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CallRail

CallRail

Overview

What is CallRail?

CallRail offers phone call tracking, recording and analytics.

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Recent Reviews

TrustRadius Insights

CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised …
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CallRail Review

1 out of 10
January 06, 2023
We tried using CallRail for marketing purposes on 2 different websites.
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Highly recommend!

9 out of 10
December 19, 2022
Incentivized
We use CallRail to monitor not only the frequency of phone calls and to which community, but it is also used in training and development, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Lead Center (requires Call Tracking plan)

$30

Cloud
per month per user

Call Tracking

$45

Cloud
per month

Conversation Analytics (Call Tracking + Conversation Intelligence)

$95

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

GDS Demo CallRail 08242020

YouTube

Small CallRail Demo

YouTube

Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"

YouTube

CallRail Multi-Touch CPL Demo ☎️

YouTube
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Product Details

What is CallRail?

CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity DashboardScreenshot of Visitor Timeline

CallRail Videos

What is Call Tracking?
How Can Call Tracking Improve My Marketing?

CallRail Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

CallRail offers phone call tracking, recording and analytics.

Invoca, DialogTech, and Marchex are common alternatives for CallRail.

Reviewers rate Usability highest, with a score of 8.8.

The most common users of CallRail are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(75)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised CallRail for its ability to track inbound calls from multiple traffic sources, providing insights into profitable keywords and allowing for campaign optimizations in Google Analytics and AdWords. The seamless integration with Google Analytics makes call tracking smooth and easy. Additionally, the automatic syncing of call data into Hubspot has been highly appreciated by users, as it provides deeper insights into user behavior before calls are made.

Another key use case of CallRail is tracking progress for clients and monitoring which platforms deliver results. This helps businesses modify their marketing methods accordingly and optimize campaigns across various channels. With CallRail's ability to set up local numbers for each market, service-based businesses have experienced higher response rates, enabling them to effectively target their audience. Moreover, the software's functionality to review call transcripts and keep a record of everything discussed has improved customer service and lead conversion.

For marketing agencies, CallRail has become an essential tool for tracking call volume, both incoming and outgoing, and providing valuable insights for proving ROI to clients. By creating different tracking numbers for different marketing efforts, agencies can demonstrate the impact of campaigns and optimize strategies based on tangible data. Similarly, website development teams have utilized CallRail to track the number of calls generated from websites they create for clients, similar to how they track conversions and clicks.

CallRail also addresses a crucial marketing challenge by identifying the sources of inbound phone leads. This feature has particularly benefited users engaged in lead generation through SEO and PPC efforts. Furthermore, sales and marketing teams have relied on CallRail for analytics and tracking sales KPIs, enabling better ROI analysis and stronger client relationships.

In summary, CallRail's use cases span across various industries and roles within organizations. From tracking inbound calls from multiple sources and optimizing campaigns to monitoring client progress and evaluating customer service quality, this lightweight and cost-effective call-tracking platform has proven to be a valuable asset for businesses seeking a comprehensive understanding of their call metrics and campaign performance.

Easy-to-use Interface: Users have consistently praised CallRail for its exceptionally user-friendly interface, with many stating that they find it easy to navigate and manage multiple clients. This convenience is especially appreciated when generating reports for each client.

Excellent Customer Service: The customer service provided by CallRail has received high praise from users, who mention receiving prompt responses to their tickets. Additionally, the extensive knowledge base available for common questions is appreciated by customers seeking quick resolutions.

Affordability: Many users appreciate the affordability of CallRail in comparison to other call tracking providers. They note that despite being significantly cheaper, CallRail offers similar features and functionality, making it a cost-effective solution for businesses.

  1. Integration Challenges: Some users have experienced difficulties with CallRail's integration capabilities, particularly when integrating with platforms like Adwords Analytics and Hubspot. These issues include missing conversions, duplicate entries, and record mismatch problems.

  2. Poor Customer Support: Several reviewers have expressed dissatisfaction with CallRail's customer support, citing incorrect answers and a lack of responsiveness as major pain points. Users have found the level of support provided to be subpar and in need of improvement.

  3. Pricing Concerns: A number of users have raised concerns about CallRail's pricing structure. They feel that the pricing is increasing without meeting their satisfaction in terms of value for money. Additionally, some users believe that certain features like more elaborate reports and stronger integration capabilities should be included in the existing pricing tiers or offered at a lower cost.

Attribute Ratings

Reviews

(1-25 of 33)
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January 06, 2023

CallRail Review

Score 1 out of 10
Vetted Review
Verified User
In my experience, we signed up with CallRail and noticed after the second month that we were charged 3 times the signed-up amount. I believe services were charged for those that were never set up. In my experience, after calling Beginning (December 2022) in and complaining nothing happens. Did a follow-up call about 2 weeks later (mid-December 2022), and nothing changed, I believe. At this time we canceled the service. In my experience, we did another follow-up call 5 weeks later (beginning of January 2023), but still nothing. I believe they talk nicely on the phone but seem to ignore requests and not process them. Whatever the reason is, this is not acceptable I believe. In my opinion, this is not trustable Company. From my point of view, I don't trust them with your credit card information. I believe they add random charges and services. Because of my experience, I believe I will start a fraud case with the bank.
December 19, 2022

Highly recommend!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
CallRail works well for us being a home builder. I advertise my CallRail phone numbers and can easily change the phone that is it routed to if someone is on vacation or no longer works at that location. It is another source to allow me to show what communities have more or less traction than others. I can also listen back to the recorded conversations and use it as a training tool with my team, or to recognize someone for doing a great job.
BT Haynes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
CallRail is a must-have for businesses that rely on digital and print advertising. You can create different phone numbers for each marketing platform. For us, that means Google Ads, website and landing pages, trucks and other company signage, and social media. Additionally, if you want to help your CSR team to improve, CallRail's call recordings allow your team to self-monitor and find ways to improve in their messaging and find holes in their knowledge base.
July 02, 2022

