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Campaign Monitor by Marigold

Campaign Monitor by Marigold

Overview

What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.

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Recent Reviews

TrustRadius Insights

Campaign Monitor is a versatile email marketing software that has been widely used across various industries. Users have found the product …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 7 features
  • WYSIWYG email editor (9)
    8.0
    80%
  • A/B testing (22)
    7.1
    71%
  • Dynamic content (22)
    7.1
    71%

Reviewer Pros & Cons

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Pricing

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Lite

$9

Cloud
per month

Essentials

$19

Cloud
per month

Premier

$149

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.campaignmonitor.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $11 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.4
Avg 8.5
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Product Details

What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold is an email marketing tool that helps entrepreneurs to grow their businesses by sending relevant newsletters, creating a reliable channel to grow engagement with their subscribers and promote loyal readership. Its templates, drag and drop interface and engagement-based segmentation help marketers to deliver targeted content to large lists of subscribers.

Campaign Monitor by Marigold Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Spam Testing

Additional Features

  • Supported: Mobile Ready Templates
  • Supported: Inbox Preview
  • Supported: Email Automation
  • Supported: Unlimited Contact Lists
  • Supported: List Segmentation
  • Supported: Custom Fields
  • Supported: Facebook Subscribe
  • Supported: Social Sharing
  • Supported: 24/7 Support
  • Supported: Personalization
  • Supported: Template Gallery
  • Supported: Branding

Campaign Monitor by Marigold Competitors

Campaign Monitor by Marigold Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported LanguagesEnglish

Frequently Asked Questions

Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.

Campaign Monitor by Marigold starts at $11.

Ontraport, AWeber, and Brevo are common alternatives for Campaign Monitor by Marigold.

Reviewers rate WYSIWYG email editor highest, with a score of 8.

The most common users of Campaign Monitor by Marigold are from Small Businesses (1-50 employees).

Campaign Monitor by Marigold Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)10%
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Comparisons

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Reviews and Ratings

(102)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Campaign Monitor is a versatile email marketing software that has been widely used across various industries. Users have found the product valuable for a range of use cases. For instance, it serves as a content editor and mail server, seamlessly integrating with social media apps, custom web apps, and more. This allows users to send out well-designed and effective communication pieces both internally and externally. Furthermore, Campaign Monitor is often utilized as a CRM, enabling users to personalize emails based on customer behavior and automate the email marketing process. This has proven particularly useful for reaching out to volunteers, program participants, donors, and board members effectively through newsletter marketing. The software also offers deep integration with popular platforms like Facebook apps, WordPress websites, and custom-built web apps.

One of the key benefits of Campaign Monitor is its ability to create segmented lists and send out mass campaigns. This versatility makes it suitable for organizations of all sizes. For example, a real estate company in Texas utilizes the software across their entire organization to deploy email marketing campaigns for new subscribers and clients. Additionally, Campaign Monitor plays a crucial role in promoting events, products, and services within an organization by the marketing department. It helps address the need for targeted communication with dentists, nurturing them with educational content until they are ready to send a case. Moreover, Campaign Monitor's integration with Salesforce proves to be a huge plus for users as it relates to contact records.

Users appreciate the simplicity and reliability of the software, along with its spam filters and reporting capabilities on list hygiene. With a wide range of email templates available, users find Campaign Monitor's templates highly customizable without requiring code modification. This user-friendly interface extends to the backend of the software as well. While users would appreciate deeper analytics in campaign stats presentation, they find that Campaign Monitor provides them with a range of analytics to make better decisions for their marketing strategies. Overall, Campaign Monitor has become a go-to solution for businesses looking to improve their email marketing efforts, offering easy management of lists and subscribers along with good support and compatibility with various plugins for other platforms.

Easy to use and navigate: Users find Campaign Monitor very easy to use and navigate, with an intuitive user interface that provides everything they need without the need for extensive searching. Many reviewers have stated this as a positive aspect of the platform.

