Overview
What is Campaign Monitor by Marigold?
Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.
TrustRadius Insights
Terrible support [in my opinion]
Easily design and mange email campaigns and distribution lists
Excellent email marketing campaigns and less complicated to manage.
Does what it says on the box. Recommended, especially for small-ish orgs
Campaign Monitor is Clever!
Creating customer journeys has never been more approachable and straightforward
Awesome Templates. Easy and intuitive Automation Workflows
If you just need a simple, reliable email builder, Campaign Monitor is the best
A step above entry level email marketing systems.
A Solid, Easy to Use Email Marketing Platform With Room to Grow and Improve
Best when paired with other platforms
Easy To Use. Great Functionality.
Incredibly powerful, flexible, and extendable email platform
Campaign Monitor...Just Ok
Solving email marketing automation and updates back into SalesForce. Campaign Monitor (CM) allows us to send email without having to …
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Popular Features
- WYSIWYG email editor (9)8.080%
- A/B testing (22)7.070%
- Dynamic content (22)7.070%
Reviewer Pros & Cons
Pricing
Lite
$9
Essentials
$19
Premier
$149
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $11 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8WYSIWYG email editor(9) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7Dynamic content(22) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8Ability to test dynamic content(1) Ratings
Users can test dynamic content prior to launching a campaign.
- 7A/B testing(22) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 10Email deliverability reporting(1) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Standard reports(1) Ratings
The software offers pre-built reports with metrics standard to the category.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 7.4Spam Testing(4) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Campaign Monitor by Marigold?
Campaign Monitor by Marigold Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
Additional Features
- Supported: Mobile Ready Templates
- Supported: Inbox Preview
- Supported: Email Automation
- Supported: Unlimited Contact Lists
- Supported: List Segmentation
- Supported: Custom Fields
- Supported: Facebook Subscribe
- Supported: Social Sharing
- Supported: 24/7 Support
- Supported: Personalization
- Supported: Template Gallery
- Supported: Branding
Campaign Monitor by Marigold Competitors
Campaign Monitor by Marigold Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone |
Supported Languages | English |
Frequently Asked Questions
Campaign Monitor by Marigold Customer Size Distribution
Consumers | 0% |
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Small Businesses (1-50 employees) | 40% |
Mid-Size Companies (51-500 employees) | 50% |
Enterprises (more than 500 employees) | 10% |
Comparisons
Compare with
Reviews and Ratings
(102)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Campaign Monitor is a versatile email marketing software that has been widely used across various industries. Users have found the product valuable for a range of use cases. For instance, it serves as a content editor and mail server, seamlessly integrating with social media apps, custom web apps, and more. This allows users to send out well-designed and effective communication pieces both internally and externally. Furthermore, Campaign Monitor is often utilized as a CRM, enabling users to personalize emails based on customer behavior and automate the email marketing process. This has proven particularly useful for reaching out to volunteers, program participants, donors, and board members effectively through newsletter marketing. The software also offers deep integration with popular platforms like Facebook apps, WordPress websites, and custom-built web apps.
One of the key benefits of Campaign Monitor is its ability to create segmented lists and send out mass campaigns. This versatility makes it suitable for organizations of all sizes. For example, a real estate company in Texas utilizes the software across their entire organization to deploy email marketing campaigns for new subscribers and clients. Additionally, Campaign Monitor plays a crucial role in promoting events, products, and services within an organization by the marketing department. It helps address the need for targeted communication with dentists, nurturing them with educational content until they are ready to send a case. Moreover, Campaign Monitor's integration with Salesforce proves to be a huge plus for users as it relates to contact records.
Users appreciate the simplicity and reliability of the software, along with its spam filters and reporting capabilities on list hygiene. With a wide range of email templates available, users find Campaign Monitor's templates highly customizable without requiring code modification. This user-friendly interface extends to the backend of the software as well. While users would appreciate deeper analytics in campaign stats presentation, they find that Campaign Monitor provides them with a range of analytics to make better decisions for their marketing strategies. Overall, Campaign Monitor has become a go-to solution for businesses looking to improve their email marketing efforts, offering easy management of lists and subscribers along with good support and compatibility with various plugins for other platforms.
