Campaign Monitor

Campaign Monitor

Score 8.0 out of 10
Campaign Monitor


What is Campaign Monitor?

Campaign Monitor enables users to create, send, and optimize email marketing campaigns.
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Recent Reviews

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Popular Features

View all 7 features
  • A/B testing (21)
  • Dynamic content (21)
  • WYSIWYG email editor (8)

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per month



per month



per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.8Avg 8.0

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10Avg 7.6

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.1Avg 8.2
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Product Details

What is Campaign Monitor?

Campaign Monitor is an easy-to-use email marketing tool that allows entrepreneurs at growing businesses to send beautiful, relevant newsletters, creating a reliable channel to grow engagement with their subscribers and promote loyal readership. Our beautiful templates, drag and drop interface and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers with ease.

Campaign Monitor Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: A/B testing

Pre-Send Testing Features

  • Supported: Spam Testing

Additional Features

  • Supported: Mobile Ready Templates
  • Supported: Inbox Preview
  • Supported: Email Automation
  • Supported: Unlimited Contact Lists
  • Supported: List Segmentation
  • Supported: Custom Fields
  • Supported: Facebook Subscribe
  • Supported: Social Sharing
  • Supported: 24/7 Support
  • Supported: Personalization
  • Supported: Template Gallery
  • Supported: Branding

Campaign Monitor Screenshots

Screenshot of Easily create beautiful emails in minutes with Campaign Monitor's email builder.Screenshot of Design a unique email to match your brand and content.Screenshot of Every time you send a campaign Campaign Monitor provides a beautiful set of real-time reports allowing you to see who opened it, what they were interested in, who they shared it with and much more.Screenshot of Any template you design in Campaign Monitor will automatically be optimized for both desktop and mobile email clients.

Campaign Monitor Integrations

Campaign Monitor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported LanguagesEnglish

Frequently Asked Questions

Campaign Monitor enables users to create, send, and optimize email marketing campaigns.

Ontraport, AWeber, and Sendinblue are common alternatives for Campaign Monitor.

Reviewers rate A/B testing highest, with a score of 9.4.

The most common users of Campaign Monitor are from Small Businesses (1-50 employees).

Campaign Monitor Customer Size Distribution

Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)10%
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Reviews and Ratings


Attribute Ratings


(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Nick Wynkoop | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
We used CM as our mail server. We deeply integrated it with Facebook apps, WordPress websites, custom-built web apps and more. We used it as our content editor, email notifications server, and even used the lists as our CRM at times depending on the customer and the implementation. The perfect API and resell ability are what made it the one for us.
  • API
  • White Label / Resell
  • Usable
  • Simple templates
  • Inborn templates
Great for sending out app or store notification emails, subscription/newsletter emails, rss-driven emails. Great for reselling. Simple, takes little training of resell customers, yet still does it all.
  • Email marketing is highly commoditized, so not like a huge ROI, but if email marketing is an essential service in your portfolio, it is the best
  • Time saver for email marketing
  • Time saver for email from apps
Email & Online Marketing (2)
Dynamic content
A/B testing
Reporting & Analytics
Pre-Send Testing
MailChimp and ConstantContact try to do too much and do it very poorly. They are slow, clunky, and ugly. They cater to simple users instead of giving pros the tools they need. Convert kit is only good for bloggers or people selling ebooks, but I have used Campaign Monitor for literally any kind of client you can think of from worldwide retail leaders to a local dentist.
  • Campaign creation
  • List management
  • Dynamic designs
I used all features of CM with ease on mobile.
Very simple yet still full featured.
Score 7 out of 10
Vetted Review
Verified User
We use Campaign Monitor to send out targeted emails to staff, monthly eNewsletters to stakeholders of our hospital and research updates from our research department. The application is used across the entire organization by a select few communication coordinators. It addresses the need for sending out professional, templated emails both internally and externally, while providing analytics and tracking statistics.
  • Once templates have been created, it is easy to use, especially for those who aren't versed in HTML coding.
  • Analytics are simple and more in-depth than some of its competitors, even offering metrics based on geography, email client type, device type, etc.
  • A/B testing is simple to use and effective, requiring minimal set up.
  • An HTML editing mode would be welcome, as the templates are currently very restrictive. While this is a good thing for people who don't have a coding or web design background, it severely limits the customizability.
  • Whitelisting seems to be an issue for some organizations, although this is likely also a function of the IT departments of those organizations.
  • While creating emails from a pre-made template is easy, if they wanted to totally remove the coding aspect, they could've implemented a WYSIWYG or drag-and-drop editor.
Campaign Monitor is suited to cases where the emails that you send are heavily templated, and will not deviate much from that template. We use it primarily for internal communications to staff as opposed to sending an Outlook email, as it provides us with stats on open rate, clickthrough, etc. It is less appropriate for cases where you anticipate a lot of deviation between email communications and would rather have full control over the look and feel of the email.
  • Since we are not a for-profit organization, there is no specific ROI to report
  • From a communication standpoint, it allows us to easily and quickly send out mass emails without going through numerous steps. Many other email communications products force you to go through multiple steps, including testing, before sending an email.
  • Once templates are set up, the ease of use of the product makes it easy for even novices to begin sending emails without any further knowledge of HTML. The strict templates also ensure that there are less chances for user error, which can be an issue when working with HTML tables to format an email.
Email & Online Marketing (2)
Dynamic content
A/B testing
Reporting & Analytics
Pre-Send Testing
Once templates are set up, Campaign Monitor seems to be easier to use for novices than either MailChimp or Vertical Response. There is less back-and-forth between steps, and Campaign Monitor seems to want to usher you along all the steps as quickly as possible without the need for reviewing and testing. A/B testing is a breeze, and can automatically send emails after a certain threshold is reached.

This comes at a price, as emails turn out to be more formulaic and less dynamic.
  • Creating content and sending emails
  • A/B testing and dynamic content integration
  • Creating new templates or altering existing ones.
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint.

Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached.
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