Well-designed templates: The templates provided by Campaign Monitor are well-designed and mobile optimized, allowing users to create professional-looking emails and newsletters easily. Users appreciate the ability to customize the templates or create their own, even without web design experience. This feature has been praised by numerous reviewers.

Clean and easy email builder: The email builder in Campaign Monitor is clean and easy to use, enabling users to effortlessly insert images, links, texts, and make precise adjustments to every aspect of their campaigns. Several users have mentioned how simple it is to create visually appealing emails using this feature.

Limited Collaboration Features: Some users have expressed frustration with the lack of collaboration options in the email generator, as it has caused issues in the past when multiple team members were working on the same email campaign.

Restrictive Split Testing: Users find it limiting that split testing is only available for two variants, which can be restrictive for those who want to test multiple variations.

Inconvenient Social Sharing: Campaign Monitor lacks native social sharing features, requiring users to visit a third-party site to obtain social sharing buttons. Additionally, editing social cards within Campaign Monitor is not possible, resulting in unformatted preview images when shared on social media.

Users commonly recommend the following:

  1. Thoroughly research and compare Campaign Monitor with other platforms before making a decision. Users suggest fully learning how to use Campaign Monitor properly, as it may not be the most user-friendly tool out of the box. They also recommend considering the price of other software options before choosing Campaign Monitor.

  2. Users suggest trying Campaign Monitor if you want to optimize flow and project management, and develop various templates. They recommend Campaign Monitor for companies that handle a large number of customers, as it is easy to learn and offers excellent marketing automation capabilities. However, users also suggest considering competitors like Mailchimp for a less expensive option with less robust nurture emails.

  3. Users recommend Campaign Monitor for its simplicity in email creation, integration with other applications, and affordable pricing. They suggest creating professional-looking email templates and utilizing the dynamic reporting dashboard in Campaign Monitor. Users believe Campaign Monitor is the best option on the market for sending and managing campaigns, offering easy email creation and subscriber list management.

Overall, users highly recommend trying Campaign Monitor due to its powerful features, reasonable costs, and value for money. They suggest thoroughly researching and comparing it with other platforms to ensure it meets all requirements and pricing expectations.

Attribute Ratings

Reviews

(1-25 of 26)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our Marketing team utilizes Campaign Monitor to create many different segmented lists. Then we would send out multiple different campaigns in mass. The integration with Salesforce is a huge plus for us because it also relates to the contact record in Salesforce. The price is also very good for us since we are a nonprofit so they will work with you in that regard.
Score 10 out of 10
Vetted Review
Verified User
Campaign Monitor is used for email marketing by our marketing and sales departments. The software allows us to manage our email distribution lists and send communications to our clients and leads easily in one cohesive platform. The service allows us to create multiple templates and design and create and manage multiple lists based on our customers preferences.
Korey Migdal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Campaign Monitor as a mail server, integrating it with social media apps, custom web apps, and more. We use it as a content editor, email notification server, and many times we use the lists as our CRM depending on the client. The leading utility we realize with Campaign Monitor is to promote email marketing campaigns.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Campaign Monitor as our email marketing platform. We send emails like, EDMs, invitations, transactional emails, event communications, and automated responses. Marketing leads its use, but it is being used by other teams. We are using it in tandem with CRM/other database systems where we manage contacts.
Sarah Bandy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Campaign Monitor is primarily used by me (Executive Director) and the Office Manager of our non-profit organization. It addresses our need to interface with and market to our volunteers, program participants, donors, and board members easily and effectively through newsletter marketing. Campaign Monitor makes it easy for us to keep folks up to date with our organization!
Emily Mok | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Campaign Monitor to drive revenue and engage with our customers on a personal level by automating the email marketing process. We design unique emails that are personalized based on the customer behavior so that we send special offers that are more targeted to a specific group of customers/individual customer.
John Silva, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Campaign Monitor to reach out to dentists on the top of the funnel and nurture them with education content until they are ready to send us a case to our lab. Then we move to sending more actionable emails with CTA geared towards making a decision to send a case. Campaign Monitor has been managed mostly by marketing but it has stakeholders in the education and branding departments.
Taylor Johnston | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Campaign Monitor to send e-blasts and automated drip campaign emails for our business. It was used across the entire Texas region of Brookfield Residential, a real estate company, and we used it in all our different lines of business. It's a very simple to use and reliable email tool.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Campaign Monitor is used by our marketing department and programming team. It is a step above other email systems we've used in the past with simple design features and easy to use and understand reporting. Additionally, the spam filters and reporting on list hygiene has been a great help to us and our clients when cleaning and keeping our email list up to date and aligned with best email practices. I recommend Campaign Monitor to anyone looking to improve their email marketing.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses Campaign Monitor to design and send marketing emails to colleagues internally and to the external community as well. It specifically addresses the problem of creating effective and well-designed communication pieces.
Quentin Aisbett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
We recommend Campaign Monitor to our clients. In most instances, we simply set up the account and design their first template, while in some cases we manage their campaigns on an ongoing basis.

