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CallRail

CallRail

Overview

What is CallRail?

CallRail offers phone call tracking, recording and analytics.

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Recent Reviews

TrustRadius Insights

CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised …
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CallRail Review

1 out of 10
January 06, 2023
We tried using CallRail for marketing purposes on 2 different websites.
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Highly recommend!

9 out of 10
December 19, 2022
Incentivized
We use CallRail to monitor not only the frequency of phone calls and to which community, but it is also used in training and development, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Lead Center (requires Call Tracking plan)

$30

Cloud
per month per user

Call Tracking

$45

Cloud
per month

Conversation Analytics (Call Tracking + Conversation Intelligence)

$95

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

GDS Demo CallRail 08242020

YouTube

Small CallRail Demo

YouTube

Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"

YouTube

CallRail Multi-Touch CPL Demo ☎️

YouTube
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Product Details

What is CallRail?

CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity DashboardScreenshot of Visitor Timeline

CallRail Videos

What is Call Tracking?
How Can Call Tracking Improve My Marketing?

CallRail Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

CallRail offers phone call tracking, recording and analytics.

Invoca, DialogTech, and Marchex are common alternatives for CallRail.

Reviewers rate Usability highest, with a score of 8.8.

The most common users of CallRail are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(75)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised CallRail for its ability to track inbound calls from multiple traffic sources, providing insights into profitable keywords and allowing for campaign optimizations in Google Analytics and AdWords. The seamless integration with Google Analytics makes call tracking smooth and easy. Additionally, the automatic syncing of call data into Hubspot has been highly appreciated by users, as it provides deeper insights into user behavior before calls are made.

Another key use case of CallRail is tracking progress for clients and monitoring which platforms deliver results. This helps businesses modify their marketing methods accordingly and optimize campaigns across various channels. With CallRail's ability to set up local numbers for each market, service-based businesses have experienced higher response rates, enabling them to effectively target their audience. Moreover, the software's functionality to review call transcripts and keep a record of everything discussed has improved customer service and lead conversion.

For marketing agencies, CallRail has become an essential tool for tracking call volume, both incoming and outgoing, and providing valuable insights for proving ROI to clients. By creating different tracking numbers for different marketing efforts, agencies can demonstrate the impact of campaigns and optimize strategies based on tangible data. Similarly, website development teams have utilized CallRail to track the number of calls generated from websites they create for clients, similar to how they track conversions and clicks.

CallRail also addresses a crucial marketing challenge by identifying the sources of inbound phone leads. This feature has particularly benefited users engaged in lead generation through SEO and PPC efforts. Furthermore, sales and marketing teams have relied on CallRail for analytics and tracking sales KPIs, enabling better ROI analysis and stronger client relationships.

In summary, CallRail's use cases span across various industries and roles within organizations. From tracking inbound calls from multiple sources and optimizing campaigns to monitoring client progress and evaluating customer service quality, this lightweight and cost-effective call-tracking platform has proven to be a valuable asset for businesses seeking a comprehensive understanding of their call metrics and campaign performance.

Easy-to-use Interface: Users have consistently praised CallRail for its exceptionally user-friendly interface, with many stating that they find it easy to navigate and manage multiple clients. This convenience is especially appreciated when generating reports for each client.

Excellent Customer Service: The customer service provided by CallRail has received high praise from users, who mention receiving prompt responses to their tickets. Additionally, the extensive knowledge base available for common questions is appreciated by customers seeking quick resolutions.

Affordability: Many users appreciate the affordability of CallRail in comparison to other call tracking providers. They note that despite being significantly cheaper, CallRail offers similar features and functionality, making it a cost-effective solution for businesses.

  1. Integration Challenges: Some users have experienced difficulties with CallRail's integration capabilities, particularly when integrating with platforms like Adwords Analytics and Hubspot. These issues include missing conversions, duplicate entries, and record mismatch problems.

  2. Poor Customer Support: Several reviewers have expressed dissatisfaction with CallRail's customer support, citing incorrect answers and a lack of responsiveness as major pain points. Users have found the level of support provided to be subpar and in need of improvement.

  3. Pricing Concerns: A number of users have raised concerns about CallRail's pricing structure. They feel that the pricing is increasing without meeting their satisfaction in terms of value for money. Additionally, some users believe that certain features like more elaborate reports and stronger integration capabilities should be included in the existing pricing tiers or offered at a lower cost.

Attribute Ratings

Reviews

(1-25 of 33)
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December 19, 2022