CallRail review

Steven Laff | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
If you use tracking numbers, you are dependent on them being operational. If they are not, you are out of business. If you are in California and you have a problem at 3:01pm Pacific Time, you are so out of luck. Lord help you if it is Friday afternoon and your phone lines are down all weekend. [In my experience] you will get this email response: "Good Evening, thanks for reaching out! Our Support Team is available Monday through Friday from 9:00am - 6:00pm EST. We'll respond to request as soon as possible. To add additional comments or information, just reply to this email. We'll be in touch soon. Thanks, The CallRail Support Team"
Chris Martino | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We utilize CallRail for lead and client outreach. It is great to be able to use different local numbers in various markets. CallRail is a great tool when tracking and analyzing the productivity of our staff. CallRail also assists us with our marketing efforts by associating our inbound calls with different marketing campaigns.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
CallRail is a very good and efficient software to track all the calls; it also has some level of automation to set up calls and tracks them easily via the reports section. The best thing is the call transcript feature where one gets the whole call transcript at the end of the call, which helps in analyzing further.
Lunam Aeve | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is an exceptional tool for everyone who wants to track leads. it is good to keep a record of the calls and one can track down the success of media campaigns using it . and I would recommend it to those who want to keep a check on which source is most important for them and is bringing them maximum phone calls.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
UI is pretty good, having tons of clients in our PPC agency requires a lot of organization and time efficiency. CallRail makes it very efficient and productive with most of the features, account levels, and UI friendliness. So far so good with the overall service. Our clients are happy with their call leads reports.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It wouldn't really be suited for a call center type application, but it could be more for smaller sales teams, where they receive inbound sales calls. I think it's one of those programs where you will get some value out of it by just doing the basics, but you'd obviously get more value out of it the more effort you put into monitoring it.
Mary Tihoni | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We recommend CallRail to all of our clients who would like to be able to track the number of calls received. We have clients who use it solely for training and performance reviews by using the call record feature to gain insights to the type of customer service a customer received during their call.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We've found the software to be extremely useful for paid search advertising where we might be running multiple campaigns and ad groups with different keywords. It also works well for understanding different tactics we employ for clients. The information can be pulled easily and our clients find it useful to know exactly which calls lead to sales and how to improve the sales process.
September 17, 2020

CallRail Gets the Goods

Alex Panagiotopoulos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you're in a situation where the cost per lead and lifetime value of a customer is worth the $30/m, it's 100% worth it. It's not perfect for really small businesses, but anything where someone is spending thousands a month on lead gen it's worth its weight in gold. Law firms, medical practices, home services are all great fits.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For any companies that want to track leads and success of their paid media campaigns. This is also a great tool for sales training since managers and directors can listen to the calls and provides input/suggestions to the sales team. It also works really well if you want to do presentations using Google Data Studio since CallRail provides a Data Studio connector and you don't need to purchase a third party one like SuperMetrics.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment.
September 10, 2020

The Benefits of CallRail

Score 8 out of 10
Vetted Review
Verified User
Incentivized
CallRail is great for agency type businesses that have a lot of clients to do business on their behalf. As many numbers as needed can be created and reported on. If you're in the advertising world, call tracking is a great way to be able to track any conversions/phone calls back to your paid campaign. It could even be utilized for on TV and Radio to be able to track those phone calls to a phone number of your choosing and report that back to the client.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
CallRail is a very user-friendly platform and allows us to track all of our leads' phone calls with ease. The best part is the reporting that is available based on the data collected with every call. Whether it is based on UTM parameters or number dialed, CallRail allows us to track what calls are coming from paid efforts and what calls are coming from organic efforts.
Amber Callan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
  • CallRail is well suited for small and medium sized businesses looking to track their marketing efforts by way of tracking their calls.
  • If you're looking to track calls from your website from all sources, CallRail is right for you.
  • If you're looking to just track AdWords campaigns, CallRail is right for you.
  • If you're looking to track a print campaign, CallRail can do that too.

I'm personally not quite sure how it would perform for large or enterprise companies, as I personally haven't come across this use case in my own work.
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I recommend CallRail all the time. I think it's best suited for companies running multiple ad campaigns that are not producing direct sales online and they are trying to track which campaigns are producing the most calls and sales. I would say that it is not well suited for pages with a single traffic source and that are not using paid ads or external ads to track calls.
J.P. VanderLinden | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
CallRail is a great solution if you're trying to drive a number of calls from different sources and want to track them. Direct mail, radio, television can all feed different tracked numbers, and online sources can feed dynamic numbers. This is great if you're a local business, as many work entirely off of phone calls, or if you're a national company who needs to field phone calls (less common, but can be very high volume). However, if less than 20% of leads/customers use the phone, or if the phone is primarily for customer service issues, I usually don't recommend my clients use a call tracking solution.
Aaron Metzger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you have a small to medium sized client that needs call tracking, CallRail is definitely the place to start. Their team members are eager to help in getting accounts set up, and they're happy to help with the in-depth integrations. Their overall price-tag is great for small businesses, and it will help companies to find value in call tracking.
Georgina Cole | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've already recommended CallRail to another company in the travel sector. I think the pricing of CallRail is so affordable that even quite small companies can justify the outlay to see where their calls originate from - it's all valuable intelligence. It's far less relevant to businesses for whom the majority of enquiry comes in organically, as there will be no data associated with those calls (Google encrypts organic search terms). If your business gets leads via referral sources, social, paid ad campaigns or via social - I'd say this is an essential tracking tool.
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