The power users are the marketers and sales staff. As a marketing technologist, I use Bynder to implement a quick quote or lookbook for our clients. In other words, Bynder was instrumental in helping our sales staff identify and pull pictures from the digital asset management system seamlessly and without much effort. Another great advantage that Bynder has is the fact that it has API support as well as high availability in terms of performance. Bynder is hosted on the cloud and is very flexible in terms of features and customization. I had the opportunity to work with Bynder APIs particularly in bulk tagging and bulk import/exports of data. I've also managed to leverage Bynder to power our image searches that is used across all digital marketing efforts. And all of this is being done via the meta informatino or exif information.
- Search or Elastic Search - The power to search tens of thousands of image without much lag time
- Powerful templates that are available for users
- Ability to share collection of images with anyone in a click or two
- Powerful API - Although API is more used for technical staff, the API also allows easy integration with any systems
- Ability to store meta and exif information and search through them
- Single Sign On integration with all of your existing system (particularly LDAP or ADFS)
- Support Team can be a little slow but that is understandable with a startup company (even though this company is no longer a start up)
- API documentation can be better because there is only 1 product owner for API function (poor developer getting bombarded with requests)
- Implementation requires more hand holding especially for the companies that do not have in-house technical expertise
February 15, 2016
Easy-to-use for managing and sharing images, designs and other assets internally and for clients
Score 9 out of 10
Vetted Review
Verified User
Bynder gave us, specifically our design team, a smarter and faster workflow during and after the design process. And that's a win without even fully using all of the powerful possibilities that Bynder has to offer.
- The quick drop-and-send feature of Bynder is a simple, but powerful feature of Bynder.
- Once inside the portal it's very easy for us to manage images, mockups, designs and other digital assets. Best of all is that it works good for internal use, but more importantly also for clients.
- With the Workflow feature, we're able to take to our clients in our design journey and collaborate better during the design process by gaining direct, contextual feedback.
- It's quite hard to think of a feature or anything that we really dislike, but as we are heavy users of the collections feature within Bynder, it would make our workflow even better if the sharing capabilities of collections would become better over time.