Highly recommend!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use CallRail to monitor not only the frequency of phone calls and to which community, but it is also used in training and development, to make sure we are asking the right questions, assessing our clients needs, and getting them in front off the correct people. We use it on a daily basis.
BT Haynes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
When you are a service-based business that depends on a mix of traditional and digital marketing practices, you need a way to track how customers find you. CallRail allows us to discover where and when our customers discover us. Utilizing CallRail's excellent call tracking, we've been able to hone our marketing methods precisely. CallRail allows us to monitor which platforms deliver and modify our marketing methods accordingly. Additionally, by listening to call recordings, we've been able to substantially update our CSR team's knowledge base so that they can answer more questions and convert more leads. CallRail is a must-have tool for us.
Chris Martino | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our company utilizes CallRail for various uses. We contact leads in many different markets and CallRail allows us to have local numbers for each market. Being able to text and call from these local numbers definitely assists us with higher response rates. CallRail is also essential in our ability to track the call volume of incoming and outgoing calls.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
CallRail does what it promises. It is being used by one of our vendors to track marketing and sales calls being made by their marketing and sales team. It is a very efficient tool for whoever wants to track and monitor the calls being made by their team members. The best feature is call transcripts, which are very helpful when it comes to analyzing the calls.
Lunam Aeve | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Call rail in our marketing department and to our great surprise, it has created much prosperity in our life. As we can track the calls and can even transfer calls without any interruption and complications. Its customer service makes it stand above all other such software. The most important thing is that we can review the call transcripts and we can keep a record of everything discussed. Its integration with Zappier is not good and reports should be more elaborative.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
CallRail is our call tracking software solution for our PPC department, we work with 500+ clients and manage their phone leads for them. This tool allows us to set up, optimize and monitor our client's PPC phone leads in a very efficient and intelligent way which is translated into one more added value for our clients.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I primarily used CallRail for my lead generation clients in order to get better call reporting from SEO and PPC efforts! I was able to prove the value of calls and scale the PPC accounts nicely by implementing CallRail and would absolutely recommend it to anyone, especially for paid search!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used CallRail to record incoming calls to monitor call quality of the person answering the call, as well as to have recordings in case we needed to access information about the call at a later date for whatever reason. It is only used by sales and marketing. We would use it to provide us with analytics as well, which related to sales KPIS.
Melody Grant | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use CallRail for our main business line as well as to help track certain marketing efforts. It allows us to keep track of how people found us, it records the call and it integrates with our Keap CRM so we have an easily referenced record. We can also go back and check how staff are doing with what they should be saying to prospects and clients and can retrain if needed.
Mary Tihoni | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use CallRail to track the number of calls our clients received at their locations. CallRail is a wonderful tool to use that provides hard trackable data to show an exact number of calls, duration of call and what type of customer service an employee provided during the call. Set up and implementation is super easy and it is a great way to make sure your employees are providing the correct type of customer service to your callers.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our digital marketing department uses CallRail for call tracking across digital campaigns. It helps us understand what tactics are driving results for our clients and is an important tool for strategizing budget allocations for clients in planning sessions. We've been able to produce better ROI for clients with this information which has led to stronger relationships and better value for clients.
September 17, 2020

CallRail Gets the Goods

Alex Panagiotopoulos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's used by our marketing people. It addresses how we prove the ROI of our services to our clients, and it also provides a valuable feedback loop to help optimize our marketing campaigns. We get invaluable information about how the marketing is translating to how customers contact our clients, and the different kinds of conversations that turn them into qualified leads.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use CallRail with our Google Ads campaigns and for clients that have a call center or their calls are answered by salespeople. We can track the most successful Google Search Ads, Keywords, and listen to the conversation between prospects and sales. This give us tremendous insights not only on the KPIs progress but also help with the sales training.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use CallRail with our Marketing and Website Development teams. We use it to track the number of calls we generate to a business from the websites that we create for our clients. We use it to track calls in the way that we've historically tracked conversions/clicks to pages. We used to have a blind spot when it came to phone calls until we found CallRail.
September 10, 2020

The Benefits of CallRail

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Currently CallRail is being utilized in one of our departments within our whole organization.
We use CallRail primarily for call tracking for our clients. Typically the best situation to use a CallRail call tracking number is within a Google AdWords campaign. We set up the campaign within AdWords and assign a phone number within CallRail for this client to be able to track phone calls coming from our paid campaign. This allows us to specifically take responsibility for these leads + be able to listen to recorded phone calls at any point throughout the campaign.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We help dozens of clients to implement and track performance of marketing campaigns across multiple traditional and digital channels. With dozens of ads and organic content available for Leads to find our clients, it is so important for us to be able to track where incoming phone calls are coming from so that we know where to spend more marketing dollars, and where to spend less. CallRail has been the #1 call tracking software that we've used and has become our software of choice at our agency!
Amber Callan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
At our marketing agency, we use CallRail to track our marketing efforts for our clients. When visitors come to my clients' websites and call them, or when they call from AdWords or print campaigns, we need to know where our marketing dollars are going to be best spent and what's generating the best leads.

CallRail allows us to create different tracking numbers for different efforts so my agency can prove our ROI to clients and our clients know where their calls are coming from. This helps us optimize our campaigns better!
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use CallRail to track calls, campaigns, and revenue from our pay per click campaigns. It is very useful to see if a certain ad or keyword is producing calls and results. Along with this functionality, they offer call recording which we use to track calls over time, for reporting and a whole host of other useful features.
J.P. VanderLinden | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have implemented CallRail as a call tracking solution for clients of our marketing agency numerous times. Typically we recommend CallRail as a way to get realistic call metrics to measure against a campaign running on paid search (Google, Bing) or paid social (Facebook). We'll incorporate CallRail data into our aggregate reporting as a way for clients to see the total impact of what their campaigns are producing.
Aaron Metzger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
CallRail is a lightweight call-tracking platform that allows small-medium sized businesses to jump into call tracking. Generally most call-tracking platforms are built and cater to enterprise-level clients, but CallRail has all the same features, but a fraction of the cost. Since a high-pricetag generally keeps most companies from starting call-tracking, CallRail is a great place to start, giving your clients more access to data than ever before.
Georgina Cole | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use CallRail across the website to track enquiries to specific teams within our organisation. CallRail calculates call volume, conversion rate and cost per lead for each team, and tracks ROAS back to specific paid search campaigns.
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