Easy to use and navigate: Users find Campaign Monitor very easy to use and navigate, with an intuitive user interface that provides everything they need without the need for extensive searching. Many reviewers have stated this as a positive aspect of the platform.
Well-designed templates: The templates provided by Campaign Monitor are well-designed and mobile optimized, allowing users to create professional-looking emails and newsletters easily. Users appreciate the ability to customize the templates or create their own, even without web design experience. This feature has been praised by numerous reviewers.
Clean and easy email builder: The email builder in Campaign Monitor is clean and easy to use, enabling users to effortlessly insert images, links, texts, and make precise adjustments to every aspect of their campaigns. Several users have mentioned how simple it is to create visually appealing emails using this feature.
Limited Collaboration Features: Some users have expressed frustration with the lack of collaboration options in the email generator, as it has caused issues in the past when multiple team members were working on the same email campaign.
Restrictive Split Testing: Users find it limiting that split testing is only available for two variants, which can be restrictive for those who want to test multiple variations.
Inconvenient Social Sharing: Campaign Monitor lacks native social sharing features, requiring users to visit a third-party site to obtain social sharing buttons. Additionally, editing social cards within Campaign Monitor is not possible, resulting in unformatted preview images when shared on social media.
Users commonly recommend the following:
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Thoroughly research and compare Campaign Monitor with other platforms before making a decision. Users suggest fully learning how to use Campaign Monitor properly, as it may not be the most user-friendly tool out of the box. They also recommend considering the price of other software options before choosing Campaign Monitor.
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Users suggest trying Campaign Monitor if you want to optimize flow and project management, and develop various templates. They recommend Campaign Monitor for companies that handle a large number of customers, as it is easy to learn and offers excellent marketing automation capabilities. However, users also suggest considering competitors like Mailchimp for a less expensive option with less robust nurture emails.
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Users recommend Campaign Monitor for its simplicity in email creation, integration with other applications, and affordable pricing. They suggest creating professional-looking email templates and utilizing the dynamic reporting dashboard in Campaign Monitor. Users believe Campaign Monitor is the best option on the market for sending and managing campaigns, offering easy email creation and subscriber list management.
Overall, users highly recommend trying Campaign Monitor due to its powerful features, reasonable costs, and value for money. They suggest thoroughly researching and comparing it with other platforms to ensure it meets all requirements and pricing expectations.
Attribute Ratings
Reviews
(1-25 of 26)Campaign Monitor Send Mass Emails EASILY
- Our Mail email list is more controlled.
- With Marketing Cloud, we would have to manually clean out our Subscribers List we dont have to do that with CM.
- Less complex in comparison to Marketing Cloud for users to learn.
Terrible support [in my opinion]
- have a delay on sending out email campaigns
- Saves Time
- Easy to Use
- Manage Customer Lists Efficiently
- Create Multiple Designs
- Its straightforward design allows your customers to apply better and control the device, giving us a short return on investment.
- Simply: it has made getting things done easier.
- It has empowered non-technical users to work comfortably in the system.
- Deliverability is good: Thanks to the implementation team doing their due diligence on incoming clients and their setup.
- It was more cost effective than previous (feature rich) system.
Campaign Monitor is Clever!
- Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
- It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
- Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
- Reduced billboard fees and postage costs
- Reaching already engaged audience increased conversion rates
- Emails newsletters drive the sales like no other channel
Awesome Templates. Easy and intuitive Automation Workflows
- Higher engagement rates when sending emails for first case.
- Ability to create a "captive audience" and market directly to them, away from social media. That has helped us to close more sales with engaged users.
- Saved time because of ease of use
- Saved money (agency fees)
A step above entry level email marketing systems.