In any case, we need to be able to recommend a premium product and have access to a range of analytics that will help our clients make better decisions. Campaign Monitor delivers this in spades.
Nick Wynkoop | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We used CM as our mail server. We deeply integrated it with Facebook apps, WordPress websites, custom-built web apps and more. We used it as our content editor, email notifications server, and even used the lists as our CRM at times depending on the customer and the implementation. The perfect API and resell ability are what made it the one for us.
Score 4 out of 10
Vetted Review
Verified User
Incentivized

Solving email marketing automation and updates back into SalesForce. Campaign Monitor (CM) allows us to send email without having to resort to using Outlook. Its always surprising to me how many businesses still use Outlook to send outbound marketing email.

While CM's email servers tend to not be as widely accepted by other businesses we market to, their support does do their best to help figure out what went wrong with hard bounces from blocked servers.

List/subscribers are easy to use and add/delete contacts from. Support is very good and responds quickly. Many plugins for other platforms.

I would also point out that the way that campaign stats are presented is not quite there as well. Would like some deeper dive ability to zoom in and out on a campaign.

Becca Sangwin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Campaign Monitor is used solely by the marketing department to help support other departments within the organization. It helps us promote other department’s events, products, and services. We also use it for our content marketing newsletter that we send out twice a week.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I had been experimenting with different solutions to help me keep in touch with my customers. Campaign Monitor was the most professional looking--both on the backend as well as the available email templates and options. The templates are highly customizable, and unlike other "similar" products, these templates were built correctly without any need to modify the code (even though it's pretty easy to do that as well).
alan serpa | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have been using campaign monitor to deploy email marketing campaigns for our new subscriber and client of our software. We find it works really well, great insights and decent templates. It's pricey and we are trying to figure out the value of the service vs. other competitors. We will be evaluating other competitors.
Nicholas De Salvo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Campaign Monitor as a email marketing and automation solution in our office for our own marketing projects. We have also implemented it for many of our clients. It provides a good interface for email design, list management, and automation tools to incorporate with our marketing campaigns and for use in our funnels.
Chris Williams | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use campaign monitor to run all of our email marketing, drip campaigns and newsletters both internal and external. We use it in the marketing department, but we utilize it for campaign across multiple divisions in the company. It solves the problem of having visually appealing emails to send out as well as managing our emails lists.
Billie-Ann Woo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use CM in the Marketing department - only one user at the moment. We use it for email marketing but also some list management and lead generation/list collection. As an email marketing tool, we can track email activity (opens, clicks) and also contact viability (bounces, etc) to ensure we have a clean and updated list.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Campaign Monitor to send out targeted emails to staff, monthly eNewsletters to stakeholders of our hospital and research updates from our research department. The application is used across the entire organization by a select few communication coordinators. It addresses the need for sending out professional, templated emails both internally and externally, while providing analytics and tracking statistics.
Tara Robertson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
In my previous role I worked for a marketing agency. We used Campaign Monitor (CM) for basic email marketing campaigns. It was very easy to use and give customer access to for managing, executing, and tracking campaigns overall. CM addressed the need for an email marketing tool that has general ease of use and is self services for our clients.
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