- With templates in place Campaign Monitor cuts down on time to create emails.
- The ability to house multiple accounts under one login is very useful for agencies.
- Increased the professional look and feel of branded emails.
- Increased effective communication.
Best when paired with other platforms
- Overall, Campaign Monitor serves its purpose for our agency, however, I wouldn't necessarily recommend it as a standalone email platform at this time.
Easy To Use. Great Functionality.
- From an agency perspective, it aids in reinforcing our role as a trusted advisor while also giving us an opportunity to earn passive income.
- From our clients perspective, Campaign Monitor provides the peace of mind that emails will be delivered and look fantastic.
Incredibly powerful, flexible, and extendable email platform
- Email marketing is highly commoditized, so not like a huge ROI, but if email marketing is an essential service in your portfolio, it is the best
- Time saver for email marketing
- Time saver for email from apps
Campaign Monitor...Just Ok
- I would say overall a positive impact. Positive that we have the service but there are also others that would be better.
Pretty Good, But Missing a Few Key Features
- We have seen a small decrease in investment since switching to Campaign Monitor in terms of revenue. Our ROI for Q2 of 2018 was 2,869%. This isn’t drastically different than what we were getting with our previous provider, MailChimp, which was 3,497.77% for the year of 2017. We’ve been using Campaign Monitor for 7 months now, so we still need some more data to get an accurate comparison.
- On the other hand, Campaign Monitor has helped us significantly with segmentation and targeting. This helps us achieve our business goals of better segmentation in our promos, and getting away from batch and blast. This also helps us decrease our list unsubscribes.
- Campaign Monitor’s segmentation, personalization, and dynamic content features have helped us increase revenue for our quarterly product sales. We have had two of our best sales ever since using Campaign Monitor.
Non profit use
- Efficiency
- Standardization
- More customers reached
- More conversions to actual business
- Brand awareness, using this program to keep in touch helps keep me in front of my clients without being "in their face"
Campaign Monitor delivers on its promises!
- Reached new customers
- Opened up new sales channels
- Re-Connect with long lost customers
- So far it's been positive
- We've sold some products
- Templates take time to figure out
A great service to get you started, but you'll want to try something else as your list grows.
- Easy to send out marketing email which has the highest return on investment of any form of marketing we do.
- It's an easy recommendation to clients who are just getting started as part of a suite of tools we recommend that remove the barriers to being in touch with their clients and customers.
Campaign Monitor - A Well Rounded Email Marketing Platform
- We are able to track the success and failure of specific emails or templates that we can adjust to increase conversion.
- In our situation the platform does not have a direct integration with our CRM, but that is because it is very old. This is not great for our end because it need more manual work.
- Campaign Monitor has had a positive impact of allowing us to create consistent messaging while updating and managing our email lists.
Campaign Monitor: Good, Basic Email Tool
- For our operations now, I've definitely seen some good returns on our email marketing campaigns but I think it's more of a right message-right time kind of situation. Email marketing is a great lead nurturing tool that many companies underutilize
- The data tracking (opens, clicks) has been really interesting for our sales team to digest - it's new to them so it's a good piece of data intel for them
- I think sooner rather than later I will switch over to a marketing automation tool to better integrate my emailing efforts and website tracking (and CRM integration), this standalone tool doesn't do enough
Campaign Monitor allows novice users to send & monitor their email campaigns. Expert email marketers need not apply.
- Since we are not a for-profit organization, there is no specific ROI to report
- From a communication standpoint, it allows us to easily and quickly send out mass emails without going through numerous steps. Many other email communications products force you to go through multiple steps, including testing, before sending an email.
- Once templates are set up, the ease of use of the product makes it easy for even novices to begin sending emails without any further knowledge of HTML. The strict templates also ensure that there are less chances for user error, which can be an issue when working with HTML tables to format an email.
Email Marketing Made Simple
- Email Tracking results